• 제목/요약/키워드: Importance-performance analysis (IPA)

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교통운송특성을 중심으로 철도운송 관광상품 IPA 분석 (The Importance-Performance Analysis(IPA) of the Tourism Products as a Means of Railway Transportation)

  • 주용준;이용철
    • 한국산학기술학회논문지
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    • 제10권4호
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    • pp.900-907
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    • 2009
  • 본 연구에서는 철도운송과 철도관광열차의 특성을 중심으로 철도관광열차의 선택시 중요도 및 성취도의 차이를 규명하는데 본 연구의 1차적인 목적이 있다. 또한 철도관광열차 이용경험에 따른 중요도 및 성취도 차이점을 규명하고자 하였다. 이에 연구결과를 종합해보면 다음과 같다. 첫째, 교통운송수단으로써 철도관광열차를 선택시 중요도와 성취도에서 25개의 항목에서 차이를 보였다. 둘째, 시급히 개선해야 할 부분인 '집중(Concentrate Here)' 측면에서는 열차내의 냉난방의 온도의 적정성, 연계교통수단의 안내서비스로 파악되었으며, '저순위(Low Priority)' 측면의 항목은 관광열차의 운행 빈도/간격 등 총 26개의 항목으로 현재 수준 이상의 노력투입은 불필요한 것으로 분석되었다. 셋째, 철도관광열차의 경험에 따라 교통운송수단으로써 철도관광열차 선택시 중요도와 성취도에서 차이를 보였다.

IPA분석을 이용한 지하철 이용자 서비스 특성에 관한 연구 (The Analysis of Service Characteristics for Subway Passengers Using The Importance-Performance Analysis(IPA))

  • 박정수;윤상훈;배기목;김태호
    • 한국철도학회논문집
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    • 제10권4호
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    • pp.420-430
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    • 2007
  • It is reported that many users of the subways in Seoul are not currently satisfied with the subway services. The cause of the dissatisfaction is that the qualitative items and indexes are not considered properly, and also does not diversify the evaluation items to follow the change of subway environment. Therefore in this study the evaluation items and indexes that can reflect of the subway users' characteristics are examined and synthesized. Then the characteristics of service are analyzed for the senior subway system users and junior subway system users that are classified with the cluster analysis. The result of the study is that the majority of users on subway are not satisfied the qualitative items which are safety, kindness, comfortableness, convenience excepting for punctuality and accessibility. So, if the service of subway users improve, the qualitative items is needed to consider with quantitative items.

A Study on the Usage Factors of Mobile Banking Apps by Korean Banks in Vietnam: Focused on the Viewpoints of App User and App Provider

  • Suk-Gyoo Kim;Sang-Ha Lee;Chun-Su Lee
    • Journal of Korea Trade
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    • 제27권1호
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    • pp.192-210
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    • 2023
  • Purpose - Vietnam has the fastest growing digital economy in Southeast Asia and is emerging as a critical overseas market for Korean banks in the post-COVID-19 era. Accordingly, many Korean banks entered the Vietnamese market to overcome the limitations of the saturated domestic financial market and create new revenue sources. This study examined the current status of digital finance in Vietnam and the cases of Korean banks that have succeeded in the Vietnamese market. Then, importance-performance analysis (IPA) was conducted on local customers, managers and staff members of Korean banks in Vietnam. Design/methodology - In this study, we analyzed the importance and satisfaction factors of mobile banking app usage in Vietnam through IPA. In particular, we identified the differences between the two groups by considering the viewpoint of customers who use mobile banking apps and that of managers and staff members who provide mobile banking services. Findings - The IPA results from the customer group and managers and staff members group were generally similar, but differences were observed in Ease of Use (Technology), Innovativeness (Organization), and Increase in Revenue (Economic). In the case of the customer group, Ease of Use (Technology) is located in the second quadrant, which shows low satisfaction compared to high importance. However, in the managers and staff members group, Ease of Use (Technology) is located in the first quadrant, which indicates high importance and high satisfaction. This difference in perception can cause complaints from local customers; thus, it is necessary to change the perception of the technological aspect for ease of use of mobile banking apps in consideration of the customer's position. In addition, it is necessary to allocate the resources invested in the Innovativeness (Organization) and Increase in Revenue (Economic) to Ease of Use (Technology). Originality/value - In this study, based on the HOTE framework, factors for using mobile banking apps were derived, and IPA was conducted targeting local customers (app user) and managers and staff members (app provider) of Korean banks in Vietnam. Through this, we presented the results of empirical analysis that can help Korean banks efficiently utilize limited resources and budgets.

