• Title/Summary/Keyword: Image construct

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The Effect of Consumer Affinity and Country Image Toward Willingness to Buy

  • Halim, Rizal Edy;Zulkarnain, Elszuary Abrar Uzi
    • Journal of Distribution Science
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    • v.15 no.4
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    • pp.15-23
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    • 2017
  • Purpose - This research aims to determine whether the consumer affinity and ethnocentrism as well as the image of a foreign country (Japanese product as the most popular product in Indonesia) are able to influence behavior related to the perceived risk and willingness to buy foreign products from the affinity country. Research design, data, and methodology - Using survey techniques with 164 respondents, the study uses structural equation model with confirmatory factor analysis (CFA). To ensure the research objective and appropriate respondent, then we select an individual who have interest on Japanese culture & language. The primary and secondary data used in this study. Primary data refers to information collected directly from respondent by questionnaires dissemination while secondary data is provided from well-established literatures. Results - The results show us that the ethnocentrism has dominant affection role compared to affinity in order to influence consumer behavior meanwhile, the product country image has cognition role to evoke consumer desire to consume foreign products. Conclusions - From a theoretical perspective, the study contributes to international marketing literature by refining the conceptualization of the consumer affinity construct and highlighting its multidimensional nature. The consumer affinity research need to enrich in term of the context and the different culture and situation.

Visualization of three-dimensional data with virtual reality (가상현실을 이용한 3차원 데이터 시각화)

  • Lee, Jae Eun;Ahn, Sojin;Jang, Dae-Heung
    • The Korean Journal of Applied Statistics
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    • v.30 no.3
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    • pp.345-362
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    • 2017
  • Various data visualization methods are utilized to analyze a huge amount of data. Among various methods, a three-dimensional image requires the rotation of the image to show a stereo image on a two-dimensional screen. This study discusses two methods of batch method and real-time method, which make it possible to construct of stereo images to improve the restriction of the three-dimensional image display with virtual reality. This investigation can be useful to better explore a three-dimensional data structure.

A Novel Perceptual Hashing for Color Images Using a Full Quaternion Representation

  • Xing, Xiaomei;Zhu, Yuesheng;Mo, Zhiwei;Sun, Ziqiang;Liu, Zhen
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.12
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    • pp.5058-5072
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    • 2015
  • Quaternions have been commonly employed in color image processing, but when the existing pure quaternion representation for color images is used in perceptual hashing, it would degrade the robustness performance since it is sensitive to image manipulations. To improve the robustness in color image perceptual hashing, in this paper a full quaternion representation for color images is proposed by introducing the local image luminance variances. Based on this new representation, a novel Full Quaternion Discrete Cosine Transform (FQDCT)-based hashing is proposed, in which the Quaternion Discrete Cosine Transform (QDCT) is applied to the pseudo-randomly selected regions of the novel full quaternion image to construct two feature matrices. A new hash value in binary is generated from these two matrices. Our experimental results have validated the robustness improvement brought by the proposed full quaternion representation and demonstrated that better performance can be achieved in the proposed FQDCT-based hashing than that in other notable quaternion-based hashing schemes in terms of robustness and discriminability.

Resolving Occlusion Technique of Virtual Target on Real Image using DEM (DEM을 이용한 실영상기반 가상표적의 폐색처리기법)

  • Cha, Jeong-Hee;Jang, Hyo-Jong;Kim, Gye-Young
    • The KIPS Transactions:PartB
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    • v.13B no.7 s.110
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    • pp.663-670
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    • 2006
  • For virtual target to be displaying on real image realistically, it is essential to determine the location of the virtual object together with producing the occlusions area after registering two world. In this paper, we propose the new method to solve occlusions which happens during virtual target moves according to the simulated route on real image. For this purpose, we first construct three dimensional virtual world by DEM of experimental area and register CCD camera image on it by visual clues. Next, we also propose a method to solve the occlusion using snake and picking algorithm which can extract the three dimensional information of the position happening occlusion in the image and can use it when target moves that area. In the experiment, we proved the effectiveness of the proposed method in the environment which a partial occlusions happens.

