The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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An Analysis of Factors InFluencing Copyright Protection Decision-Making among Korean eSports Game Users

e-스포츠 콘텐츠 이용자들의 저작권보호 의사결정에 대한 영향요인 분석

  • 최의열 (동명대학교 체육학과) ;
  • 전용배 (단국대학교 스포츠경영학과)
  • Received : 2014.10.27
  • Accepted : 2014.11.26
  • Published : 2014.12.28
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Abstract

The purpose of this study was to examine the factors influencing copyright protection decision-making among Korean eSports game users. Data collection was conducted over a month at an eSports arena located in Seoul. Of the surveys collected, 354 valid data (88.5% of response rate) were analyzed in SPSS Ver. 20.0 through descriptive statistics, correlation and multiple regression analysis. The results showed that copyright protection decision-making regarding eSports contents was significantly influenced by legal/moral norm, perceive group norm, and past habit/behavior. Among the factors, legal/moral norm was found to be the most influential on copyright protection decision-making.

이 연구는 e-스포츠 콘텐츠 이용자들을 대상으로 저작권보호 의사결정에 영향을 미치는 요인을 규명하는데 목적이 있다. 자료 수집은 2012년 8월 한 달간 서울지역에 위치한 e-스포츠 경기장에서 진행하였는데, 총 400부의 설문지를 배포하여 자기평가기입법으로 응답된 375부를 회수하였다. 이 가운데 21부는 응답이 불성실하거나 분석에 적합하지 않은 것으로 판단되어 제외하였다. 따라서 총 354부의 설문응답을 자료 분석에 사용하였는데(총 응답률 88.5%), 다중회귀분석을 통해 다음과 같은 결론을 도출하였다. e-스포츠 콘텐츠 이용자의 법/도덕적 규범, 인지된 집단규범, 그리고 과거의 습관/행동은 저작권보호 의사결정에 유의한 영향을 미치는 것으로 나타났다. 또한 이 영향요인들 중 법/도덕적 규범의 영향력이 가장 크게 나타났다.

Keywords

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