• 유통과학연구
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• 제13권7호
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• pp.73-83
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• 2015

Purpose - Recently, many large retailers have been frequently purchasing commercial brands. Not only the quality of products purchased but also the brand images are of concern in this process. Based on this rising trend, commercial brands have become an important issue in the retail business world, along with increasing general interest as well. Thus, this study focuses on the factors affecting commercial brand images and clarifies the impact of the resulting factors as well. First, store images and familiarity, price sensitiveness, and knowledge are presented as the effect factors for commercial brands. Second, the study tries to clarify the effect of commercial brand image on the reliability and loyalty of customers. Research design, data, and methodology - To conduct the study methodology, 250 questionnaires were distributed to retailers who have used large discount stores located in Busan to purchase a commercial brand a total of 234 valid questionnaires were used in the final analysis. To verify the hypotheses, a structure equation formula using Amos 20.0 was calculated. First, prior to the verification of hypotheses, the reliability and feasibility of the questions were tested, and as a result, the value of Cronbach's alpha was higher than 0.7, thereby showing reliability. Additionally, for the verification of the feasibility of the questions, a confirmation factor analysis was implemented. Results - First, variances such as store images, familiarity, price sensitivity, and knowledge were presented as the factors of effect on commercial brands. As a result of the hypotheses verification, all the effect factors presented in this study were confirmed as important variables of commercial brand images. The hypotheses were drawn based on the studies relating to existing commercial brands, and thereby, a result similar to previous studies was produced. However, the effect factors of the commercial brand image presented in this study shaped a new study model based on the previous studies. Second, it was found that commercial brand images had positive effects on the reliability and loyalty of customers. This study presented reliability and loyalty as the resulting factors of commercial brand image because they are the most important factors in relation to customer behavior and variables that can suggest marketing points for distribution businesses. Conclusions - This study focused on clarifying the factors that are important effect factors for commercial brand images. As a result, all the hypotheses were confirmed in this study, indicating a meaningful result, and thereby suggesting many points that can be presented to distribution businesses. First, the proper strategies should be developed based on the hypothesis that a store image, the familiarity of customers with brands, and the price sensitiveness and knowledge level of customers have an important effect on the choice of commercial brands. Additionally, the formation of such favorable images will have positive effects not only in terms of customer trust in the commercial brands but also in terms of their loyalty.

• 복식
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• 제60권9호
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• pp.136-149
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• 2010

One of the most important objectives that apparel company will pursue in 21 century is to achieve the critical factors of the sustainability. The concept of sustainability is to meet the demands for the valuable life of contemporary generation and to satisfy the desires for preservation of the species and the productive life of future generation by protecting the earth environment from the waste and pollution and by developing and maintaining harmoniously main economical, social, environmental and cultural factors. The practice of sustainability was focused only on the environmental factors in past. Now, the effective and efficient practice of sustainability should be fulfilled and executed in social factors of the responsibility company has, in economical factors and in the cultural factors that is the critical in fashion industry. The purpose of the study is to develop the practical framework consisting of four sustainable factors which apparel brand should refer and apply to the practice of sustainability. By executing the practical factors of the frameworks, apparel company can take a lot of advantages. By practicing the environmental factors, company can get Eco-efficiency. Apparel company can take the social responsibility by performing social sustainable factors, can make economical quality growth by fulfilling economical sustainable factors, and can understand cultural diversity by executing cultural sustainable factors. As one of the most important preparation in 21 century industry, the apparel brand should have an interest in and require the practical management of sustainability, objective setting and practice of brand unit, reflection on the sustainability in brand planning.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2004년도 춘계학술대회 논문집
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• pp.488-493
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• 2004

This study discusses what determinants are important to enter the worldwide railroad market. Survey analysis is used to decide the determinants of export in the international railroad markets. The Study finds that with price factors, non-price factors such as technological innovation and technological transference are important, too. For manufacturing, market experience and know - how, financing and supports in the government level in the areas of strategical alliance and regulation are essential. For non-tariff factors, technical risk and characteristics of markets are considered.

• International Journal of Advanced Culture Technology
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• 제11권2호
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• pp.73-81
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• 2023

We conducted a survey related to study methods to identify the factors that have an influence on the academic achievement of university students and analyzed the results of this survey for correlation with students' GPA, which represents academic achievement. Test preparation and effective study habits were found to be the most important factors in overall student achievement. However, when divided by grade, maintaining health and satisfaction with school life are the most important factors for sophomores. Rather, in grades 3 and 4, time spent maintaining health is negatively reflected in improving academic achievement. Divided into gender, male students review or daily academic effort is an important factor in academic achievement, but in the case of female students, there is no difference in relative academic achievement because the amount of review and academic effort are small. For students who have experienced military service, review and test preparation are important to academic achievement, but for students who have not experienced military service, review has no effect on relative academic achievement.

