• 한국유통학회지:유통연구
• /
• 제2권1호
• /
• pp.35-57
• /
• 1997

In retailing, it seems very important to examine how consumers perceive in store design factors such as instore space for walking, product arrangement styles, instore display types, window sizes, and possibly others. Furthermore, consumers perceptions of various designs would be differentiated by consumers shopping patterns such as actual shopping versus window shopping. This article empirically investigates how various desings create different consumer reactions measured by consumer mood and store image depending on the types of consumer shopping. It was found that design factors such as open, focused, and big would create better consumer mood and consumer perceptions of store image than closed, unfocused, and small. Another finding was that consumer perceptions would interact with consumer shopping patterns. Based on the research findings, some implications are discussed in the article.

• 한국의류학회지
• /
• 제14권4호
• /
• pp.252-261
• /
• 1990

This study intends to provide a beneficial foundation which can aid our understanding of how a clothing consumer group can be classified according to the clothing buying motives, and what differences are there about the importances of stroe image attribute among them and how consumer's preferences to the store image are shown differently among them and ultimately, some concrete data which can be useful in establishing efficient store image strategies for clothing stores. 413 subjects were gathered through convenience sampling method and, for data analysis, cronbach'$\alpha$, frequency, percentage, mean, $x^{2}-text$, 1-test, ANOVA, Duncan Multiple Range Test, Factor Analysis, Cluster Analysis were conducted. The results are as follows; 1. Three kind of factors in the clothing buying motives were determined for analysis of consumers group and by which it was revealed as to be significant for us to classify them four subdivisions; those of fashion pursuit group, self display group, financial utilitarian group, individual group. 2. Importance on store image attribute was revealed then the middle aged women regarded quality, price, service in order as more important factors than others. 3. Store image preferences show significantly when concerned with quality, price, fashion, impression and age of store personnel, convenience for exchanging and returning goods, credit, delivery and repair, mailing of catalogue and discount coupon, exit from, brightness of store among consumer groups. From these findings, concretely store image strategies are proposed.

• 한국실내디자인학회논문집
• /
• 제34호
• /
• pp.124-131
• /
• 2002

Lighting is the single most important part of the design of a retail store. Good lighting can enhance a product's appearance, accentuate a special display, balance the visual elements of a store, and create the proper mood. In shops the lighting is required to draw the customer's attention to the goods help him to appraise them, and provide an atmosphere conducive to sales. The method will vary according to the types of good displayed, the form of trading, the design of the shop, and the class of customers expected. For the all reason, this study is focused on how the lighting design effects the customer's interest to the goods and intended to prescribe the possibilities of effective lighting design.

• 한국산업융합학회 논문집
• /
• 제7권1호
• /
• pp.13-18
• /
• 2004

This study investigates actual conditions and awareness of employees female apparel shops within department store in seoul area. Investigating the actual conditions of the lighting indicated that the employees thought that the lighting charged much expenses to them, and the effort to improve the efficiency of current lighting was insufficient for lack of en expert knowledge on the lighting. The average space size of apparel shops were 11.7평, the light source was most frequently used fluorescent lamp and halogen lamp. The illuminance was the most highest nearby wall display(average 1089lx), and nearby hanger(average 1075lx).

• 반도체디스플레이기술학회지
• /
• 제20권1호
• /
• pp.7-11
• /
• 2021

The electrocardiogram(ECG) and heart rates are essential for diagnosing heart disease. However, conventional portable ECG devices are possible to only measure heart rates or have limitations in how and where they are measured. In this paper, a portable ECG system in which ECG waveforms and heart rates are displayed on smartphone screens is developed. A smartphone is used as display equipment instead of a computer screen for continuous monitoring. The developed ECG system filters and amplifies detected analog ECG signals. Next, it converts the amplified analog ECG signals into digital signals, then transmits to the smartphone via Bluetooth communication. This ECG system can display and store biomedical signals on a smartphone through the application. As a result, the waveform and heart rates of the developed portable ECG system has been confirmed to be similar to those of existing medical devices.

• 한국실내디자인학회논문집
• /
• 제24권2호
• /
• pp.125-133
• /
• 2015

Gaze induction characteristics in space vary depending on characteristics of spatial components and display. This study analyzed dominant eye-fixation characteristics of three zones of department store space. Eye-fixation characteristics depending on spatial components and positional relationship can be defined as follows. First, [**.jpg] was used as an extension in the process of storing the image photographed during image data processing for analysis in pixels and due to compressed storage of image data, the image produced with a clear boundary was stored in neutral colors. To remove this problem, the image used in operation was re-processed in black and white and stored in the [**.bmp] format with large capability, at the same time. As the result, the effort caused by unnecessary colors in the program operation process was corrected. Second, the gaze ratio to space area can be indicated as a strength of each gaze zone and when analyzing the gaze strength of the three zones, the left store was a zone with a "little strong" gaze strength of "102.8", the middle space was a zone with an "extremely weak" gaze strength of "89.6" and the right store was a zone with an "extremely strong" gaze strength of "117.2". Third, the IV section had a strong strength of gaze on the middle space and the right store and the V section showed a markedly strong strength of gaze on the left and right stores. This tendency was the same as the VI section with the strongest gaze strength and the right store had a little strong gaze strength than the left store.

