• 제목/요약/키워드: Information Value

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2계층 분배형 공급사슬에서 실시간 공유 재고 정보의 가치에 관한 연구 (A Study on the Value of Shared Real-time Stock Information in Two-Echelon Distribution Supply Chains)

  • 서용원;정성원;함주호
    • 산업공학
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    • 제13권3호
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    • pp.444-454
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    • 2000
  • Due to the improvement of modern information technologies, sharing stock information among the supply chain members is a common practice nowadays. Many companies are planning to adopt the information systems to possess the real-time shared stock information. Thus, it is needed to quantify the value of shared stock information. The purpose of this paper is to evaluate the value of the shared stock information for two-echelon distribution systems. Existing reorder policies can be classified into installation stock policies and echelon stock policies. Since installation stock policies do not utilize the shared stock information, and both classes of policies may show poor performances for distribution systems, we cannot evaluate the value of the shared stock information with the existing policies. Thus, we provide a new type of reorder policy, named order risk policy. We define the order risk using marginal analysis, and prove the optimality. Through computational experiment that compares the order risk policy with the existing policies, it is shown that a significant cost reduction is achieved with the effective utilization of the shared stock information. We also show the effect of the system characteristics on the value of the shared stock information.

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스마트폰 푸시 알림과 SNS 정보가 모바일 구매에 미치는 영향에 대한 실증분석 (An Empirical Study on the Effect of Smartphone Push Notification and SNS Information on the Mobile Purchasing)

  • 심선영;김연순
    • Journal of Information Technology Applications and Management
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    • 제22권4호
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    • pp.105-126
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    • 2015
  • In this study, we investigated the impact of the information richness and reachness on the mobile purchasing and the moderating effect of individual characteristics. We examined the information richness and reachness through SNS information and Push notification of smartphone, respectively. As the moderating variables, we adopted customer's value orientation and innovativeness. In the main-effect model with no moderating variable, both of information richness and reachness showed significant effects on the perceived value of products and purchasing channel. Especially, the impact of information richness was more significant on product awareness, while the impact of information reachness was more significant on channel awareness. In the interaction-effect model with moderating variables, customer's value orientation showed significant moderating effect on the impact of perceived product value. However, customer's innovativeness did not show the significant moderating effect on the impact of perceived channel value. It implies that the impact of information reachness applies to the majority of customers, regardless of her [his] innovativeness. Therefore the organizations might be able to use Push notification to activate the customer's mobile purchasing.

온라인 패션 쇼핑몰의 제품구매에 영향을 미치는 요인에 관한 연구 (A Study on the Factors Affecting the Purchase of Products in Online Fashion Shopping Mall)

  • 한경희
    • 한국의상디자인학회지
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    • 제14권3호
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    • pp.11-22
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    • 2012
  • As the consuming pattern is changing with the expansion of Internet use and the development of communication technology, Internet shopping market is getting bigger and bigger. By product group, clothing and fashion related products occupy the biggest share. Accordingly, in this study it was tried to identify the effects of Internet utilization capability that enables consumers to search for the information that they need in this information flood, variety pursuit trend and product review accommodation status on shopping value, and to analyze the effects of the shopping value on the purchase behavior in online shopping malls. When factor analysis is nude on Internet use level, it was found that Factor 1 was 'Flow Experience,' Factor 2 'Internet Use Capability,' and Factor 3 'Internet Challenge Desire.' When factor analysis is made on Diversity Pursuit Propensity, it was found that Factor 1 was 'Site Diversity Pursuit Propensity,' Factor 2 'Brand Diversity Pursuit Propensity,' and Factor 3 'Brand Value Pursuit Propensity.' When factor analysis is nude on Product Review Accommodation Propensity, it was found that Factor 1 was 'Product Information Provision Propensity,' and Factor 2 'Product Information Receiving Propensity.' Except Internet Use Capability and Product Information Provision Propensity, all other factors showed high correlation. The factor influencing the entertainment value most was Internet challenge desire, while that influencing the practical value most was flow experience. When the effects of the entertainment value and the practical value on product purchase were analyzed, it was found that both of entertainment value and the practical value influenced product purchase and the practical value influenced the product purchase more than the entertainment value.

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지식 마켓플레이스에서 크리에이터에 대한 신뢰가 강의 선호도에 미치는 영향 (Effect of Trust in Creators on Class Preference in Knowledge Marketplaces)

  • 강영주;김진명;이의준;오세환
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권3호
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    • pp.19-45
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    • 2022
  • Purpose Since COVID-19, the demand for online class platforms has increased. However, those platforms have not been clearly defined, and related research is also limited. In the context of the knowledge marketplace (KMs), this study examined the effects of class information and trust in creators on class preferences from the perspective of consumption value theory. Design/methodology/approach By establishing a web crawler through Python, this study collected 1,174 class data in Korea's leading knowledge marketplace, Class 101, focusing on diverse class-related information and the number of Instagram followers for individual class creators. Based on class information, this research analyzed the effects of consumers' utilitarian value, social value, and hedonic value on class preference. In addition, this study examined whether consumers' trust in creators moderates the relationship between class information and class preference. Findings According to analysis results, it was found that the higher the consumers' consumption value for each class on KMs, the more positive their preference for the class. Also, it was confirmed that consumers' trust in creators moderates the relationship between class information and class preference.

