• Title/Summary/Keyword: Innovation attributes

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The Effect of Theory of Planned Behavior of Customized Cosmetics According to Selection Attributes on Purchase Satisfaction Behavioral Intention (선택속성에 따른 맞춤형화장품의 계획행동이론이 구매만족행동의도에 미치는 영향)

  • Kim, So-Ye;Baek, Won-Jin;Kim, Hyeon-Gyeong;Han, Chae-Jeong
    • Journal of Convergence for Information Technology
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    • v.12 no.3
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    • pp.222-235
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    • 2022
  • The Government provides a financial assistance to stimulate firm R&D and innovation activities. Previous papers on the impact of public subsidies on firm R&D investments mainly had a focus on an individual policy tool regardless of potential impacts of other policy instruments. This study addresses this gap by examining the effects of policy mix regarding a subsidy and a tax credit. The empirical analyses from fixed effect model using Survey on Technology of SMEs 2015-2017 revealed valuable points. First, policy mix induces more R&D investment of SMEs, which in turn, shows a complementary relationship between two instruments. Second, even if impact of tax credit controlled, subsidy is positively associated with SMEs R&D investment. These findings justify policy mix interventions to promote SME R&D activity. Moreover, grants can be applied as a more useful policy tool for SMEs that are constrained by resources and capabilities.

A Study on the Emotional Factors of the Merchandising Process used in Fashion Information (상품 기획 과정에서 사용하는 패션정보의 감성 요소에 대한 연구(I))

  • 김혜영
    • The Research Journal of the Costume Culture
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    • v.5 no.3
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    • pp.1-25
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    • 1997
  • The consumers, who are characterized by gathering a wide scope of information and by putting into action immediately, have come to the new group searching for emotion and have played a leading role of market. The characgeristics of consumers are the fact that they have followed the street fashion with no-concept, independent of the trends which the brand has provide for consumers. Therefore it leads to a big gap between the fashion information for enterprises and market formation for consumer class. The principal purpose of this paper is to get closer the distance between the information which is used in merchandise plan and real market for consumers, and to suggest the new direction of information management system in order to enhance the hit rate of merchandise plan. The results are as follows : (1) It is shown the enterprises should divide the information data between fashion information and market information, and understand the mutual relationship of them, and regard the statistical data related on the change of sensitivity and desire in market specialized in attributes of street fashion as the emotional expression\`s view, and manage them by the feedback style. (2) It is shown that enterprises should fully understand the fashion factors in the line of fashion stream with the independence of theme in order to plan the merchandise effectively for market which are specialized in the duality that it has both conservation and innovation at the same time, and detect their change. (3) It is shown that in order to predict exactly, enterprises should reflect the statistical data and the emotional factors in planning the merchandise, bring up the systematic organization, expert system. (4) It is also shown that enterprises should make an effort to pursuit the discriminated brand through the feedback management in which the consumer\`s lasting desires are reflected.

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The Effects of Characteristics of User and System on the Perceived Cognition and the Continuous Use Intention of Fintech (핀테크(fintech) 사용자와 시스템 특성이 지각된 인식과 지속사용의도에 미치는 영향)

  • Lee, Jun-Sang;Park, Jun-Hong
    • Journal of the Korea Convergence Society
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    • v.9 no.1
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    • pp.291-301
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    • 2018
  • The purpose of this study is to investigate the factors that affect the perceived awareness and the intention of continuous use by FinTech users and system characteristics. Data collection was carried out by targeting and surveying 600 people living in Gwangju, and office workers using smartphones. As a result, first, self-efficacy, innovation, and fitness for Fin-Tech services were found to influence the degree of perceptual awareness and intent to use of Fin-tech service users. Second, the system characteristics have a positive effect on perceived awareness and intention of using FinTech service. Third, the hypothesis about the dangers in the user attributes and system properties were dismissed. It seems that the priority concern was regarding the leakage of personal information and security as privacy and the increasing damage cases of financial fraud by electronic financial transactions spill. Therefore, in order to spread FinTech services, it would be effective if a Fin-Tech service strategy could eliminate inconveniences such as the risk of hindering convenience and intention to use by the marketing strategy established by the company.

