• Title/Summary/Keyword: Intelligence Theory

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The Effect of Content Layout in Mobile Shopping Product Page on Product Attitude and Purchase Intention: Focusing on Consumer Cognitive Responses Depending on Regulatory Focus (모바일 쇼핑몰 상세페이지 콘텐츠 레이아웃 형태가 제품태도 및 구매의도에 미치는 영향: 조절초점에 따른 소비자 인지 반응 중심으로)

  • Park, Kyunghee;Seo, Bonggoon;Park, Dohyung
    • Knowledge Management Research
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    • v.23 no.2
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    • pp.193-210
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    • 2022
  • The rapid development of mobile technology and the improvement of network speed are providing convenience to various services, and mobile shopping malls are no exception. Although efforts are being made to promote sales by combining various technologies such as customized recommendations using big data and specialized personalization services based on artificial intelligence, most mobile shopping malls have the same detailed page information structure including detailed product information. In this context, in this study, it was determined that the content layout of the product detail page and the mobile product detail page layout tailored to the consumer's preference should be presented according to the consumer's preference. Based on Higgins' Regulatory Focus Theory, a study of consumer propensity revealed that the content layout arrangement on a product detail page, when presented in an F-shape, informs the consumer that it is organized. If presented in a Z-shape, vivid information was recognized, and it was examined whether the product attitude and purchase intention were affected. As a result, when the content layout composition was presented as a layout arrangement in the form of a sense of unity and organization, prevention-focused consumers were positively affected by product attitudes and purchase intentions, and promotion-oriented consumers felt freedom. When presented in an arrangement, it was confirmed that the product attitude and purchase intention were affected.

Factors Influencing Users' Payment Decisions Regarding Knowledge Products on the Short-Form Video Platform: A Case of Knowledge-Sharing on TikTok (짧은 영상 플랫폼에서 지식상품에 대한 사용자의 구매결정에 영향을 미치는 요인: TikTok의 지식 공유 사례)

  • Huimin Shi;Joon Koh;Sangcheol Park
    • Knowledge Management Research
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    • v.24 no.1
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    • pp.31-49
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    • 2023
  • TikTok, as a leading short video platform, has attracted many users, and the resulting attention generates immense business value as a platform to diffuse knowledge. As a qualitative and explorative approach, this study reviews the knowledge payment industry and discusses the influential factors of users' payment decisions regarding knowledge products on TikTok. By conducting in-depth interviews with ten participants and observing 95 knowledge providers' videos, we find that TikTok has significant business potential in the knowledge payment industry. By using the ATLAS. ti software to code the data collected from these interviews, this study finds that demander characteristics (personal needs), product characteristics (product quality), provider characteristics (the key opinion leader effect), and platform characteristics (platform management) are the four core categories that influence users' payment decisions regarding knowledge products on TikTok. A theoretical model consisting of the ten variables of emotional needs, professional needs, quality, price, helpfulness, value, charisma, user trust, service guarantee, and scarcity is proposed based on the grounded theory. The theoretical and practical implications of the study findings are also discussed.

A Study on the Maritime Law According to the Occurrence of Marine Accidents of MASS(Maritime Autonomous Surface Ship) (자율운항선박의 해양사고 발생에 따른 해상법적 고찰)

  • Lee, Young-Ju
    • Maritime Security
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    • v.6 no.1
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    • pp.37-56
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    • 2023
  • Recently, with the rapid development of ICT(Information and Communication Technology) and AI(Artificial Intelligence) technology industries, the emergence of MASS(Maritime Autonomous Surface Ship), which were thought only in the distant future, is approaching a reality. Along with the development of these amazing technologies, changes in the private law sector, such as liability, compensation for damages, and maritime insurance, as well as in the public law sector, such as maritime safety, marine environment protection, and maintenance of maritime order, have become necessary in the field of maritime law. In particular, with the advent of a new type of ship called MASS that does not have a crew on board, the kind and type of liability, compensation for damages, and insurance contracts in the event of a marine accident will also change. In this paper, the general theory about concept, classification, effectiveness and future of MASS and the general theory about concept and various obligations and responsibilities under the maritime law for discussion of MASS are reviewed. Next, in addition, regarding the problems that may occur in the event of a marine accident from MASS, the status as a ship, the legal relationship of the chartering contract, obligation to exercise due diligence in making the vessel seaworthiness, subject of responsibility, and liability for damages and immunity are reviewed from the perspective of maritime law. In addition, in the degree four of MASS, the necessities of further research to clarify the attributable subjects and standards of responsibility in the event of a marine accident, as well as the necessities of institutional improvement such as technology development, enactment and amendment of law and funding are presented.

