• Title/Summary/Keyword: Image media

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A Study on the Effect of Social Media on Country Image and Purchasing Intention: Focused on Chinese Consumers (소셜미디어가 국가이미지와 구매의도에 미치는 영향에 관한 연구 : 중국소비자를 대상으로)

  • Li, Guozhong;Park, Seong-Taek
    • Journal of Digital Convergence
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    • v.10 no.4
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    • pp.119-128
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    • 2012
  • The changing paradigm due to the emergence of smart phone and the rapid spread of internet-based social media usage is considerably impacting the politics, economy, society, culture and many other fields. As the new communication tools, social media is receiving spotlight for its advantage of low cost but high efficiency. With the accelerating of the fulfillment of knowledge-based economy, country image is more and more recognized as the core competitiveness of a country. Therefore, it is very important to grasp the factors that affect country image. In this study, a literature review on the factors provided was conducted and affecting factors on country image were analyzed. In addition, on the assumption that social media, which are widely used on current days, have meaningful effects on country image and purchasing intention, features of social media are added as variables and analyzed. The results of analysis show that social media has meaningful effects on the country image and purchasing intention.

Education of media by production of image contents - Focusing on Non-Linear Editing (영상 콘텐츠 제작을 통한 미디어 교육 - 비선형 편집을 중심으로)

  • Park, Sung-Dae
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.23 no.9
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    • pp.1096-1103
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    • 2019
  • Today the influence of digital video media grows bigger due to the development of information and telecommunication gradually and most of juveniles spend a number of image contents with their smart phones and computers. And they not only consume such image contents but also upload the videos they make at YouTube or Vimeo by recording and editing them by themselves. As we learned from such phenomenon, the education of media that uses and expresses the video in various environment such as making, reading and expressing video media is very important. The education of using the advance digital device and software of producing image contents is essential as current education of media cannot be discussed without that. This study treats the education of media based on the view point of education on image contents production. It discusses the education method that we can learn from the process of image contents production based on Non-Linear Editing System.

Relationships between Body Image Attitude and Its Correlates in Early Adolescence (청소년 초기의 신체상 태도와 관련 변인들 간의 관계)

  • Chyung, Yun-Joo
    • Journal of the Korean Home Economics Association
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    • v.48 no.5
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    • pp.103-117
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    • 2010
  • The purpose of this study was to examine relationships among body image attitudes and their correlates in early adolescence. The participants were 614 adolescents. The results were as follows: 1) There were significant correlations among adolescents' body image evaluation, body image investment, body mass index, depression, perceptions of parental and peer influence, and awareness of media messages regarding physical appearance, 2) There were significant differences in depression, parents' influence, peer influence, and awareness of media messages regarding physical appearance between adolescents with higher body image investment and those with lower body image investment, and 3) Awareness of media messages regarding physical appearance was the most influential predictor of adolescents' body image investment.

Developmental Changes in the Effect of Sociocultural Factors Towards Appearance, Body Mass Index and Self-esteem on Body Image (외모에 대한 사회문화적 요인, 신체질량지수 및 자아존중감이 신체상에 미치는 영향 - 발달단계별 차이를 중심으로 -)

  • Kim, Jung-Min;Yi, Se-Jin
    • Journal of Families and Better Life
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    • v.27 no.6
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    • pp.1-12
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    • 2009
  • The purpose of the study is to investigate developmental changes in the effect of sociocultural factors towards appearance, body mass index and self-esteem on body image. Participants were 315elementary school, 305middle school students, 310hight school students and 346college students from Seoul and Gyeonggi Province. Collected data were analyzed through Cronbach's $\alpha$, Two-way ANOVA, Pearson's correlation, and stepwise multiple regression. The findings of the study were as follows: 1) Sociocultural factors towards appearance, body mass index, self-esteem and body image differed by grade and gender. 2) Peers, self-esteem, BMI and mass media were significant predictors of elementary school students' body image. Mass media, BMI and self-esteem were significant predictors of middle school students' body image. Self-esteem, peers, BMI, gender and mass media were significant predictors of high school students' body image. Self-esteem, mass media and BMI were significant predictors of college students' body image.

A Method of Forensic Authentication via File Structure and Media Log Analysis of Digital Images Captured by iPhone (아이폰으로 촬영된 디지털 이미지의 파일 구조 및 미디어 로그 분석을 통한 법과학적 진본 확인 방법)

  • Park, Nam In;Lee, Ji Woo;Jeon, Oc-Yeub;Kim, Yong Jin;Lee, Jung Hwan
    • Journal of Korea Multimedia Society
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    • v.24 no.4
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    • pp.558-568
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    • 2021
  • The digital image to be accepted as legal evidence, it is important to verify the authentication of the digital image. This study proposes a method of authenticating digital images through three steps of comparing the file structure of digital images taken with iPhone, analyzing the encoding information as well as media logs of the iPhone storing the digital images. For the experiment, digital image samples were acquired from nine iPhones through a camera application built into the iPhone. And the characteristics of file structure and media log were compared between digital images generated on the iPhone and digital images edited through a variety of image editing tools. As a result of examining those registered during the digital image creation process, it was confirmed that differences from the original characteristics occurred in file structure and media logs when manipulating digital images on the iPhone, and digital images take with the iPhone. In this way, it shows that it can prove its forensic authentication in iPhone.