The Effect of Management Consulting Service Characteristics on Business Performance through Absorption Capacity and Innovation Willingness of SMEs (경영컨설팅서비스특성이 중소기업의 흡수역량과 혁신의지를 통하여 경영성과에 미치는 영향분석)

  • Park, Jun-Hyun;Seo, Young-Wook
    • Journal of Digital Convergence
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    • v.18 no.10
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    • pp.163-173
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    • 2020
  • This study examinined the casual relationship between consulting service characteristics and management performance based on absorption capacity and innovative willingness in order to find out the factors of effective consulting In an age of infinite competition. 131 questionnaires were used to test 8 hypotheses using SPSS 22.0 and SmartPLS(3.3.2). Results are as follows: expertise and consultant knowledge among consulting service characteristics had a significant positive impact on management performance through the company's absorption capacity and innovative willingness. However, the consultant's attitude had no significant effect. This study suggests the necessary of factors that can enhance the consulting effectiveness. We would like to consider and analyze the psychological variables that can enhance the various attributes and management performance of consulting in future research.

A Study on the Factors Affecting Diffusion of Open Source Software (공개소프트웨어 도입 및 확산의 영향요인 연구)

  • Kwon, Moon Ju;Park, Seong-Taek;Kim, Tae Ung
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.225-234
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    • 2012
  • OSS(Open source software) pursues the freedom to have access to open source and offers several advantages, over the proprietary software, to enterprises. Based upon Rogers(1995)' innovation-diffusion process, we assume that attributes of innovations includes five characteristics of innovations: relative advantage, compatibility, complexity, trialability, and observability, and that firms' perceptions of these characteristics predict the rate of adoption of OSS. To test this hypothesis, we presents a survey result from 201 companies and institutions concerning the use of OSS. Statistical analysis shows that adoption is highly correlated with each of those characteristics of innovations, but the regression analysis indicates that only compatibility and observability have effects on the adoption of OSS. This implies that intrinsic value of OSS is important, but unless the appropriate service package for improving IT environment is provided, it is not easy to change the perspective of corporate customers more favorable toward OSS use. As a conclusion, the academic and practical implications are also discussed.

Analysis of fashion narrative by communication platforms - Louis Vuitton as a case study - (커뮤니케이션 플랫폼에 따른 패션 내러티브 분석 - 루이비통을 중심으로 -)

  • Park, So Hyoung;Yim, Eunhyuk
    • The Research Journal of the Costume Culture
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    • v.26 no.6
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    • pp.994-1014
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    • 2018
  • The objective of this study was to evaluate the characteristics of the fashion narrative from the commercial and artistic viewpoints by identifying and evaluating the attributes of the fashion narrative and analyzing the fashion narrative focusing on various cases according to fashion media. Louis Vuitton, a brand of the Louis Vuitton $Mo{\ddot{e}}t$ Hennessy (LVMH) group that operates the entire fashion community platform, is recognized as an influential luxury company with enormous capital and capabilities. This study targeted Louis Vuitton to examine the fashion narrative. The common results of Louis Vuitton's fashion narrative according to the communication platform are as follows. First, it emphasizes well-designed craftsmanship and artistry to convey the value and meaning of the brand. Second, it expresses the lifestyle of the bourgeoisie using traveling for finding life purpose, nature, and freedom as common denominators. Louis Vuitton connects, shares, and engages with customers by crossing the communication platform and trying multi-sensory changes based on the fashion narrative of the 'artification' message encompassing craftsmanship, innovation, and travel. The fashion narrative of Louis Vuitton applies tools (e.g., design, direction, stage, and props) differently according to the nature of media. In other words, the fashion narrative in the form of transmedia storytelling is a marketing communication strategy that indicates the representation means and direction of a brand's goals by remediating the brand narrative in various ways through the communication platform.

Functional Characterization of khadi Yeasts Isolates for Selection of Starter Cultures

  • Motlhanka, Koketso;Lebani, Kebaneilwe;Garcia-Aloy, Mar;Zhou, Nerve
    • Journal of Microbiology and Biotechnology
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    • v.32 no.3
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    • pp.307-316
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    • 2022
  • Yeasts play an important role in spontaneous fermentation of traditional alcoholic beverages. Our previous study revealed that a mixed-consortia of both Saccharomyces and non-Saccharomyces yeasts were responsible for fermentation of khadi, a popular, non-standardized traditional beverage with an immense potential for commercialization in Botswana. Functional characterization of isolated fermenting yeasts from mixed consortia is an indispensable step towards the selection of potential starter cultures for commercialization of khadi. In this study, we report the characterization of 13 khadi isolates for the presence of brewing-relevant phenotypes such as their fermentative capacity, ability to utilize a range of carbon sources and their ability to withstand brewing-associated stresses, as a principal step towards selection of starter cultures. Khadi isolates such as Saccharomyces cerevisiae, Saccharomycodes ludwigii and Candida ethanolica showed good brewing credentials but Lachancea fermentati emerged as the isolate with the best brewing attributes with a potential as a starter culture. However, we were then prompted to investigate the potential of L. fermentati to influence the fruity aromatic flavor, characteristic of khadi. The aroma components of 18 khadi samples were extracted using headspace solid phase micro-extraction (HS-SPME) and identified using a GC-MS. We detected esters as the majority of volatile compounds in khadi, typical of the aromatic signature of both khadi and L. fermentati associated fermentations. This work shows that L. fermentati has potential for commercial production of khadi.

