• Journal of the Korean Society for Aviation and Aeronautics
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• v.26 no.2
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• pp.98-107
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• 2018

Recently, the airline industry has grown tremendously, and competition among airlines has intensified. Therefore, the importance of airline's service quality has been greatly emphasized. The human service provided by the airline is the biggest service the customer feels, so the customer orientation of the flight attendant is very important. The aim of this study was to identify the mediating effects of organizational commitment on the relationship among transformational leadership and customer orientation. As a results of the study, transformational leadership had positive significant effects on organizational commitment and job customer orientation. The results of this study imply that the organizational commitment play significant mediating role between transformational leadership and customer orientation.

• Fashion & Textile Research Journal
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• v.6 no.3
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• pp.314-320
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• 2004

The purposes of this paper were to investigate the effect of customer orientation on salespeople performance and the effects of sales training on customer orientation and salespeople performance. Data were obtained from 297 apparel salespeople working at 6 department stores in Daegu, Statistics used for data analysis were frequency, t-test, ANOVA, and regression analyses. The unanticipated result was found that the customer orientation of salespeople did not influence their performance. Though there was found the significance of the anticipated results that sales training affected customer orientation and salespeople performance, the results were not strong.

• Korean Journal of Computational Design and Engineering
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• v.13 no.5
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• pp.382-390
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• 2008

Five-axis machining has been applied to manufacture of turbine blades, impellers, marine propellers. Nowadays it extends to mold & die machining, where more productivity as well as added value is expected. The five-axis machining can be divided into positional and continuous, according to the variableness of tool orientation during material removal process. The positional five-axis machining is commonly applied to the regional machining on a whole part surface in mold manufacturing industry, where the tool orientation for each region (area) should be determined to be feasible, that is, avoiding any interference such as machine tool collision, etc. Therefore it is required for a CAM programmer to decide a feasible tool orientation in generating tool-paths on a designated area, because it is a very tedious job to obtain such information by utilizing a commercial CAM system. The developed system generates feasibility data on tool orientation and machining region, which facilitates the CAM programmer's decision on a feasible tool orientation.

• Health Policy and Management
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• v.16 no.4
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• pp.1-23
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• 2006

There is general consensus in the research literature that market orientation is related to organizational performance. The study examines this relationship in the Korean hospital industry. One feature of this study is to examine the differences between large and small hospitals in terms of their market orientation, performance and the relationship between these constructs. The other feature is that both market orientation and performance are conceptualized as being multi-dimensional constructs. Hence a structural equations modeling (SEM) technique is used to examine the dimensionality of market orientation and performance and to examine the nature of this relationship. Data for this study are collected using a questionnaire that is mailed to the top marketing-related managers of 1,048 hospitals. Usable responses are obtained from 230 hospitals for a response rate of 21.9%. The SEM results confirm the multi-dimensional nature of both market orientation and performance, and the strong relationships between the constructs. Interestingly, this relationship is found to be much stronger for smaller hospitals than for larger hospitals. For smaller hospitals, this study shows that market orientation has a tremendous influence on performance, with almost 73.9% of the variance in performance being attributed to market orientation.

• The Journal of Industrial Distribution & Business
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• v.10 no.4
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• pp.33-41
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• 2019

Purpose - This study investigates the effect of strategic orientation on market performance with emphasis on the mediative role of innovation capability, economic value and relational value in food producer companies. Research design, data, and methodology - In this descriptive study, a population of 244 managers and employees of Food industry companies in Tehran were investigated. The respondents filled a questionnaire on strategic orientation, innovation capability, economic value, relational value and market performance, during January to August 2018. Reliability and validity were evaluated by Cronbach's alpha coefficient and confirmatory factor analysis. To analyze the data, Spearman's correlation coefficient and structural equation modeling were used by SmartPLS software. Results - Effects of competitor's orientation and technology orientation on all three intermediary variables were positive and significant. The effect of customer orientation on innovation and economic value was positive and significant, but the effect of customer orientation on the value of the relationship was insignificant. Furthermore, entrepreneurial orientation has a positive and significant effect on innovation capability. The effects of three mediator variables on market performance are positive and significant. Conclusions - As the relationship between the mediator variables and market performance were positive and significant, companies should have a comprehensive plan of focus on strengthening these variables.

