• 지식경영연구
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• 제11권4호
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• pp.67-77
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• 2010

MICE (Meetings, Incentive travels, Conventions, and Exhibitions) segment is one of the fastest growing segments of the tourism industry today. Especially, the government promotes the convention business as a strategic industry given its growing importance as a high value-added export. The push-pull factor conceptual frameworks were used to identify motives that lead firms to attend conventions. Furthermore, the authors assess firms' service quality, preference, reliability, and positional advantage of Korea Electronics Show(KES). Using data from a number of Korean trading firms, the authors find considerable results and conclude by discussing recommendation for the convention industry.

• 한국의류산업학회지
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• 제11권1호
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• pp.84-92
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• 2009

The purpose of this study was to examine the facilities, the current status, and the problems of Korean Exhibition Industry and to provide its future direction based on analysis of the characteristics and the recent trend of German Exhibition Industry. Data were obtained from previous research papers, periodicals, magazines, and newspapers. Also, statistical data provided by AUMA(Ausstellungs- und Messe- Ausschuss der Deutschen Wirtschaft e.V.), Association of Korean Exhibition Industries, and Global Exhibition Portal were used. In the result part of this study, various issues such as similarities and differences between Korean and German Exhibition Industry and problems of Korean Exhibition Industry were discussed. The strategies to improve the competitiveness of Korean Exhibition Industry were suggested. They are as follows ; development of global and specialized exhibitions, training of professional human resources for exhibition, formulating of aggressive and powerful oversee marketing, formation of oversee network, improving of laws, regulation and system in such a way to meet the realistic needs of exhibition, building of infrastructure such as roads, traffic networks and accomodations, raise of the Korea image and strengthen of quality of exhibition service.

• 유통과학연구
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• 제19권9호
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• pp.41-52
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• 2021

Purpose: Virtual reality is a unique technology to distribute data and demonstrates user's understanding towards complex products. The objective of this research is to investigate the impact of virtual reality on real world purchase intention of automotive cutting tools in Thailand's exhibitions. Hence, the research framework was constructed by telepresence, perception narrative, authenticity, trustworthiness, functional value, aesthetics, and purchase intention. Research design, data and methodology: Samples were collected from 500 visitors who participated in the selected top two metalworking exhibitions. Mix sampling approach is applied by using non-probability sampling methods of purposive or judgmental sampling, quota sampling, and convenience sampling method, respectively to reach target samples. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used to analyze and confirm goodness-of-fit of the model and hypothesis testing. Results: The results indicate that authenticity, functional value, and trustworthiness induced higher experiential value towards purchase intention. Those variables are stimulated by telepresence and perception narrative towards VR experience. Conclusions: Consumer's purchase intention towards VR experience on engineering cutting tools rely on consumer's sense of authenticity, trustworthiness, and functional value. Hence, marketing practitioners in automotive companies are encouraged to develop VR which focusing on significant factors to enhance consumers purchase intention.

• 한국조리학회지
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• 제13권3호
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• pp.148-157
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• 2007

The purpose of this research is to analyze what industry professionals and educators perceive as the definition of "research" and foodservice related-research so that the research become rather systematic and useful research. The research result is as follows. First, the independent t-test analysis of the definitions of research showed that the industry professionals were recognizing it as "investigations that are directed toward the discovery of new scientific knowledge that has specific commercial objectives with respect to products or processes or operation" while the educators were regarding it as "original investigation for the advancement of scientific knowledge that does not have a specific commercial objective." Second, the finding about the application of foodservice related-research to decision-making showed that the industry professionals did not fully utilize foodservice research and did not think it is applicable in the industry. That is because academic journal language is too hard for them to understand and they want to see research findings in industry shows and exhibitions or industry magazines in common understandable language. Lastly, foodservice researchers could initiate the dialog between themselves and industry professionals to diagnose the problems of the industry better and provide practical solutions through research findings.

• Journal of Korea Trade
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• 제25권6호
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• pp.34-56
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• 2021

Purpose - This study presents strategies to overcome the COVID-19-induced crisis in Korea's meetings, incentives, conferences, and exhibitions (MICE) industry. It aims to quantitatively identify the environmental factors affecting the industry and their degree of influence, and derive optimal countermeasures. Design/methodology - The study applied the SWOT-AHP-TOWS framework. An AHP analysis was first performed within the SWOT frame, and then a TOWS analysis was conducted using the results of the SWOT-AHP analysis. In the AHP analysis, the number of pairwise comparison questions was limited to four for each SWOT factor to increase the consistency of responses by reducing the burden on respondents. Findings - The plunge in demand (threats factor) has had an overwhelming impact on the MICE industry, more than any other environmental factor. To overcome the crisis, the ST alternative that takes advantage of dynamic pop culture to minimize the business damage caused by the plunge in demand was the top priority measure. Based on the results, this study presents suggestions for overcoming the crisis in the MICE industry. First, the industry should develop profitable business models to supplement scarce financial resources by exploiting Korea's success with quarantine management. Second, the government must provide emergency relief funds or bailout support to protect MICE facilities and employees. Originality/value - Unlike previous work on the MICE industry, this study utilized the SWOT-AHPTOWS framework to derive quick research results in an abnormal situation. This approach can be expanded to other countries with different industrial environments and situations. Additionally, when applying this method to MICE sub-sectors, countermeasures should be tailored to each field.