Personalized Diabetes Risk Assessment Through Multifaceted Analysis (PD- RAMA): A Novel Machine Learning Approach to Early Detection and Management of Type 2 Diabetes

  • Gharbi Alshammari
    • International Journal of Computer Science & Network Security
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    • v.23 no.8
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    • pp.17-25
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    • 2023
  • The alarming global prevalence of Type 2 Diabetes Mellitus (T2DM) has catalyzed an urgent need for robust, early diagnostic methodologies. This study unveils a pioneering approach to predicting T2DM, employing the Extreme Gradient Boosting (XGBoost) algorithm, renowned for its predictive accuracy and computational efficiency. The investigation harnesses a meticulously curated dataset of 4303 samples, extracted from a comprehensive Chinese research study, scrupulously aligned with the World Health Organization's indicators and standards. The dataset encapsulates a multifaceted spectrum of clinical, demographic, and lifestyle attributes. Through an intricate process of hyperparameter optimization, the XGBoost model exhibited an unparalleled best score, elucidating a distinctive combination of parameters such as a learning rate of 0.1, max depth of 3, 150 estimators, and specific colsample strategies. The model's validation accuracy of 0.957, coupled with a sensitivity of 0.9898 and specificity of 0.8897, underlines its robustness in classifying T2DM. A detailed analysis of the confusion matrix further substantiated the model's diagnostic prowess, with an F1-score of 0.9308, illustrating its balanced performance in true positive and negative classifications. The precision and recall metrics provided nuanced insights into the model's ability to minimize false predictions, thereby enhancing its clinical applicability. The research findings not only underline the remarkable efficacy of XGBoost in T2DM prediction but also contribute to the burgeoning field of machine learning applications in personalized healthcare. By elucidating a novel paradigm that accentuates the synergistic integration of multifaceted clinical parameters, this study fosters a promising avenue for precise early detection, risk stratification, and patient-centric intervention in diabetes care. The research serves as a beacon, inspiring further exploration and innovation in leveraging advanced analytical techniques for transformative impacts on predictive diagnostics and chronic disease management.

The Effects of Internal Characteristics of Startups on Corporate Performance through Organizational Commitment (스타트업 내부 특성이 조직 결속을 통해 기업 성과에 미치는영향)

  • Chanuk Park
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.635-647
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    • 2023
  • In the pursuit of sustained innovation within industries, the consistent emergence of high-growth potential startups is imperative. Despite the government's implementation of diverse investment-based policies aimed at fostering startup initiation, the inherent probability of post-establishment failure for startups remains substantial. This study examines the impact of internal factors on organizational commitment and corporate performance in startups. It emphasizes the significance of learning and networking orientation for commitment across various organizational aspects. Innovativeness affects emotional and normative commitment but not continuance commitment. Financial attributes and global orientation influence continuance commitment, while affective and continuance commitment significantly impact startup performance. Normative cohesion, however, does not significantly affect performance. These findings offer insights for optimizing human resource utilization in startups, benefiting both companies and governments in the evolving startup landscape.

The Impact of Individual and Organizational Network Characteristics on Organizational Competitiveness: Two-mode Network Analysis and MR-QAP (개인 및 조직 네트워크 특성이 조직경쟁력에 미치는 영향: 이원 네트워크 분석과 MR-QAP 방법론 활용을 중심으로)

  • Boyoung Jung
    • Knowledge Management Research
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    • v.24 no.4
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    • pp.177-193
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    • 2023
  • This study explores the role of organizational culture, job characteristics, and work values and orientation in shaping the competitiveness of a multinational company (MNC) based in Korea. The purpose of the study was to examine the impact of these variables on the competitiveness attributes of the organizational culture profile through MR-QAP analysis. Data were collected from 161 employees in 15 different teams at a Korean automotive company headquartered in Seoul. The results of the study revealed the impact of network characteristics associated with competitive organizational culture on competitiveness. 'found to have a negative effect on competitiveness. Among the organizational culture profiles, social responsibility, supportiveness, innovation, and performance orientation have a significant positive effect on competitive organizational culture, while emphasis on rewards and stability have no significant effect. These findings provide practical implications for understanding the complex dynamics of organizational culture and promoting strategic approaches to enhance organizational competitiveness.