Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Meaning of Innovative Company: Exploration through Qualitative Research

혁신적인 기업의 의미: 질적 연구를 통한 고찰

  • Yoh, Eun-Ah (Dpet. of Fashion Marketing, Keimyung University)
  • 여은아 (계명대학교 패션마케팅학과)
  • Received : 2011.07.04
  • Accepted : 2011.12.05
  • Published : 2012.02.28
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Abstract

The purpose of this study was to explore an intrinsic concept of 'company innovativeness' based on qualitative data obtained from 54 practitioners with at least 5 year-experience in the industry. Data were analyzed based on the grounded theory and Nvivo 2.0 program. Based on results, seven theme were generated. Seven intrinsic theme include 5 intrinsic concepts such as learning orientation, excellence of human resource, treatment for employees, market orientation and work efficiency, and 2 performance concepts such as business performance and innovation performance. These diverse concepts were considered as an important guideline in judging whether a company is innovative or not. In addition, diverse programs were provided by companies for a purpose of enhancing company innovativeness. Based on results, a research model was suggested to be elaborated in future studies. Implications and suggestions were generated based on results.

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References

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