• Asia pacific journal of information systems
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• 제34권2호
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• pp.541-564
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• 2024

Contact-tracing applications have significantly contributed to mitigating the spread of coronavirus disease 2019 (COVID-19), yet the extensive use of these location-based applications raises serious privacy concerns. Drawing on the Information-Motivation-Behavioral (IMB) skills model, our study investigated factors that influence users' protective behaviors toward location privacy, elucidating the privacy paradox and the mediating role of implementation intention. Through an online survey conducted in China with 311 participants, we found that privacy concerns and privacy awareness positively affected the use of mobile location service settings, with privacy concerns mediating the relationship between privacy awareness and the intention to protect privacy. Furthermore, our study demonstrated the privacy paradox, revealing the pivotal mediating role of implementation intentions in bridging the gap between users' intentions and their actual behaviors. This study offers new perspectives on the privacy paradox, particularly through the lens of implementation intention, and provides valuable insights for motivating greater use of contact-tracing applications. It offers both theoretical and practical guidance for stakeholders to address privacy concerns during global pandemics like COVID-19, thereby encouraging a more widespread and responsible engagement with technology in public health.

• Asia pacific journal of information systems
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• 제30권4호
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• pp.919-945
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• 2020

Social media platforms such as Instagram and Facebook lead to potential security risks, which consequently raise public concerns about privacy. However, most people rarely make active efforts to protect their personal data, even though they have shown increasing concerns about privacy. Therefore, this study examines the factors that determine social media users' behavior of using privacy settings and testifies the existence of privacy paradox in such a context. In addition, it investigates the mediating effects of implementation intentions on the relationship between intentions and behaviors. In the study, we collected data through questionnaires, and the respondents were undergraduate and graduate students in South Korea. After a pilot test (n = 92) and a set of face-to-face interviews, 266 usable responses were retrieved for data analysis finally. The results confirmed the existence of the privacy paradox regarding the use of social media privacy settings. And the implication intention did positively mediate the relationship between intention and behavior in the context of social media privacy settings. To the best of our knowledge, our study is the first in the information privacy literature to introduce the notion of implementation intention which is a much more powerful explanation and prediction of actual behavior than the (behavioral) intention.

• The Journal of Asian Finance, Economics and Business
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• 제9권2호
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• pp.371-382
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• 2022

In this paper, we investigates the benefits of using social media on intentions and implementation entrepreneurial. This study took place in a well-known vocational college in Bandung, Indonesia, from July 2020 to January 2021. The research method used was the explanatory survey. Research data obtained from 317 respondent. Factor analysis and multiple regression were used to analyze the data. According to this study, social media has three dimensions: ease of use, controllability, usability, and profit. Entrepreneurial intention is made up of two components: entrepreneurial motive and entrepreneurial effort. Furthermore, there are four components to entrepreneurship implementation: investment courage, technology tools, social media skills, and environmental support. Other findings of each dimension of social media proved to affect entrepreneurial intention positively. The four aspects of entrepreneurial execution were likewise positively influenced by the dimension of entrepreneurial intention. This research reveals that students make the most use of the technologies available on social media for business and interactively communicate with their customers. Therefore, social media plays a role in accelerating the growth of entrepreneurship among students. However, more research is needed to see if there is a continuous pattern in the findings of this study so that the findings can be generalized.

• 한국체육학회지인문사회과학편
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• 제58권1호
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• pp.217-228
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• 2019

