• 수산경영론집
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• 제44권2호
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• pp.35-49
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• 2013

The purpose of this study is to investigate development of the solar salt industry in Korea. To achieve the objective, the study defined the concept of advancement and competitiveness improvement regarding the solar salt industry, and identified a present situation and problems of the solar salt industry. The result showed that to develop the solar salt industry in Korea, production system should be modernized, and distribution system should be changed to get consumer's trust, and it should be informed outstanding characteristics of Korean solar salt to consumers. Finally, the government and related corporation should push related system and policy such as traceability system to develop the solar salt industry in Korea.

• 한국항해항만학회지
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• 제36권2호
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• pp.131-140
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• 2012

Since 2000, S. Korea is building yachts through government supported localization, cooperation between industry and educational organizations, or partnerships with foreign firms but the yacht building has yet only accomplished trial manufactured ships and one-time production. Because of a lack of mass production, the industry assesses the domestic technical skills to an average 50~60% of developed countries and its market share is less than 1% in the world. In addition, domestic marine equipment is heavily depending on imports and the industry is experiencing shortage of technology and experts, small-sized companies, insufficient industry and educational organizations' cooperation networks, inadequate legislation and policies, deficient domestic market vitalization, and scarce international information. Thus, this study focuses on the alternative plans to strengthen competitiveness and to cope with problems in the southeast marine leisure equipment industry.

• 한국항해항만학회지
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• 제40권2호
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• pp.67-72
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• 2016

Vietnam's sea-port industry has experienced a significant development in recent years. Especially in Northern Vietnam, both the demand and supply of handling services for containerized cargoes have increased at a considerable rates. Accompany with such movement, the competition among container terminals in the area becomes fiercer. In this paper, Hierarchical Cluster Analysis is employed to classify all 11 container terminals in Northern Vietnam by collecting data concerning terminal competitiveness. After the classification, each group will be discussed in order to reveal more details about their competitive characteristics. The paper consists of five sections. Section 1 is the general introduction. Section 2 provides a general literature review about competitiveness and factors to evaluate competitiveness. Section 3 explains variables and methodology applied to do the analysis. Section 4 presents the results with linkage to the current condition. Section 5 summarizes the analysis results. It is shown that container terminals in Northern Vietnam should not only pay attention to their service qualities but also have to find out an appropriate mechanism to avoid unhealthy competition. The paper is expected to contribute a background for further researches in container terminals' competition in the region as well as hints for operators in planning and making decisions.

• 산업경영시스템학회지
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• 제45권3호
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• pp.115-122
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• 2022

As cable TV, which has been leading the paid broadcasting market, has given the lead to IPTV, which has huge communication capital, its competitiveness is gradually weakening. This study examines the operation status of local cable TV and seeks ways to strengthen competitiveness for survival. To this end, we conducted data analysis such as related statistics, broadcasting industry survey reports, IPTV growth reports, CMB management indicators, paid broadcasting literature data, marketing reports, industry success stories, and marketing mix and SWOT analysis. As a result, four strategies for strengthening the survival competitiveness of local cable TV, namely joint purchase apartment marketing strategy, influencer marketing strategy, relationship marketing strategy, and digital marketing strategy were derived. Therefore, the results of this study can contribute to the improvement of the competitiveness of local cable TV, which has been with local residents through close content, and can be used as basic data for establishing marketing strategies for local cable TV in the future.

• 정보화정책
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• 제18권4호
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• pp.22-41
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• 2011

국내산업의 고용없는 성장에 따라 고용창출효과가 큰 서비스산업 육성에 대한 정부의 관심이 증가하고 있다. 서비스산업의 양적 성장은 물론, OECD 국가대비 국내 서비스산업의 경쟁력은 매우 낮은 실정으로 나타나, 서비스산업의 경쟁력 강화방안에 관한 연구가 중요한 이슈로 제기되고 있다. 특히, 금융,교육,보험과 같이 대기업이 진출한 서비스산업은 상대적으로 경쟁력이 양호하나, 중소서비스 산업의 경쟁력은 매우 미진한 것으로 나타나, 중소서비스산업의 경쟁력강화를 위한 방안이 시급한 실정이다. 정보기술은 기업 경쟁력강화를 위한 핵심 인프라와 수단으로 활용되고 있어, 국내 서비스산업 경쟁력 강화에 적용가능한 것으로 인식되고 있다. 따라서, 본 연구의 목적은 국내 서비스산업의 IT 활용 실태를 조사하고, IT 활용 성공 요인을 중심으로 IT 도입 및 활용상의 문제점 및 요구사항을 분석하여, 서비스산업의 IT 활용 향상을 위한 정책적 방안을 도출하는 것이다. 본 연구를 위하여 국내 서비스기업 2,000개 업체에 대한 설문조사와 통계분석을 수행하였다. 분석결과, 국내 서비스산업의 IT활용 실태, 성공요인 관점에서 활용수준 및 기업규모와 업종간 비교분석, IT활용 저해요인에 대한 심층분석결과를 도출하였다. 마지막으로 심층분석결과를 토대로 서비스사업 IT 활용 향상을 위한 정책적 시사점이 제시되었다. 본 연구결과는 서비스기업 IT 도입 및 활용 담당자는 물론 IT 공급업체, 정책개발 전문가에게 서비스산업 IT 활용 제고를 위한 주요 요인과 요인별 IT 활용 향상을 위한 가이드라인을 제공할 것으로 기대된다.