• 한국가구학회지
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• 제21권2호
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• pp.111-125
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• 2010

The furniture industry in Korea is characterized by its 42.6% of concentration in Gyeonggi Metropolitan area. When taking a look at the representative furniture complexes including Maseok, Ilsan, and Eojeong, the furniture complexes and stores were spontaneously generated at the outskirts of a city whose land cost is relatively cheap. As a consequence, they tend to be jumbled up and face to be moved or contracted forcefully owing to the new town development plan of Metropolitan areas. In contrast, Italia that is one of the advanced country in furniture industry, cultivates and develops furniture complexes in Brianza district by supporting them oriented in the metropolis Milano while hosting large-scale furniture exhibitions. Such attempts have advanced the position of the italian furniture industry into the most leading figure. In this extent, the furniture industry in Korea that is a traditional industry of Gyeonggi Province has to device a political measure and systematic measure for its cultivation as a way to secure the foundation to develop a high value-added product and foster its competitiveness. Such movements are suggested for the development of the furniture industry in Gyeonggi Province.

• 농업과학연구
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• 제28권2호
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• pp.162-172
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• 2001

There have been various flower exhibitions in many countries such as Netherlands, Japan and China so as to encourage the growth of flower industry since they recognize the value of flower as cultural goods. Chungnam Province government, also endeavoring to make the. regional flower industry into high valued agriculture and exporting industry, plans to open the international flower exhibition in Anmyon-Do from April 26th, 2002. This flower show, first held by local government and featuring mega-event tourism, is expected to contribute to initiating flower industry and related business in Chungnam region. However, the flower exhibition may not be said to succeed if it does not play enough to trigger the role in expanding its effect on post growth of regional flower industry. This paper aimed at suggesting strategies of maintaining festival boom of post Anmyon-Do flower fair and contributing to take off of flower agriculture and its related industry as follows; 1) inviting various flower business activities into exhibition places 2) establishing flower village town attracted by tourists 3) devising the flower R&D center 4) organizing helping center for infant flower business group.

• 한국콘텐츠학회논문지
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• 제12권1호
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• pp.275-298
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• 2012

전시컨벤션산업은 고부가가치 서비스산업으로서 고용을 창출하고, 지역 경제를 활성화시키며, 외화획득과 세수증대를 가져올 뿐만 아니라, 개최지역의 국제적 인지도 향상과, 이미지를 개선시켜 해당 지역의 발전에 순기능 역할을 한다. 따라서 본 연구에서는 이러한 환경 속에서 전시컨벤션산업에 종사하는 기업들(원청업체)이 전시컨벤션산업의 여러 분야에 활용하고 있는 아웃소싱 업체 및 조직원의 서비스품질이 이를 활용하는 기업들(원청업체)의 기업성과 및 고객만족에 미치는 영향을 살펴보았다. 실증연구를 위한 모집단은 서울, 경기, 충남지역 기업 중 여러 산업분야에 아웃소싱을 활용하여 전시회 혹은 컨벤션에 참여한 기업들의 임직원 350명을 대상으로 설문조사를 실시하여 성실하게 응답한 267매를 통계조사에 활용하였고 자료 분석은 데이터 코딩과 클리닝 과정을 거쳐 SPSS 20.0 통계패키지를 사용하였다. 이를 통해 전시컨벤션 산업에 있는 여러 기업들이 주요 핵심 업무를 담당하고 있는 직원들을 제외하고는 거의 아웃소싱업체에 의뢰하여 각종 전시회, 회의 및 관련 프로그램 등을 진행하고 있고 아웃소싱 인력이 전시컨벤션산업의 행사접점에 위치하여 있어 아웃소싱업체 및 종업원의 서비스 품질이 기업의 성과와 고객만족에 미치는 영향이 클 수밖에 없으므로 이러한 서비스품질의 주요 결정요인 및 중요성을 알아보았고 원청업체와 아웃소싱 업체, 그리고 근무지회사가 아웃소싱의 서비스품질을 효과적으로 관리하기 위한 방안을 모색하였다.

• 복식문화연구
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• 제11권3호
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• pp.331-339
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• 2003

This study first defines the fashion convention industry as an idea that includes international conventions, exhibitions and collections mainly dealing with fashion (fabric·material, clothing·fashion, and machinery·equipment). It then infers constituents of the industry based on preceding studies on service quality and satisfaction, and analyzes their importance and the structural relation between constituent performance, satisfaction and ex post behaviour. Also it analyzes perception difference of the organizer and participators on constituent importance, performance, and satisfaction. In the survey, a total of 500 questionnaires were distributed to the organizers and participants of 2001 Seoul Fashion Week, and among them, 259 questionnaires from the participants and 18 from the organizers were used as data for the demonstrative analysis. LISREL 8 program and SPSS WIN V. 8.0 were used for a statistical process of collected data.

• 한국의상디자인학회지
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• 제15권3호
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• pp.199-211
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• 2013

Glasses industry has great growth potential from the future-oriented perspective in Korea. In consideration of the fact that the ratio of aging population increases in this aging society, people have more and more interest in health. Also, their recognition on the cycle to change glasses is changing, and the utility of them as fashion items is increasing day by day, it is expected that the demand for glasses will be even more extended afterwards. Of course, presently it suffers from the gap between cheaper items and expensive ones provided by overseas prominent brands due to the bi-polarization of the market. However, they are pursuing the 2nd growth as export-leading items in the past through international glass exhibitions based on knowhow accumulated for a long time. Therefore, this study aims to examine the current status of glasses design industry in Korea reflecting the actual situations we have now and also understand the problems and limitations internalized in our glass design industry through the research process. As a result, the study has drawn the following conclusions. This paper intends to point out first, the phenomenon of bi-polarization of the glass market in Korea. Second, unequal distribution by region centering around Daegu. Third, the limitations of brand identity. Fourth, the limitations of information, planning, and marketing power. Fifth, passive conduction of international events and their insufficient effects. This study concludes that all these problems can be solved through 'planning and design, and marketing power'.