• Title/Summary/Keyword: Information Origin

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Differences in Product Characteristics in terms of the Impact of Brand Origin on Brand Performance (브랜드원산지의 브랜드성과에 대한 영향에 있어 제품특성에 따른 차이)

  • Kim, Moon-Tae
    • Management & Information Systems Review
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    • v.39 no.2
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    • pp.113-126
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    • 2020
  • This study suggested implications by dividing the concept of brand origin into national image and manufacturing capacity image, verifying the direct impact of these variables on brand trust and brand loyalty, and verifying the difference between products with the effect on brand trust of brand origin, which is the result of verification. The specific implications of this paper are as follows. First, brand origin does not directly affect brand loyalty, but it can have a direct impact on the preceding variable, brand loyalty. This study may conclude that it is desirable to define the factors that affect the purchase selection indirectly through the assessment of product properties or positive effects on brand image rather than having a direct impact on product purchase or selection. Second, the difference in brand origin influence by product characteristics was very evident. Past studies were limited to a few products, so pan-product testing was not conducted, and the empirical power was judged to be limited, so this study included a variety of products and tried to detect differences between products through actual empirical research. Involvement and self-congruity have been presented with results that can be judged as important variables for brand origin to affect brand performance and variables. Looking at the role of the brand origin for each product characteristic by distinguishing between product characteristics and whether or not products related to quality, history, authenticity, etc., the product recognized as high quality and the product recognized as having high integrity showed higher effect of the brand origin, but history was a product characteristic that did not show the effect of the brand origin.

Application of Stable Isotopes to Tracing Geographical Origin of Food and to Determining Its Authenticity (안정동위원소를 이용한 식품의 원산지 추적과 진위 감별)

  • Bong, Yeon-Sik;Ryu, Jong-Sik;Lee, Kwang-Sik
    • Economic and Environmental Geology
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    • v.42 no.6
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    • pp.645-654
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    • 2009
  • Recently there have been increasing consumers' interests in the geographical origin of foods, due to the FTA (Free Trade Agreement) in the global market. Especially, in Korea, in relation to BSE (bovine spongiform encephalopathy), it is considered to be urgent to develop analytical techniques for distinguishing the geographical origin of beef. Korea is facing conclusion of FTA with many countries, and there is a deep national concern about the distinction of the geographical origin of food. Diverse analytical techniques have been used in many of recent researches to obtain data for distinguishing the geographical origin of foods produced in various countries. In this paper, we reviewed national and international researches about tracing of geographical origin and food authentication using stable isotopes. Improvement of the isotopic techniques and their numerous application have been provided useful information of their geographical origin in food products. Furthermore, we expect that this study could be detecting of many frauds and illegal transaction of food products. We look forward to active progressing research of detecting food origin using isotope analysis and numerous application about imported food products.

A Study on the Market Penetration of Imported Apparel and Consumer Attitude toward the Country-of-Origin (시장 개방하에서 수입 의류의 시장 침투와 의류상품의 원산지에 대한 소비자 태도 조사)

  • 전경숙;민신기
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.2
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    • pp.357-367
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    • 1997
  • The success of apparel goods mainly depends on the purchase behavior of end use consumers. The decision making processes of apparel merchandise are very complicated according to the many information cues available to the consumers. The country-of-origin is one of the extrinsic cues to affect the consumers 'decision. To study the effect of country -of-origin, the Polo style knit shirts were chosen as stimuli to the male and the female subjects (total 527) aged from 18 to 35. The identical nine shirts (3 countries$\times$3 levels of price) were carefully manipulated for the treatments. The three countries labelled are Italy as industrialized country, China as less developed one, and Korea. In addition to the country-of -origin, the prices of the shirts were exposed to the respondents. The price levels were 14,000 won for the low, 39,000 won for the moderate, and 64,000 won for the high price level. The findings were as follows: 1) As price was increased, the perceived value and purchase intention were decresed. Price was not statistically significant to perceived quality, but it was significant to perceived value and willingness to buy. 2) The merchandise of "Made in Italy" was evaluated higher than those of "Made in Korea" and "Made in China" The country-of-origin had statistically significant influences on the perceived quality, perceived value and also willingness to buy. 3) The interaction between the two factors, country-of-origin and price, was not observed.n and price, was not observed.

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Experiment on Transform of Cadastral Control Points to the New Korea Geodetic Datum for Connecting with National Geographic Information System (국가 GIS와 연계를 위한 지적기준점의 세계측지계 변환 실험)

  • Song, Dong-Seob;Hwang, Jin-Sang;Yun, Hong-Sic
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.25 no.4
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    • pp.309-317
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    • 2007
  • Cadastral control points in Korea are refered to various origins, for example an early separated small triangulation, a separated small triangulation, a separated control surveying origin and an unified origin. Cadastral map with early separated small triangulation origin have difficulties to connect with national GIS data by refered an unified origin. We determined transformation parameters from old origin to unified origin using 2D conformal transformation method. To evaluate of transformation accuracy, we compared with GPS field surveying results. And we experiment on coordinate transformations with unified results between the local geodetic datum and the new Korea geodetic datum.

