• 제목/요약/키워드: Integrated Product Service

검색결과 123건 처리시간 0.024초

전자상거래 시대 국내 택배업의 경쟁력 향상 방안에 관한 연구 (A Study on the Domestic Small Package Express Service′s Competitive Power Improvement Plan at EC Times)

  • 박영태;정종식
    • 한국유통학회:학술대회논문집
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    • 한국유통학회 2002년도 춘계학술대회 발표논문집
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    • pp.31-59
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    • 2002
  • 최근 전자상거래가 급증하면서 택배시장이 급속히 성장하고 있다. 전자상거래를 통하여 거래가 이루어진 상품은 택배서비스를 통해 소비자에게 배송되고 있기 때문에 전자상거래를 통한 택배물량은 향후 지속적으로 증가할 것으로 예상되고 있다. 실제 전자상거래 업체들은 자체적인 택배시스템을 갖추지 않고 아웃소싱 형태로 전문 택배업체들에게 상품 운송을 전담시키고 있으며, 고객들도 욕구가 다양해져 자신이 원하는 장소까지 빠른 시간에 정확히 운송되는 택배를 선호하고 있다. 이와 함께, 택배업체들도 전화 뿐만 아니라 인터넷을 통해 주문요청을 받고 있어 택배수요를 더욱 촉진시키고 있다. 그러나 택배수요에 대한 증가에도 불구하고 상품 배달비용이 전체 구매가격에서 차지하는 비중이 상대적으로 높기 때문에 전자상거래를 통한 소액상품의 경우에 물류비 부담이 상당히 높아지고 있으며, 상품 판매 후 최종 소비자에게 전달되는 과정에서 상품의 안전성, 배송의 신속성 등의 미흡으로 대고객 서비스가 상당히 취약한 실정이다. 즉, 급증하는 전자상거래 물품 운송을 택배시스템의 하부구조가 제대로 지원하고있지 못하다는 지적이 나오고 있으며, 택배서비스에 대한 고객들의 욕구도 제대로 충족시키지 못하고있는 상황에 있다. 반면 일본의 야마토운수(주)와 같은 택배업체들은 고객의 욕구를 충족시키기 위하여 터미널이나 집배차량과 같은 하부시설과 화물추적정보시스템 부문에 과감한 투자를 하고 있고, B2B 또는 B2C 화물 접하 서비스, 인터넷을 통한 화물추적 등을 위안 새로운 택배서비스를 개발하여 고객의 욕구를 충족시키고 있을 뿐만 아니라 전자상거래의 활성화에도 기여하고 있다. 따라서 본 연구에서는 전자상거래시대 택배업의 일반적 개관을 살펴보고, 선진외국의 택배업 사례분석 및 시사점을 도출하여, 이를 바탕으로 국내 택배업의 경쟁력 향상 방안을 제시하여 보고자 한다.orms. Such a design offers an equally aesthetic experience for the interactor as they explore the meaning of the work. This design approach has been used constructively in many applications. The crucial concern is to determine how little or how much information must be presented for the interactor to achieve a suitable level of cognition. This is always a balancing act: too much difficulty will result in interactor frustration and the abandonment of the activity and too little will result in boredom leading to the same negative result In addition, it can be anticipated that the interactor will bring her or his own level of experiential cognition and/or accretion, to the experience providing reflective cognition and/or restructure the learning curve. If the design of the application is outside their present experience, interactors will begin with established knowledge in order to explore the new work. T

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패션 판매원의 직무적합성에 관한 연구 (A Study on the Job Aptitudity of Fashion Salesperson)