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A Study on the Intention to Use ChatGPT Focusing on the Moderating Effect of the MZ Generation (MZ세대의 조절효과를 중심으로 한 ChatGPT의 사용의도에 관한 연구)

  • Yang-bum Jung;Jungmin Park;Hyoung-Yong Lee
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.111-127
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    • 2023
  • This study is a study on user perception of ChatGPT use. The goal of this study is to analyze the relationship between user policy expectations and user innovativeness on ChatGPT technology acceptance and intention to use using variables of TRA (Theory of Reasoned Action). The impact of policy expectations and user innovativeness on the intention to use by mediating usefulness and hedonic motivation, and the impact of subjective norms on the usefulness and intention to use were analyzed by dividing them into the MZ generation and the non-MZ generation. It was verified whether there was a moderating effect on the effect of age differences on usefulness by interacting with policy expectations. An online survey was conducted on 300 ChatGPT users using PLS (Partial Least Square) structural equations and SPSS Package, and statistical analysis was performed using PLS and SPSS. According to the analysis results, it was confirmed that the higher the initial user's innovativeness, the higher the intention to use ChatGPT. In addition, the moderating effect analysis comparing the differences between the MZ generation and the non-MZ generation showed that policy expectations had a negative effect on the usefulness of ChatGPT use.

Study of Information Security Management Model in Public Institution (공공기관의 정보보안 관리 모델 연구)

  • Kim, JaeKyeong;Jeong, Yoon-Su;Oh, ChungShick;Kim, JaeSung
    • Journal of Digital Convergence
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    • v.11 no.2
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    • pp.43-50
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    • 2013
  • Recently, Cyber threats that is doing intelligence and sophistication from the organization's information assets to secure order technical disciplines, as well as managerial and environmental sectors, such as mind-response system is must established. In this paper, possible to analyze the case for the theory in network security, such as the logical network and physical network separation suitable for the corporate environment and constantly respond and manage the Information Security Management Model A secure network design is proposed. In particular, the proposed model improvements derived from the existing network, network improvements have been made in order to design improved ability to respond to real-time security and central manageability, security threats, pre-emptive detection and proactive coping, critical equipment in the event of a dual hwalreu through applied features such as high-availability, high-performance, high-reliability, ensuring separation of individual network security policy integrated management of individual network, network security directional.

A Study on Characteristics of Emotional Design in Smart Space - Centered on Future Housing Gallery of Construction Companies - (스마트 공간에서 감성 디자인 특성에 관한 연구 - 건설사 미래 주택전시관을 중심으로 -)

  • Kim, Mi-Shil;Moon, Jeong-Min
    • Korean Institute of Interior Design Journal
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    • v.20 no.6
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    • pp.27-35
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    • 2011
  • Various thoughts about the concept of space have brought a variety of paradigms to the trend. Just as existing information innovation applied activity and function of physical space for computers to overcome time and space limits, future space transplants intelligence to all the objects as organic whole in electronic and physical space by using IT technology to create emotional space. The most universal housing space in our living has had considerable changes in application of life style and technology. However, advanced technology space which corresponds to acceptance and desires of residents does not meet the needs and emotion of residents because of its limited network system. Therefore, it should be transformed into smart space which stimulates human emotion in the trend of advanced technology culture. As future residential space needs technological elements and design process which can stimulate human emotion, this study is to analyse it as a base of emotional design. This study aims to present characteristics of space image for space realization which meets the age of smart technology in terms of unifying smart space with emotional design, focusing on four future housing galleries shown by construction companies. First, the study speculated smart space in theory and classified characteristics and types of smart space into connectivity, sensitivity, reiteration and variability according to changes in space paradigm. Second, the study identified the background and main points emotional design appeared, analysed types of smart space based on characteristics of experimentation, connectivity and symbolism and speculated characteristics of emotional design in each type. In respect to characteristics of emotional design in smart space, organic connection and sensitivity are remarkably presented through experimentation and reiteration is presented through organic connection and experimentation, and variability through symbolism and experimentation.

