• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.605-619
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• 2019

This study investigates the effects of fashion consumers' individualism collectivism propensity, social capital and Instagram usage propensity on evaluations for fashion influencer's attributes on Instagram. This study conducted a questionnaire survey of 20 to 30 year old male and female Instagram users. A total of 483 replies were submitted and 467 of the replies were used in the final analysis. The quantitative data collected through questionnaires were analyzed using reliability analysis using SPSS 18.0 while AMOS 18.0 was used to test the model fit and a structural equation modeling between the variables. The results indicated that vertical collectivism and vertical individualism were found to be related to relationship seeking propensity; only vertical individualism was found to be related to information seeking propensity. Furthermore, relationship seeking propensity and information seeking propensity were both related to the fashion influencer's attributes of professionalism, intimacy and attractiveness.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.9 no.1
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• pp.15-30
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• 2001

The purpose of this study was to classify the cultural traits of Korean pilots who worked in two airlines in Korea. This study measured the typology of preferring value(horizontal-collectivism, horizontal-individualism, vertical-collectivism, vertical-individualism) with thirty two items developed by Triandis(1995), and analysis based on the target of 135 samples using SPSS 8.0. The result of this study shows that horizontal-collectivism were to predominant overall. It was also founding the captain had the collectivism oriented behavior, and the first officer had the individualism oriented behavior. Another finding of this study is that vertical oriented behavior were majority among the former military trained pilots, and horizontal oriented behavior were majority among the civilian trained pilots.

• Journal of Fisheries and Marine Sciences Education
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• v.26 no.4
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• pp.923-933
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• 2014

The purpose of this study was to investigate the moderating effect of cultural disposition in the relationship between parenting and academic achievement. Five-hundred thirty five middle school students(male 247; female, 288) participated in this study, These students completed parenting scale and Individualism-Collectivism Scale. Academic achievement was calculated using academic scores from language, english, mathematics and science. Collected data were analyzed using multiple regression. The major findings of this study can be summarized as follows. First, parenting was significantly associated with academic achievement albeit weak. Second, influence of affective and autonomy parenting on academic achievement for both father and mother were not significant. Third, moderating effects of individualism were significant in only fathers' autonomy parenting. Fourth, moderating effects of collectivism were significant in fathers' affective parenting and autonomy parenting. These results were discussed in relation to pervious studies. Finally limitations were commented and future study were suggested.

• Human Ecology Research
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• v.53 no.5
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• pp.581-594
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• 2015

This paper analyzes the effects of adolescents' cultural disposition and self-conscious emotion on empathy according to gender and age. Data were collected from self-report questionnaires for 385 adolescents in Chungbuk province. The major results of the study were as follow: First, adolescents who perceived high collectivism showed a high ability on perspective taking. Additionally, girls who had high guilt showed a high ability on perspective taking. Sixth graders who had high guilt and low shame and eleventh graders who had high pride showed high ability on perspective taking. Second, boys who perceived high collectivism and guilt, and girls with high individualism, low shame, and high guilt showed a high ability towards fantasy. Sixth graders who had high individualism and guilt and low shame, eighth graders with high guilt and eleventh graders with high individualism, collectivism and guilt showed high ability towards fantasy. Third, adolescents with high collectivism showed high ability on empathic concern. Additionally, boys, girls, and eleventh graders with low shame and high guilt, and sixth graders with low shame showed a high level of empathic concern. Fourth, all adolescents with high guilt showed a high level of personal distress. Additionally, eighth graders with low individualism and eleventh graders with low pride showed a high level of personal distress. In conclusion, the significant relationships among cultural disposition, self-conscious emotion, and empathy are different for gender and age groups. Implications for future studies are provided.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.9
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• pp.5968-5981
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• 2015

In Korean companies, traditional collectivism have been merged into individualism caused by meritocracy. In order to better understanding about change of cultural characteristics, we examine the relationship between collectivism / individualism and person-environment fit. The data was obtained from 203 employees working in 5 Korean company and 173 employees in 4 companies in China. Results confirmed that collectivism increases employee's person-environment fit (person-organization, person-supervisor, person-coworker) and further leads to high levels of affective organizational commitment. The moderating roles that individualism play upon the relationships between collectivism and person-environment fit (person-organization, person-supervisor, person-coworker) were also investigated. Results confirmed that individualism enhance the impact collectivism has upon person-environment fit. In addition, this study found the significantly difference between Korea and China in effect of collectivism on person-environment fit. Lastly, the study also has explored theoretical and practical implications and the limitations of this research as well as the future directions of research.

