• Title/Summary/Keyword: Influential users

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A Study on Continuous Intention of Use of Heavy VR Game Users -Focusing on comparison with light users- (VR 게임 중이용자의 지속적 이용 의도에 관한 연구 -경이용자와 비교 중심으로-)

  • Na, Jiyoung
    • Journal of Digital Convergence
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    • v.20 no.3
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    • pp.431-438
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    • 2022
  • With the technical development of fourth industrial revolution, VR game market is rapidly expanding. Meanwhile, heavy user group means the group consisting of people consuming certain media or contents more than others, which is the core constituency of the media industry, and there have been only a few studies on them. This study identified the factors that influenced the continuous intention of use of VR game heavy users and figured out their characteristics by verifying the difference in variables with the light user group. According to the results, the heavy user group showed higher behaviors than the light user group in terms of personal innovation, presence, and continuous intention of use variables. In addition to this, it was found that personal innovation, perceived quality, and presence had a significant influence on the continuous intention of use. This study is intended to empirically analyze the characteristics of heavy VR game users and influential factors, thereby preparing baseline data for VR game development and other relevant studies.

An Analysis of Factors InFluencing Copyright Protection Decision-Making among Korean eSports Game Users (e-스포츠 콘텐츠 이용자들의 저작권보호 의사결정에 대한 영향요인 분석)

  • Choi, Eui-Yul;Jeon, Yong-Bae
    • The Journal of the Korea Contents Association
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    • v.14 no.12
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    • pp.723-732
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    • 2014
  • The purpose of this study was to examine the factors influencing copyright protection decision-making among Korean eSports game users. Data collection was conducted over a month at an eSports arena located in Seoul. Of the surveys collected, 354 valid data (88.5% of response rate) were analyzed in SPSS Ver. 20.0 through descriptive statistics, correlation and multiple regression analysis. The results showed that copyright protection decision-making regarding eSports contents was significantly influenced by legal/moral norm, perceive group norm, and past habit/behavior. Among the factors, legal/moral norm was found to be the most influential on copyright protection decision-making.

Structural Relationship among Consumer Attitude, Usage Motive, Health-consciousness, Satisfaction, and Revisit Intent Pursuant to Foodservice Nutrition Information Labeling System (외식업체 영양정보표시에 따른 소비자태도, 이용동기, 건강관심도, 만족도, 재방문의도와의 구조적 관계)

  • Lee, Jong-Ho
    • Culinary science and hospitality research
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    • v.23 no.5
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    • pp.129-139
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    • 2017
  • The necessity of selecting food based on correct information through nutrition ingredients included in the food is being emphasized due to the recent increase in interest of restaurant users in healthy and safe food. This study verified the structural causal relationship among consumer attitude, use reason and health-consciousness regarding nutrition information labeling and their satisfaction and revisit intent. A total of 266 surveys conducted over restaurant users residing in the Busan area was used for the final analysis of the study to attain this study's objective. The suitability of the Structural Equation Modeling and organic causation relationship was verified through the statistics programs SPSS (V 23.0) and AMOS (V 21.0) in order to attain this study's objective, and the control effect of age has been verified. The results showed that a meaningful causal relationship was confirmed in all elements excluding consumer attitude. A control effect was also confirmed in the influential relationship between use reason and satisfaction level. The results of the study suggested that the nutrition information labeling system of restaurants provides practical implications and marketing strategies for restaurant managers and government policy makers.

Mobile RFID Technology Standardization Activities and Strategy (모바일 RFID 기술 표준화 활동 및 전략)

  • Oh, Se-Won
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.36 no.12B
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    • pp.1698-1707
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    • 2011
  • Mobile RFID technology as a typical Convergence technology combines RFID communication, mobile communication and network infrastructure, and information processing technology. As it enables users to communicate with the surroundings, Mobile RFID technology is now recognized to serve as the basis technology for the Ubiquitous Information Society where users can get the needed information anytime and anywhere. Through lots of efforts for the early technology development and standardization activities on Mobile RFID technology, Korea has been leading technology standardization as well as technology initiatives. Thus, this research paper describes the domestic and the international standardization activities on Mobile RFID technology as well as the latest standardization status. Further this paper summarizes the major standardization issues, and then proposes the standardization strategy of Mobile RFID technology by analyzing the relevant and influential factors.

Patterns of Information Seeking Behaviour of Law Students in Digital Environment: A Study

  • Das, Rajesh Kumar;Jadab, Anwesha
    • Journal of Information Science Theory and Practice
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    • v.5 no.1
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    • pp.15-25
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    • 2017
  • Nowadays the enormous growth of modern information communication technologies and its massive use have influenced information users all over the world. Such a digital environment has drastically changed the information seeking patterns of information users of every community. These also tend law students to use various legal information sources and services in digital environments while seeking information. But there have been few empirical user studies on the aspect of digital information seeking behaviours of law students in either law or library and information science literatures. This paper aims to draw out patterns of information seeking behavior of students of law in digital environments at the University of Dhaka. A stratified random sample survey was conducted for this study. The results show that students prefer the electronic format of information rather than printed format. Major e-resources used by them and the influential factors of use were also identified in this study. This study also identified some crucial problems for seeking information and provides suggestions for the development of electronic legal information systems.

