• 복식
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• 제56권8호
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• pp.123-137
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• 2006

Christian Dior has been standing to a good position in fashion and make-up for a long time, and it has been growing up continuously. The purpose of this study was to find out data that a point of view on sensibility. So first, this study analyzed image components of Christian Dior fashion, then this study examined aesthetic characters of Christian Dior fashion. For researching the image of Dior based on an historical consideration of Dior, subjects were fixed in this study. 1) Analyzing image components of Dior fashion 2) Examining image characters of Dior fashion 3) Researching consumers understand how to image of Dior fashion. The study was theoretical and established method; using more than a graduate student-major in clothing and make up, survey$(2004.5\sim6.)$ and SPSS 10 program statistics method. As the results, in Dior fashion, this study analyzed the factors of shape, color, material and texture, and that indicated character of chic, classic, gorgeous and romantic image on the foundation of elegant beauty. As consumers understood that as a same image. By analyzing the image as an emotional side, it could be fundamental data of emotional marketing for Asian.

• 복식문화연구
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• 제14권6호
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• pp.932-944
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• 2006

With supplied computers and the development of information and communication thropugh the Internet, the space of personal home pages in potal sites has been filled with photos taken by digital cameras, and 'the introduction of privacy' done in the personal home pages has become a general trend in society. As the use of Photoshop, available to edit and modify digital photos, in this social atmosphere, has grown general, they have shown their interest in the retouching technique of Photoshop. Computer graphics, marked based on the treatment of a variety of information into pictures or a technology to mark it, recently various application methods have been found in make-up. Especially, Adobe Photoshop, used to edit and modify images, is a sofetware program proper to perform beauty make-up in correcting and creating images in an effective way. The purpose of this study is to express each factor in Adobe Photoshop CS2 about the beauty make-up. As a result, I can say, the process that digital image is retouched by Adobe Photoshop CS is similar work to beauty make-up. The process of Photoshop retouching can be used as the materials for educating of make-up and as the materials for presentation of beauty make-up trend. And also we can serve the simulation to the customer before real make-up. Therefore, this study is for the effective performance of diverse beauty makeup integrating retouch technique with Photoshop CS.

• 복식문화연구
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• 제8권3호
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• pp.436-499
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• 2000

The purpose of this study is to be inquired social and cultural significance of the Grotesque phenomenon in the late 1990's make-up, as well as its experimentalism and avantgardism. The Grotesque is the aesthetic concept, which is composed of ambivalent structure of humor and horror, interest and disgust through join of heterogenous factors, distortion, extreme and overstatement in the patterns and materials of make-up. The Grotesque in the modern make-up is represented in the make-up advertisements and collections. In this paper, the author classified the Grotesque phenomenon with the Kitsch, the Machine, the Animal and the Devil, focused on heterogenous factors. The results are as follows. 1. The Kitsch in the make-up uses not cosmetics but imitations, ready-made goods, and ordinary materials. It expresses modern culture's laziness through shocking self-expression. 2. The Machine in the make-up means silver or white color's make-up, and represents cyber period's arrival through contrary irony, loss of the human value and the personifications of machine. At the same time, it is understood as the curing of human alinetion. 3. The Animal in the make-up utilizes the wild animal's horn, the reptiles'sputum, and the legend's animal. It points out a human false virtual image, and overturns make-up's traditional aesthetic concept. 4. The Devil in the make-up shows vampire's cuspid, demon's horn, artificial nail, and black color's make-up. It raises social irrationality and discrepancy of capitalism, and expresses paradoxically the nature of human life. The Devil in the make-up expresses the creator's innovation, anxiety of fin-de-siecle, and simultaneously criticizes and cures confused reality. It shows also avantgarde implementation of dissolution of traditional aesthetic concept and acceptance ugliness.