• International Area Studies Review
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• v.16 no.3
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• pp.181-207
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• 2012

This study explores and examines the impacts of the cultural characters on the brand attitude of Chinese regional consumers. This study used the 1,500 sample sized data collected from three major cities: Beijing, Shanghai and Guangzhou. We investigate that power distance, individualism/collectivism, uncertainty avoidance and long-orientation are statistically different across cities. The empirical studies show that individualism/collectivism and uncertainty avoidance have significant impacts on the brand attitude of Chinese regional consumers. We tested that the relationship between the brand power and the brand attitude is moderated by individualism/collectivism, the results indicate that the effect of the brand power on the brand attitude is moderated by uncertainty avoidance. These results imply that Chinese consumers' culture character of individualism/collectivism and uncertainty avoidance moderate their brand attitude. Based on this results, We suggested some implications for further market segmentation strategy, brand marketing strategy, and Chinese regional consumer culture research.

• Knowledge Management Research
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• v.19 no.2
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• pp.133-150
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• 2018

To cope with the rapid changes in the corporate environment, the creation of innovative output through various forms of collaboration have been discussed. For open collaborations, contributors who distribute to various countries and cultures are able to share knowledge via the internet without physical rewards or responsibilities. In this study, we focused on the open source software project, which is a representative open collaboration. We investigated the factors that affect the knowledge contribution of developers of various countries within the open collaboration platform. Specifically, we investigated the open collaborative nature of multi-culture developers by dividing cultures according to collectivism and individualism. We collected data on 26,604 developers using a python based web crawler for GitHub which is an open source software development platform, and conducted cross-cultural study. This paper contributes to the field of knowledge management by suggesting various impacts of antecedents such as hireability, and information exposure on knowledge sharing according to culture.

• Korean Medical Education Review
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• v.18 no.1
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• pp.26-37
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• 2016

This study aimed to investigate the relationship among the cultural disposition, morality, and psychological health of medical students to determine how these factors might relate to curriculum planning in medical education. Data was collected from a total of 186 medical students. The questionnaire used included the individual cultural disposition scale, the symptom checklist-90-revised, and the defining issues test. To evaluate individual cultural disposition, we classified students into four categories-low, individual, collective, or mixed cultural disposition-using individualism/collectivism and vertical/horizontal dimensions. We found that those who were younger and in earlier academic years had higher collectivism than individualism and the males had higher individualism than the females. There was no difference in morality or psychological health by the students' sex, age, or academic year. Horizontal collectivism and moral judgment showed a statistically significant correlation (r=0.150, p<0.05), as did stage 6 morality and symptoms of damaged psychological health (r=-0.156, p<0.05). Other than these relationships, no significant correlations between cultural disposition and morality or between morality and psychological health were found. Cultural disposition did have correlations with various aspects of psychological health; specifically, the highest correlation coefficients were found in the relationships between phobic anxiety and horizontal individualism, psychoticism and vertical collectivism, and hostility and horizontal collectivism. The four cultural disposition categories showed relationships not with morality but with psychological health factors including depression, anxiety, hostility, and phobic anxiety. We hope the results of this study can be used to improve the curriculum of medical education.

• Korean Journal of Culture and Social Issue
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• v.19 no.3
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• pp.367-388
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• 2013

This study examined how drivers of different cultural orientations(individualism vs. collectivism) attribute the cause(dispositional vs. situational) of four simulated driving situations which were varied in types(cutting-in and sudden-stop by the other driver) and differential emphasis on other the other driver's driving attitude or situational factor. The results showed the followings. First, the drivers generally showed higher attribution scores on the dispositional factor than the situational factor, except for the 'sudden-stop: situation emphasis' scenario condition. Second, when drivers' cultural orientation and attribution styles were considered together, it was found that, except for the 'cutting-in: disposition emphasis' scenario condition. the drivers of collectivism tended to attribute more to situational factor than the drivers of individualism, In contrast, the drivers of individualism showed higher attribution scores on dispositional factor than situational factor in all driving scenario conditions. Implication and suggestion were discussed.

• Human Ecology Research
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• v.52 no.3
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• pp.255-266
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• 2014

The purpose of this paper is to analyze the difference in the self-construal and the reason for prosocial behavior by cultural disposition. Further, this paper also aims to analyze the relationships among adolescents' cultural disposition, self-construal, and prosocial behavior and to analyze the path to moral reasoning. Data were collected from self-report questionnaires filled out by 385 adolescents in Cheongju. These data were analyzed by factor analysis, Cronbach's ${\alpha}$, Pearson's correlation, simple regression analysis, and multiple regression analysis using SPSS ver. 12.0. The major results of the study were as follows: first, adolescents who perceived higher individualism showed a higher independent self-construal, and adolescents who perceived higher collectivism showed a higher interdependent self-construal. Second, adolescents who perceived higher collectivism attributed prosocial behavior to internal reasons and adolescents who perceived both higher individualism and collectivism attributed prosocial behavior to self-focused reasons as compared to the adolescents who perceived them to be lower. Third, as a result of the mediator analysis, the cultural disposition of adolescents including individualism and collectivism influenced the internal reasons for prosocial behavior through independent selfconstrual. Further, the cultural disposition of adolescents influenced internal reasons, self-focused reasons, and other focused reasons for prosocial behavior through interdependent self-construal. Based on these results, the implication was discussed and a follow-up study was suggested.