이 연구는 여가시간 신체활동 의도와 운동행동 간의 관계에서의 틈(gap)을 극복하고 이 관계를 잇는 매개 변인들의 역할을 검증하고, 기존의 계획행동이론의 확장을 도모하는데 목적을 두었다. 이에 여가시간 신체활동에 대한 의도와 운동행동 간의 관계에서 실천계획-1)극복계획과 2)실행계획-의 매개효과를 검증하였다. 연구의 목적을 달성하기 위하여 편의표집법을 활용하여 강원도 내 위치한 세 곳의 대학에서 교양체육에 참여하고 있는 대학생 253명(남학생=118; 여학생=105)을 대상으로 설문조사를 하였다. 수집된 자료는 SPSS와 Amos프로그램을 활용하여 분석되었으며, 기술통계, 신뢰도, 상관분석, 그리고 구조 관계를 검증하기 위해 구조방정식 모형을 적용하여 의도, 극복계획 및 실행계획, 그리고 여가시간 신체활동 및 운동 간의 관계를 검증하였다. 특히, 의도와 행동 간의 관계에서 극복계획과 실행계획의 매개효과를 검증하기 매개 분석을 실시하였다. 그 결과, 신체활동 의도는 실행계획과 운동행동에 직접적으로 영향을 미쳤으며, 실행계획은 의도에 비해 실제 운동행동을 더욱더 잘 예측하는 것으로 나타났다. 따라서 매개변인인 극복계획과 실행계획은 신체활동에 대한 참여 의도가 실제 운동행동에 미치는 영향에서 부분적으로 모두 매개역할을 하는 것으로 나타났다. 이 연구를 통해 나타난 결과를 종합해 보면, 극복계획과 실행계획의 개념화와 모형검증은 의도-행동의 틈을 극복하고 실제 현장에서 실용적으로 활용될 수 있다는 사실을 알 수 있었다.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1095-1100
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• 2021

This study aims to analyze the factors that influence people's behavioral intentions to recycle waste and focus on people's perceptions of informal waste recycling. The low level of participation in the e-waste recycling process makes research on the factors that encourage household interactions in sorting waste or recycling waste a priority. The purpose of this study is to build a comprehensive model and examine the relationship between perceptions of informal recycling, implementation e-waste management, behavioral intention, convenience of recycling and perceived behavioral control. The framework is the Theory of Planned Behavior (TPB). The implementation variable e-waste management is used to mediate the relationship between the two constructs. Respondents in this study were cellular phone users who had changed their phones. The number of respondents in this study totaled 165, using the purposive sampling technique. Data analysis techniques in this study used PLS-SEM with WarpPLS version 6.0. The findings show that: (1) perception of informal recycling, e-waste management, and behavioral intention have a significant positive effect; (2) management of e-waste, perception behavioral control and behavioral intention have a positive effect; and (3) the implementation of e-waste management, which causes the convenience of recycling, will increase the intensity of behavior, indicating the results are rejected.

• 산업진흥연구
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• 제7권3호
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• pp.9-16
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• 2022

본 연구는 기업의 친환경 활동에 책임이 강화되고 있는 현재 기업의 그린마케팅이 경영성과 창출에 어떤 영향을 주는지 확인해 보고자 하였다. 이를 위해 기업의 그린마케팅이 소비자 구전의도에 미치는 영향, 브랜드 신뢰도의 매개효과와 소비자의 환경친화적 행동의 조절효과를 검증하였다. 분석결과는 다음과 같다. 첫째, 기업의 그린마케팅은 소비자들의 구전의도에 정(+)의 영향을 미쳤다. 둘째, 브랜드신뢰도는 기업의 그린마케팅과 소비자의 구전의도 관계에서 정(+)의 매개역할을 하는 것으로 나타났다. 셋째, 소비자의 환경친화적 행동은 브랜드신뢰도와 그들의 구전의도 사이에 조절효과가 있는 것으로 나타났다. 따라서 기업의 친환경 전략과 실천은 브랜드신뢰를 강화하고, 소비자들의 구전의도를 높이는 데 도움이 될 것이다. 본 연구를 통해 기업의 친환경 전략과 이의 실천이 실제 브랜드신뢰 구축과 소비자 구전의도에 미치는 영향을 밝힘으로써 그린마케팅과 소비자의 자발적 구전 가능성 간의 인과관계를 분석했으며 기업의 지속성장을 위해 친환경 마케팅 전략을 구축하는 것이 필요함을 시사하고 있다.