IPA를 활용한 중앙행정부처 기록전문직 직무인식에 관한 연구 (A Study of Job Recognition for Record Manger using the IPA)

  • 송혜진;김유승
    • 한국기록관리학회지
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    • 제12권3호
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    • pp.117-136
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    • 2012
  • 본 연구는 중앙행정부처 기록전문직을 대상으로 직무 영역을 파악하고 중요도-수행도 분석 기법으로 분석하여 그에 따른 직무 중요도와 수행도를 연구하는 데 목적이 있다. 기록전문직의 역할과 정체성 확보를 위하여 직무에 대한 명확한 분석이 필요하다는 인식 아래, 직무영역 및 요소 분석을 실시한 본 연구는 기록전문직의 직무를 기록물 관리, 기록관 운영, 기록관리 인프라, 기록정보 서비스의 4개의 책무와 19개의 업무, 78개의 업무요소로 파악하였다. 이를 바탕으로 각각의 중요도와 수행도 빈도를 조사하는 IPA기법을 적용하였다. 분석 결과 법령에서 규정하고 있는 업무 영역인 평가 및 폐기 업무가 중요도와 수행도가 가장 높은 순위를 차지하였으며 서비스관련 업무는 중요성과 수행도가 가장 낮게 분석되었다. 전체적으로 1인 1체제의 기록관에서 모든 기록관리 업무를 수행하기에는 과중한 상태로 파악되었으며 조직 내 직무 재배치를 통한 업무량의 조정이 필요한 것으로 분석되었다.

중요도-성취도 분석(IPA)을 통한 고령자용 국민임대주택 개선방안에 관한 연구 - 김제 하동 고령자용 국민임대주택을 중심으로 - (A Study on the Improvement of National Rental Housing for Elderly through the Importance-Performance Analysis - Focused on National Rental Housing for Elderly in Ha-dong, Kim-Jae -)

  • 김상희;문지원;김주현
    • 한국주거학회논문집
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    • 제21권2호
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    • pp.1-10
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    • 2010
  • This study aims to propose alternatives to improve the residential environmental of National Rental Housing for Elderly. To proceed the study, we draw elements of plan for apartment housing for Elderly through literature review, explore actual conditions of residential environment on National Rental Housing for Elderly in Ha-dong, Kim-Jae, do IPA analysis using survey data, and finally, propose prior alternatives for the improvement of National Rental Housing for Elderly based on IPA analysis results. In the results, a lot of the planning elements of apartment housing for Elderly was applied for this site. But living conditions of residents need to be improved based on the result that importance (3.55) is higher than performance (3.18). this study is critical in drawing the direction of plan and improvement alternative by surveying actual residents, and will be used as the source for the National Rental Housing for Elderly project.

거주자에 대한 중요도-성취도 분석(IPA)을 통한 고령자용 국민임대주택 개선방안에 관한 연구 -김제 하동 고령자용 국민임대주택을 중심으로- (A Study on the Improvement of National Rental Housing for Elderly through the Importance-Performance Analysis about the Resident -Focused on National Rental Housing for Elderly in Ha-dong, Kim-Jae-)

  • 김상희;문지원;김주현
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2009년도 추계학술발표대회 논문집
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    • pp.61-66
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    • 2009
  • This study aims to propose alternatives to improve the residential environmental of National Rental Housing for Elderly. To proceed the study, we draw elements of plan for apartment housing for Elderly through literature review, explore actual conditions of residential environment on National Rental Housing for Elderly in Ha-dong, Kim-Jae, do IPA analysis using survey data, and finally, propose prior alternatives for the improvement of National Rental Housing for Elderly based on IPA analysis results. In the results, a lot of the planning elements of apartment housing for Elderly was applied for this site. But living conditions of residents need to be improved based on the result that importance (3.55) is higher than performance (3.18). this study is critical in drawing the direction of plan and improvement alternative by surveying actual residents, and will be used as the source for the National Rental Housing for Elderly project.

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IPA분석을 통한 농업기계 임대사업의 전략적 개선방안 (Strategic improvement of short-term agricultural machinery rental system using importance performance analysis)

  • 홍순중;허윤근;정선옥
    • 농업과학연구
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    • 제40권4호
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    • pp.385-394
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    • 2013
  • Short-term agricultural machinery rental system has been operated by agricultural extension organization of local government (agricultural technology center) and sponsored by Ministry of Agriculture, Food, and Rural Affairs, to improve utilization efficiency and save agricultural production cost through joint utilization of agricultural machinery. This study was conducted to analyze current status of the rental system operation and provide recommendations for future direction. Question survey was conducted for officers in charge of the rental system in the technology center, and strategic improvement was suggested through importance performance analysis (IPA). Survey results showed that 11 issues should be reformed or improved by 2015, which is not practically feasible. IPA analysis resulted that administration and manpower support, cooperation between federal and local organizations, and cooperation with other organizations should be focused for successful operation of the rental system. Issues that seem to happen after 2015 need to be handled as future research.

