• Title/Summary/Keyword: Individual Preference

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Self-concept molds choice experiences among multiple alternatives: An fMRI study

  • Kim, Hye-Young;Shin, Yeonsoon;Han, Sanghoon
    • Science of Emotion and Sensibility
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    • v.16 no.4
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    • pp.445-456
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    • 2013
  • This study addresses the relationship between individual differences regarding self-concept, measured by Self Concept Clarity (SCC) scale and Relational-Interdependent Self-Construal and relationships (RISC) scale, and diverse affective consequences after choice behavior. We hypothesized that lower self-concept clarity and higher relational interdependence would be related to increased susceptibility to choice context-for example, how a choice set is constructed based on one's initial preference. We examined how variations in a choice set can produce different affective consequences after making choices, and investigated the underlying neural mechanism using fMRI. In this experiment, participants first rated their preferences for art posters, and made a series of choices from a presented set. After the choice task, they completed post-choice measures including preferences for the chosen posters, as well as measures of their self-concept clarity and relational interdependence. Our behavioral results demonstrated that when participants faced more conflicting choice context, self-concept clarity was related to more positive affective consequences after choice, whereas relational interdependence was correlated with a lower second-rated attractiveness of the chosen option. The neuroimaging analysis of choice-making revealed that self-concept clarity and the degree of their relational interdependence served as modulators in shaping how one perceives and experiences the same decision-making process. These results have theoretical and practical importance in that it is one of the first studies investigating the influence of the individual differences regarding self-concept on value-based decision making process among diverse choice set contexts.

JCBP : A Case-Based Planning System (JCBP : 사례 기반 계획 시스템)

  • Kim, In-Cheol;Kim, Man-Soo
    • Journal of Intelligence and Information Systems
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    • v.14 no.4
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    • pp.1-18
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    • 2008
  • By using previous similar case plans, the case-based planning (CBP) systems can generate efficiently plans for new problems. However, most existing CBP systems show limited functionalities for case retrieval and case generalization. Moreover, they do not allow their users to participate in the process of plan generation. To support efficient memory use and case retrieval, the proposed case-based planning system, JCBP, groups the set of cases sharing the same goal in each domain into individual case bases and maintains indexes to these individual case bases. The system applies the heuristic knowledge automatically extracted from the problem model to the case adaptation phase. It provides a sort of case generalization through goal regression. Also JCBP can operate in an interactive mode to support a mixed-initiative planning. Since it considers and utilizes user's preference and knowledge for solving the given planning problems, it can generate solution plans satisfying more user's needs and reduce the complexity of plan generation.

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Construction of Multi-Agent System Workflow to Recommend Product Information in E-Commerce (전자상거래에서 제품 정보 추천을 위한 멀티 에이전트 시스템의 워크플로우 구축)

  • Kim, Jong-Wan;Kim, Yeong-Sun;Lee, Seung-A;Jin, Seung-Hoon;Kwon, Young-Jik;Kim, Sun-Cheol
    • The KIPS Transactions:PartB
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    • v.8B no.6
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    • pp.617-624
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    • 2001
  • With the proliferation of E-Commerce, product informations and services are provided to customers diversely. Thus customers want a software agent that can retrieve and recommend goods satisfying various purchase conditions as well as price. In this paper, we present a MAS (multi-agent system) for book information retrieval and recommendation in E-Commerce. User's preference is reflected in the MAS using the profile which is taken by user. The proposed MAS is composed of individual agents that support information retrieval, information recommendation, user interface, and web robots and a coordination agent which performs information sharing and job management between individual agents. Our goal is to design and implement this multi-agent system on a Windows NT server. Owing to the workflow management of the coordination agent, we can remove redundant information retrievals of web robots. From the results, we could provide customers various purchase conditions for several online bookstores in real-time.

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A Study on The Adaptive Navigation Support Technology for Individualized Cyber Learning System (사이버 교육 시스템에서의 개별학습을 위한 적응적 탐색 지원 기법 연구)

  • Park, Jongsun;Kim, Kiseok
    • The Journal of Korean Association of Computer Education
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    • v.5 no.1
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    • pp.85-98
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    • 2002
  • In this study, We are developed learner traits analysis and profile management software modules to develop learnable courseware fits to learner's individual traits in cyber learning system. We specified learner's personal information, performance information, preference information and portfolio information as learner's traits variables in this study, these four types of information are managed in learner profile management DB based on elaborate analysis to learner's traits. And we consists of curriculum sequencing module using high and low level sequencing technology, these are used in organizing learning contents sequencing with learning topic and specific learning task. The advice algorithm module developed based on adaptive navigational support and rule based technology. This Result of Research are able to be used for develop learnable courseware fits to learner's individual traits in cyber learning systems.