Direct Divergence Approximation between Probability Distributions and Its Applications in Machine Learning

  • Sugiyama, Masashi;Liu, Song;du Plessis, Marthinus Christoffel;Yamanaka, Masao;Yamada, Makoto;Suzuki, Taiji;Kanamori, Takafumi
    • Journal of Computing Science and Engineering
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    • v.7 no.2
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    • pp.99-111
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    • 2013
  • Approximating a divergence between two probability distributions from their samples is a fundamental challenge in statistics, information theory, and machine learning. A divergence approximator can be used for various purposes, such as two-sample homogeneity testing, change-point detection, and class-balance estimation. Furthermore, an approximator of a divergence between the joint distribution and the product of marginals can be used for independence testing, which has a wide range of applications, including feature selection and extraction, clustering, object matching, independent component analysis, and causal direction estimation. In this paper, we review recent advances in divergence approximation. Our emphasis is that directly approximating the divergence without estimating probability distributions is more sensible than a naive two-step approach of first estimating probability distributions and then approximating the divergence. Furthermore, despite the overwhelming popularity of the Kullback-Leibler divergence as a divergence measure, we argue that alternatives such as the Pearson divergence, the relative Pearson divergence, and the $L^2$-distance are more useful in practice because of their computationally efficient approximability, high numerical stability, and superior robustness against outliers.

An Integrated Methodology of Knowledge-based Rules with Fuzzy Logic for Material Handling Equipment Selection (전문가 지식 및 퍼지 이론을 연계한 물류설비 선정 방안에 관한 연구)

  • Cho Chi-Woon
    • Journal of Intelligence and Information Systems
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    • v.12 no.1
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    • pp.57-73
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    • 2006
  • This paper describes a methodology for automating the material handling equipment (MHE) evaluation and selection processes by combining knowledge-based rules and fuzzy multi-criteria decision making approach. The methodology is proposed to solve the MHE selection problems under fuzzy environment. At the primary stage, the most appropriate MHE type among the alternatives for each material flow link is searched. Knowledge-based rules are employed to retrieve the alternatives for each material flow link. To consider and compare the alternatives, multiple design factors are considered. These factors include both quantitative and qualitative measures. The qualitative measures are converted to numerical measures using fuzzy logic. The concept of fuzzy logic is applied to evaluation matrices used for the selection of the most suitable MHE through a fuzzy linguistic approach. Thus, this paper demonstrates the potential applicability of fuzzy theory in the MHE applications and provides a systemic guidance in the decision-making process.

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Customer Model Analysis for UCC Knowledge Sharing Service : A Case (UCC 지식 동영상 공유 서비스의 고객 모델 분석 사례)

  • Yoon, Eun-Jung;Lee, Kyoung-Jun
    • Journal of Intelligence and Information Systems
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    • v.15 no.1
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    • pp.15-30
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    • 2009
  • As knowledge is now being distributed and shared through the Internet not only in the form of text but also in that of video, UCC (User Created Content) knowledge video sharing services have emerged on the Internet such as Instructables.com. This paper deals with a UCC knowledge video service in real world and reports the case of analyzing its customer model. The knowledge video sharing service can be considered as both a kind of discontinuous innovation, which requires knowledge provider's technical ability of creating and editing UCC video, and a value network, which matches UCC providers and consumers therefore brings network effect, we first adopt the Chasm theory as the base of the customer model and refine the customer model referencing the Technographics, which is also an Internet-refinement of the Chasm model. Finally, non-customer analysis of Blue Ocean strategy is applied for exploring potential customers of the service.

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A Study on Network Strategy for Smart Society by Analysis of Spatial Information Technology Trends (공간정보기술 동향 분석을 통한 스마트사회 네트워크 전략에 관한 연구)

  • Kang, Young-mo;Kang, Chan-woo;Han, Kyeong-seok;Kim, Jong-bae
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.6
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    • pp.1411-1418
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    • 2015
  • Currently, the previous studies on the concept, configuration, and system regarding spacial information policies show the little progress. However, these studies only propose the basic structure system in terms of a policy theory, seeking and suggesting the basic concept to establish spacial information policies. In the shift of a new paradigm from a PC-based paradigm that began in the mid-2000s to the current smart society based on mobile devises, such as smart phones, this study thus reviewed the strategic direction of the propulsion to establish the desired future strategy for the spatial technology policy with spatial information system that can influence the future national competitiveness of Korea. The results of this study is expected to be used to analyze a variety of issues and technological changes on geospatial intelligence at the global level and to support the establishment of a road-map for policies and research & development on domestic geospatial information.