• 디지털산업정보학회논문지
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• 제14권1호
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• pp.103-120
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• 2018

Global conglomerates in the late 2010s are seeking changes from the existing method of financial growth into that of sustainable growth, as they are facing the age of 4th industrial revolution. In preparation for this change of the times and to stay competitive, small businesses are required to produce creative knowledge, and systematically share and store it by means of implementing voluntary and specific changes in their convictions and actions. This study aims to empirically examine how the ICT small businesses' organizational learning participants' self-leadership affect their job satisfaction through organization orientation and Leader-Member Exchange(LMX). The research sample consists of the first to third-year employees that have previously participated in the small businesses' organizational learning support project, and of learning leaders, group leaders, and group members from companies that have previously concluded the project. The results are as follows: First, the self-leadership at the ICT small businesses' organizational learning project has been shown to have a positive effect on job satisfaction. The same positive results are shown in learning orientation and LMX. Second, the learning orientation has been shown to have a positive effect on job satisfaction. Third, the LMX has been shown to have a positive effect on job satisfaction.

• 수산해양교육연구
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• 제25권1호
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• pp.211-232
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• 2013

This study concerns the importance of workforce on job satisfaction, organizational commitment, and customer orientation through the change of global logistics industry and the operational condition of Busan port and Busan new port container terminals such as below. The purpose of this study is to firstly, that understand the current facilities and situation of container terminals in Busan port and Busan new port, and its changing environment of port industry. Secondly, provide basic information through the seeking whether the concept of importance of workforce is able to apply into container terminals. Thirdly, establish the theoretical system through the literature consideration on workforce on job satisfaction, organizational commitment, and customer orientation in container terminals. Finally, draw useful suggestions for managing container terminals through the structural relationship among variables, which are workforce on job satisfaction, organizational commitment, and customer orientation in container terminals.

• 한국의류산업학회지
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• 제15권6호
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• pp.912-922
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• 2013

This study examined the differences in appearance orientation and appearance management behavior in groups (classified by the body mass index) as well as explored the differences in each of demographic variables. Data were collected from 513 respondents from the city of Daegu as well as Gyeongbuk province. Collected data were analyzed by descriptive statistics, ANOVA, and Duncan tests. The results showed that 14.3% of the respondents were underweight, 60.0% normal, and 25.7% overweight according to BMI. The appearance orientation of the respondents was revealed to be high. Skin care was the most popular appearance management behavior, followed by make-up, clothing selection, hair care and weight training. Due to appearance orientation by body type, the appearance orientation for the underweight was the highest followed by normal and overweight. There were significant differences in skin care, make-up, clothing selection, hair care among the three groups in appearance management behavior; however, no differences in weight training. Generally, appearance management behavior of the underweight was the highest, followed by the normal and the overweight. In addition, there were significant group differences in appearance orientation and appearance management behavior according to demographic variables. This study contributes basic information to the field of appearance management behavior research and beauty industry marketing strategy through a better understanding of the relationships of BMI, appearance orientation, and appearance management behavior.

• 융합정보논문지
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• 제8권1호
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• pp.291-300
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• 2018

본 연구는 중소 언론사에 근무하고 있는 종사자들을 대상으로 하여 조직공정성과 임파워먼트가 고객지향성에 미치는 영향을 실증적으로 분석하였다. 고객지향성에 미치는 영향요인으로 조직공정성의 하위변수는 분배공정성, 절차공정성, 상호공정성으로 설정하였고, 임파워먼트의 하위 변수는 의미성, 역량, 자기결정력, 영향력으로 설정하였다. 분석 결과, 조직공정성의 분배공정성, 절차공정성, 상호공정성은 고객지향성에 영향을 미치는 요인으로 분석되었고, 임파워먼트의 역량, 자기결정력, 영향력 요인은 고객지향성에 영향을 미치는 요인으로 분석되었다. 그러나 임파워먼트의 의미성 요인은 고객지향성에 영향을 미치지 않는 요인으로 나타났다. 중소 언론사들의 근무환경은 인터넷 환경에서 시간과 공간에 대한 제약 없이 업무를 수행하고 있다. 이러한 환경은 종전에는 경험해 보지 못했던 디지털 환경이다. 그러나 조직의 공정성이나 임파워먼트 요인들은 선행 연구결과와 같은 관점에서 종전과 같이 고객지향성에 중요한 영향으로 분석되었다.

• 한국조리학회지
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• 제17권2호
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• pp.182-197
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• 2011

본 연구의 목적은 호텔종사원의 셀프리더십, 직무만족 그리고 고객지향성에 대한 상관관계를 규명하기 위해 실시되었다. 연구목적을 달성하기 위해 셀프리더십을 독립변수로, 직무만족과 고객지향성을 종속변수로 그리고 조직몰입을 조절변수로 설정하였다. 연구의 결과는 다음과 같다. 첫째, 셀프리더십은 직무만족에 영향을 미쳤다. 둘째, 셀프리더십은 고객지향성에 영향을 주었다. 셋째, 직무만족은 고객지향성에 유의한 영향을 미쳤다. 넷째, 조직몰입은 셀프리더십과 고객지향성 사이에서 조절역할이 있음이 나타났다. 그리하여 호텔산업에서 조직유효성 즉 직무만족, 고객지향성 그리고 조직몰입을 증진시키기 위해 셀프리더십이 필요하다는 결론을 얻었다. 향후 연구를 위한 시사점과 제언을 제시하였다.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2011년도 추계학술대회
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• pp.727-745
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• 2011