  • 정인희;박경옥;이민점;민경선;강진구
    • 한국유통학회지:유통연구
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    • 제10권2호
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    • pp.73-97
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    • 2005
  • 오늘날 시장에서는 제품 미학, 브랜딩 전략, 서비스 품질과 같은 감성적 요소들의 중요성이 점점 증대되고 있으며, 특히 패션제품의 경우 구매 시점에서의 감성적 요소들은 주로 인적 판매와 관련된다. 이처럼 패션 판매원의 역할이 중요해짐에 따라 판매원이 갖추어야 할 직무적합성에 대한 검토가 필요하다. 본 연구에서는 (1) 패션 판매원의 직무적합성을 구성하는 요인을 규명하고, (2) 인구통계 특성과 직업 통계 특성 및 의복관여, 유형혁신성, 지속적 정보탐색, 직무만족과 직무적합성의 관계를 알아보았다. 연구 결과에서 패션 판매원의 직무적합성은 제품지식, 직업의식, 현 직장 관여, 마케팅 협력자로서의 자질, 고객지향성, 자기관리의 6개 요인으로 규명되었다. 패션 판매원들의 전반적인 의복관여와 유행혁신성은 높게 나타났으며, 직무적합성 요인들 중에서는 마케팅 협력자로서의 자질과 제품지식 요인에 대한 점수가 상대적으로 낮은 편이었으므로 통합적 패션 마케팅을 구현하기 위해서는 섬유와 패션 관련 제품지식과 판매 정보의 전략적 활용을 포함한 판매원 교육이 필요함을 알 수 있다. 패션 판매원의 직무적합성은 의복관여, 유행혁신성, 지속적 정보탐색, 직무만족과 정적 상관관계를 보였다. 본 연구에서 직무적합성과 유의한 관계를 보인 척도들은 패션 유통 업체들의 판매원 관리에 직무적합성 검증을 위한 지표로 사용될 수 있을 것이다.

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융합환경에서 웨어러블 컴퓨터 기술 중심의 시장 및 발전 방향에 관한 연구 (On Issue and Outlook of wearable Computer based on Technology in Convergence)

  • 이성훈;이동우
    • 한국융합학회논문지
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    • 제6권3호
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    • pp.73-78
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    • 2015
  • 현재 우리 사회는 다양한 기술요소들이 혼합되어 하나의 또 다른 산업 및 기술을 창출하는 융, 복합 사회라 할 수 있다. 이러한 융, 복합현상들은 이미 경제, 사회, 문화등 사회의 전 부문에서 가시화되고 있다. 본 연구에서는 컨버전스의 대표적 사례이면서도 차세대 모바일 대표 시장의 가능성이 매우 큰 웨어러블 컴퓨터와 관련된 내용을 기술하였다. 웨어러블 컴퓨터는 착용 가능한 컴퓨터로서 미국의 MIT가 최근 기술 동향을 통해 2013년 10대 기술로 스마트 워치를 선정할 만큼 스마트 폰을 대체할 대표적인 차세대 모바일 기술로 꼽히고 있다. 따라서 본 논문에서는 웨어러블 컴퓨터에 필요한 필수적인 기술들에 대해 기술하고 관련 시장 및 미래, 이슈 등에 대해 기술하였다.

IdBean: a Java GUI application for conversion of biological identifiers

  • Lee, Sang-Hyuk;Kim, Bum-Jin;Kim, Hyeon-Jin;Lee, Hook-Eun;Yu, Ung-Sik
    • BMB Reports
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    • 제44권2호
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    • pp.107-112
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    • 2011
  • We have developed a biologist-friendly, stand-alone Java GUI application, IdBean, for ID conversion. Our tool integrated most of the widely used ID conversion services that provide programmatic access. It is the first GUI ID conversion application that supports the direct merging as well as comparison of conversion results from multiple ID conversion services without manual effort. This tool will greatly help biologists who handle multiple ID types for the analyses of gene or gene product lists. By referring to multiple conversion services, the number of failed IDs can be reduced. By accessing ID conversion service online, it will potentially provide the most up-to-date conversion results. The application was developed in modular form; however, it can be re-packaged into plug-in form. For the development of a bioinformatics analysis tool, the module can be used as a built-in ID conversion component. It is available at http://neon.gachon.ac.kr/IdBean/.

Plant Defence Responses: Current Status and Future Exploitation

  • Yun, Byung-Wook;Gray J, Loake
    • Journal of Plant Biotechnology
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    • 제4권1호
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    • pp.1-6
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    • 2002
  • Plants have developed a sophisticated battery of defence responses to protect themselves against attempted pathogen ingress. Manipulation of these defence mechanisms may provide significant opportunities for crop improvement. While plant resistance genes have had a long service history in plant breeding, they possess significant limitations. Recent advances are now providing significant insights into strategies designed to increase the field durability of this class of genes. Hypersensitive cell death is a common feature underlying the deployment of plant defence responses against biographic pathogens. In contrast, necrotrophic pathogens actively kill plant cells. Recently, transgenic plants have been developed that either promote or suppress cell death, providing resistance against either biotrophic or necrotrophic pathogens respectively. Methyl-jasmonate is a key signalling molecule in the establishment of resistance against some fungal pathogens. Increasing the concentration of this molecule in plant cells has been shown to increase resistance against Botrytis cineria, without significantly imparting plant growth or development. Due to the multifarious infection strategies employed by plant pathogens, how-ever, it is unlikely a single commercial product will prove a panacea for global disease control. Future stategies will more likely entail an integrated disease management approach.

