• Journal of Digital Convergence
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• v.19 no.2
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• pp.143-150
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• 2021

Prior research on consumer psychology has primarily focused on when and why consumers exhibit impulsive behavior, such as impulse buying. This study focuses on physical stimulation during an impulse purchase as another meaningful factor. Specifically, this study examines whether thirst depletes cognitive resources. The results of two experiments show that impulse purchase tendency increases when consumers are thirsty (Exp. 1), and that the loss of self-control is based on the relationship between thirst and impulse purchase tendency (Exp. 2). These findings suggest that physical stimulation, such as thirst, may be a useful indicator of impulsive behavior in consumers.

• Korean Journal of Human Ecology
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• v.14 no.6
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• pp.985-994
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• 2005

The objective of this study was to investigate differences in clothing behavior and individual characteristics of female college students by their body cathexis and clothing attitude. The college students selected by random sampling were classified into four groups by their body cathexis and clothing attitude: positive congruity(positive body cathexis and clothing attitude, G1), positive incongruity(negative body cathexis and positive clothing attitude, G2), negative congruity(negative body cathexis and clothing attitude, G3), negative incongruity(positive body cathexis and negative clothing attitude, G4). The results were as follows: G1 was high in both public and personal self-esteem and self-image, extroverted, refined and impulsive. G2 were fashion opinion leaders, highly uneasy about society, highly impulsive, modem, peculiar, creative and introspective. G3 was highly uneasy about society, low in self-esteem, and less impulsive. G4 was low in both public self-esteem and fashion innovation, and avoided impulsive buying.

• Journal of Internet Computing and Services
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• v.17 no.3
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• pp.19-24
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• 2016

The minimum error entropy (MEE) algorithm is known to be superior in impulsive noise environment. In this paper, the optimum solutions and properties of the MEE algorithm are studied in regard to the robustness against impulsive noise. From the analysis of the behavior of optimum weight and factors related with mitigation of influence from large errors, it is revealed that the magnitude controlled input entropy plays the main role of keeping optimum weight of MEE undisturbed from impulsive noise. In the simulation, the optimum weight of MEE is shown to be the same as that of MSE criterion.

• Progress in Superconductivity and Cryogenics
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• v.8 no.1
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• pp.65-70
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• 2006

Transient heat transfer caused by an impulsive heating in subcooled liquid nitrogen is investigated experimentally. This study is part of out ongoing efforts directed to a stable cryogenic cooling system lot superconducting fault current limiters (SFCL). A thin heater attached by epoxy on one surface of a GFRP plate is immersed in liquid-nitrogen bath at temperatures between 77 K and 55 K. A strong heat flux up to $150W/cm^2$ is generated lot 100 ms, and the temperature of the heater sulfate is measured as a function of time. The behavior of bubbles on the heating surface can be explained by comparing the measured temperature history for vertical and two horizontal (up and down) orientations. It is concluded that the subcooling of liquid nitrogen below 70 K is very effective in suppressing bubbles, resulting in better thermal protection and faster recovery from an impulsive heat.

• Journal of Families and Better Life
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• v.23 no.5 s.77
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• pp.103-122
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• 2005

The purpose of this study was to examine the influences of their money attitudes to spending behaviors of middle, high, and college students. The total number of students selected for this study were 1,252. Factor analysis, Cronbach' ${\alpha}$, two-way ANOVA, Duncan' multiple range test, Pearson correlation analysis, and multiple regression were used for statistical analysis. The results were summarized as followings: 1) The tendency of attitude that money is good was highest. Also, the tendency of attitude that money represents freedom and power was slightly high. On the other hand the attitudes that money represents achievement, and that money is evil were low. Especially the attitude that money represents respect was lowest. 2) Resulting from two-way ANOVA, the attitudes that money is good and represents achievement showed significant interaction effects between sex and age. The altitude that money is good showed significant differences by sex especially among middle and high school students. The altitude that money represents achievement showed significant differences by age among the male students. Three types of attitudes that money is evil, money represents respect, and money represents both freedom and power showed significant main effects in different age groups. Also the attitude that money represents freedom and power showed significant main effect by different sexes. 3) Four different types of measuring spending behaviors scored slightly low mark. 4) Resulting from two-way ANOVA, four different spending behaviors showed significant difference only by sexes and ages. Planned spalding behavior and conscious spending behavior showed significant differences in ages and sexes separately. While impulsive spending behavior by different age groups resulted in significant differences. Excessive spending behavior by sexes resulted in significant differences. 5) Regression analysis showed that planned spending behavior had the linear relationships in no, sex, self-esteem, and attitude that money is good. Conscious spending behavior had the linear relationships in ses, and attitudes that money represent achievement. respect, and freedom. Impulsive spending behavior had the linear relationships in age, self-esteem, and attitudes that money is good and that money is evil, and attitude that money represent freedom, Excessive spending behavior had the linear relationships in sex, self-esteem, and attitudes that money represent achievement, respect and freedom.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.2
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• pp.355-361
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• 2022