Face recognition rate comparison using Principal Component Analysis in Wavelet compression image (Wavelet 압축 영상에서 PCA를 이용한 얼굴 인식률 비교)

  • 박장한;남궁재찬
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.41 no.5
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    • pp.33-40
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    • 2004
  • In this paper, we constructs face database by using wavelet comparison, and compare face recognition rate by using principle component analysis (Principal Component Analysis : PCA) algorithm. General face recognition method constructs database, and do face recognition by using normalized size. Proposed method changes image of normalized size (92${\times}$112) to 1 step, 2 step, 3 steps to wavelet compression and construct database. Input image did compression by wavelet and a face recognition experiment by PCA algorithm. As well as method that is proposed through an experiment reduces existing face image's information, the processing speed improved. Also, original image of proposed method showed recognition rate about 99.05%, 1 step 99.05%, 2 step 98.93%, 3 steps 98.54%, and showed that is possible to do face recognition constructing face database of large quantity.

Adaptive High-order Variation De-noising Method for Edge Detection with Wavelet Coefficients

  • Chenghua Liu;Anhong Wang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.17 no.2
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    • pp.412-434
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    • 2023
  • This study discusses the high-order diffusion method in the wavelet domain. It aims to improve the edge protection capability of the high-order diffusion method using wavelet coefficients that can reflect image information. During the first step of the proposed diffusion method, the wavelet packet decomposition is a more refined decomposition method that can extract the texture and structure information of the image at different resolution levels. The high-frequency wavelet coefficients are then used to construct the edge detection function. Subsequently, because accurate wavelet coefficients can more accurately reflect the edges and details of the image information, by introducing the idea of state weight, a scheme for recovering wavelet coefficients is proposed. Finally, the edge detection function is constructed by the module of the wavelet coefficients to guide high-order diffusion, the denoised image is obtained. The experimental results showed that the method presented in this study improves the denoising ability of the high-order diffusion model, and the edge protection index (SSIM) outperforms the main methods, including the block matching and 3D collaborative filtering (BM3D) and the deep learning-based image processing methods. For images with rich textural details, the present method improves the clarity of the obtained images and the completeness of the edges, demonstrating its advantages in denoising and edge protection.

From Tradition to National Trend: A New Strategy for Creating Brand Image of Night Market from the Perspective of Regional Culture -Take night markets in Changzhou, China as an example

  • Pu, Xi
    • International Journal of Advanced Culture Technology
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    • v.11 no.4
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    • pp.210-215
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    • 2023
  • As a public space providing night commercial services, night market represents the regional culture of a region or city to a certain extent. With the development of material economy and the continuous improvement of spiritual civilization, the modern night market has also begun to show some new changes. is an important strategy for the development and transformation of modern night market to build the brand image of night market and turn the traditional night market into a new "national tide" night market". Based on the regional cultural perspective, this paper takes many night markets in Changzhou, China as the object of study, and aims to summarize the effective ways to construct a new night market image. We are designed the following conclusions. The first is to deploy rational and unique features. The second is to enrich the business style and to perfect matching. The third is to regulate management and promote multiple effects. Therefore, it is expected that a new strategy will be proposed to create a night market brand image from a local cultural perspective.

A Factor Analysis on the Degree of Importance of Professional Nursing for Advancing Nursing Image (간호이미지 개선을 위한 간호전문직의 중요도에 대한 일반인의 인식유형)