고객경험 개선을 위한 고객여정지도 기반 Q-방법론 통합 고객경험관리 프로세스 제안: CX-Q (Development of the Q-methodology Integrated Customer Experience Management Process Based on Customer Journey Map for Improving Customer Experience: CX-Q)

  • 유성훈;박도형
    • 한국정보시스템학회지:정보시스템연구
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    • 제32권1호
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    • pp.201-221
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    • 2023
  • Purpose Customers consider the overall experience with the company as important as the quality of the product, and companies are also paying attention to creating long-term relationships with customers through optimal customer experiences. In this study, we propose a customer experience management process called 'CX-Q', which combines customer journey map and Q-methodology to understand the importance of customer experience based on the overall customer experience. Design/methodology/approach. CX-Q is a process that combines Q-methodology and customer journey maps, allowing stakeholders to explore and improve customer experiences at each contact point while engaging with brands, products, and services. It also enables them to derive customer experience insights and important management points for each segment. To demonstrate the usefulness of the proposed CX-Q, this study analyzed the experience of customers who used the Airbnb travel platform service as an example, applying the CX-Q process. Findings A total of four customer segments were derived, and it was found that each segment valued different attributes during the customer journey stage. The customer experience analysis using the CX-Q process proposed in this study is expected to help understand customers in more detail and assist in managing and improving customer experience.

A Study on the Construction of an Ideal Internet Fashion Cyber Mall Focused on Web Design, Merchandising and Management

  • Hong, In-Sook;Ryu, Jin-Kyeung;Park, Eun-Jung;Lee, Kyung-Ah;Lee, Keum-Hee;Kim, Moon-Sook
    • The International Journal of Costume Culture
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    • 제3권3호
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    • pp.201-211
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    • 2000
  • The purpose of this study is to pinpoint currently arising issues concerning cyber fashion mall by analysing present status and contents of its web design, management and planning within the limits o business to customer (B2C) commerce, and to suggest a direction for building an ideal fashion mall on the internet. As for the study method, conceptual definitions were given based on previous studies. And a positive study was implemented, in which the cases of 23 chosen cyber fashion malls among 60 or so domestic and foreign malls selling fashion products were found by internet search engines and analysed. Results of the case analysis of cyber fashion malls are as follows : 1) cybermall must provide customers with an integrated service as well as e-commerce. 2) various products assortment and price differentiation must be developed, 3) the techniques of graphics, coloring and texturing, and layout design must be adopted to process and express product information, 4) the legislative system is needed to deal with the security, and 5) design and management of customer oriented interface are needed to process and express product information matter of electronic payment and customer protection. Considering the issues in internet fashion cybermalls, are suggested the important factors that are necessary or web design, planning and management to build an ideal cyber fashion mall. These results will contribute to the development of fashion e-commerce.

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나들가게 활성화를 위한 코사마트 재편에 관한 연구 (A Study of Kosa Mart Re-design for the Development of Nadle Stores)