The goal of the study was to see how polymer banknotes affected users' purchasing intention. Variables affecting the properties of polymer banknotes were considered, including security, ease of use, convenience, and durability. To achieve the study's main goal, quantitative methods were used, and a questionnaire was created and posted online through Google Forms to collect primary data. The questionnaire was completed by 403 people, and the data was screened and analyzed using SPSS.The study found that using Polymer money influenced people's behavior, particularly in terms of purchase patterns, decisions, and impulsive behavior toward purchases. This was attributed to the security and simplicity of using Polymer money, which appealed to many people. Furthermore, the study found that people lost their feeling of spending, meaning that using polymer money didn't feel like spending to them, effectively eliminating the moral guilt associated with excessive spending and encouraging more impulsive buying decisions.Based on the findings, the study recommends that a study be conducted to compare the use of Polymer money with tiny and large banknotes to see what kind of difference there is.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.2
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• pp.626-642
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• 2018

Recently, a number of studies have drawn attention to purchasing online game items. Most of the studies are based on the assumption that consumers behave rationally. Accordingly, TRA- or value-based approaches have been mainly employed to understand the online purchases of game items. However, the purchasing behavior of consumers involves not only making rational decisions, but also making irrational decisions. Hence, their purchase behavior is affected by propensities for conspicuous consumption, impulsive consumption, and habitual consumption. Playing games can be highly addictive, and players often display such addictive behaviors. Our study explored both the rational and irrational factors in purchase behavior to understand how they are associated with purchasing game items. A total of 366 pieces of data were collected from Korean online game users through a survey. Regression analyses of the collected data showed that the behavior of buying game items was influenced not only by the intention to purchase which is a rational factor in consumption, but also by such irrational factors as habit, impulse, and ostentation which should be further emphasized in future studies.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.533-543
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• 2021

This study aims to determine and analyze the effect of social shopping, adventure shopping, value shopping, relaxation shopping, and idea shopping in influencing impulsive online buying behavior moderated by scarcity and serendipity information. The research method used is the quantitative research paradigm using surveys as a medium to obtain primary data. The paper examines the theoretical research model and tested fifteen hypotheses. The questionnaire was developed based on indicators from previous research. A non-probability sampling framework is used in this study. The data collection method uses electronic and online questionnaires to collect primary data with a total sample of 330 taken with the criteria of having made transactions in e-commerce Shopee in the last three months. Data analysis tools using Structural Equation Modelling (SEM) approach. The results showed that 8 out of 15 hypotheses were accepted and supported. The results show that there is a relationship between the value of hedonic shopping, scarcity, and serendipity information on impulsive online buying behavior. Therefore, analyzing the needs of customers, optimizing customer satisfaction, service excellence, website quality, and the ease of use of e-shopping itself especially in the e-commerce industry should be taken seriously nowadays.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.438-446
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• 2012

The purpose of this study was to analyze the predictors of impulsive behavior, self esteem, and depression on school adjustment of adolescents. The original data were collected using questionnaire from the sample of 415 middle school students selected by convenient sampling. The data were collected from October 1 to November 30, 2010. The data was conducted by using a correlations coefficient and the hierarchical regression. The major findings of this study were as follows. Firstly, the school adjustment correlates with the impulsiveness(r= -.53), the self esteem(r= .51), and the depression(r= -.56). Secondly, the school adjustment was significantly associated with academic performance, impulsiveness, self esteem, and depression, which explained 51.8% of variance in school adjustment. These results may contribute to a better understanding of impulsiveness, self esteem, depression, and school adjustment of adolescents. Therefore, programs for prompting adolescents's school adjustment should be a planned based on results of the study.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.200-210
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• 2014

Purpose: The purpose of this study was done to investigate the relationship between self esteem, impulsive behavior and mental health among adolescents who were cellular phone addiction and those who were not. Methods: The data were collected using questionnaire from the sample of 239 middle school students. The data were collected from April 8 to 19, 2013. Data were analyzed using frequencies, means, ${\chi}^2$-test, Fisher's exact test, t-test and logistic regression analysis with SPSS 20.0. Results: Firstly, Significant differences were found for grade, sex, period, buying motives, the number of the messages/day, use, phone bill, callers between students who were cellular phone addiction and those who were not. Secondly, Self esteem for the cellular phone addiction were lower than for those in the non-addiction group, and impulsive behavior and mental health were higher. Thirdly, The logistic regression analysis revealed that self esteem, non-planning impulsiveness, mental health total, grade, sex, period, and the number of the messages/day significantly associated with being a cellular phone addiction. Conclusions: The result of this study offer basic data for the development of intervention programs to prevent adolescents cellular phone addiction.