• Fashion & Textile Research Journal
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• v.17 no.6
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• pp.932-941
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• 2015

An aging population and increasing consumer demand for high-quality and innovative new products are key drivers for growth in the cosmeceutical industry. Cosmeceuticals are defined as products with biologically active ingredients that have a measurable effect on the user. This study explored the effects of shopping orientation and store attributes on impulse buying behavior for cosmeceuticals. We obtained 437 usable questionnaires from university students who had purchased cosmeceutical products. Data analysis was conducted using confirmatory factor analysis and structural equation modeling analysis via AMOS 18.0. The findings were: 1) hedonic shopping orientation and convenience shopping orientation had positive effects on product efficacy and promotion of the cosmeceutical store 2) brand shopping orientation had a positive effects on store atmospheric, skin care service, and brand of the cosmeceuticals store and 3) product efficacy and promotion of store attributes had a direct effect on impulse buying behavior for cosmeceuticals. Consumers who tended to enjoy the shopping to refresh themselves and to experience convenient shopping were likely to purchase cosmeceuticals impulsively, which mediated by the store attributes (product efficacy and promotion). Therefore, we confirmed partly causal relationships among the shopping orientation, store attributes, and impulse buying behavior of cosmeceuticals. Both managerial and theoretical implication for practitioners and researchers were discussed for managing product information more efficiently along with promotion strategies to trigger cosmeceuticals consumers in the context of shopping.

• Proceedings of the KSR Conference
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• 2011.10a
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• pp.2174-2181
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• 2011

The purpose of this article is to highlight the relationships among market orientation, environmental turbulence, marketing capabilities, and organizational performance in railway industry(616 participants). Major findings are: 1) market orientation showed a significant effect on marketing capabilities, and organizational performance, 2) environmental turbulence functioned as a moderator not to organizational performance, but to marketing capabilities, 3) and marketing capabilities showed a strong effect on organizational performance. These findings imply that market orientation, as well as marketing capabilities, are so essential for creating a supreme performance in the railway industry.

• Culinary science and hospitality research
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• v.13 no.1 s.32
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• pp.166-178
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• 2007

A review of literature relating to the research topic and a survey method have been implemented in order to analyze effects of service orientation. For data analysis, a reliability analysis was performed to test the reliability of the construct and a series of an exploratory factor analysis was used for the validity test. The findings of the study were as follows: Classified into sex, service leadership factor and service skill factor showed meaningful difference between groups. Classified with age, service training factor, service leadership factor, service standardization factor, service technology factor, and service compensation factor showed meaningful difference between groups. Classified with scholarship, service compensation factor showed meaningful difference. Classified into working year, employees' discretion factor showed meaningful difference. Classified into work department, service training factor and employees' right factor showed meaningful difference. In addition, classified into monthly average incomes, employees' discretion factor showed meaningful difference.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 1994.10a
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• pp.504-509
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• 1994

Recently SMT is used widely to place the SMD on bare board which is very small and highly integrated. And that is one of the issue directly in the electric products assembly process and especiallly in the field of optimizing electric product's performance, automatically tuning method which is highly demanded in the electronics industry. To tune product's performance, variable resistances's resistivity should be changed until it has good performance characteristics. In this paper to automatically regulate the 8mm camcoder's performance, it is proposed variable resistence's center position and orientation detection algorithm by image processing, which has very precise and accurate result. And we found optimal conditions which can have effects on image acquisition process. And real time processing is done by DSP to detect vr's center and orientation. This results make it possible to utilize proposed image processing algorithm and system directly in electronics industry.

• Fashion & Textile Research Journal
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• v.14 no.1
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• pp.37-47
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• 2012

The purpose of this study was to explore an intrinsic concept of 'company innovativeness' based on qualitative data obtained from 54 practitioners with at least 5 year-experience in the industry. Data were analyzed based on the grounded theory and Nvivo 2.0 program. Based on results, seven theme were generated. Seven intrinsic theme include 5 intrinsic concepts such as learning orientation, excellence of human resource, treatment for employees, market orientation and work efficiency, and 2 performance concepts such as business performance and innovation performance. These diverse concepts were considered as an important guideline in judging whether a company is innovative or not. In addition, diverse programs were provided by companies for a purpose of enhancing company innovativeness. Based on results, a research model was suggested to be elaborated in future studies. Implications and suggestions were generated based on results.