종합병원 선택요인에 대한 내.외부고객의 중요도 - 성과도 분석 (IPA(Importance Performance Analysis) of Hospital Choice in Internal and External Customers)

  • 이현숙;이해종
    • 한국병원경영학회지
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    • 제17권3호
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    • pp.83-98
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    • 2012
  • The purpose of this study is to investigate IPA(Importance Performance Analysis) of the hospital choice factor between internal and external customers at S general hospital. This study was used 5 types of choice factors such as physical, interpersonal, accessibility, connection, and image. This study was used Importance Performance Analysis which can be applied to identify the strengths and weaknesses attributes from hospital customers' viewpoint. The sample was selected 116 patients and 97 internal employees for S hospital in Seoul. Data were collected with self-reported questionnaires from April 1 to 29 in 2012 and analyzed by paired t-test, scatter plot graph. The result of the study was that the perceptional gaps between internal and external consumers were existed in physical, connection and image factors, except interpersonal, accessibility. The "Keep up the good work" quadrant was interpersonal factor, and the "Low Priority" quadrant was accessibility. The findings of this study will be applied to make hospital strategic decision making and to improve marketing service quality in administrative department of hospital.

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일 상급종합병원 간호사의 4차 산업혁명에 대한 인식 및 미래핵심간호역량 중요도-실행도 분석 (A Study on the Analysis of Nurses' Perception of the Fourth Industrial Revolution and the Importance and Performance of Future Core Nursing Competencies in a Tertiary Hospital)

  • 권지혜;김미순
    • 임상간호연구
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    • 제29권1호
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    • pp.95-106
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    • 2023
  • Purpose: This study is descriptive survey research on the analysis of nurses' perception of the 4th industrial revolution and the importance and performance of future core nursing competencies in a tertiary hospital located in Seoul. Methods: Data were collected from 149 nurses with more than a year of work experience and analyzed using descriptive statistics, t-test, one-way ANOVA, and Importance Performance Analysis(IPA) with the IBM SPSS/WIN 25.0 program. Results: The nurses' perception of the 4th industrial revolution was 3.23±0.71 out of 5 points. The importance of future core nursing competencies was 4.31±0.48, and the performance of it was 3.47±0.54. The analysis results of IPA showed that A (area of continuous maintenance) included critical thinking, problem-solving skills, teamwork and collaboration, evidence-based practice, communication, quality improvement and safety, professionalism, self-regulation and self-management, and personal literacy. The specific competencies were not included in B (area of priority improvement). Creativity, informatics, healthcare policy, leadership, research ability, and continuing education were included in C (area of progressive improvement). Knowledge and patient-centered care, ability to manage resources as well as professional, legal, and ethical responsibility were included in D (area of overinvestment). Conclusion: The nurses seemed not to be fully prepared for the 4th industrial revolution. However, they were well aware of the importance of the future core nursing competencies. Therefore, if nurses increase the performance of core competencies in order of priority according to the IPA results, they will be able to independently lead the changing nursing field.

IPA를 이용한 계절별 국립수목원 이용객의 서비스 질 만족도 연구 (An Analysis on the Satisfaction of Service Quality for Seasonal Arboretum Visitors using IPA)

  • 이효정;김재현;임윤정;장주연;태유리;홍성권
    • 한국산림과학회지
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    • 제100권4호
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    • pp.650-663
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    • 2011
  • 본 연구는 국립수목원 이용객을 대상으로 계절별 서비스 질 만족도를 조사함으로써, IPA를 활용하여 수목원 운영시 고려해야 할 서비스항목을 도출하고 국립수목원 서비스의 질적 수준을 향상시킬 수 있는 방안을 제시하고자 실시하였다. 봄, 여름, 가을에 방문하는 수목원 이용객을 대상으로 5개 부문의 24개 서비스 질 항목에 대해 방문 전 중요도와 방문 후 만족도를 7점 리커트(likert)척도를 사용하여 설문조사하였다. 그 결과, 계절별 서비스 질에 대한 중요도와 만족도는 모든 계절에서 평균 5점 이상의 긍정적인 수준을 보였으며, 특히 여름에 서비스 질에 대한 중요도와 만족도가 모두 높게 나타났다. 또한 중요도-만족도분석을 통해, 여름의 가시성 부문 항목들이 중점개선영역에 주로 나타남에 따라, 서비스 부문 간에 중요도-만족도에서 계절별 차이가 있음을 확인하였다.