  • Oh Mi Jung
    • Journal of Korean Public Health Nursing
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    • v.14 no.1
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    • pp.80-99
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    • 2000
  • This study was designed to find the characteristics and patterns in subjectivity of an attitude on the degree of importance of professional nursing for advancing nursing image. Q-methodology was used as a research design and the research procedures were as follows. Q-sampling has been derived from the literature review and interview. Its credibility and validity were also tested by nursing professors. Total of 34 statements were selected. P-sampling has been drawn and 32 samples were selected. Based on 9 point scale. the selected respondents rated their operant definition on the degree of importance of professional nursing for advancing nursing image. The results of above procedures were analyzed by PCQ program. The attitude about the degree of importance of professional nursing for advancing nursing image were analyzed based on the typical array. extreme comments. and the demographic information of study subjects. The results revealed that there were four types of attitude about the degree of importance of professional nursing for advancing nursing image. The four types were named as follows; 1) The first type. agree of problem-solving perspectives. was consisted of 8 subjects. They emphasized that the nurse should solve a patient's problem promptly and precisely for advancing nursing image. 2) The second type. agree of kindness perspectives. was consisted of 5 subjects. They insisted that the nurse should be kind to patient and his family for advancing nursing image. 3) The third type. agree of love and service perspectives. was consisted of 4 subjects. They emphasized nursing spirit based on love and service for advancing nursing image. 4) The fourth type. agree of professional knowledge perspectives. was consisted of 6 subjects. They emphasized that the nurse should construct of professional nursing knowledge for advancing nursing image. As a result. this study discovered three types of the degree of importance of professional nursing for advancing nursing image. By identifying the nature of each of four types. this study can be useful to develop efficient strategies for advancing nursing image.

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Automatic Extraction of Image Bases Based on Non-Negative Matrix Factorization for Visual Stimuli Reconstruction (시각 자극 복원을 위한 비음수 행렬 분해 기반의 영상 기저 자동 추출)

  • Cho, Sung-Sik;Park, Young-Myo;Lee, Seong-Whan
    • Korean Journal of Cognitive Science
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    • v.22 no.4
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    • pp.347-364
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    • 2011
  • In this paper, we propose a automatic image bases extraction method for visual image reconstruction from brain activity using Non-negative Matrix Factorization (NMF). Image bases are basic elements to construct and present a visual image. Previous method used brain activity that evoked by predefined 361 image bases of four different sizes: $1{\times}1$, $2{\times}1$, $1{\times}2$, $2{\times}2$, and $2{\times}2$. Then the visual stimuli were reconstructed by linear combination of all the results from these image bases. While the previous method used 361 predefined image bases, the proposed method automatically extracts image bases which represent the image data efficiently. From the experiments, we found that the proposed method reconstructs the visual stimuli better than the previous method.

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Development of Public Health Center Image Scale (보건소 이미지 척도 개발)

  • Lee, In Young;Kim, Eun Mi;Bae, Sang Soo
    • Health Policy and Management
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    • v.23 no.4
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    • pp.415-426
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    • 2013
  • Background: This study was aim to identify the specific words and to develop the scale for the public health center (PHC) image. Methods: We collected 824 words from the previous studies and by open questions and reduced them by 77 words, then which were rated properly by 355 citizens of Seoul. We examined explanatory factor analysis for 69 words, and examined content validity test and confirmatory factor analysis (CFA) for the image structures (4 factors and 16 words). And then we developed the image questionnaire using them through council. We conducted a survey and retested the PHC image scales as the measuring tool targeting 2,000 persons, and compared the inexperience and experience persons for PHC usage. Results: The image structures were consisted of 4 factors and 16 words such as 'trustworthiness' (warm, exemplary, faithful, service-mindedness, beneficial to health), 'fairness' (honesty, clear, consistent, ruled), 'development possibility' (changing, goal-directed, developmental, propulsive), and 'flexibility' (not authoritative, not perfunctory, not rigid) in total. Cronbach's ${\alpha}$ values of all factors were above 0.7. As a result of CFA, model fit indexes yielded satisfactory results (root mean square error of approximation [RMSEA] 0.049, goodness of fit index [GFI] 0.937, and adjusted goodness of fit index [AGFI] 0.912). According to the result of retest for measuring tool by using other samples, Cronbach's ${\alpha}$ values were above 0.8, and model fit indexes yielded satisfactory results (RMSEA 0.059, GFI 0.952, AGFI 0.933). RMSEAs of the inexperiences and the experiences were each 0.59, 0.68. Conclusion: A reliable, valid, and generalizable scale was created for PHC image.