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A Study of Marketing Strategies according to the Criteria of Users' Choice in Pallet Pool Services : Focused on Mettroporitan Seoul Area Warehouse Companies (파렛트 풀 서비스의 효익세분화에 따른 마케팅 전략에 관한 연구 - 수도권 창고업체들을 중심으로 -)

  • Choi, Se-Kyung;Park, Mu-Il;Lee, Kang-Dae
    • Journal of Korea Port Economic Association
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    • v.25 no.3
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    • pp.1-20
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    • 2009
  • A survey to pallet users was conducted in an aspect of the efficiency and benefit. The questionnaire identified the preference about the main variables such as price, size, conformity, material, which are the criteria of the users' choice. staffs in the capital region was selected as respondents and Cluster Analysis and Simulations was carried out with Conjoint Analysis. The result shows that the variables of material and conformity between facilities and products were more important than the variable of size. The respondents prefer the pallets with a various range of products because warehouses should keep a range of products under various condition of temperature. In accordance, the companies that provide a pallet pool service should set up individual marketing strategy by a type of customers so as to maximize the competitiveness in domestic or international markets. Furthermore, supplying standardized pallets should be consistent with the standardization not for individual logistics units, but for whole logistic systems. To achieve this, it requires the compatibility amongst a range of logistics activity participants by their characteristics.

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A Study on the Development and Evaluation of Personalized Book Recommendation Systems in University Libraries Based on Individual Loan Records (대출 기록에 기초한 대학 도서관 도서 개인화 추천시스템 개발 및 평가에 관한 연구)

  • Hong, Yeonkyoung;Jeon, Seoyoung;Choi, Jaeyoung;Yang, Heeyoon;Han, Chaeeun;Zhu, Yongjun
    • Journal of the Korean Society for information Management
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    • v.38 no.2
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    • pp.113-127
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    • 2021
  • The purpose of this study is to propose a personalized book recommendation system to promote the use of university libraries. In particular, unlike many recommended services that are based on existing users' preferences, this study proposes a method that derive evaluation metrics using individual users' book rental history and tendencies, which can be an effective alternative when users' preferences are not available. This study suggests models using two matrix decomposition methods: Singular Value Decomposition(SVD) and Stochastic Gradient Descent(SGD) that recommend books to users in a way that yields an expected preference score for books that have not yet been read by them. In addition, the model was implemented using a user-based collaborative filtering algorithm by referring to book rental history of other users that have high similarities with the target user. Finally, user evaluation was conducted for the three models using the derived evaluation metrics. Each of the three models recommended five books to users who can either accept or reject the recommendations as the way to evaluate the models.

Searching association rules based on purchase history and usage-time of an item (콘텐츠 구매이력과 사용시간을 고려한 연관규칙탐색)

  • Lee, Bong-Kyu
    • Journal of Software Assessment and Valuation
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    • v.16 no.1
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    • pp.81-88
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    • 2020
  • Various methods of differentiating and servicing digital content for individual users have been studied. Searching for association rules is a very useful way to discover individual preferences in digital content services. The Apriori algorithm is useful as an association rule extractor using frequent itemsets. However, the Apriori algorithm is not suitable for application to an actual content service because it considers only the reference count of each content. In this paper, we propose a new algorithm based on the Apriori that searches association rules by using purchase history and usage-time for each item. The proposed algorithm utilizes the usage time with the weight value according to purchase items. Thus, it is possible to extract the exact preference of the actual user. We implement the proposed algorithm and verify the performance through the actual data presented in the actual content service system.

Prey Preference of Juvenile Fish Based on the Laboratory Experiments and its Impact on Zooplankton Community of the Nakdong River (치어의 먹이선호도 및 포식이 낙동강 동물플랑크톤군집에 미치는 영향.)

  • Chang, Kwang-Hyeon;Kim, Hyun-Woo;La, Geung-Hwan;Jeong, Kwang-Seuk;Joo, Gea-Jae
    • Korean Journal of Ecology and Environment
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    • v.37 no.1 s.106
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    • pp.130-136
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    • 2004
  • In the present study, prey preference of juvenile fishes was examined using an experimental approach. Zooplankton composition, as a prey of the fish, was evaluated by taking into account the species as well as body size of juveniles in the aquarium. The predation of juvenile fishes is known to be an important factor in changes of zooplankton communities. In some previous studies at the regulated Nakdong River, the collapse of large cladcoerans and an increase in the rotifer population by selective predation during spring and summer were observed. This study focused on the predation of juvenile fishes such as Hyporhamphus sajori, Rhinogobius brunneus, and Opsariichtys uncirostris amurensis on zooplankton community structure in mesocosm scale experiments. These fishes selected the cladoceran Moina micrura with highest individual preference value (Manly/Chesson index)among zooplankton prey in the experimental aquarium. When the size-selective prey preferences of the juvenile fish were compared, both small (body size <2 cm) and large (body size >2cm) juveniles of O. uncirostris positively selected M. micrura. In the outdoor experimental tanks, juvenile fishes consumed the cladoceran M. micrura, resulting in an high abundance of the rotifer, Polyarthra spp. The results suggest that juvenile fish predation may play an important role in regulating the zooplankton community structure by reducing the cladoceran density and increase of rotifers in the Nakdong River during spring and summer.

