• 복식문화연구
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• 제18권2호
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• pp.217-228
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• 2010

The purpose of this study was to examine the post-purchasing behavior focusing on dissatisfaction and complaint behavior. There were some studies concerning dissatisfaction in on-line shopping related to satisfaction and intention to re-buying, but did not focus the relationship with complaint behavior, or identified the factors specifically related to consumer's dissatisfaction. In this study, it was examined to minimize the consumer's dissatisfaction and complaint behavior by investigating the detailed factors relating dissatisfactions and complaint behaviors after shopping apparel goods on the internet. Two hundred fifty five customers who had purchased fashion products in internet shopping had participated in this study. The data was analyzed by factor analysis, regression analysis using SPSS program. As the result, first, product, delivery, returning and price factor were extracted as factors of dissatisfaction, and as factors of complaint behavior, legal action, private action, remedial action were investigated. Second, dissatisfaction was significantly effected on complaint behavior. Specially, returning factor and price factor had effect on legal action, product, delivery factor had on private action and returning factor had affected remedial action. Third, more purchasing frequency, less dissatisfaction. Also, female had more dissatisfaction than male. Finally, more dissatisfaction and compliant behavior, less repurchasing intention. Based on these results, internet shopping fashion marketing strategies were suggested.

• 대한간호학회지
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• 제35권7호
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• pp.1410-1419
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• 2005

Purpose: This study identified and compared influential variables on intention and action to quit smoking between adolescent smokers and adult smokers. Methods: For the selection of variables, the transtheoretical theory was used. A survey was conducted with 376 adolescent smokers in 4 high schools and 451 adult smokers in community settings in South Korea. Discriminant analysis was used for data analysis Results: The variables of adolescent smokers that predicted an intention to quit smoking were: smoking temptation, self re-evaluation, counter conditioning and stimulus control. The variables that predicted an action to quit smoking were: self-efficacy for smoking abstinence, pros for smoking, self reevaluation, and self liberation. The variables of adult smokers that predicted an intention to quit were: smoking temptation, pros for smoking, cons for smoking, self reevaluation. The variables that self liberation and predicted an action to quit smoking were: self efficacy for smoking abstinence, smoking temptation, and counter conditioning. Conclusions: Developing stage specific smoking intervention methods based on different ways of how individuals make a decision to quit smoking within their contexts needs to be done.

• Asia pacific journal of information systems
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• 제33권2호
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• pp.367-388
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• 2023

This study aimed to examine the factors of information-sharing intention on social networking sites (SNSs) by integrating the perspectives of the institution-based trust, social presence, and theory of reasoned action (TRA). An empirical survey was conducted and 364 valid respondents were collected from Facebook (FB) users in Taiwan. These data were analyzed against the research model using the partial least squares (PLS) structural equation modeling. The findings revealed that situational normality and structural assurance have a positive influenced user trust in SNSs which in turn increased their information-sharing attitudes. Furthermore, the subjective norms, user information-sharing attitudes and social presence of the SNSs were shown to have a positive influenced on user information sharing intention. Finally, this study provided several important theoretical and practical implications to understand factors affecting information-sharing intention on SNSs.

• Nutrition Research and Practice
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• 제5권4호
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• pp.337-348
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• 2011

Weight reduction behavior is common among adolescent girls. The present study examined the status of weight reduction behavior and factors affecting the behavioral intention of weight reduction using the Health Belief Model (HBM) for female middle school students by weight category. Survey data was collected from three girl's middle schools in Gyeongju, Korea. A total of 299 female middle school students participated in this study. The questionnaire had questions about general characteristics, weight reduction behavior, and variables of HBM (perceived threat, perceived benefits, perceived barriers, cues to action, self-efficacy in dietary life and exercise, and behavioral intention of weight reduction). Descriptive statistics, Chi-square tests, ANOVA, and multiple regression analysis were applied to analyze the variables. A higher percentage of students in the overweight group attempted weight reduction than those in the underweight and the normal weight groups (P < 0.001). Among students who had attempted weight reduction, 73% tried diet therapy, while 78% tried exercise. Students in the normal and overweight groups showed significantly higher threat (P < 0.01) and cues to action (P < 0.001) than those in the underweight group. As for perceived benefits, barriers, and self-efficacy in dietary life and exercise, there were no significant differences among weight groups. Students in the overweight group showed the strongest intention of weight reduction and there were significant differences among the three weight groups (P < 0.001). Perceive threat (P < 0.01), cues to action (P < 0.001), and perceived self-efficacy (P < 0.01) were significantly associated to behavioral intention of weight reduction for all respondents. For the underweight group, perceived threat (P < 0.05) and perceived self-efficacy (P < 0.01) were the significant variables. For the overweight group, cue to action was the significant variable (P < 0.05).

• 동아시아경상학회지
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• 제10권2호
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• pp.19-30
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• 2022

Purpose - The research aims to explore the ability of the combination of the Technology Acceptance Model (TAM) and Theory of Reasoned Action (TRA) to predict and explain the online shopping intention of Vietnamese consumers. The findings of this study provide empirical results to assess the factors influencing behavioural intention in the E-commerce field. Research design, data, and methodology - The research approach of this study is quantitative. The data was collected from 214 respondents on e-commerce platforms. The collected data will then be analyzed to test the proposed hypothesis in this study. Multiple Regression Analysis and Simple Linear Regression are employed to test the hypothesis. Result - Perceived benefits, Perceived risk reduction, and trust positively influence Attitude toward using Ecommerce. There is a positive relationship between Subjective norms and Behavioural intention to shop online. There is a positive relationship between Attitude toward using E-commerce and Behavioural intention to shop online. Conclusion - This study is based on the Theory of Reasoned Action (TRA) model and the Technology Acceptance Model (TAM) to explore the factors influencing the online shopping intention of Vietnamese consumers. Besides, this paper contributes to the managerial implications for E-commerce managers and policymakers to promote E-commerce among Vietnamese consumers.

