• Proceedings of the IEEK Conference
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• 1998.10a
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• pp.887-890
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• 1998

We present a novel multi-resolution block matching algorithm (BMA) for fast motion estimation. At the coarsest level, a full search BMA (FSBMA) is performed for searching complex or random motion. Concurrently, spatial correlation of motion vector (MV) field is used for searching continuous motion. Here we present an efficient method for searching full resolution MVs without MV decimation even at the coarsest leve. After the coarsest level search, two or three initial MV candidates are chosen for the next level. At the further levels, the MV candidates are refined within much smaller search areas. Simulation results show that in comparison with FSBMA, the proposed BMA achieves a speed-up factor over 710 with minor PSNR degradation of 0.2dB at most, under a normal MPEG2 coding environment. Furthermore, our scheme is also suitable for hardware implementation due to regular data-flow.

• Korean Journal of Culture and Social Issue
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• v.16 no.3
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• pp.289-310
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• 2010

The purpose of this study was to examine how political interest, political ideologies, and information-searching goals influence the amount of information voters search, the ways in which people search for information about political candidates, and the type of information they select. The results showed that the participants under accuracy goal searched much more information and the participants under the high level of interest were not affected by conservative ideology, but the participants with the low level of interest were influenced by the liberal ideology and viewed substantially more information. And most of participants had the attribute-centered searching pattern. The social policies were accessed most, however, the information about party and personal background of a candidate were found least.

• Asia Marketing Journal
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• v.25 no.1
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• pp.15-25
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• 2023

Innovation is no longer the purview of high-tech industries; it is blossoming in the home appliances and cosmetics sectors. However, consumers' anxiety about the risk of new products prevents them from reaping the benefits of innovation. This anxiety is driven by customer's lack of prior information on new products. This study examines how difference age between the chronological age of consumers and their cognitive age affects consumers' willingness to search for information on innovative products, leading to reduced new-product anxiety. According to a survey of participants who actually bought an innovative product, we found that participants searched for more information when they perceived themselves to be younger than their chronological age (a high difference age). Where participants did not proactively search for information (due to a low difference age), they could be encouraged to do this through marketing campaigns. Together, these findings expand our understanding of how consumers' difference age can be leveraged in digital marketing to enable companies to more strategically reach consumers when planning or launching innovative products.

• The Research Journal of the Costume Culture
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• v.5 no.1
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• pp.137-150
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• 1997

This study examined the effects of demographic characteristics (education, income level) on the relationships among knowledge of textile fibers, information searching behavior on textile fabrics, and information sources of textile materials in children's clothings. The subjects were 307 mothers with preschool children(4∼6years) in Seoul. Data were collected using a self-administered questionnaire and analyzed using T-test analysis of variance, corelations, and crosstabulation analysis. The results indicated that : (1) Educational levels of consumers had significant influences on knowledge of textile fibers, information searching behavior on textile fabric, and information sources of textile materials in children's clothings. (2) There were significant relationship between consumer's knowledge of textile fibers and information searching behavior on textile materials in children's clothings.

• Korea Journal of Hospital Management
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• v.8 no.1
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• pp.95-111
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• 2003

The purpose of this study was to evaluate the information searching behavior of consumer by type of medical institution. A questionnaire survey was conducted of 1,507 persons who were selected through a multi-stage stratified area cluster sampling in nationwide level, excluding Jeju-Do. Personal survey was conducted through door-to door survey from 27 July to 10 August 1999. The main results of this research was as following; 1. The proportion of information searching of respondents ranged from 91.5-95.2%. Even though the proportion of user in university hospital was slightly high, there was not significant statistically by type of medical institution. In terms of information source, personal informer was most common information source in all type of medical institution. Public informers were more frequently used in university hospital visitors and professional informer in general and university hospital visitors. 2. Comparing to searching intensity, user informer and professional informer's influences were more powerful, but not statistically significant. In analysis of unit influence for information source, written informer or public informer was more powerful in clinic visitor, professional informer and written informer in university hospital visitor. 3. Information which consumer want to know mostly were about on special potential and career of physician. The clinic visitor wanted to know about institutional location and kindness of medical personnel. The university hospital visitor also wanted to know about facilities and convenience of process. Comparing to institution selection criteria of consumers at 1991, quality related criteria were recognized more importantly in outpatient and dental services. But in case of inpatient services, convenience factor was recognized more importantly. In conclusion, the effort for specific marketing plan by type of medical institution should be needed. And more concern on information searching behavior of consumer will be needed.

