• 지식경영연구
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• 제8권2호
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• pp.1-16
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• 2007

This paper describes the Blue Ocean Strategy and Business TRIZ (Russian Theory of Inventive Problem Solving) Tactics as one method for knowledge creation and innovation. The opening new market avoiding keen competition is very popular recently and is not just prosper, but survival problem. As one new strategy for finding new market, the Blue Ocean Strategy gives the big blueprint for new market, but has no enough tools to make more concrete ideas. In this paper, we suggest using the Strategy Campus and other tools in the Blue Ocean Strategy at initial stage and then, compensating the TRIZ principles to make more concrete ideas for new market as tactics. We applied it to find the new market for conventional newspaper industry and EBS (Education Broadcast System) management innovation in Korea as case studies and got better results comparing to using only the Blue Ocean Strategy.

• 통상정보연구
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• 제11권1호
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• pp.239-264
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• 2009

As the competitive market environment and industry circumstances become more and more competitive on a daily basis, it is not easy to find an opportunity to initiate small business, or increase performances of Small and Medium Business. The research findings are as follows. First, entrepreneurship(innovation, progressive, social responsibility) has significant effects on the market orientation. Second, company competence(individual resource, technology resource) has significant effects on the market orientation. Third, market orientation has significant effects on the non-financial performance(Internal process performance, learning & growth performance, customer performance). Finally, non-financial performance(Internal process performance, learning & growth performance, customer performance) has significant effects on the financial performance.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2005년도 춘계학술대회 논문집
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• pp.211-219
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• 2005

The railway industry of each country has variant technical standards and regulations unlike other industries. For this reason, it is necessary to investigate the domestic technical standards and regulations and to prepare the countermeasure of the variance for advancing the korean high-speed railroad system into foreign market. This study was designed to investigate the railway design/manufacturing, examination/inspection and safety of domestic and foreign countries subject to a world market for advancing the korean high-speed railroad system into a foreign market. Because the reliance of a railroad system is a prerequisite for the safety of railroads, it is very important to obtain the reliance data, which is based on the RMS analysis of foreign countries subject to a world market.

• The International Journal of Costume Culture
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• 제7권1호
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• pp.48-57
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• 2004

The purpose of this study is to investigate how three factors--designer's capability, product market strategy, and product organization--supposed to determine the design process are related to each other. These factors influence Korean knitwear companies' market performances. For this purpose, we did not only library research on relevant theories such as the transaction cost economics but also empirical research largely based on a questionnaire. The respondents of the questionnaire were 59 designers, merchandisers(MDs), and top managers of knitwear companies located in Seoul. We analyzed the collected questionnaire data by using such statistical tools as χ²-test, t-test, and one-way ANOVA. Findings of this study were as follows. While there was a significant relation between organization form and designer's capability, no significant difference in designer's capability was found between trust enhanced network and unenhanced network. No significant relation was found between organization form and product market strategy, in discordance with Carney's arguments. Also, it appeared that there was no significant relationship between knitwear companies' product market strategies and their designers' capabilities.

• 유통과학연구
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• 제13권8호
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• pp.5-14
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• 2015

Purpose - This study undertakes to examine the automotive trade structure between Korea and Russia to accelerate economic cooperation and pinpoint trade discrepancies to increase trade volume through improved policies, eventually finding ways for trade expansion. Research design, data, and methodology - To analyze trade decision factors for both countries, the Index of trade specialization invented by trade specialization theory, is used. Although specific factors should materialize in the trade decision analysis, realistically, concrete explanations are difficult as many unsolved factors are involved as well as their complexities Results - First, to assess comparative market competitiveness, the Index describes A value/B value, representing the Korean versus the Russia market share and the Korean market share versus the world. Second, the index shows that Korea is taking comparative advantage of its export specialization. Third, the RCA indices show considerable improvement compared to 2000. Conclusions - This research used a quantitative approach to examine trade specialization and examined a comparative advantage index of market share to see how inter-trade relations have changed over the past 10 years.

