• 제목/요약/키워드: Image identify

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추구혜택과 패션이미지가 제주지역 패션문화상품 갈옷 구매의도에 미치는 영향 (The Effect of Benefit thought and Fashion Image on Purchase Intention fo Gal-ot)

  • 홍희숙
    • 대한가정학회지
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    • 제39권2호
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    • pp.73-84
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    • 2001
  • The purposes of this study were 1) to identify the effect of clothing benefit sought on fashion image sought and 2) to determine the effects of fashion image and benefit sought on purchase intention of Gal-ot. The data were collected via a self-administered questionnaire from 172 female tourist(20 to 50 ages) in Cheju and analyzed by factor analysis, stepwise multiple regression analysis and logistic regression analysis. Four factors of benefit sought were identified : Practicality/economic-value, aesthetics, reputation, and souvenir-value. Six factors of fashion image were found and labeled as: Sexy/feminine, wild/mannish, easy/simple, Cheju image, ecology and natural image. The effects of benefits sought(Practicality/economic-value, aesthetics, reputation and souvenir-value) on fashion image(Sexy/feminine, easy/simple, Cheju and natural image) were found. There were also significant effects of benefit sought(souvenir-value) and fashion image(Cheju image) on purchase intention of Gal-ot.

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다중 해상도 피라미드 기반 영상 인식자 (Multi-resolution Pyramid based Image Identification)

  • 박제호
    • 반도체디스플레이기술학회지
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    • 제19권1호
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    • pp.6-10
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    • 2020
  • Unlike modern photography technology, in the early days, efforts to physically compose an image with a concept similar to the current photograph have not been popular or commercially successful. The limitation of the use of images as artistic media or recordings has reached the stage of introducing the technology of image analysis to automate the function that humans recognize and judge through vision. In addition, the accuracy of the image has exceeded the human visual ability, enabling the technology that enables the step of recognizing and informing the fact that the human is not aware of it. Based on such a base, the range that can be applied through the image data in the future era can be said to be unpredictable, and the technology that targets large scale image database instead of an image is also expanding the possibilities as a new application technology. In order to identify a particular image from a massive database, different methodologies have been introduced. In this paper, we discuss image identifier production methods based on multi-resolution pyramid.

응급구조학과 학생과 타 학과 학생이 지각한 응급구조사 이미지와 이미지 결정요인 (Comparison of paramedic image and its determinants between paramedic and non-paramedic students)

  • 박정미;김수민
    • 한국응급구조학회지
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    • 제19권2호
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    • pp.39-49
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    • 2015
  • Purpose: The purpose of the study was to identify differences in paramedic image and its determinants between paramedic and non-paramedic students. Methods: From September 18 to 26, 2013, data were collected from 146 universities students by using a self-reported questionnaire. Results: The mean paramedic image score was 4.22 for paramedic students and 3.89 for non-paramedic students. The paramedic students had a more positive paramedic image than the non-paramedic students. Among three subcategories of paramedic image, professional image was selected as the most positive factor. The determinants of paramedic image differed between the paramedic and non-paramedic students. The mean subjective determinants score showed higher than those of any other determinants for both student groups. Conclusion: The findings of this study showed that practical strategies are needed to promote a positive paramedic image among non-paramedic students.

여자 대학생의 의복 추구 이미지와 소재 선호에 대한 연구 (The Study on Desired Image and Fabric Preference of Woman College Student for Apparel)

  • 정인희
    • 복식문화연구
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    • 제9권4호
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    • pp.629-638
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    • 2001
  • This study was intended to identify the desired image and fabric preference of woman college student for apparel and the relationship between these variables. Data were collected by questionnaire distributed to 260 woman college students through August to September of 2000. After eliminating incomplete questionnaires, 236 were analyzed. The most desired image was neat, and the most preferred fabric was natural fiber textile in fiber contents and light and soft in fabric sensation. The avoided image was masculine, and the negative sensation was heaviness. As a result of factor analysis, 7 factors -cute, intellectual, animate, neat, mature, sporty, sexy- were determined in image. And 8 factors -soft, durable, flat, rigid, light, bulky, heavy, pliable- were determined in fabric sensation. These factors explained large percentage of variance respectively. Multidimensional scaling was employed to analyze the relationship between desired image and fabric preference. Two dimensions were accepted to interpret the relationship. One of the results showed the closeness among the natural fiber textile, lightness, durability and natural image. And the short distance among the blended textile, elasticity, warmness and sporty image was presented.

