• The Journal of Asian Finance, Economics and Business
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• v.8 no.7
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• pp.275-283
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• 2021

Globalization has greatly contributed to an increased need for improvement of human capital, and particularly in the development of the real estate and construction sector. Since the political and economic reforms in 1986, Vietnam has experienced a strong economic performance. The real estate and construction sector is one of the fastest growing industries in Vietnam, accounting for approximately 7.6% of GDP in Vietnam. The aim of this study is to identify critical factors influencing the satisfaction of employees to their working place. The sample data collected was from 265 employees, managers and staff in real estate and construction companies in Vietnam. After revising the missing data, and the errors, 240 valid respondents are selected. In addition, the analysis also employs SPSS software by discussing descriptive statistics, Cronbach's alpha test, exploratory factor analysis (EFA), and regression analysis. Our empirical findings show that a company offering greater wages can positively affect the satisfaction of employees to their working place in the real estate and construction sector. In addition, a firm with a superior working relationship and working environment has a positive and statistically significant impact on the satisfaction of employees to their working place.

• Journal of Distribution Science
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• v.17 no.6
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• pp.77-84
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• 2019

Purpose - Although an extensive body of research in psychology and marketing focuses on perceived waiting time, no research has examined the effect of the location of the waiting place on perceived waiting time. In particular, this study suggests that customers who are waiting in a restaurant may have different perceived waiting time depending on whether they are in close proximity to the service area (e.g., dining area) or farther from it. In particular, the author examines how and why the location of the waiting place affects the perceived waiting time of the consumer and reveals the mental simulation as its psychological mechanism. Research design, data, and methodology - This study conducted field surveys with customers waiting in real restaurants. Eighty-eight people participated under two conditions: a restaurant with a waiting place near the dining area and a restaurant with a waiting place far from the dining area. Participants responded to questions about perceived waiting time (the dependent variable), mental simulation (the mediator), and demographic variables. To verify the hypothesis, ANOVA and bootstrapping analysis were performed. Results - The major results from the field study are as follows. First, participants perceived wait time differently depending on the location of the restaurant's waiting place: participants in the restaurant with a waiting place close to the dining area perceived significantly shorter waiting times. Second, the effect of the location of the waiting place on the perceived waiting time was mediated by mental simulation: the closer the wait location is to the dining area, the more imagination the customer exercises about the meal, which in turn distracts attention from time flow and shortens the perceived wait time. Conclusion - This study has a theoretical implication in that it extends research on perceived waiting time as the first study of how and why the location of a waiting place affects a customer's perceived waiting time. It has a practical implication that can be used as a marketing tactics to improve the image of the service provider by changing the location of the waiting place.

• Magazine of the Korean Society of Agricultural Engineers
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• v.43 no.4
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• pp.97-105
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• 2001

The ultrasonic pulse velocity test has a strong potential to be developed into a very useful and relatively inexpensive in-place test for assuring the quality of concrete placed in structure. The main problem in realizing this potential is that the relationship between compressive strength ad ultrasonic pulse velocity is uncertain and concrete is an inherently variable material. The objective of this study is to improve the reliability of in-place concrete strength predictions by ultrasonic pulse velocity method. Experimental cement content, s/a rate, and curing condition of concrete. Accuracy of the prediction expressed in empirical formula are examined by multiple regression analysis and linear regression analysis and practical equation for estimation the concrete strength are proposed. Multiple regression model uses water-cement ratio cement content s/a rate, and pulse velocity as dependent variables and the compressive strength as an independent variable. Also linear regression model is used to only pulse velocity as dependent variables. Comparing the results of the analysis the proposed equation expressed highest reliability than other previous proposed equations.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.149-159
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• 2020

Selecting an investment location is one of the most crucial decisions of investors as it has a great influence on the operation and development of the business in the future. At the same time, the attraction of localities will bring advantages for socio-economic development for the localities invested. Investors are interested in localities that have the potential to invest. The study focused on analyzing and testing the influence of place brand equity on the choice of investment locations of domestic investors through a regression analysis using 425 survey samples of investors in Phu Tho province, one of the northern industrial zones in Vietnam. Research results showed that 56.5% of investment decisions depended on factors from place brands. In addition, in the decision-making process for choosing investment locations, brand awareness factor had the greatest impact on investor's decisions, followed by brand image and brand personality, and finally brand confidence had the smallest impact. Therefore, in the coming time, in order to retain and attract domestic investors to choose Phu Tho as an investment and business destination, it is necessary to increase the value of place brand equity and implement solutions to promote place brands to investors.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2008.05a
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• pp.133-139
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• 2008