A Study on the Relationship between Service Quality and Librarian's Job Satisfaction in Public Libraries (공공도서관 직원의 직무만족과 도서관 서비스 품질과의 관계 연구)

  • Kim, Mijin;Kim, Giyeong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.26 no.3
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    • pp.241-266
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    • 2015
  • When library performance is regarded as service quality, competency in human resources should be considered as an influential factor. This study aims to identify relationships between job satisfaction of librarians and the service quality that users recognize in public libraries. Librarians and users in 10 public libraries in Seoul, Incheon, Gyeonggi province were sampled to measure job satisfaction and service quality with $LibQUAL+^{TM}$ model. As a result, the higher the satisfaction of the duty itself and organizational factor show a high service quality. Consequently, to improve library customer satisfaction, the librarian's job satisfaction should be considered. Additionally, some practical implications are discussed.

Perceptual Differences in Brand Images of National Medium-low Priced Casual Clothing According to Consumer Purchase Characteristics (소비자 구매특성에 따른 중저가 캐쥬얼 상표 이미지 지각의 차이)

  • 이정주
    • Journal of the Korean Home Economics Association
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    • v.34 no.3
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    • pp.47-57
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    • 1996
  • Ther purpose of this study was to investigate the perceptual differences in brand images of national medium-low price casual clothing according to purchase volume and brand loyalty. Additionally, differences between Seoul and County of Chungnam in purchase volume of each brand of medium-low priced casual, information source and companion in purchasing the brands were analyzed. The questionnaires were administered to 540 college student living in Seoul and County of Chungnam, and the method used to analyze the data were frequency, factor analysis, and t-test. The results were as follows: 1) Perceptual mapping showed that preference ranks among the six brands were same regardless of purchase volume and brand loyalty, but heavy users and loyal consumers to medium-low priced casual brands had more favorite brand image than light users and non loyal consumers. 2) Those who live in County of Chungnam purchased all six brands more than those who love in Seoul with the exception of Hunt. Information sources such as catalogs and celebrity were more used in County of Chungnam. Most accompanied shopping alone both in Seoul and County of Chyngnam, however family members were more influential in Seoul, whereas the same sex friends were in County of Chyngnam.

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Present Use of Trails and Influential Factors on Trail Selection -in Mudeung-san Provincial Park- (무등산(無等山) 도립공원(道立公園)의 등산로(登山路) 이용현황(利用現況)과 등산로(登山路) 선정요인(選定要因))

  • Kim, Sang-Oh;Oh, Kwang-In
    • Journal of Korean Society of Forest Science
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    • v.87 no.2
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    • pp.131-144
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    • 1998
  • Understanding of the reasons why users in recreation settings select particular trails may provide useful information for effective recreation resources management. This study investigated the present use of the major trails in Mudeung-san Provincial Park and the major influential factors on trail selection. This study was conducted in Mudeung-san Provincial Park stretching over Hwasun-gun and Damyang-gun of Chonnam Province and Kwang-ju city during August in 1996. Data were collected through on-site survey and mail-back questionnaire. 519(44.2%) out of 1173 survey samples were used for analysis. Reasons for selecting a particular trail were classified into 8 major factors. In overall, the order of the importance degree of the factors was 1) aesthetics of landscape, 2) safety(from physical and crime), 3) conditions for health, 4) quietness, 5) familiarity, 6) on the way to the destination, 7) convenience/social, 8) others' intention. There were differences in the degree of importance of each factor depending on trails, users' characteristics(eg., gender, age, group size, visit experience, etc.) and users' behavioral patterns. Recreation motivations were classified into 5 major factors. The order of the importance degree of the factors was 1) contacting with nature, 2) self-training, 3) solitude, 4) social interaction, 5) appreciating cultural properties. Regardless of trails, 'contacting with nature' was the most important factor, and the degree of importance in the other 4 motivational factors showed only a little differences in order according to the trails. There were correlations between major factors for trail selection and recreation motivations. The results of this study may provide foundational information for establishing effective management strategies through better understanding of the present use of trails and influential factors on trail selection. It can be used for reducing the present social and ecological problems caused by use concentration on certain trails and providing users with better quality of diverse recreational experiences. This study discussed the findings, and suggested some management strategies based on these information.

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Study on Acceptance Factors of Information Technology in Construction Industries according to Individual's Features (건설분야에서 개인 특성에 따른 Information Technology 수용 요인에 관한 연구)

  • Park, Eun Soo
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.4
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    • pp.171-181
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    • 2013
  • In the recent information-oriented age, various information technologies (ITs) have been introduced in construction industries. However, since construction ITs tend to be employed by the demand of the government or owners rather than the demand of information accepters (users), this tendency inhibits the spread of user-friendly construction ITs. In order to find these inhibitive factors, this research conducted practical studies, based on Davis' technology acceptance model, for construction ITs' acceptance according to the information accepters' (users) features. This study was hypothesized whether or not each inner and outer factors with respect to construction ITs are influential to the information accepters (users). As a result of this study, the primary factors which can maximize the usefulness and ease of use and should be considered when developing new information technologies were suggested.

Follower classification system based on the similarity of Twitter node information (트위터 사용자정보의 유사성을 기반으로 한 팔로어 분류시스템)

  • Kye, Yong-Sun;Yoon, Youngmi
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.1
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    • pp.111-118
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    • 2014
  • Current friend recommendation system on Twitter primarily recommends the most influential twitter. However, this way of recommendation has drawbacks where it does not recommend the users of which attributes of interests are similar to theirs. Since users want other users of which attributes are similar, this study implements follower recommendation system based on the similarity of twitter node informations. The data in this study is from SNAP(Stanford Network Analysis Platform), and it consists of twitter node information of which number of followers is over 10,000 and twitter link information. We used the SNAP data as a training data, and generated a classifier which recommends and predicts the relation between followers. We evaluated the classifier by 10-Fold Cross validation. Once two twitter node informations are given, our model can recommend the relationship of the two twitters as one of following such as: FoFo(Follower Follower), FoFr(Follower Friend), NC(Not Connected).