• Asia Marketing Journal
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• 제16권4호
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• pp.19-37
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• 2015

Forming interfirm collaborative relationships has become a key aspect of a firm's marketing strategies to create value for customers and achieve greater firm performance. While empirical findings are mixed in previous studies, this study is an effort to identify boundary conditions for the benefits of marketing alliances. We investigate internal and environmental factors that may magnify or constrain the effect of marketing alliances on firm profitability. Given the complementary relationship between marketing and R&D activities, we focus on a firm's R&D intensity as an internal factor that may magnify the value of marketing alliances for firm performance. For environmental factors, we focus on industry turbulence and industry competitiveness. Industry turbulence refers to the degree to which industry market conditions change quickly and unpredictably, whereas industry competitiveness refers to the degree to which a firm faces competition in the industry. By testing these factors, we are intended to reveal boundary conditions that determine the value of marketing alliances for firm profitability. The analysis of firms in the diverse industries shows that while the main effect of marketing alliances on firm profitability is not significant, it becomes more positive when R&D investment is more intensive or when industry environment is more turbulent. The results of this study imply that just forming more marketing alliances may not be enough to increase firm profitability. Our findings imply that marketing alliances become more effective in a dynamically changing industry environment. That is, firms can cope with industry uncertainties more effectively by forming marketing alliances. At the same time, the moderating effect of R&D intensity implies that the internal investments in R&D magnify the effect of marketing alliances on firm profitability. The findings of this study contributes to the existing alliance literature in three aspects. First, this study enhances our understanding of the contingent value of marketing alliances by testing both internal and external factors that may influence the effectiveness of marketing alliances. Second, this study responds to the need for research that investigates actual performance resulting from interfirm relationships. Third, while previous studies primarily focused on a specific industry, this study extend previous findings of the boundary conditions for the benefits of marketing alliances in a broader context.

• 한국항만경제학회지
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• 제21권4호
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• pp.55-74
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• 2005

This study focuses on affording a material basis for rearranging the manpower supply system in port and logistics industry for Busan's international competitiveness strategies. First of all, the current state and future plan of port and logistics industry, as Busan's main strategic industry, are reviewed. Then theoretical background are introduced for the estimate of demand. As a methodology of this research, Cubic model is applied to estimate the demand of manpower by using 10 year time series data from 1993 to 2002. This paper also surveyed the supply side of port and logistics industry manpower in Busan area. The amounts of mismatched equilibrium between the demand and the supply are measured in this study. The concluding remarks shows some suggestions for the problem of mismatch and the relating policy planning.

• International Journal of Contents
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• 제7권1호
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• pp.65-72
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• 2011

This paper aims to propose ways to revitalize the design industry of Busan by way of analyzing the status of the design and its related industries .We also propose the systematic ways to improve the employment and strengthen the global competitiveness of the design industry of Busan. The basic year of this study is 2010, and the goal years are 2011, 20115 and 2020, each of which represents the short-term, mid-term and long-term goal period, respectively. The content of our study includes the status of the design and its related industries and ways to revitalize them. Our study focuses on ways to revitalize the design industry through the particularization of the design industry in Busan and to strengthen the global competitiveness of Busan's strategic industries. For this, we have read up on the design and its related industries, surveyed the previous research work, and conducted the statistical analysis of design fields for the years of 2006-2008. In order to provide the revitalization plan in a more efficient way, we have also gathered the opinions of the experts through FGI (focus group interview).

• 융합경영연구
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• 제5권3호
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• pp.30-38
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• 2017

The main target to do this analysis is to find out the competitiveness between 2 countries(Korea and USA) in the ship business industry. Ever since free from Japanese empire domination of modern history in Korean peninsular, Korea has been strong relationship with USA almost every fields. The purpose of this research is to realize which country is more competitive between 2 country's trade structure. This research conducted for period from 2000 to 2016. Expecting effect is to learn how to improve ship industry for 2 countries. Research method is used by comparative advantage trade theory. Even though Koran government has been accomplishing trade stimulus environment against USA ship industry, it is research limitation that overseas productions both Korean & USA are not available due to company business strategy. From early 50's, every USA industries hold a dominant position so far. Now, Korea is comparative advantage against that of USA in the field of ship industry. Sound competition relationship is good for both 2 countries for mutual benefits. The future prospect is Korea needs export market diversification to enlarge economic growth in the long run.

• 항공우주시스템공학회지
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• 제15권6호
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• pp.26-32
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• 2021

The global aircraft-manufacturing industry ecosystem is characterized by the international division of labor through the worldwide supply chain and by the concentration of value added at the top of the supply chain. As a result, the competition for entry into the top supply chain and for order expansion is becoming increasingly intensive. To increase their orders, domestic aircraft manufacturing enterprises need to enhance their competitiveness by evaluating and analyzing it. However, most domestic aircraft manufacturing companies are unaware of the need to quantitatively evaluate their competitiveness. It is challenging to perform such an evaluation, and there are few research cases. In this study, we quantitatively evaluated and analyzed the competitiveness of domestic aircraft manufacturers by using data mining techniques. Thereby, implications for enhancing their competitiveness could be identified.