• 한국정보시스템학회지:정보시스템연구
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• 제21권4호
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• pp.1-29
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• 2012

The purpose of this study was to find about personal information security of internet and social networks by focusing on end users. User competence and subjective criterion, which are the antecedents, are affecting security behaviors For these security behaviors, the study examined the relationship between security behavior intention on internet use and security behavior intention about social network that is actively achieved in many fields. Behaviors of internet and social network were classified into an action of executing security and an action of using a security technology. In addition, this study investigated a theory about motivational factors of personal intention on a certain behavior based on theory of reasoned action in order to achieve the purpose of this study. A survey was conducted on 224 general individual users through online and offline, and the collected data was analyzed with SPSS 12.0 and SmartPLS 2.0 to verify demographic characteristics of respondents, exploratory factor analysis, and suitability of a study model. Interesting results were shown that security behavior intention of social network is not significant in all security behavior execution, which is security performance behavior, and security technology use. Internet security behavior is significant to security technology use but it does not have an effect on behavior execution.

• 융합보안논문지
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• 제19권2호
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• pp.47-58
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• 2019

본 연구에서는 Fishbein & Ajzen(1975)이 제창한 합리적 행위이론을 근거이론으로 활용하였다. 그리고 억제이론의 구성요인인 제재와 보호동기이론의 보호동기 일부요인을 선행변수로 채택하여 이론적 확인과 정보보호분야에서 인용된 사례를 제시하였다. 합리적 행위이론의 변수인 주관적 규범을 매개변수로 채택하여 제재와 지각된 취약성, 반응비용 및 자기효용성과 정보보호정책 준수 행위 의도간의 인과관계를 분석하였다. 연구가설 검증 결과 제재를 제외한 지각된 취약성, 반응비용과 자기효용성은 행동 의도와 유의미한 인과관계가 있었으며, 주관적 규범은 선행요인과 의도 간에 매개효과를 입증하였다.

• 대한안전경영과학회지
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• 제25권3호
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• pp.23-30
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• 2023

This study analyzed the factors affecting the educational effect of safety innovation education for management of public institutions. A survey was conducted on 294 CEOs and executive directors of public institutions (divided into construction sites, workplaces, and research facilities) subject to the safety management rating system to understand the impact of educational participants' characteristics and behavioral intentions after safety innovation education. As a result of statistical analysis, it was found that the executive director had a higher behavioral intention than the CEO, and the education quality, education instructor, and educational environment all had a significant positive (+) effect on the behavioral intention. This study can be used as basic data for further research related to safety innovation education for management of public institutions

• 지역사회간호학회지
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• 제31권4호
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• pp.481-490
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• 2020

Purpose: The purpose of the present study is to examine the factors influencing intention of dementia prevention behavior in adults with hypertension or diabetes. Methods: A total of 113 community-dwelling adults with hypertension or diabetes agreed to participate in this study. Data were analyzed using descriptive statistics, t-test, ANOVA, correlation, and multiple regression. Results: Self-efficacy and cues to action toward dementia prevention behavior were factors influencing intention of dementia prevention behavior of participations. Self-efficacy toward dementia prevention behavior was the most influential factor. These factors accounted for 22% of intention of dementia prevention behavior. Conclusion: These results suggest a need for strengthening self-efficacy to increase intention of dementia preventive behaviors. And dementia prevention programs should be developed in consideration of strategies to reinforce cues to action.

• 벤처창업연구
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• 제15권3호
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• pp.73-88
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• 2020

창업관련 기존의 연구는 주로 청년과 대학생, 시니어 창업과 관련한 창업의도에 미치는 선행변수에 대한 연구들과 독립창업, 가맹점 창업, 소상공인 창업 등 창업형태에서의 창업에 대한 영향관계 연구들이 주류이나 직장인들을 대상으로 한 창업의도 연구는 찾아보기 힘들다. 본 연구는 창업의도를 갖고 있는 직장인들에게 기존 선행연구에서 창업의도에 적용된 선행변수들이 동일한 영향을 주는지 여부와 유지행동성향이 직장인들의 창업의도에 조절효과가 있는지를 확인하고자 하였다. 분석결과 기업가형 마인드셋이 높은 직장인은 사회적 자본이 높았으며, 이러한 사회적 자본이 높을수록 창업의도가 높아지는 것을 확인하였다. 즉, 사회적 자본이 직장인의 기업가형 마인드셋과 창업의도 사이에서 매개 효과를 나타내는 것으로 분석되어, 선행연구와 마찬가지로 직장생활을 통해 형성하게 되는 사회적 자본이 직장인의 창업에 중요한 영향을 미치는 변수임을 확인하였다. 또한 기업가형 마인드셋은 그 자체로만 창업의도에 영향을 미치지 못하지만 직장인의 행동성향이 창업의도에 조절효과를 보이는 것을 확인할 수 있었다. 즉, 행동성향이 높은 직장인의 경우 기업가형 마인드셋이 높을수록 창업의도가 높았다. 본 연구는 직장인들에게 초점을 맞춘 창업연구로서 사회적 자본의 형성이 직장인의 창업의도에 중요한 역할을 미치며, 단순히 기업가형 마인드셋이 높다고 창업의도가 높아지는 것이 아니라 행동성향이 중요한 역할을 한다는 것을 밝혔다. 향후 직장인의 사회적 자본과 행동성향이 창업연구에서 더 많은 관심을 받을 것을 기대한다.