Predicting Plasmid Replication Origin for Methane-converting Microbial Catalyst Improvement (메탄가스 전환 미생물촉매 개량을 위한 플라스미드 복제 시작점 예측)

  • Min-Sik Kim
    • New & Renewable Energy
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    • v.19 no.4
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    • pp.46-52
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    • 2023
  • Methane is the second most emitted greenhouse gas after carbon dioxide. Despite lower emissions than those of carbon dioxide, methane receives significant attention owing to its more than 20-fold higher global warming potential. Consequently, the importance of research on methanotrophic bacteria, microorganisms capable of converting methane gas into high-value materials, is increasingly emphasized. In the case of methanotrophic bacteria, knowledge on episomal plasmids that can be used for genetic engineering remains lacking, which poses significant challenges to the engineering process. The replication origin sequences of natural plasmids within methanotrophic bacteria have been predicted through in silico methods. The basic characteristics of the replication origin, such as a high A/T ratio, repetitive sequences, and proximity to proteins related to replication, have been used as criteria for identifying the replication origin. As a result, a region with a sequence of 18 base pairs repeated eight times could be identified. The putative replication origin sequence thus identified generally takes the form of iterons, but it also possesses unique features such as the length of the gap between iterons and the repetition of identical iteron sequences. This information can be valuable for future design of episomal plasmids applicable to methanotrophs.

Efficient Security Mechanism using Light-weight Data Origin Authentication in Sensor Networks (경량화 데이터 origin 인증을 통한 효율적인 센서 네트워크 보안에 관한 연구)

  • Park, Min-Ho;Lee, Chung-Keun;Son, Ju-Hyung;Seo, Seung-Woo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.32 no.7A
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    • pp.717-723
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    • 2007
  • There are many weaknesses in sensor networks due to hardware limitation of sensor nodes besides the vulnerabilities of a wireless channel. In order to provide sensor networks with security, we should find out the approaches different from ones in existing wireless networks; the security mechanism in sensor network should be light-weighted and not degrade network performance. Sowe proposed a novel data origin authentication satisfying both of being light-weighted and maintaining network performance by using Unique Random Sequence Code. This scheme uses a challenge-response authentication consisting of a query code and a response code. In this paper, we show how to make a Unique Random Sequence Code and how to use it for data origin authentication.

Efficient Security Mechanism using Light-weight Data Origin Authentication in Sensor Networks (경량화 데이터 Origin 인증을 통한 효율적인 센서 네트워크 보안에 관한 연구)

  • Park, Min-Ho;Lee, Chung-Keun;Son, Ju-Hyung;Seo, Seung-Woo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.32 no.5A
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    • pp.402-408
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    • 2007
  • There are many weaknesses in sensor networks due to hardware limitation of sensor nodes besides the vulnerabilities of a wireless channel. In order to provide sensor networks with security, we should find out the approaches different from ones in existing wireless networks; the security mechanism in sensor network should be light-weighted and not degrade network performance. Sowe proposed a novel data origin authentication satisfying both of being light-weighted and maintaining network performance by using Unique Random Sequence Code. This scheme uses a challenge-response authentication consisting of a query code and a response code. In this paper, we show how to make a Unique Random Sequence Code and how to use it for data origin authentication.

A Study on the Re-purchase Intention and Country-of-Origin Effect for Vietnam's Country Image (베트남의 국가이미지에 따른 원산지 효과와 재구매 의도에 관한 연구)

  • Lee, Je-Hong
    • International Commerce and Information Review
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    • v.14 no.1
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    • pp.23-46
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    • 2012
  • The purpose of this study to measure the re-purchase intentions and country-of-origin effect in the Vietnam's image. This study was used to analysis the questionnaire date as SPSS ver. 12.0 statistical package. The major result of article can be summarized as follows. The factors of this study have been divided into 'political image', 'social image', 'cultural imge', 'economical image', and 'international image'. In the empirical result of the article, the country-of-origin effect for the Vietnam's country image would be shown in the results as the fellow. The first, 'cultural image', 'economical image', 'international image' are significantly positive country-of-origin effect. The second, 'political image', 'social image' are not as significantly positive statistically speaking. Also, country-of-origin effect show significantly positive re-purchase intention.

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Study of Environmental analysis in Asian Bust Source Origin Using RS, GIS

  • Kim, Young-Seup;Kyung, Hye-Mee
    • Proceedings of the KSRS Conference
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    • 2002.10a
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    • pp.249-249
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    • 2002
  • As Asian Dust's damage and negative effects increase, the need to investigate the weather and surroundings of the source of Asian Dust has been raised. I tried to indicate the source origin and watch changing process of the plants, weather elements in those areas by the means of NOAA AVHRR NOVI and NCEP data.

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Analysis of Airline Network using Incheon and Narita Passenger Flight Origin-Destination Data (인천/나리타 공항의 여객기 출.도착 데이터를 이용한 항공노선 분석 연구)

  • Baik, Euiyoung;Cho, Jaehee
    • Journal of Information Technology Applications and Management
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    • v.20 no.1
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    • pp.87-106
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    • 2013
  • This study is to explore the airline network patterns of Incheon and Narita International Airports using passenger flight departure and arrival data of the two airports. The so-called Origin-Destination data is collected from the airports' websites and some of the important data items are flight number, city of origin, destination city, departure/arrival time, number of flights, and delay time. A snowflake schema dimensional model is proposed and implemented. Tableau Public, a well-known visual analytic tool, is used to connect the dimensional model and played an important role in navigating the data space to find interesting and visual patterns among corresponding airports and airlines. For the efficiency of analyzing this spacious data mart, data visualization method was used. Four types of visualization method proposed by Yau was used; visualizing patterns over time, visualizing proportions, visualizing relationships, and visualizing spatial relationships. The strength of connectivity of each flight segments is calculated to evaluate the degree of globalization of Seoul and Tokyo. We anticipate that various patterns and new findings produced by the data mart would provide airline managers, airport authorities, and policy makers in the field of travel and transportation with insightful information.