Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effect of Management Consulting Service Characteristics on Business Performance through Absorption Capacity and Innovation Willingness of SMEs

경영컨설팅서비스특성이 중소기업의 흡수역량과 혁신의지를 통하여 경영성과에 미치는 영향분석

  • Park, Jun-Hyun (Department of Management Consulting, Daejeon University) ;
  • Seo, Young-Wook (Department of Management Consulting, Daejeon University)
  • 박준현 (대전대학교 융합컨설팅학과) ;
  • 서영욱 (대전대학교 융합컨설팅학과)
  • Received : 2020.09.09
  • Accepted : 2020.10.20
  • Published : 2020.10.28
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Abstract

This study examinined the casual relationship between consulting service characteristics and management performance based on absorption capacity and innovative willingness in order to find out the factors of effective consulting In an age of infinite competition. 131 questionnaires were used to test 8 hypotheses using SPSS 22.0 and SmartPLS(3.3.2). Results are as follows: expertise and consultant knowledge among consulting service characteristics had a significant positive impact on management performance through the company's absorption capacity and innovative willingness. However, the consultant's attitude had no significant effect. This study suggests the necessary of factors that can enhance the consulting effectiveness. We would like to consider and analyze the psychological variables that can enhance the various attributes and management performance of consulting in future research.

무한 경쟁 시대의 중소기업은 직면한 다양한 문제를 해결하는데 기업의 자체역량의 부족으로 외부전문가의 도움은 반드시 필요하다. 이에 본 연구는 효과적인 컨설팅의 요인들을 알아보고자 서비스품질의 전문성과 컨설턴트의 지식과 태도를 컨설팅서비스특성이라고 정의하고 흡수역량과 혁신의지를 바탕으로 경영성과에 어떠한 영향이 있는지 밝히고자 하였다. 본 연구는 경영컨설팅 수진 경험이 있는 중소기업을 대상으로 설문조사를 실시하고 총 131부의 설문답변지를 SPSS 22.0과 SmartPLS(3.3.2)를 활용하여 분석하였다. 분석결과에서 컨설팅서비스특성 중 전문성과 컨설턴트의 지식은 수진기업의 흡수역량과 혁신의지를 활용하여 경영성과에 유의한 긍정적 영향을 주었다. 다만, 컨설턴트의 태도는 유의한 영향을 미치지 않았다. 이로써 컨설팅서비스특성이 기업의 경영성과에 미치는 인과관계를 실증 분석하였고, 컨설팅효과를 극대화하기 위한 컨설팅기업과 수진기업이 갖추어야 할 요인들을 제시하였다. 향후 연구에서 컨설팅의 다양한 속성과 경영성과를 높일 수 있는 심리적 변수를 고려하고 분석하고자 한다.

Keywords

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