• 한국의상디자인학회지
• /
• 제21권4호
• /
• pp.139-152
• /
• 2019

This study aims to find out the influence of brand awareness and preference of collaboration products created by SPA and luxury brands using specific examples of collaborations, which are now becoming prevelent in the fashion industry. For this study, data collection was carried out through a distribution of 350 copies of the questionnaire, 333 responses were used for data analysis. Using a statistical package program with SPSS, a frequency analysis, a factor analysis, and a multiple regression analysis were conducted. The results of this study are summarized as follows. Awareness and preferences of the SPA and luxury brands lead collaboration products to be preferred. In addition, consumers happen to have more favorable attitudes regarding the purchase of collaboration products. This means that matching brands with high preference is a very important factor to create profits from the collaboration products as awareness and the preference are important factors for the success of projects. In particular, the recognition and preference of luxury brands was found to have greater impact on the preference and recognition of collaboration the SPA brands. Accordingly, brands should expand and actively collaborate through a variety of methods and support proper collaborations that fit their image.

• Journal of Animal Science and Technology
• /
• 제63권3호
• /
• pp.614-625
• /
• 2021

This study investigates how visual appearance of pork cuts affects consumer preference. Images of pork belly, Boston butt, and loin were chosen on the basis of visible fattiness and used to analyze consumers' perception of the appearance of each pork cut. Meat color and visible fat proportion of images of pork cuts were analyzed by the researchers before conducting the survey. A total of 211 pork eaters evaluated the pork cuts based on appearance (lightness of color, redness, visible fat proportion, and fat distribution), preferability, and overall acceptability. Also, muscle pieces from different pork cuts were taken and the relative area composition of muscle fibers was measured. Based on survey results, correlation between visual traits and preferences of each pork cut was analyzed. The survey results showed that preferred pork appearance varied as per each individual's favorite pork cut. Also, the respondents evaluated visual characteristics and preference for each pork cut differently possibly due to the different visual characteristics of each cut. Correlation analysis between visual traits and preference indicated that overall acceptability of pork cuts was mainly influenced by fat preference, followed by color preference. Fat and color preferences for each pork cut were affected by various visual attributes including redness, lightness of color, visible fat proportion, and fat distribution, but their effects were considerably varied among different pork cuts. Thus, Korean consumers perceived and assessed pork appearance using various quality cues but the evaluation depended on which cut was being observed.

• 보건교육건강증진학회지
• /
• 제12권2호
• /
• pp.146-161
• /
• 1995

This study is an effort to bring our attention to social dependence on alcohol, focusing on previous studies of drinking behaviors. Although drinking behavior and problems must be understood in a biopsychosocial framework, a certain aspect is often ignored in alcohol research. A few attention has been paid to social aspect of alcohol abuse or dependence. Social processes of drinking behavior deserve to have same attention as other aspects, psychological and physical aspects of the behavior. Literature show that the interdependence among group members exists to regulate individual's drinking behavior. Such social interactions tend to control drinking level for individual in terms of amounts, frequency, and preference. The drinking level tends to be dependent on desires for heavy drinkers, ignoring variabilities of individual's sensitivity to alcohol. However, such a heavy-oriented tendency in drinking behavior may have different patterns which are function of normative orientation of alcohol. negotiation among group members, and ethnoreligious characteristics. Perspectives from conflict tradition and symbolic interactionism are welcomed to illuminate multi-dimentional aspects of social dependence. Policy implication were discussed from public health perspective.

• 한국과학교육학회지
• /
• 제25권7호
• /
• pp.728-735
• /
• 2005

이 연구는 학생들의 인지적 정의적 특성과 컴퓨터 보조 수업을 한 후의 개념 이해도와 관계를 조사하였다. 장의존-장독립성, 학습 전략, 자기 조절 능력, 시각적 학습 선호도, 성취 목적, 능력에 대한 자아 효능감, 개념 검사를 실시하였다. 학생들에게 컴퓨터 보조 수업을 실시한 후에 '분자의 운동'에 관한 개념 검사를 하였다. 학생들의 개념 이해도는 인지적 특성들 중에서 장의존-장독립성, 학습 전략, 자기 조절 능력, 정의적 특성 중에서는 시각적 학습 선호도, 성취 목적, 능력에 대한 자아 효능감과 CAl에 대한 태도와 유의미한 상관이 있었다. 개념 이해에 관한 인지적 특성들의 중다 회귀 분석 결과, 장의존-장독립성은 가장 유의미한 예언 변인이었다. 자기 조절 능력과 심층적 학습 전략도 유의미한 예언 변인 이었다. 정의적 특성들에 관한 분석 결과에서는 시각적 학습 선호도, 능력에 대한 자아 효능감이 학생들의 개념 이해에 유의미한 예언 변인이었다.