• The Journal of Information Systems
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• v.22 no.1
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• pp.117-143
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• 2013

Social media have been rapidly and widely adopted in various areas, and tourism industry can be one of potential growing areas. Tourist and travelers would like to share their photos and stories as well as find others' experiences. People are doing their activities through social media. Regarding relaxing entertainments, information sharing, escapism, social interaction, tourism activities are being paid attention by majority of users in social media. However, Although people have various motivation for using social media, academically researchers have not actively studied on the phenomenon arising from tourism industry. Therefore, this study aims to the reasons for tourism information searching motivational factors of social media that influence perceived value and its consequences such like before-searching, during-searching, and after-searching and divided social media into two types according to the level of social presence, and then empirically verified them. Antecedent variables divided into benefits including perceived usefulness and information quality and sacrifices including complexity and perceived effort. Our analysis results show that both of dimensions had the greatest effect on perceived value of social media use, which affect the consequences.

• Journal of Information Management
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• v.26 no.2
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• pp.61-79
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• 1995

The purpose of this paper is to investigate search efficiency of controlled vocabulary versus uncontrolled vocabulary subject access in online catalog systems. The question of the effectiveness of controlled versus uncontrolled vocabulary in information retrieval has been raised in many literatures. A debate continues in the Library and Information Science Professions over the relative merit, appropriateness, and efficiency of uncontrolled vocabulary subject access in online catalog systems. Actually users used to combine uncontrolled vocabulary subject searching with controlled vocabulary subject searching. But the success of user's subject search depends on his choice of search terms. Also the technical developments that facilitate cooperation among information services in general make it increasingly possible for such cooperation to take place on an international level. In this study, several common types of vocabularies on online catalog systems are described and compared, especially usages of vocabularies in multilingual environment are analyzed.

• Proceedings of the IEEK Conference
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• 2002.07b
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• pp.999-1002
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• 2002

In this paper, we proposes an adaptive method for reducing the computational overhead of fine-to-coarse MRME at the finest resolution level by considering for the spatial and spectral characteristics between wavelet decomposition levels simultaneously. As we know, there is high correlation between the adjacent blocks and it can give the very important clue to estimate motion at finest level. So, in this paper, using the initial motion vector and the adjacent motion vector in the coarsest level, we determine the optimal direction that will be minimized the estimation error in the finest level. In that direction, we define the potential searching region within the full searching region that is caused to increase much computational overhead in the FtC method. Last, in that region, we process the efficient 2-step motion estimation. and estimate the motion vector at finest resolution level. And then, this determined motion vector is scaled to coarser resolutions. As simulation result, this method is similar to computational complexity of the CtF MRME method and very significantly reduces that of the FtC MRME method. In addition, they provide higher quality than CtF MRME, both visually and quantitatively

• Journal of Fashion Business
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• v.2 no.4
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• pp.69-78
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• 1998

The purpose of this study was to identify the variables which could characteristics the New Young Generation (NYG), to investigate the relationship between level of NYG characteristics and information searching related to underwear purchasing, and the differences level of the NYG characteristics according to demographic variables (sex, grade, major), and examine the casual relationships of demographic variables (sex, place of growing background, parent's education) and level of the NYG characteristics on information searching related to underwear purchasing. The subjects were 723 college students (female = 324, male=398) living in Seoul and Kyuggi were participated in this study. The NYG is limited to person who born after 1970's. The result of this study were as follows; 1. Five factors of New Young Generation oriented characteristics were identified; F.1 'Info-telecommunication(Info-Telecom)'; F.2 'Family and Marriage'; F.3 'Consumption pattern'; FA 'Self-centered (Individualism)'; F.5 Work/Career oriented. 2. The relationship between the NYG characteristics and information search in underwear purchasing were significanted. 3. In demographic variables, gender, grade, and major were partially significant differences. 4. In male students, the result of the casual relationship between demographic variables with NYG characteristics and the level of the NYG in underwear purchasing showed that grade, background of grownplace, level of parent's education were significanted the high level of info-telecom factor associated with higher grade, city-grown, higher level of parent's education. In conclusion, the result showed that the level of NYG characteristics was significant to male students and specially for grade older students. The background of parent's education level was the another important variables to predicting the NYG characteristics. Finally the higher the NYG characteristics, the more information search in underwear purchasing.

• Korean Journal of Cognitive Science
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• v.11 no.3_4
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• pp.1-11
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• 2000

This study investigated information acquisition from hypertext and the difference of searching behavior between adults and children. In experiment 1. we compared the amount of information acquisition from the hypertext to that of the printed text. The result showed that the performance in printed text was better than in hypertext. However. the performance of experienced (in the internet) participant showed no difference between the hypertext and the printed text. Experiment 2 compared the information-searching behavior of the adults and children in the hypertext environment. The results showed that adults performed the information-searching faster than children, yet there was no difference in the proportion of correct responses of the two groups. However. children who were more experienced in the internet and produced right answers to the 7th level questions in depth performed better and faster than the adults who were not. These results suggest that the experience in the internet is the most important factor in the searching of the wanted information.