기업의 IT투자가 주식수익률 및 경제적 영업권에 미치는 영향 (The Influence of the Corporate IT Investments on Stock Return and Economic Goodwill)

  • 유성용;김동헌
    • 경영과정보연구
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    • 제27권
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    • pp.31-52
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    • 2008
  • Intangible Assets are more important determinants of firm value than others in a digital information-based economy(Lev, 2001). Prior research reveals that investments in intangible assets such as R&D and advertising expenditures are associated with firm value. This paper examines the effects of the corporate investments in the information technologies(IT) on stock return and economic goodwill. The sample consists of 152 firms listed on the Korean stock market in 2002. To test hypothesis We employed multiple regression models. Results are as follows; First, IT environment, IT process, and IT human resource are positively associated with firm's IT value. Second, firm's IT value is positively correlated with firm's economic goodwill. Third, firm's IT value is positively correlated with firm's stock return. These results suggest that the investments related with IT are effective in cultivating firm's value and Stock investors can make the best use of firm's announcements related with IT value. Thus the authorities concerned need to expand the public announcements related IT value.

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Development of Industry-Wide IS Integration Model in the Agri-Industry

  • Hedman, Jonas;Henningsson, Stefan
    • Agribusiness and Information Management
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    • 제5권1호
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    • pp.20-30
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    • 2013
  • This paper presents a model explaining industrywide information systems (IS) integration in the agri-industry. Using a theoretical frame of value configuration analysis and IS integration extent we study 15 organizations. We find that product sensitivity, continuous production, value chain captains, and value creation logic explain the industry-wide IS integration. Incompatible value creation logic among stakeholders and the lack of presence of "value chain captains" - powerful actors dominating the entire industry - has and negative impact on industry-wide integration. On the other hand, product sensitivity and continuous production process led to higher levels of integration.

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A Study on the Business Strategy of Smart Devices for Multimedia Contents

  • Lee, Hong-Joo
    • Journal of Information Processing Systems
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    • 제7권3호
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    • pp.543-548
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    • 2011
  • Information technology is changing the business value chain and business systems. This situation is due to the business value chain and the value creation factors in business. Technology companies and researchers are developing new businesses, but many companies and researchers cannot find successful ways to analyze and develop a business in a specific way. In this paper, first, the value creation motive in business is analyzed through a literature review. Second, business attributes are analyzed, while considering the value creation motive and the business factors in management. Finally, the business attributes of information technology are studied through a review of previous research papers on this topic.

The Economic Value Analysis of the Scientific and Technological Information

  • Kim, Yon-Hyong
    • Communications for Statistical Applications and Methods
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    • 제11권1호
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    • pp.107-120
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    • 2004
  • The purposes of this study are to analyze economic value of science technology information for each distribution center First, the total economic value of each distribution center based on the value of time can be estimated to be 714,384,529 won, which can be compared with that of KISTI's 85,674,153,126 won. Second, the total economic value of each distribution center based on addition time can be estimated to be 1,426,344,558,446 won. And KISTI's 173,915,322,076 won appears to be the highest one as a single unit. Third, the study results can provide an objective standard for the policies of KISTI based on the data collected in this study.

정보 가치 관점에서 바라본 모바일 광고 가치의 설명 요인에 관한 실증적 연구 (Empirical Study on Factors Influencing the Value of Mobile Advertising: From the Perspective of Information Value)

  • 박철우;안중호;장정주;김은진
    • 경영정보학연구
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    • 제8권2호
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    • pp.29-49
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    • 2006
  • 디지털 경제가 도래하면서 정보를 생성 거래하는 새로운 시장이 형성되고 많은 기업들은 고객에게 차별화된 정보를 제공하는 정보 비즈니스를 수행하고 있다. 정보 사용자는 자신이 직면한 정황과 일치하는 정보를 유용하게 인식하지만, 정황은 개인의 역할, 시간, 장소 등에 따라 끊임없이 변하기 때문에 이러한 동적 정보를 생성하고 실시간으로 전달한다는 것은 매우 어려운 일이다. 본 연구는 모바일 시스템이 동적 정황을 인지하여 사용자 요구와 일치하는 정황 정보를 실시간으로 생성 및 전달함으로써 정보 가치의 제고에 기여할 수 있을 것이라 판단하고, 정보 비즈니스 중 그 중요성이 점차 부각되고 있는 모바일 광고를 대상으로 실증 분석을 실시하였다. 분석 결과를 통해 정황 관련성이 모바일 정보 가치에 직접적인 영향을 미치지는 않지만 정보 가치를 결정하는 주요 변수인 정보 유용성을 높여줌으로써 사용자의 지각된 모바일 정보 가치를 향상시키는 결정적 역할을 담당한다는 것을 확인할 수 있었다. 또한, 정황 관련성은 부정적 자극의 영향을 극복할 수 있는 기회를 제공하고 있다. 마지막으로 의사 결정을 지원할 수 있는 정보의 제공뿐만 아니라 사용자의 오락적 욕구를 충족시킴으로써 모바일 광고 가치를 향상시킬 수 있다.

Detection of LSB Matching Revisited Using Pixel Difference Feature

  • Li, Wenxiang;Zhang, Tao;Zhu, Zhenhao;Zhang, Yan;Ping, Xin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제7권10호
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    • pp.2514-2526
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    • 2013
  • This paper presents a detection method for least significant bit matching revisited (LSBMR) steganography. Previous research shows that the adjacent pixels of natural images are highly correlated and the value 0 appears most frequently in pixel difference. Considering that the message embedding process of LSBMR steganography has a weighted-smoothing effect on the distribution of pixel difference, the frequency of the occurrence of value 0 in pixel difference changes most significantly whereas other values approximately remain unchanged during message embedding. By analyzing the effect of LSBMR steganography on pixel difference distribution, an equation is deduced to estimate the frequency of difference value 0 using the frequencies of difference values 1 and 2. The sum of the ratio of the estimated value to the actual value as well as the ratio of the frequency of difference value 1 to difference value 0 is used as the steganalytic detector. Experimental results show that the proposed method can effectively detect LSBMR steganography and can outperform previous proposed methods.