• 감성과학
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• 제14권2호
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• pp.321-330
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• 2011

한국인의 전형적인 3가지 유형의 눈 모양 (표준 눈, 작고 외겹 눈, 올라간 눈)에 대해 명암을 변화시킨 5가지 스모키 메이크업 일러스트레이션의 이미지를 시각적 감성언어를 사용하여 체계적으로 분석하였다. 눈의 형태와 스모키 메이크업의 돈 변화(아이 쉐도우의 명암 조절)에 따라 다양한 이미지들을 표현할 수 있음을 확인하였다. 이들 스모키 메이크업 일러스트레이션들의 이미지에 대한 메이크업 전공학생과 전문가 집단의 인식은 대부분 일치하였으나, 메이크업에 대한 테크닉 구사 능력과 식견의 차이뿐만 아니라 세대 차이 등으로 인해 몇몇 일러스트레이션들에 대해서는 뚜렷한 인식의 차이가 있었다. 스모키 메이크업 일러스트레이션 자극물을 통하여 느껴지는 다양한 감성언어를 눈 형태와 스모키 메이크업의 톤 변화에 따라 느끼는 감성반응을 정리한 메이크업 이미지 포지셔닝 맵을 제시하였다. 무 메이 크업, 소프트 스모키, 면적 스모키에 대한 두 집단의 연상이미지는 각각 부드럽고 따뜻한, 부드럽고 정적 도시적, 차갑고 심플한 것으로 동일하게 평가 되었다. 반면에 면적 스모키에 대한 연상이미지는 인공적인 것(전문가 집단)과 선명하고 돋보이는 것(전공학생 집단)으로 다르게 평가되었다. 어두운 톤(dark)의 면적 스모키는 두 집단 모두 대체적으로 역동적이라는 감성평가가 나왔다. 눈 모양에 따른 메이크업 포지셔닝 맵은 스모키 메이크업을 통해 표현하고자 하는 다양한 이미지에 대한 기준을 제시하였다. 추후 다양한 눈 모양에 따른 이미지 포지셔닝 맵을 통하여 이미지 감성을 정량화 할 수 있는 기반이 될 것이다.

• 복식
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• 제54권7호
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• pp.63-78
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• 2004

The purpose of this study examines the characteristics of the Techno-Cyber fashion in modern fashion, and especially, how the make-up in the Techno-Cyber fashion is expressed artistically, and finally how much the make-up has its aesthetic value and significance. This study has its meaning in studying the relationship between the Techno-Cyber fashion and the make-up. Further more, the study has its significance in that it is possible to consider the interaction of the make-up by the fashion trend. The way of the study is to analyze its features that are shown in the documents of the inside and outside of the country. the study precedent, the technical journal, and the fashion picture. And also the study refers to the related contents in the searching for internet. The aesthetic characteristics of the expressed make-up is shown with the various aesthetic styles, as follows : First, the future-oriented characteristics is shown as the expression of the metallic make-up that emphasizes the glitter and glossy texture, and of the transparent make-up that emphasizes the simplicity of the body. Second, the surrealistic characteristics is expressed to the collage make-up that expresses the unexpected character with the introduction of the special materials and the position changing and the graphic make-up that destroys the standardized form. Third, the anti-cultural characteristics is expressed to the Cyber-Punk make-up that expresses the destructive and challenging image. Finally, the compromise characteristics is shown in the Ethno make-up combined the concept of the ethnic with the high technology and the Androgynous make-up which destroys the bounds of the sex.

• 복식
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• 제59권1호
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• pp.1-13
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• 2009

The villains in recent films are given interesting roles not only through the actual contents of the story but also by attractive personal characteristics including internal and psychological aspects. The purpose of this paper is to take a deeper look into the image styling process of villain characters. The cases will focus on seven representative Korean films that have attracted over one million audiences as of the year 2000, and the leading and supporting actors within those films. Analysis will be made mainly on the visual image creations of those villains. The visual images are categorized by the make-up, hair-do, clothing and accessories relevant to the psychological personality type of each actor's role and their background based on the given scenarios. The results are as follows: First, villain characters are portrayed as an individual with multiple personalities with regards to psychological, economical, and vocational aspects. Second, fashion trends of the character is an important element to keep pace with the times or to visualize the sense of the times in which the villain exists. Third, a specific point that characterizes the villain's character are expressed through various touches using noticeable accessories, specific colors in make up, hair style, and a certain fashion.