• 수산해양교육연구
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• 제27권1호
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• pp.262-272
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• 2015

The aim of this study is to analysis factors that determine the competitiveness of container ports using the KJ and AHP methods. For this, 54 detailed attributing factors were identified both by previous studies and port users. 24 attributing factors were identified by a group of port experts. also, These were grouped 18 detailed attributing factors into 6 attributing factors by a group of port experts using the KJ method. These were made into a model of hierarchical structure with 3 levels, taking 1 goal factor, 6 evaluation factors and 18 detailed evaluation factors. The collected date of questionnaires were analyzed by a group of port experts using the AHP method. The analysis result of the evaluation factors in container port shows that port cargo volume is the most important factor, followed by port location, port cost, port service, port facility and port management. The analysis results of detailed evaluation factors in container port shows that import and export cargo volume is the most important factor, followed by transshipment cargo volume, distance from main trunk, cargo handling cost, distance from the point of importing and exporting, speediness of cargo handling, stability of cargo handling, vessel/cargo cost in port entry and leaving, punctuality in port entry and leaving, number and length of berth, collateral service cost, terminal area, hinterland accessibility, ability of terminal operation company, front depth of berth, etc.

• Safety and Health at Work
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• 제13권4호
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• pp.456-468
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• 2022

Background: This study examines quality of life (QOL) of a sample of police officers in India. The concept of QOL includes well-being, social obligations, relationships of a person, and his association with environment. The study examines the factors on which QOL of police officers depend and their relationships with each other. The issues linked with QOL are important because they directly affect the individual's ability to maintain a healthy lifestyle and affect organizational performance in the long run. This study explores relevant factors that have an impact on the QOL of the employees of police department in India. Method: In this paper, literatures review, ISM, MICMAC, and DEMATEL methodology have established eleven factors that impact the QOL of police officers in India. Mutual relations between factors have been established using the ISM approach to develop a model to represent these relationships. DEMATEL methodologies were used to analyze these factors. Results: Results indicate that "fair compensation, work overload, workplace safety, and job stress" are the top-level factors that affect QOL of police officers. Conclusion: The identification of factors and their mutual relationships that affect QOL are important for police officers and have to be dealt with according to their order of importance. The research model developed in this study shows how the factors of police officers' QOL are interrelated and presents the interrelationships among these factors. A comprehensive model depicting the relationships among these factors has been established, so that the QOL of police officers can be improved.

• 동아시아식생활학회지
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• 제16권4호
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• pp.474-480
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• 2006

The purpose of this study was to obtain strategies for more effective management of family restaurants. A quantitative methodology was used to obtain the results. A questionnaire was designed to elucidate consumer dining patterns, as well as the factors that are important for consumers satisfaction in terms of the foodservice quality. The questionnaires were used to gather information from consumers at family restaurants and were then analyzed and evaluated. The results of this study indicated that there were important factors related to consumer satisfaction and the service aspects of family restaurants. As the results of empirical analysis, service quality factors in family restaurants were categorized into four factors such as inner shape of food, outer shape of food, facilities and service factors respectively. The analysis showed statistically significant difference at the 5% significance level in outer shape of food, facilities and service factors. These results will be used to assist in menu planning and quality reforms in the foodservice industry.

• 한국건축시공학회지
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• 제8권4호
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• pp.53-59
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• 2008

Cost estimates are very important to their decision-making in the early stages of a construction project. So Clients have wanted not only to know the results of conceptual cost estimates but also to assess their quality Conceptual cost estimates process is very complex process, so the results of cost estimates are influenced by various factors. So the purpose of this study is to reveal the key factors which influence the reliability of conceptual cost estimates in building construction projects. The analytic hierarchy process is used to determine the relative important weights of elements influencing the conceptual cost estimates. And factor analysis is used to reveal the key factors from the elements that influence the conceptual cost estimates. The results showed that the key factors is an experience level, available data level, level of will for winning the bid, difficulty level of conceptual cost estimate, uncertainty level.

• 한국정보시스템학회지:정보시스템연구
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• 제16권3호
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• pp.109-132
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• 2007

In the paper, we builds an advanced new credit evaluation system for Micro-small sized individual firms through appropriate evaluation factors derived by logistic regression analysis for credit evaluation model using in Korean Federation of Credit Guarantee Foundations, and the weights of factors computed by analytic hierarchy process(AHP). Industry characteristics are more applied to previous credit model with the additional the financial fact-information and non-financial judgement-information. Our results show that the financial factors have become more important than three years ago. Moreover, in the non-financial factors, the fact-information factors consider more important then the judgement-information factors. A new credit evaluation system is developed based on this credit evaluation model.

• 한국IT서비스학회지
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• 제5권3호
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• pp.1-23
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• 2006

Today, Organizations should be equipped with flexibility in order to cope with rapidly changing environment in management. By doing so, they are able to grow and obtain their superior competitiveness in highly developed economic arena. Recently, Enterprise Architecture is actively constructed to perform such a change flexibly. In this regard, it is crucial to figure out some risk factors for the organizations that place an order. Besides, it is also important to find out the quality of EA and some risk factors caused by the organizations that receive an order. Lastly, it is absolutely important to verify the relationship between such factors and outcomes of EA. In this aspect, this study will verify risk factors made by the former organizations and investigate the quality of EA and its outcome by proving the said relationship. In doing so, it will suggest an appropriate direction for the companies that will build up or perform EA successfully.