• 패션비즈니스
• /
• 제8권3호
• /
• pp.70-83
• /
• 2004

The female image has been changed incessantly with age and has been eminently represented in cosmetic advertisement. The female images are changed from the classical images to the active and professional images with the historical current of cyber, digital, and fusion. These changes in the expression of female image are largely due to the spread of post-modernism, feminism, de-construction (Kim, 1994), digital information revolution, and increase of income. The female images in cosmetic advertisement have been expressed very variously with fashion, marketing target, and characteristics of articles. (Im, 1997) The cosmetic advertisements of pure and graceful images were popular in the past. But nowadays individual image, womanly image, and unchanged beautiful image are in vogue. Individual image is very popular in young generation with very short fashion period. Active career woman image represents passion and beauty with extension of women' social roles. Unchanged beautiful image in modern industrial pollution stands for the desire of keeping the beauty in youth. Brand is very important factor to consumers in purchasing. Brand is no larger the simple concept in the past, and accepted as reflection of the image, social status, service, and life-style(Lee, 1998) consumers are very favorable to foreign cosmetics with the increase of overseas travels and import. This phenomenon is considered as very natural, especially in young generation. To create a successful brand image, the harmony of quality, psychological preference, advertisement, and reasonable price are required. According to the questionnaire research implemented by the subject of college women students in five universities in Seoul, the majority of college women students purchase domestic cosmetic brands in cosmetic specialty stores and depend on the tips of acquaintances. Quality, skin-trouble, and brand are considered as special regards for purchasing. Especially, internet shopping in purchasing marks high growth rate and preference for foreign cosmetics is very ardent. It can be expected that the 21st century is the epoch of various small production different from the mass-production in the 20th century. Female image will be probably expressed with individual, emotional, and professional image in the media of digital, fusion, cyber, and technology culture. It can be said that the tendency of cosmetic purchasing in the future will be more focused on brand image and life style.

• 한국산학기술학회논문지
• /
• 제21권1호
• /
• pp.612-627
• /
• 2020

본 연구는 대표적 시장형 공기업인 한국공항공사 구성원들의 입사 전 후 경험요인이 개인 및 조직 우선가치에 미치는 영향을 확인하는 것이 목적이다. 이를 통해, 조직 구성원의 개인가치와 조직가치 간의 접점을 찾아 개인의 잠재력 향상과 조직의 성과 증대를 도모하고자 한다. 본 연구는 한국공항공사 구성원 240명을 대상으로 설문조사를 실시하여 분석하였다. 입사 전 경험(공기업 응시횟수, 공기업 선택이유, 이직경험)과 입사 후 경험(입사시기, 직급, 직렬) 중 개인가치 (권한, 성취, 복지, 휴가, 개인생활) 및 조직 가치(책임, 의무, 성과, 보상, 참여)에 영향을 끼치는 요인이 무엇인지를 살펴보았다. 연구 결과, 조직가치는 평균적으로 개인가치보다 높게 나타났다. 모든 집단 구분에서 우선가치(=조직가치/개인가치)가 1 이상이 나와 조직가치가 우선됨을 보였다. 우선가치에 영향을 끼치는 요인으로는 학력, 근속년수, 직급, 공기업 선택이유가 확인되었다. 전문대 졸업인 구성원들의 우선가치가 유의하게 높게 나타났다. 입사 전 경험요인으로는, 공기업 선택의 이유가 사기업보다 나은 삶의 환경일 경우 우선가치가 유의하게 낮음이 확인되었다. 입사 후 경험요인으로는 근속년수가 길수록, 직급이 높아질수록 우선가치가 유의하게 높은 것을 확인할 수 있었다. 구성원들이 시간이 지나고 승진을 하면서 개인가치보다 조직가치를 우선하도록 변화한다고 해석할 수 있으며, 개인 성취욕구를 통한 자기만족이 높아지면서 조직에 대한 책임감, 충성심 등이 강해지기 때문인 것으로 보인다. 본 연구의 분석 결과를 성과 평가, 승진 및 인센티브 등의 보상, 복지제도 등 회사의 정책 및 제도에 반영함으로써 구성원의 개인 만족도 증진 및 조직 효과성 향상에 기여하는 데 본 연구의 의의가 있다.

• 복식
• /
• 제64권4호
• /
• pp.91-105
• /
• 2014

As luxury goods market has expanded and has become more affordable, luxury consumption value has become more diversified. The purpose of this study is to classify visible characteristics of luxury consumption by the degree of logo clarity, and to explain this classification in relation to personal luxury consumption values. Also, the study utilized the concept of cultural capital, in addition to the concept of economic capital, in order to aid understanding of current new luxury consumption trend and give directions on brand signal strategies for luxury brands. In order to develop a survey that could measure an individual's cultural capital, focus group interviews, each composed of 5 women in their twenties and thirties, were conducted. Then, the survey was conducted on 230 females residing in Seoul who have purchased at least one product from a luxury brand within a year. The results suggest that luxury consumption can be explained by 'self-oriented value' and 'others-oriented value' as suggested in precedent studies. However, no significant difference was found between economic capital and these two luxury consumption values. However, the more cultural capital one possesses, the more one is likely to pursue 'self-oriented consumption value'. In studying the correlation between luxury consumption values and preference for brand signal clarity, respondents with 'self-oriented consumption value' has shown low preference towards highly visible brand logo when design and quality were equivalent. Also, respondents with 'other-oriented consumption value' has shown high preference towards highly visible brand logo.