• 컴퓨터교육학회논문지
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• 제10권3호
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• pp.67-73
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• 2007

본 논문에서는 대화 인터페이스 시스템을 구성하는 필수 요소들을 알아보고, 각각에 대한 실용적인 구현 방법을 제안한다. 구현 시스템은 담화 관리자, 의도 분석기, 개체명 인식기, SQL 질의어 생성기, 응답 생성기로 구성된다. 구현 과정에서 비교적 영역 의존성이 낮은 의도 분석 모듈은 통계 기반의 최대 엔트로피 모델을 이용한다. 그리고 높은 영역 이식성을 필요로 하는 개체명 인식기, SQL 질의어 생성기, 응답 생성기는 단순 패턴 매칭 방법을 이용한다. 일정 관리 영역에서의 실험에서 구현 시스템은 88.1%의 의도 분석 정확률과 83.4%의 SQL 질의어 생성 성공률을 보였다.

• 한국병원경영학회지
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• 제15권3호
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• pp.123-142
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• 2010

The Government is going to enforce assessment of dental institutions in addition to assessment of medical institutions so that it can provide good-quality medical service to people having much interest in quality of medical service. But the empirical research on the assessment of dental institutions which is still in a model assessment stage, is insufficient. Accordingly, the present research aims to help dental institutions preparing the main assessment by researching an acceptance level of workers of dental institutions in a process performing assessment of dental institutions, based on the preceding researches that the perceived utility has influence on implementation intention. The present research proved the influence that job relevance, result demonstration, usability and education & training of workers and manager's leadership of an infection management part affects perceived utility and implementation intention. As a research result, all the job relevance, result demonstration, usability have a positive(+) influence on perceived utility and implementation intention, and the influence of job relevance most affects especially. The leadership and education & training have influence on what workers get to have implementation intention after perception of utility of infection management according to the order. According to the above results, it can be understood that medical institutions preparing for assessment of dental institutions take charge of the assessment part having high relevance with work of workers and need to make a manager ordering performance of its assessment be able to foster a leadership for improving effectiveness of assessment performance.

• 한국산학기술학회논문지
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• 제9권2호
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• pp.523-528
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• 2008

최근 프랜차이징(Franchising)은 소매업에 있어 대규모화 할 수 있는 사업 분야의 하나이다. 프랜차이즈 사업은 외식업을 시작으로 숙박업, 부동산업, 교육사업 등 다양한 분야로 확산되고 있다. 프랜차이징 산업에 있어 고객관리는 매우 중요한 이슈이며, 프랜차이즈 기업들은 CRM시스템을 적극적으로 도입하고 있다. 따라서 본 연구에서는 프랜차이즈 기업의 고객관리를 위한 CRM구축의도에 대한 분석을 하였다. 프랜차이즈 사업의 관리를 위한 정보시스템을 프랜차이징정보시스템(Franchising Information Systems, FIS)으로 정의하고, FIS의 기술수준, 교육수준, 활용전략이 FIS의 활용능력에 영향을 미치는 것과 FIS의 활용능력은 CRM구축의도에 영향을 미치는 것에 대해 연구하였다. 연구결과 FIS활용전략은 FIS활용능력에 영향을 미친다고 할 수 없으며 FIS기술수준, FIS교육수준은 FIS활용능력에 영향을 미치며, FIS활용능력은 CRM구축의도에 영향을 미친다는 결론을 도출하였다.

• 웰빙융합연구
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• 제3권2호
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• pp.1-11
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• 2020

Purpose: We explore to find out and analyze the direct influence of Millennial Orientation on Goals Mediated by work engagement and satisfaction. And, interaction cannot be a direct relationship between research variables. Method: The implementation uses the survey method. This research was conducted at PT. East Kalimantan fertilizer operated in Bontang, East Kalimantan. The population in this study were all employees of PT. East Kalimantan fertilizers operated in Bontang, as many as N = 500 people. The sampling technique used is proportional stratified random sampling. Findings: Millennial orientation influences engagement, job satisfaction and intention to leave, direct engagement has a significant effect on job satisfaction and intention to leave, and job satisfaction is directly related to intention to leave. Originality: Alignment between millennial goals in encouraging job satisfaction and employee engagement, so that it can have an impact on the intention to leave employees, especially at PT. Pupuk. Kaltim. Also, direct millennials as decreasing intention to leave.