Courier and logistics services such as customer contact employees (customer-contact employee) of the attitudes and behavior of the customer satisfaction level of service quality evaluation and a very big impact. In this study, using a typical customer contact employees, and to target the delivery service industry employees the organization's service orientation and customer orientation by examining the impact on the quality of companies within the organization for growth and development needs and the importance of service orientation will be trying out for. The results of this study can be summarized as follows. First, the chief executive of the organization to configure a service orientation and a detailed understanding of the factors that determine this by managing the organization to effectively come up with a way to make and ultimately the organization's service orientation, organizational culture can be positioned as effort should be taken. Second, service companies through regular training and education to maintain a certain level of service quality should be. Third, the service organization's service orientation is not a fad or a means of sustain and develop the company's survival strategy is to get out. To do this, good communication between the field and management can be achieved by a variety of channels to be established, and management's willingness to provoke sympathy for the employees should be provided.

• 유통과학연구
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• 제20권7호
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• pp.11-22
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• 2022

Purpose: Since the emergence of the Covid-19 pandemic, almost all the hospitality industry has experienced a decrease in the distribution of room occupancy. Therefore, this study aims to examine how to improve the performance of 5-star hotels in Bali by involving market orientation, revenue management orientation, competitive advantage, dynamic capability, and pricing capability. Research design, data and methodology: This study involved 127 managers in 62 five-star hotels in Bali. Analysis of this study using structural equation modelling (SEM) with SmartPLS software. Results: This study reveals that the performance of five-star hotels in Bali is influenced by factors such as market orientation, revenue management orientation, competitive advantage, dynamic capability, and pricing capability. In addition, revenue management orientation, competitive advantage, and dynamic capability have been shown to mediate the effect of market orientation on the performance of five-star hotels in Bali. Finally, pricing capability has been proven to have not been able to increase the revenue and performance of five-star hotels in Bali. Conclusions: Hotel performance is largely determined by several important factors which include market orientation, revenue management orientation, competitive advantage, dynamic capability, and pricing capability. This study provides important implications for hospitality practitioners to improve the distribution of hotel performance.

• 통상정보연구
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• 제12권4호
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• pp.363-382
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• 2010

It should be unthinkable to not provide water at survival of any living things. Water is too a basic element for development for a country. Currently, the global market of mineral water is growing rapidly. This study, I conceptualized mineral water as bottled water. In particularly, bottled water has seen huge global growth for the last few years. The annual growth rate of the market in the period 2005-2009 was 5.9%. Following a surge in obesity and subsequent health and wellness trends, many consumers are switching from sugary soft drinks to healthier alternatives. Therefore, the global bottled water market is one area which has big potential for growth, but price competition is getting intensified among multi-national and domestic firms. Korean providers too are faced with strong competition in growing domestic market. The bottled water market has presence of multinational provider like Nestle, Danone and Coca-Cola, which collectively account for 35.1% of the world market share in 2009. On the basis of a market orientation approach, this article looks at changing environments in the world mineral water industry and attempts to describe foreign market entry strategy of the Korean mineral water industry. The market orientation provides strong norms for learning from customers and competitors, is instrumental in creating a superior value for buyers, innovating successfully, and generating excellent firm performance. So firms should consider a strategic planning in basis on market orientation before they enter foreign markets. Some discussions were made about managerial implications for Korean bottled water providers.

• 한국항해학회지
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• 제24권4호
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• pp.285-298
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• 2000

The purpose of this study is to shed some light on how market orientation, mediators such as employee satisfaction, service quality and commitment, and business performance are related and to offer important managerial implication for managements or marketing practioners in the International logistics service industry.

• 한국산업정보학회논문지
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• 제22권4호
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• pp.79-95
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• 2017

본 연구는 급변하는 반도체 산업의 특성을 고려하여 고객가치 제고와 기술혁신 경쟁우위를 위해 R&D역량과 시장지향성이 제품혁신성과에 유의한 영향을 미치는지를 연구하였다. 즉, 연구모형에서와 같이 독립변수인 R&D역량, 시장지향성이 기술혁신지향성이라는 조절변수를 통해 종속변수인 제품혁신성과에 미치는 인과관계를 살펴보는데 그 목적이 있다. 본 연구를 위하여 반도체 기업의 개발업무 종사자를 대상으로 설문을 진행하였고 최종적으로 118부의 유효한 설문지를 회수하였다. 수집된 자료는 인구통계학적 특성을 통제변인으로 하는 다중회귀분석을 진행하였고 기술혁신지향성 조절효과는 위계적 회귀분석을 실시하였다. 분석결과 기업의 R&D역량 중 R&D집약도와 외부네트워크 역량이 높을수록 제품혁신성과가 높아지는 것으로 나타났고 시장지향성 중 고객지향성과 경쟁자지향성에 대하여 제품혁신성과가 높게 나타났다. 또한 R&D역량만이 기술혁신지향성의 조절효과가 있음을 확인하였다. 본 연구결과는 반도체 기업의 제품혁신성과 창출을 위한 R&D역량과 시장지향성에 대한 이해를 높이고 기업의 제품혁신성과와 지속적인 경쟁우위를 확보하기 위해 기술혁신지향성이 중요한 조절 요소임을 실증적으로 지지하는 연구 자료가 될 것으로 기대한다.