• 한국콘텐츠학회논문지
• /
• 제13권6호
• /
• pp.116-124
• /
• 2013

본 연구는 색채선호도를 고려한 유색보석 제품 개발을 위해 유색 보석을 먼셀의 10색을 기본으로 하여 색상별로 분류하여 20대 여성 소비자들을 대상으로 유색 보석에 대한 색채 선호도를 분석하였으며, 이를 위해 트랜드 분석과 디자인 이미지 형용사 분석을 통해 개발 방향을 설정하여 제품을 개발하였다. 색채 선호도 결과를 살펴보면 일반적으로 많이 사용되는 유색보석 보다는 블루쿼츠, 카나이트, 쿤자이트, 스페서타이트 가넷 등과 같은 소비자에게 알려지지 않은 칼라의 보석을 선호하는 것으로 유추할 수 있다. 향후 유색보석 제품 개발에 있어서 트랜드 분석과 디자인 선호 이미지 형용사 분석을 통해 소비자의 소비가치와 개성을 충족시키는 디자인 방안을 찾아 볼 수 있었으며, 본 연구의 결과가 주얼리 업체 및 디자이너에게 유색 보석 실용화를 위한 기초 자료로서 도움이 될 것으로 기대한다.

• 한국정보과학회논문지:컴퓨팅의 실제 및 레터
• /
• 제14권6호
• /
• pp.614-618
• /
• 2008

인터넷 서비스의 급속한 발전으로 멀티미디어 데이타의 양이 크게 증가함에 따라, 이를 분석하여 유용한 정보를 얻기 위해 사용자 개개인에 초점을 맞춘 효율적인 검색기술이 필요하게 되었다. 하지만 최근 웹사이트에서 제공하는 사용자 모델링 서비스는 텍스트 기반 페이지 구성이나 추천 검색 등에만 국한되어 있는 단점이 있다. 본 논문에서는 사용자 모델링 기법을 동영상 검색에 적용하기 위해 사용자의 선호도를 베이지안 네트워크로 모델링하고, 추론된 확률 값을 검색에 반영하는 방법을 제안한다. 이를 위해 실제 연구실 환경 내에 존재하는 컨텍스트 정보를 정의하였고, 설치된 카메라로부터 얻어진 동영상이 포함하는 컨텍스트 정보를 텍스트의 형태로 주석을 달았다. 사용자로부터 입력받은 사용자 개인의 정보는 설계된 베이지안 네트워크 모델의 증거 값으로 사용되어, 그로부터 사용자의 선호도를 추론하도록 하였다. 베이지안 네트워크의 추론 결과로 얻어진 확률 값은 검색에 반영되어 각 사용자의 선호도에 맞는 검색 결과를 보여준다. 사용자 평가 결과, 제안하는 모델을 사용하여 선택된 결과의 만족도가 일반적인 검색의 결과에 비해 높음을 확인하였다.

• 복식
• /
• 제62권4호
• /
• pp.69-80
• /
• 2012

This research aims at the contribution to globalize and modernize the traditional Korean image by comprehending the taste of design that domestic college students have for traditional feminine head ornaments and subsequently elaborate the development of cultural products that are related to these decorative objects. In regards to this research method, the examination on the traditional feminine ornaments was followed through a review of literature and precedent studies and a survey was conducted on the preference about them. After the adoption of final valid responses, an analytical method, PASW 18.0, was used for frequency analysis, technical analysis, reliability, and regression analysis. The results were as follows. First, in the category of tendency analysis for the application of traditional feminine headpiece in fashion cultural products, it was revealed that a taste for the design that meet the satisfaction for both trend and practicability was prominently prevalent. Also, the design that express the individual characteristic was taken as a preferred option. Second, in the preference for the design of traditional feminine headpieces in fashion cultural products, the result indicated that the modern type was preferred in the form of re-creation as long as those products deform the tradition. As for the selective taste for patterns, their preference came in the order of plant, animal, and geometry-abstract types. Especially, for the case of plant and animal patterns, the reinterpreted design of modernized shapes were opted rather than a simply recopied format of the conventional type of the feminist head ornament. Third, for the category of item selection to apply the feminine head ornament in order to design the fashion cultural products, it turned out that people preferred the application to accessory rather than clothing. Lastly, it was found that rarity, harmony with other fashion goods, pattern, and design should be considered when the traditional motif was used for cultural products.