• Asian Journal of Innovation and Policy
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• 제2권1호
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• pp.97-122
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• 2013

This study secured comparable sales transaction information of technology transfer corresponding to an active market conditions and proposes a method to assess the similarity of technologies with regard to comparability of technology transfer based on these cases information. In order to analyze the association and similarity between target technology and sales transactions, it proposes the significant factors affecting royalty decision and the cosine coefficient method by industry categories. It also proposes the method to adjust royalty, which means that this method unlike the conventional method provides clear standards to valuators in order to revise royalty. Therefore, it offers a solution to the difficulties of applying the market approach for a lot of valuators that have wanted to apply it and objective method to enhance the reliability of the value of intangible asset evaluated by the market approach.

• 한국유기농업학회지
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• 제11권2호
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• pp.43-60
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• 2003

Recently. together with consumers' increasing concerns on food safety and environmental issues. there is increasing demand on the environmentally friendly agricultural products such as organic products. At present, Japan. as a biggest net importing country of the agricultural products. is a market of the international-scale in the organic product marketing. Also. it is expected that the possibility of market expansion in the future is very high. According to the 2000 agricultural census in Japan. the number of the environment-friendly agricultural farmers were 501.556 householders. This number is about 145 percent higher than that of the 1996 results of 204,600 householders. Organic products in Japan were mainly marketed through the producer and consumer cooperation, producers' cooperation, specialized marketing company etc. However, along with the department store, big supermarket and others' participation in the market recently, the marketing channels are diversified. As of October 1999, market sales of the organic products were estimated about 350 billion yen. It is expected that organic certification system, organic products import, resturant industry scale and others will be more influential factors on the market expansion of the organic products in the future.

• 한국시스템다이내믹스연구
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• 제11권1호
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• pp.5-26
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• 2010

To revitalize the trucking market, many studies are being done but it still has a lot of problems such as imbalance between supply and demand, poor profit structure of truck owners, ect. Therefore, it aims to study what kinds of prerequisite are needed to solve these problems through analyzing system structure and mechanism of the market. To achieve it, System Dynamics methodology, appropriate to make a simulation model and analyze dynamics of the system, is utilized. To obtain an empirical research point of view, time series data related on trucking market-provided by The Korea Transport Institute-are used. In addition, interview with a local representative logistics company and a ICD(Inland Container Depot) operation company is performed to find out technical and functional supporting factors to solve the existing problems in the market.

• 무역상무연구
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• 제64권
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• pp.213-237
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• 2014

The medical-device market of Myanmar in the recent Asian region is where the influences of Thailand, China, India and Singapore are being shown considerably with the lift-up of economic sanctions by America and the West. However, although the global capital and liberalization have widened the openness and the international concerns, the relative Myanmar's medical environment demands an active assistance and improvement. The study, recognizing the importance of Medical-Devices and their market conditions emerging as key business for knowledge-based industry, aims to obtain consequential meaningful suggestions, pursuant to relative export-concentration and sustainable market growth of Medical Devices, by analyzing inter-nation trade intensity for key Medical Device items. To do so, this study selected 8 nations in total by reviewing three points: core Medicine-advanced countries, geographically adjacent countries to Myanmar, and relative export-concentration.

• 한국병원경영학회지
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• 제14권2호
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• pp.41-59
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• 2009

Modern job seekers often visit recruitment web-site for employment. Recruiting on the Internet is one of the fastest-growing recruitment methods. But there was not research about Internet recruitment in health care labor market. The purpose of this study is to research the actual conditions of hospital recruitment by using internet homepage of Korea College of Hospital Administrators(KCHA). Data were collected from 399 iob posting and job seeker's interest in Internet homepage of KCHA. This study analyzed the research model using data mining method. This study shows that the frequency of job posting and job seeker's interest depend upon a season. The result of this study indicates that there is necessity to present the various and specific employment conditions. As the recruitment becomes job seeker-centered in other industry labor market, it is also recommended in the health labor market. Therefore a job posting should provide a salary range and emphasize competitive benefits for job seekers in the health labor market.