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가족상 연구의 접근법 및 그 상용 (Approaches and the Application on the Study of Family Image)

  • 조은숙
    • 대한가정학회지
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    • 제33권1호
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    • pp.111-124
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    • 1995
  • The family image concept means the natural image people attach to the family, for example, the meanings of the family, the feeling about family. The family image reflects the intentionalitat of people's consciousness, so the study on the family image can be the first step of phenomenological reduction. And theories of discourse suggest that the power and authority of the society influences the construction of the family image. To identify the applicability of the family image conept and research method, 16 married people in seoul were interviewed intensively about their family image. The result reveals that the family image of the people was different more of less according to their position, but in general it was very positive and idealized.

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NIIRS ESTIMATION USING THE GENERAL IMAGE-QUALITY EQUATION FOR MONITORING IMAGE DEGRADATION

  • Kim, Dong-Wook;Kim, Tae-Jung;Kim, Hee-Seob
    • 대한원격탐사학회:학술대회논문집
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    • 대한원격탐사학회 2008년도 International Symposium on Remote Sensing
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    • pp.53-56
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    • 2008
  • Generally, the quality of satellite images is expressed by GSD (Ground Sample Distance), MTF (Modulation Transfer Function) and SNR (Signal to Noise Ratio). However, these factors are technology-oriented and do not explain interpretability of satellite images. We need a standardized index which shows standard of interpretability. In this study, we estimated NIIRS (National Imagery Interpretability Rating Scale) through the GIQE (General Image Quality Equation) which is able to judge image interpretability with the standardized index. Traditionally, NIIRS has been determined manually by specialized image analysts. We used the GIQE in order to reduce inefficiency and high costs cause by manual interpretation and to produce accurate NIIRS. For monitoring image degradation, we estimated GIQE physical parameters from image analysis and carried out time series analysis about the quality of the KOMPSAT-1 images. On all of the tests, we were able to identify the image degradation due to the changing time. This indicates that NIIRS derived from GIQE will be used for image degradation indicator.

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남녀 대학생의 성 이미지와 성 역할 인식의 차이 (Perceptional Difference of Sexual Image and Sexual Role between Male and Female Students in University, Korea)

  • 양순옥;정금희
    • 여성건강간호학회지
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    • 제8권2호
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    • pp.289-300
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    • 2002
  • The purpose of this study was to identify the perceptional difference of sexual image and sexual role between male and female students at the university level.. Questionnaires were collected from 418 students of H University in Kangwon-do, Korea from September to December 1999. The research tools were Sexual Image(Joo,1996, Cronbach's $\alpha$=.83) and Sexual Role (Chang,1989, Cronbach's $\alpha$=.93). Data were analyzed by SPSS-PC. The results of this study were as follows: According to factors of sexual image, the average score of sexual attitude was 3.06, that of sexual evaluation was 2.41, and that of sexual curiosity was 2.18, therefore university students had a high degree of curiosity but also had a relatively more exclusive image related to sexuality; there was a significant difference in sexual image between male and female students (t=10.99, p=0.010), male students were perceived to have a higher sexual curiosity and more positive sexual image than female students; the average score of sexual role was 2.21, that appeared to be a moderately progressive tendency; there was a significant difference in sexual role between male and female students (t=260.46, p=0.000), female students were apt to be more progressive in sexual role than male students. According to the above results, curriculum development and the application of at university would be necessary to develop and apply some liberal courses and workshop programs so that students and professors could prepare to identify ideal sexual roles and sexual images.