Productivity is an important factor of the construction's success and growth. However, compared to the other industries, the study of productivity in the construction industry is still insufficient. Even though the Cast-in-Place piles work is also important in construction process, the research on the productivity is not enough. So, it is necessary for the systematic research on the productivity of Cast-In-Place Piles Work. Therefore, the purpose of the study is to classify lower productivity's cause and find a way to improve these situations. This study will give the checklist for the further study of factoring and improvement of the Cast-in-Place piles work productivity.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.199-209
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• 2013

The purpose of this research is to develop elements of place branding and correspondent evaluation indicators for place brand strategy making, analysis and its evaluation. First, I criticise that previous research employed unclear and limited evaluation elements. I then suggest an plausible evaluation system and evaluation indicators through a theoretical proof for place branding under the concept of place-based value. Interviews with specialists for case evaluations were carried out in an effort to approve the plausibility of this suggested evaluation system. As an extension, a direction is suggested for a general and effective place branding that would satisfy a diversity of places, which could hopefully contributes for the development of future city brand and marketing evaluation criteria. Creating a specialized place brand requires precise understanding and evaluation on the place characteristics that should directly contribute to the strategy making based on the situatedness suggested by the place which meets an appropriate place branding category. In addition, a successful place branding requires active and effective communication among the participating members of interest and sustainable maintenance systems.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.34 no.11
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• pp.33-44
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• 2018

During the course of play, children gain special experience in a place where they can explore their surrounding environment and feel emotional stability. This experience of attachment to the place of play is very important in that play can serve as a measurement of the child's growth and development. Therefore, the environment surrounding the child should be understood as a meaningful place that affects a child's life beyond the place of play. The purpose of this study is to propose a spatial planning method where the formation of place attachment is considered in the design of child care facilities, as this is where preschool children spend much of their early formative years. The research methods are as follow: First, we surveyed the relationship between child development and place attachment through literature reviews and found that the factors that form place attachment were summarized as accessibility, complexity, segmentation and nature friendliness. Second, we examined the spatial characteristics of Mitsuru Senda, a Japanese architect who has been intensively studying children's play environments, as well as the characteristics of children's play proposed by his academic research. Finally, we analyzed the relationship between the spatial characteristics supporting play shown in Senda's work, and the four factors of place attachment formation and proposed a planning method for space design applicable to child care facilities.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.35 no.1
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• pp.169-192
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• 2024

This study was conducted with the aim of providing a foundation for high-quality national place name authority data by developing Korean-specific guidelines for place name authority data in response to the need for systematic construction and standardization of authority databases. To this end, a survey of domestic and international trends and cases related to place name authority data was conducted, and the rules and guidelines of each country for establishing place name authority data were analyzed. Based on these surveys and rule analyses, the scope of concepts and terminology required to build a place name authority database were defined and the direction for the development of place name authority data guidelines was set. The analysis also determined the scope and framework of the guidelines, and how they should be referenced to existing rules. The structure of the guidelines proposed in this study is based on the original RDA and NCR. Based on the implications derived from the analysis process, the guidelines were organized and presented in terms of scope of construction, selection and recording of preferred place names, recording of variant place names, and attributes of place names to propose a technical guideline for place name authority data that fits the Korean situation. Future discussions were revealed accordingly.

• Journal of the East Asian Society of Dietary Life
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• v.24 no.2
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• pp.252-260
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• 2014

This study discussed the consumption and purchase behaviors of wine by hotel F&B employees based on cluster analysis. Consumption behavior was separated into two categories: place and frequency of drinking. Purchase behavior was divided into two as well: place and price of purchasing. In general, consumption behavior was more influenced by drinking place rather than price, with a wine bar being the most preferred place to drink. Further, purchase behavior was more dependent on the price than place, specifically mid-range priced wine. When selecting wine, "taste" was the most important quality considered for both consumption and purchase behaviors, followed by "price". In addition, "vintage" and "country/winery" were also considered important for consumption behavior. There was no further significant difference among selection attributes for wine quality in terms of purchase behavior. Overall satisfaction after wine consumption was 3.73. Frequency of drinking had a greater impact on overall satisfaction than drinking place. Overall satisfaction after wine purchasing was 3.72, and satisfaction level was greater when a wine was purchased at a wine bar rather than a general bar. With respect to country of origin, France, USA, Chile and Argentina wines all showed even variation among selection attributes for wine quality. However, Italian wine displayed a below average score under "vintage" and "bottle design", whereas Spanish wine did so under "brand". Lastly, Australian wine displayed the lowest scores for all selection attributes.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.3
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• pp.253-278
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• 2012

The purpose of this study is to identify the formation of placeness in public libraries, to understand placeness of public library, and to explain its social value. This study conducted causality analysis of placeness formation in public libraries. And this study analysed the direct and indirect effects of place attachment in public libraries as a mediated factor between placeness factor and perceived place value.