• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.243-250
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• 2010

A study is presented that examines the effect of personality on preference and purchase intention of positive and negative novelty design products. Participants evaluated their preference and purchase intention on 18 design products including positive and negative novelty design products. A cute Scream character was created as a positive novelty design and a skeleton Mickey character was used as a negative one. We measured extroversion, neuroticism, and visual product aesthetics as individual traits. The results shows that people, of course, prefer(and want to buy) the positive novelty design product to the negative novelty design product. Only in the case of the negative novelty design product, the more neurotic people is, the more they prefer it. Also, among the people who like the negative novelty design product, introvert ones are likely to purchase it but extroverted ones are not. These findings imply that personality plays an important role in liking and purchasing negative novelty design product.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.128-136
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• 2011

This is a study on the subjectivity of audiences about preference of documentaries on TV. Accordingly, Q-methodology was used for this study. As a result, audiences' various characteristics by preference types were able to be found. The individual characteristics were classified into three styles: an entertainment-oriented style pursuing enjoyment, public and society interest-oriented style pursuing public purpose, and culture-oriented style pursuing artistic value of documentaries in order. It could be inferred from the classification of preference styles that unlike the past, the choice of TV broadcasting of audiences was shifting from the passive and media-dependent form to positive form. Therefore, the research and development of content delivery and production in the multi-media and multi-channel digital broadcasting era should be focused on not only the content itself but also an audience-centered service development model reflecting audiences' desire and hope.

• Korean Journal of Adult Nursing
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• v.15 no.1
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• pp.94-104
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• 2003

Purpose: This study was performed to identify the factors which affected exercise and the perceived exercise behaviors in women according to Q-methodology and to provide basic strategies for health promotion of middle-aged women in Korea. Method: Q-methodology provides a scientific method for identifying perception structures that exist within certain individuals or groups. Thirty subjects in Seoul, Incheon, Chung-buk classified 35 selected Q-statements in to 9 points standard. The collected data was analyzed by using a QUANL pc program. Result: Principal component analysis identified 3 types of exercise behavior of middle-aged women in Korea and named by the researcher. They are called persistent activity preference type, living-exercise preference type, exercise mania type. In persistent activity preference type, the middle-aged women thought activity was very helpful to achieving health and releasing stress or fatigue. Also, they recognized the relationship between physical health and psychological health. In living-exercise preference type, the middle-aged women preferred maintaining stability or nonactivity to intended exercise or activity for health. In exercise mania type, the middle-aged women thought there was no other way to keep her health than to exercise. Conclusion: The findings of this study will provide the health care provider including nurse with useful information. It's very important to offer appropriate exercise intervention to the middle-aged women of each type by taking into consideration the characteristics of individual types.

• Journal of the Economic Geographical Society of Korea
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• v.20 no.2
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• pp.173-188
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• 2017

This paper aims to analyze the effects of the residential area and personal characteristics of households on the preference of residential location factors. The main results of this study are as follows. Firstly, considering the results of multiple regression analysis, it can be seen that preference of location factors is differentiated according to the residential area and personal characteristics of households by individual location factors. Secondly, considering the results of binomial logistic regression analysis, it can be also elucidated that the preferred location factors are differentiated according to the residential area and personal characteristics of the households. Therefore, it is judged that the residential area and personal characteristics of household and the location factors of the household are mutually influencing each other.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.10
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• pp.169-178
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• 2019

This study examined the influence and role of college students' career preference type on the decision-making process of career selection, and also analyzed the effect on the confession bias in the process. The data was collected from June 20th to July 9th, 2017. The case analysis method was used for three times over 20 days by interviewing university students in the metropolitan area. The results of the analysis of the data from the study participants show that there are differences in the degree of individuals regardless of the preferred occupation type and career aptitude, but mostly there is a bias toward career and career. Confirmed biased thinking is a phenomenon that is shaped by the psychological and environmental factors of the research participants and that they try to fit themselves into a framework that reflects social awareness. The implication of this study is that the preference type affects the selection of the major, and that confirmation bias is a hindrance to proper employment and a job search. The preference for the individual job type should be properly established. Environment and opportunity should be provided.

