Korean Institute of Interior Design Journal (한국실내디자인학회논문집)

  • Issue 34
  • /
  • Pages.124-131
  • /
  • 2002
  • /
  • 1229-7992(pISSN)
Korean Institute of Interior Design (한국실내디자인학회)
권호 표지

A Study of Lighting Design in a Retail Store to Perform Customer's Transaction

소비자의 구매행동에 영향을 미치는 상점조명 연출에 관한 연구

  • 최진식 (영산대학교 디자인학부) ;
  • 우상기 (영산대학교 디자인학부)
  • Published : 2002.10.01
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Abstract

Lighting is the single most important part of the design of a retail store. Good lighting can enhance a product's appearance, accentuate a special display, balance the visual elements of a store, and create the proper mood. In shops the lighting is required to draw the customer's attention to the goods help him to appraise them, and provide an atmosphere conducive to sales. The method will vary according to the types of good displayed, the form of trading, the design of the shop, and the class of customers expected. For the all reason, this study is focused on how the lighting design effects the customer's interest to the goods and intended to prescribe the possibilities of effective lighting design.

Keywords

References

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