• 한국패션뷰티학회지
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• 제1권1호
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• pp.143-151
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• 2003

As korean women despised to transform their appearance into totally different shape, and they regarded to enhance a inherent beauty ideal beauty, korean traditional make-up culture was natural. But in modern society, make-up has been developing as one of the beauty industry and it means make-up involves more meanings than primitive period and needs to study its multi-dimensional connotation to understand in the culture. The purposes of this study were to find out what was represented in make-up ad and how it has been changed. The data of this study were collected from make-up advertisement printed in 'Hyang Jang' which is a periodical of amole pacific cosmetic industry from 1972-2001, and qualitatively analysed. As a results of content analysis were: The characteristics of non-verbal expression in make-up advertisements were different by the time. Generally person-appeal advertisements were more than product-appeal advertisements. And in the 1970s and early 1980s, person-appeal advertisements were appeal to the lifestyle, but after that person itself was appealed. And also after early 1980s, image-appeal advertisements were increased.

• 패션비즈니스
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• 제14권1호
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• pp.43-56
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• 2010

In the modern 21st century society, the personal image is considered to be very important. As a result, the importance of presenting one's personal image through personal color in fashion and beauty related fields are increasing, and is the most realistic and practical field of color. When the color of the wardrobe and the skin color are in disharmony, that disharmony becomes the source of the lines and wrinkles that appear on one's face, resulting in shades. The boundary that is created when the color of the wardrobe and the skin color are in disharmony, it works negatively on one's image. When color arrangements are close or similar (in harmony) or are in complementary color arrangements or in strong contrasting state (contrasting harmony), it is generally believed to be beautifully harmonious. Personal color assessment is finding colors, through systematic and scientific methods, that improve the personal image by reaching harmony with skin colors that each and every individual are uniquely born with. In this study, one was able to learn the improved visual effects of the face image through creating harmony with the wardrobe and color shade make up and complementary colors that were selected based on personal colors. The base make up, through using the contrasting effects of the complementary colors which represents the supplementing, correcting, and complementing of the face image by contrasting with complementary colors, brings positive changes through correcting the base skin color. It is believed that this study finds its importance in that the improved image that is created by the overall harmony of the wardrobe and body can be used as valuable data in marketing and new product development efforts in the related industries.

• 패션비즈니스
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• 제16권3호
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• pp.63-77
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• 2012

This study action drama TV drama 'Ya-ha'(夜叉) the actual work practices of the pre-consultation stage through the Writers, Producer, Art directors and in consultation with the opinion of the character set the record of the contents and character changes over time in accordance with characters makeup the design elements were analyzed. The methods of study was used local and abroad related books, studies, publications and cases and the subjects were limited to be four male make up characters in drama 'Ya-cha'. As a result, TV action drama 'Ya-cha' make up design elements and representation techniques were classified as description of skin tone, wound, the shape of eyebrows, hair type, shape of beard and materials and carried out an important role in the character representation. First, presentation techniques changed skin tones depending on character and position and described wound shape as expression technique and materials were analyzed. Second, the shape of eyebrows was based on the physiognomy of the form. And hair type changed volume, thickness, length and texture depending on character. Third, shape of beard is expressed different kinds of volume, thickness, length and texture depending on character. There fore, that systematization of the make-up design elements is useful to express stable characters and make drama for make up in various image genres.

• 한국융합학회논문지
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• 제7권3호
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• pp.35-44
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• 2016

본 연구의 목적은 아트메이크업과 초현실주의의 이론적 배경을 보다 심층적으로 살펴보고 초현실주의 데페이즈망에 근거한 창의적인 사고와 발상을 미술과 메이크업이 접목된 아트메이크업의 다양한 표현방식을 재조명하는데 있다. 연구방법은 선행연구와 전문서적, 인터넷 등을 토대로 초현실주의 데페이즈망 개념과 기법, 아트메이크업에 관한 이론적 배경을 이론적으로 고찰한 후 데페이즈망 기법의 특성을 이중적 이미지, 이질적 사물의 결합, 변형 및 변환, 공간의 변조로 분류하여 총 4작품을 제작한다. 이러한 연구 결과는 첫째, 미술과 메이크업의 접목을 통해 창의성을 기반으로 하는 표현영역을 창출해내어 미술과 메이크업분야가 서로 융합 활용될 수 있는 기반을 마련하였다. 둘째, 전혀 다른 공간에서 이미지를 창출해 내어 결합함으로써 보는 이들에게 신선함과 낯섦을 제공한다. 이로서 본 연구자는 창의적인 아이디어를 도출해내어 표현영역을 넓힐 수 있도록 방향성을 제시하였으며 아트메이크업이 단순히 미적수단에서 그치는 것이 아니라 예술의 한 장르로 자리매김하기를 기대해본다.