• Environmental and Resource Economics Review
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• v.21 no.4
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• pp.921-945
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• 2012

Conditional Logit (CL) model is widely used since its model estimation and interpretation of results of the model is relatively easy, on the other hand, it has the limit of preference heterogeneity of respondents being not fully considered. In this study we used the two models, Mixed Logit (ML) Model and Latent Class Model (LCM) to explain preference heterogeneity of respondents for protection for Boryeong Dam wetland. As a result of the examination for heterogeneity in Boryeong city and six metropolitan areas, we found there was significant difference between two regions. While there was explicit preference heterogeneity within respondents in Boryeong city, we found little heterogeneity within respondents in six metropolitan areas. Thus in the case of six metropolitan areas, CL model can be used for parameter estimation while in the case of Boryeong city, WTP estimates are based on parameter estimates from ML model to reflect the heterogeneity within respondents. Additionally, ML model with interaction and 2-class LCM for respondents in Boryeong city were used to explain the sources of the heterogeneity. The ML model with interaction has advantage of explaining individual unobserved heterogeneity. However The comarison between these two models reflects the fact that LCM provided added information that was not conveyed in the ML model with interaction. Thus, Preference heterogeneity within respondents in this study may be better explained by class level through LCM rather than indiviual level through ML model.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.486-498
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• 2018

This study is a descriptive research study conducted to provide useful preliminary data that is helpful for self-initiated learning through a preference trend-based learning method by analyzing the personality types of university students in an area. In this study, the self-administered MBTI form $M^{(R)}$ test was performed on 695 students of 10 departments at K University, from September 18 to 22, 2017, using an automatic scoring system. Collected data was analyzed with descriptive statistics and Chi-square test, using the SPSS Win 22.0 Program, to sort the target students into one of 16 different personality types and examine psychological function and temperament by their personality. Differences in personality type preference by gender were as follows: for judging function, the male students had a strong preference for the T type (thinking type) while the female students showed a high preference for the F type (feeling type), and in the case of the pattern of behavior and lifestyle, the male students and the female students had a strong preference for the P type (perceiving type) and the J type (judging type), respectively. In addition, there were significant differences for each major and each department in personality type, psychological function and temperament. In conclusion, personality type was found to vary by gender, major and department. It would be necessary to develop a manual for learning methods reflecting individual preference.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.1-10
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• 2015

We propose and implement a personalized tour recommendation system based on ontology. We utilize user's profile, dynamic information on search in the application, web search, and facebook for personalized recommendation. We construct tour database for England based on ontology for a demo service, and recommend tour spot considering an individual preference with tour database. This dynamic and personalized tour service makes it possible for individual to plan one's own tour by considering recommended tour spots for each individual.

• Journal of the Korean Home Economics Association
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• v.44 no.2 s.216
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• pp.71-81
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• 2006

The purpose of this study was to analyze the preferences for the physical features of senior congregate housing. The survey was conducted among middle-aged people in their fifties, who lived in Seoul, using the systematic random sampling method. The data were collected from November 3, 2003 to November 14, 2003 and the final subjects consisted of 498 respondents. Various statistical methods such as frequency, mean, cross tabulation, t-test, factor analysis, and multiple regression were used in this study. The results of this study were as follows. Firstly, most of the respondents preferred 55 to $70m^2$ sized individual units and they rarely wanted smaller units of less than $35m^2$. Individual units of one or two bedrooms were also preferred by future users. Small towns were preferred to large complex. For housing type, they preferred row houses or single detached houses to high-rise apartments. Secondly, there were no significant statistical differences between income and the preference of the physical features. From the results, we concluded that senior congregate housing should be developed not only in accordance with the users' preferences but also over a certain minimum physical quality level, regardless of the users' income.

• Journal of Digital Convergence
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• v.13 no.8
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• pp.261-265
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• 2015

When choosing a gift for the other person what does that person like? It falls into a happy worry. Choosing the right gift for someone else associated with me is not easy in the personalized world gradually. In this paper a smart phone app is developed for reducing conflicts and saving time to choose gifts. It may help improve a person's satisfaction. It can reduce the worry and time required for buying a gift. It may also be used to make future interpersonal relationships and vitalize the relationships. For the gift recommendation in accordance with the preferences of the person through the process in accordance with the classification of each category can recommend an appropriate gift. The appropriation of the gift is updated to reflect the continuing satisfaction by recommendation status decided by the pre-survey. Any gift is recommended using the formula calculating the priority to recommend reflect a variety of weights. In addition, it is possible to increase the utilization of the app via the fusion between the e-commerce system.