• Asian Journal of Business Environment
• /
• 제5권3호
• /
• pp.5-15
• /
• 2015

Purpose - This paper aims to identify and rank factors that influence impulse buying behavior among shoppers in Dubai. Research design, data, and methodology - Questionnaires were collected from 168 Dubai shoppers using non-probability quota sampling. Factor Analysis was completed to identify factors triggering impulse buying traits. Results - Six antecedent factors were identified: hedonism, in-store influences, product related influences, socialization, promotional activities, and convenience. Surprisingly, product related influences were the most significant in stimulating impulse buying behavior. Conclusions - This research suggests that a multitude of factors affect shopper propensity for impulse buying, with non-economic factors like product and in-store related influences having a significant impact. Hence, retail managers should concentrate on these in merchandising and promotional efforts. Against the backdrop of Dubai, one of the biggest retail destinations, this study contributes to present knowledge on impulse buying behavior. In terms of shopper inclinations and likeliness to purchase products, it highlights how shoppers respond to special in-store displays and discount offerings. For marketers, the findings regarding relative significance of various factors may help in strategies to attract consumers.

• 복식문화연구
• /
• 제13권1호
• /
• pp.161-173
• /
• 2005

The Main objective of this study was to investigate the relationship between shopping orientations and Knit wear Buying Behavior of female college students in the U.S. age 18 to 33. The questionnaires for this survey were developed to measure knitwear purchasing behavior, including sources of information about knitwear, evaluative criteria of knit wear product, attributes f store preference for knitwear, and shopping orientation. The questionnaire was administered to 119 female college students in the University of California. The data was analyzed by percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The female college students were classified into five subdivisions by cluster analysis; cautious shopping group, recreational shopping group, self-confident shopping group, shopping indifferent group, price conscious shopping group. In the case of fashion information sources of knit wear, significant differences were found according to shopping orientation subdivision in observation of others' and famous people's clothing, fashion shows, fashion articles in magazines, newspapers, and on the Internet, and shop displays. The evaluation criteria of knit wear product were significantly different depending on shopping orientation subdivision in fashionable, brand and store name, appropriate for different occasion, prestige. The store attributes of knitwear were significantly different depending on shopping orientation subdivision in product knowledge of sales personnel, store atmosphere, display of merchandise, layaway payment plan, price level, ease of parking and access, and new fashion.

• 한국의류산업학회지
• /
• 제13권5호
• /
• pp.705-716
• /
• 2011

The purpose of this study was to investigate salesperson's perception of fashion company in the middle management system of department store. This study was conducted by a qualitative research method. An in-depth interview was managed to 14 fashion shop managers and salesperson who have three or more years of work experience at the department store. Interview details were classified three categories: relations with fashion company and others, concern with products supply, concern with products sales. First, the positive factors on relations with fashion company are mutual trust, stability of fashion company, coordination and consideration for shop, communication with fashion company, methodical IT system, methodical education, and social gathering support. The negative factors are unilateral breach of contract from fashion company, communication problem, gap between sales status in shop and product design in fashion company, lack of professional education, difficulty of participating in education, and inadequate employee benefits. Second, the positive factor on products supply is priority of products supply. The negative factors are lack of main items, product procurement lacking rapidity, and problem of securing a supply. Third, the positive factors on products sales are brand pride, display and information support about products, and free gift support. The negative factors are unfair selling commission policy, sales pressure, and excessive responsibility.

• 복식
• /
• 제64권3호
• /
• pp.1-12
• /
• 2014

The purpose of this study is to investigate the Depaysement techniques in a new perspective, which are applicable to fashion window display. It was investigated by studying the case of Depaysement expressed in contemporary fashion window display. The analysis object of this study was limited to window displays shown at the world's most famous department stores in the last five years. The data was collected through related specialty publications and each department store's websites. The framework for analysis of this study is established by relevant precedent studies. The results of this study were drawn form comparative quantitative analysis from an expert group. Through the study, the characteristics of Depaysement in the contemporary fashion window display were classified into 'Change of forms and materials', 'Heterogeneous combination of objects', 'Location change of an object', 'Conversion of recognition on an object' and 'Change of spatial awareness'. The expression approaches were 'Change of scale', 'Change of materials', 'Combination of heterogeneous objects', 'Heterogeneous combination', 'Arrangement of object in a strange space', 'Change of display method', 'Overlapped object', 'Paradoxical image', 'Variable awareness of boundary' and 'Reorganization of interior space and change of materials'.