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의복 이미지의 구성요인과 평가차원에 대한 연구 (A Study on Clothing Images: Their Constructing Factors and Evaluative Dimensions)

  • 정인희;이은영
    • 한국의류학회지
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    • 제16권4호
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    • pp.379-391
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    • 1992
  • This study was intended to identify the constructing factors and the evaluative dimensions of clothing images. A questionnaire consisted of 110 words expressing clothing images was developed, and eight clothing photographs were selected as stimuli. 298 female subjects aged between 22 to 37 responsed to the 110 words for two photographs during September in 1991. After survey, 110 words were reduced to 62 words based on their independence, then factor analysis was conducted. As a result of factor analysis,6 factors-grace, modernity, unattractive- ness, activeness, dressiness, and youthfulness were found out as constructing factors of clothing images. One additional interest was the effect of design line to the formation of clothing images. ANOVA identified that curved line designs were perceived to be more graceful, modern, dressy, and youthful, and straight line designs were perceived to be more unattractive and active. The other interest was the effect of image factors to the total evaluation. So, regression was used. Consequently, the most influential factor to the total evaluation was found out as grace, followed by unattractiveness, modernity, youthfulness and activeness in a descending order. To identify the evaluative dimensions of clothing images, nine words of unattractiveness image factor were eliminated, and multidimensional scaling analysis was employed. Here, three dimensions were judged to be appropriate to explain the result. The first dimension in the multidimensional space was the evaluation in 'mannish image versus feminine image'. The second was the evaluation in 'simple image versus decorative image'. The third was the evaluation in 'pastoral image versus urbane image'.

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A Study on the Relationship between Brand image, Product liking, Heuristic and Purchase Intention According to Psychological Power

  • Jin-Kwon KIM;Ik-Jun CHO;Tony-DongHui AHN
    • 융합경영연구
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    • 제11권5호
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    • pp.69-80
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    • 2023
  • Purpose: The purpose of this study is to identify factors that affect decision-making for e-commerce users and to present ecommerce companies with the company's strategic directions for consumer purchases. Research design, data, and methodology: In this study, a structured research model was derived to confirm the relationship between brand image, product liking, heuristic and purchase intention and the difference according to psychological power. For analysis a total of 212 valid questionnaires from e-commerce users were used. confirmatory factor analysis, correlation analysis, and structural equations were conducted to verify. Results: Both brand image and product liking had a significant effect on purchase intention as well as heuristics. However, heuristics did not affect the purchase intention. It was found that the relationship between brand image, product liking, heuristic, and purchase intention differed depending on the psychological power. Conclusions: Companies should seek ways to increase the positive brand image and likability of products so that consumers can quickly purchase products. In the relationship between brand image and heuristic, the low-psychological group has more influence on heuristic, and in case of product liking, the high-psychological group has more influence on heuristic. In the relationship between brand image and product liking for purchase intention, both in the high psychological power group affect more influence on purchase intention. Since the process of purchasing products varies depending on the consumer psychological power tendency, it is necessary to identify the characteristics of consumers and establish strategies for purchasing promotion measures.

패션이미지에 따른 의복스타일과 헤어스타일의 상관성 (The Correlation between Clothing Style and Hair Style related to Fashion Image)

  • 이효숙;박숙현
    • 한국패션뷰티학회지
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    • 제2권3호
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    • pp.44-59
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    • 2004
  • The purpose of this study was to find out proper evaluative words according to fashion image and to identify the correlation between clothing style and hair style related to fashion image. The questionnaire was used to collect data. 326 female aged between 23 to 40 were selected for the subjects of this study. The data were analyzed by frequency, factor analysis, pearsons correlation. The results of this study were as follows. 1. Evaluative words for each fashion image were selected by factor analysis. modern image intellectual, cold, urbane, simple, straight. elegance image : graceful, dignified, refined, decorous, luxurious. romantic image : cute, lovely, girlish, feminine, romantic. natural image : natural, comfortable, gentle, intimate, soft. casual image : energetic, active, free, cheerful, vivid. avant-garde image : experimental, strange, creative, avant-garde, irregular. 2. Correlation between clothing style image and hair style image ; clothing style and hair style was positively correlated. with the same image in case of modern, romantic, casual, elegance and avantgarde but natural image of clothing style was correlated with the natural, elegance, romantic, modern image of hair style. 3. The most suitable hair style for the clothing style according to fashion image : The clothing style of a particular image was matched best with the hair style of the same image.

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