The Influence of Trans Media Experience on Brand Image, Preference and Purchase Intention (트랜스미디어 경험이 브랜드 이미지와 선호도, 구매의도에 미치는 영향 -박카스 셀프스캐너 사례를 중심으로-)

  • Kim, Shinyoup;Kwon, Seungkyung;Baek, Jihee
    • The Journal of the Korea Contents Association
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    • v.17 no.3
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    • pp.643-653
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    • 2017
  • The purpose of this study is to analyze the influence of Trans Media Brand Experience on Brand Image, Brand Preference, and Purchase Intent. Trans Media experience refers the act of enjoying contents by crossing a number of different media. With the advance of digital convergence, brand experience communication has become more diverse. This study focuses on one particular Trans Media case, Bacchus Self-Scanner by using Smart PLS to analyze 119 participants on a structural equation model. The result shows that 1) brand experience has a positive impact(+) on brand image and purchase intent, 2) brand image has a positive impact(+) on Brand Preference and Purchase Intent, and 3) Brand Preference has a positive impact(+) on Purchase Intent. As the result shows, the empirical proof that Brand Experience affects not only the indirect-effect of Brand Image and Brand Preference but also Purchase Intent as the direct-effect, and that Brand Image can affect Brand Preference and Purchase Intent, will serve as strategic implications for Brand Experience and Brand Image.

The Effect of Media Image and Major Satisfaction on Nurse Image of Health and Non-health Students after COVID-19 (COVID-19 이후 보건계열과 비보건계열 대학생의 대중매체 이미지와 전공만족도가 간호사 이미지에 미치는 영향)

  • Yunju Lee;Hyeseon Lee;Jieun Park;Bomin Kwon;Haeun Choi
    • Journal of Industrial Convergence
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    • v.20 no.12
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    • pp.107-115
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    • 2022
  • The study attempted to identify the factors affecting the image of nurses in health and non-health university students after COVID-19. The study was collected from November 15, 2021 to 2011 and 28th, 2021, from 133 health-related and 123 non-health-related students in four universities. This data was analyzed by descriptive statistics, correlation, and multiple regression analysis using the SPSS 22.0 program. As a result of the study, whether the nurse image according to general characteristics is in the first grade of health-related college students(t=2.82, p=.006) showed a statistically significant difference. The nurse image of college students showed a positive correlation with the mass media image and major satisfaction in both health and non-health fields. For health-related college students, the image of mass media, major satisfaction, and first grade influence the image of nurses (F=40.42, p<.001)In the case of university students in non-health departments, it was found that only the media image affects the nurse image. (F=20.13, p<.001). In order to improve the image of nurses, it is necessary to have continuous interest in contact with the media through new media and to approach it systematically.

Mixed sense of the media installation work (미디어 인스톨레이션에서 나타나는 혼성적 감각에 대한 연구)

  • Bang, Eun-Jung;Choi, Young-Sun;Yoon, Joon-Sung
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.1156-1159
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    • 2009
  • Since the middle of the 1960's, revitalization of the media art has showed a new paradigm shift as a alternative to existing art genre. According to advances in technology the form of art becomes various. Nowdays, art work which is mixed with media and other genre is popular because of hybrid culture. The image medium has flexibilty to incorporate with other genre because of medium character. The media installation that applied the image medium means to mixed work of sculpture and media. The sculpture and media has been broadened the field through the media installation. this study discuss art works projected image on sculpture among various media installation works. The materiality of the sculpture and the vision of the image mix up each other. It is associated with M. Merleau-Ponty's sens theory.

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Study on Effect of Hotel Place Marketing Using Media PPL (영상물 PPL을 이용한 Hotel 장소 마케팅 효과 연구)

  • Lee, Jong-Joo;Yun, Ji-Hyun
    • The Journal of the Korea Contents Association
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    • v.12 no.11
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    • pp.398-411
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    • 2012
  • Recently, the hotel business requires to secure various client bases and accompany proper marketing and advertising activities for survival and development. Media PPL has been popular as an effective method to meet these requirements. Many studies have been practiced about the effect of media PPL marketing. This study was practiced to confirm the effect of the hotel place marketing using media PPL and the involvement for character in PPL. The following 4 assumptions are established for these purposes. The first confirms the impact relation between media PPL and hotel image. The second confirms whether the involvement for characters in media PPL influences the impact relation between media PPL and hotel image. The third confirms the impact relation between hotel image and purchasing behaviors. And the last confirms whether the involvement for characters in media PPL influences the impact relation between hotel image and purchasing behaviors. In order to analyze the assumptions established for this study, A questionnaires is carried out and factor analysis, reliability analysis and regression analysis are performed with them. According to the results of these analyses, all of 4 established assumptions are partly accepted.

Reference Functions for Synthesis and Analysis of Multiview and Integral Images

  • Saveljev, Vladimir;Kim, Sung-Kyu
    • Journal of the Optical Society of Korea
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    • v.17 no.2
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    • pp.148-161
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    • 2013
  • We propose one- and two-dimensional reference functions for processing of integral/multiview imaging. The functions provide the synthesis/analysis of the integral image by distance, as an alternative to the composition/decomposition by view images (directions). The synthesized image was observed experimentally. In analysis confirmed by simulation in a qualitative sense, the distance was obtained by convolution of the integral image with the reference functions.