Debt Issuance and Capacity of Korean Retail Firms (유통 상장기업들의 부채변화에 관한 연구)

  • Lee, Jeong-Hwan;Son, Sam-Ho
    • Journal of Distribution Science
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    • v.13 no.9
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    • pp.47-57
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    • 2015
  • Purpose - The aim of this paper is to investigate the explanatory power of the Pecking-order theory (the cost of financing increases with asymmetric information) among Korean retail firms from the perspective of debt capacity. According to the Pecking-order theory, a firm's first preference is to use internal funds for its capital needs, its next preference is the issuance of debt, and its last preference is the issuance of equity; this is due to the information asymmetry problem between existing shareholders and investors. However, prior empirical studies, such as Lemmon and Zender (2010), argue that the entire sample test for the Pecking-order theory could be misleading due to the different levels of debt issuance capability of each of the individual firms; in fact, they confirm that the explanatory power of the Pecking-order theory improves after taking into account the differences in debt capacity of the U.S. firms they examined. This paper implements a case study approach among Korean retail firms to examine the relationship between debt capacity and the explanatory power of the Pecking-order theory in Korea. Research design, data, and methodology - This study uses the sample of public retail firms on the Korea Composite Stock Price Index (KOSPI) from the time period of 1990 to 2013. We gather related financial and accounting statements from the financial information firm WISEfn. Credit rating information is provided by the Korea Investor Service. We employ the models of Lemmon and Zender (2010) and Son and Kim (2013) to measure a firm's debt capacity. Their logit models use the rating dummy variable as a dependent variable and incorporate other firm characteristics as independent variables to estimate debt capacity. To test the Pecking-order theory, we adopt variants of the financing deficit model of Shyam-Sunder and Myers (1999). In the test of the Pecking-order theory, we consider all of the changes in total debt obligations, current debt obligations, and long-term debt obligations. Results - Our main contribution to the literature is our confirmation of the predicted relationship between debt capacity and the explanatory power of the Pecking-order theory among Korean retail firms. The coefficients on financing deficits become greater as a firm's debt capacity improves. This is consistent with the results of Lemmon and Zender (2010). The coefficients on the square of the financing deficits are also negative for the firms in the largest debt capacity group, which is also consistent with the predictions in prior literature. Conclusions - This study takes a case study approach by examining Korean retail firms. We confirm that the Pecking-order theory explains the capital structure of retail firms more appropriately, after taking into account the debt capacity of each firm. This result suggests the importance of debt capacity consideration in the testing of the Pecking-order theory. Our result also implies that there has been a potential underestimation of the explanatory power of the Pecking-order theory in existing studies.

A Study of the Comprehension and Preference of Consumers to Four Different Formats of Nutrition Label (영양표시 양식에 따른 소비자의 이해도와 선호도 조사연구)

  • 장순옥
    • Journal of Nutrition and Health
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    • v.30 no.6
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    • pp.679-689
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    • 1997
  • Nutrition label (NL) on the package of processed food provides consumers with a reliable and consistent source of information . It has been considered as a useful aid for food selection and a potent educational tool for nutrition in daily life. Since current nutrition labeling regulation in Korea does not define a format for presenting nutrition information a wide variety of NL format exists in the markers created by individual manufacturers. Development of standard NL format and its registration remain to be the work for the professionals and government officials. However the acceptance and evaluation of NL by the consumers is a very important and necessary process in the development of NL formats. In this study four different formats A, B, C, D were formulated based on currently circulating labels and new U.S.NL. Subjects used for evaluation of these formats were middle -aged highly educated housewives, who and the potential users of NL. Major parameters observed through the questionnare were their nutritional knowledge of RDA, ability of IC(Information Comparison) and CA (Comprehension and Application of informed nutrient contents), as well as their preference to the different formats. The results are summarized as follows. 1) Of the 178 subjects , 89.9% of the middleaged housewives were college graduates. Their nutrition knowledge of RDA were relatively satisfactory showing over 80% correlation on the basic concepts and unit while for numerical value less than 50% correct answer. 2) IC test scores were significantly different among the formats showing the highest values for format A and B which are presented as absolute value and % RDA, respectively. Format C presented as serving size(number of products) showed the lowest score. CA scores were also significantly different, though the increased load of information did not facilitate to increase the consumers comprehension. 3) RDA knowledge test scores and the scores of IA and CA were correlated in format A and D but not in format B and C suggesting % RDA presentation would be more acceptable to the less educated group. 4) For the preference in the aspects of easiness and time-saving format A was the best one then format D supporting the result of IC and CA test. The results of the present study indicate the most useful and preferred format is the simplest format presented as absolute value without RDA, . The secondly preferred format is the new NL format of the US with much information .

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