• Title/Summary/Keyword: Idol-Star

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Factors affecting on Filming of the Adolescent's Sexual Behavior by using Smart Phone (스마트폰을 통한 청소년 성행동 촬영에 영향을 미치는 요인)

  • Kim, Seok Hwan
    • The Journal of Korean Society for School & Community Health Education
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    • v.17 no.2
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    • pp.71-81
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    • 2016
  • Objectives: The objective and aim of this research is to cultivate a problem-solving ability by analysing the factors that negatively impact on filming sexual behaviour by adolescent. Methods: This research mainly refer to the secondary reference which is conducted a survey of all over the country by National Youth Policy Institute. 3,963 students on the register who participated in survey between 12th of June in 2014 and 15th of July in 2014 was nominated as final recipient for research. Results: Firstly, it has been shown that students who have watched sexual video have more experienced at filming sexual behaviour. In the area of stimulation(p<0.01) and emulation/sharing(p<0.001) except to violation of human rights, adolescent who has experienced at filming sexual behaviour significantly gains more high score than adolescent who does not have experienced statistically. Secondly, as a result of analysis the factors which negatively impact on filming sexual behaviour by adolescent with Binary logistic regression analysis, the adolescent who have shared sexual video was impacted on having an experience at filming sexual behaviour. and the adolescent who had sexual conversation was impacted on having an experience at filming sexual behaviour. Conclusion: A local autonomous entity and school should enforce systematic health education and practical management of mass media rather than unconditional restriction of adolescent's use of smart phone. To carry out this, the state and a local autonomous entity should urge plan for support for settling the instructive environment about using smart phone.

The Korean Girl Group Kara's Differentiation Strategy Which Overcome the Trilemma and Led to the Great Reversal Success (삼중고 탈피 후 대역전의 성공을 이끈 걸 그룹'카라'의 차별화 전략)

  • Kim, Jeong-Seob
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.2
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    • pp.169-178
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    • 2021
  • The Korean girl group "Kara" has suffered the trilemma of its de facto failure to debut, the crisis of team breakup, and the CEO crisis of the agency. But the group has made an outstanding achievement in the history of Korean pop music after overcoming all odds. Their success strategy has never been disclosed by insiders involved in Kara's total music projects. This study has been carried out in the analysis of the strategy to provide academic implications and to honor the contribution of the late CEO Ho-yeon Lee and Kara's key member Ha-ra Gu. Therefore, between Nov. and Dec. 2020, we conducted in-depth interviews with managers, composers, stylists and Ha-ra Gu(Only in 2019, before her death) who took part in the project. The research model is set up by combining Porter's Competitive Advantage Strategy and the music value chain model into categories of "Product Innovation Differentiation (PD)" (producing, album production, performance activities) and "Marketing Differentiation (MD)" (market targeting, image specialization, promotion and communication). The analysis showed that the PD focused on complete rediscovered harmonization and revalued members' personality and sincerity with peppy songs and dainty dances as well as emission of "bright energy" which caused healing effects instead of mimicking other star singers recklessly. In terms of MD, they selected Japan's 10-20s as their main market, increasing intimacy with fans and media with the image of cute+pretty+classy+sexy. The result suggests that Poter's differentiation can function as a meaningful strategy frame in the fostering, hit, and revival of idol groups. In addition, it reaffirmed that spontaneous and passionate activities of early-stage or celebrity fan may serve as a valid catalyst for realizing differentiation, as Kara's caller of Japanese actor Gekidan Hitori caused a strong "priming effect" that drove Kara's unexpected wonderful success in Japan.