  • 박정섭;권문규
    • 유통과학연구
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    • 제14권10호
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    • pp.153-164
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    • 2016
  • Purpose - In general, large companies have larger organizations, funds, and systems to provide more effective and efficient services in the market. However, development needs to support the livelihood of ordinary citizens who work for small businesses as well. This research suggests that a new distribution channel, called a "foothold style Kosa mart," that cooperates jointly with a distribution center and a large discount mart can provide direct solutions to small and mid-size distributors. This new distribution channel can achieve a limited type of "Nadle shop (small supermarket) foster project" related to building a joint distribution center and improvement in wholesale supply. Research design, data, and methodology - Data about the Korea distribution situation, the Nadle stores, and the logistics centers were collected from literature, Statistics Korea, journals, and reports. Specifically, we investigated information about Kosa Mart and Nadle stores. We focused on the redesign of the distribution center for the Nadle store. Results - The Kosa Mart distribution center now includes 18 warehouses, and has been handling 2000-3000 items. Most of the warehouses have been simply designed and items loaded and stored without refrigeration; thus, it is possible to store only products of certain manufactured goods. The current logistics center has no wholesale function because it failed to resolve the joint purchasing and product supply issues of competitively priced products. Conclusions - This study aimed to identify ways to strengthen the competitiveness of small- and medium-sized retailers. A Kosa Mart redesign aims to unifying the logistics center, stores, and customers. First, the joint wholesale logistics system, equipped with an integrated ordering system, needs to process customer orders and store orders at the same time. Second, excellent small business product development has to connect with production. Third, the store composition needs to support a shipping hub. Fourth, the Mart differentiates itself from convenience store goods by supplying regional and specialized products to customers. Fifth, a service buying agent and direct transactions between producers and consumers need to be established, and exhibits and displays of goods need to be improved.

인터넷 쇼핑몰 유형별 패션 소비자의 불확실성, 후회경험 및 부정적 행동의도에 관한 연구 (The Uncertainty, Regret Experience, and Negative Behavior Intention of Fashion Consumers According to the Types of Internet Shopping Malls)

  • 이은진;정욱환
    • 한국의류산업학회지
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    • 제15권5호
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    • pp.763-776
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    • 2013
  • This study investigated the uncertainty, regret experience, and negative behavior intention of fashion consumers according to the types of internet shopping malls. The data was obtained from internet fashion consumers, and 394 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, and regression analysis. As results, the uncertainty of internet fashion consumers was composed of two factors; information uncertainty and preference uncertainty. The regret experience was composed of function or service regret, suitability regret, and product regret. Also, the negative behavior intention was composed of purchase switching intention and purchase deferral intention. The information uncertainty of fashion consumers positively affected the negative behavior intention in all types of internet shopping malls (e.g., open market, integrated shopping mall, and fashion specialized shopping mall). In open market, the preference uncertainty negatively affected the purchase switching intention; however, the preference uncertainty positively affected the purchase deferral intention. In open market and fashion specialized shopping mall, the product regret of internet fashion consumers positively affected the negative behavior intention. In addition, there were partially significant differences in the factors of uncertainty, regret experience, and negative behavior intention by gender and marital status of demographic characteristics. The results of this study will provide useful information to the marketing strategies considering fashion consumer's negative emotion and behaviors according to the types of internet shopping malls.

리스크관리 측면에서 FTA 연구동향 분석 (An Analysis of Research Trend on Risk Management in FTA)

  • 임목삼;최미수
    • 무역상무연구
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    • 제78권
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    • pp.119-143
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    • 2018
  • This research aims to review every important academic research on risk management in FTA and to suggest a future area for further research. This research area seems to focus on conceptual study or fact finding rather than on theory development or empirical research on causal relationship or theory testing. The National Assembly Digital Library analyzed the results of 3,576 researches on thesis and journals fromthe results of the FTA. Research on FTA is analyzed in four major themes. First, there have been previous studies on business performance such as FTA export performance and economic effect. Second, analyzed the effects of FTA in product and service. The products are classified into agricultural, marine products, manufacturing, textiles and clothing, medicinal pharmaceuticals, cosmetics, and others. Services are classified into educational and cultural contents, service industry and financial industry. Third, research on the risk management of FTA Origin is broadly classified into the use of country of origin and the verification of origin, and the use of origin includes the study of rules of origin and systems of origin and management. Origin verification was divided into origin verification and origin risk management. Fourth, study on the conclusion area of the FTA, studies were conducted on areas such as Korea-US FTA, Korea-China FTA, Korea-EU FTA, Korea-Japan FTA, Korea-Chile FTA, and Korea-ASEAN FTA. Search results through the FTA, focused on analyzing the FTA area and concept research by research purpose. In addition, research methods are mainly focused on documentary survey, and research areas are concentrated on specific countries such as China and USA. This implies a necessity for a future development in that research area. Other areas for future research may include case research on actual failures in FTA, proactive risk management strategy, and integrated risk management for export companies. Risk management in FTA may help investment expansion, and that is why research on the issue matters.

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