• Title/Summary/Keyword: IT value

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A Study On Factors Influencing on Participation Intention of Open Collaboration Platform : Focused on Music Industry (개방형 협업 플랫폼 참여의도에 영향을 미치는 요인에 관한 연구 : 음악산업을 중심으로)

  • Lee, Dongmin;Li, Long;Song, Youngju;Gim, Gwang-Yong
    • Journal of Information Technology Services
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    • v.13 no.1
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    • pp.161-179
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    • 2014
  • Added value of music industry in Korea is not distributed and calculated properly, and this obstacle brings various problems in a creative environment. Meanwhile, a new business model such as Open Collaboration, Crowdsourcing and platform that makes decisions and innovation from external resources has been appeared in commercial area. This new model like a composer delivers to consumers directly through Youtube.com, and multi collaboration is applied to the music industry, and it enables a new type of mechanism for creation, distribution, division, and calculation of music. However there are not enough empirical study of the music market because existing relative researches has been centered around fundamental concepts and application methodologies. This research defines Open Collaboration Platform in the music industry, and studies affecting factors of Participation Intention for example Justice, Information System Quality and Perceived Value. For a survey we apply PLS(Partial Least Square) to analyse Equity, Information System Quality and structural equation between Perceived Value and Participation Intention. Analysis results show Distributive Justice and Procedural Justice affects Platform Trust, and Service Quality, Economical Value and Emotional Value affects Platform Usefulness. Also Platform Trust and Platform Usefulness affects Platform Participation Intention. We discussed academic and practical implication based on research results.

A Study on Brand Personality Image, Shopping Value, Customer Satisfaction and Recommendation Intention in the IT Environment (IT환경에서 온라인쇼핑몰의 브랜드 개성이미지와 쇼핑가치, 고객만족 및 추천의도에 관한 연구)

  • Kim, Kyung-Hee
    • The Journal of the Korea institute of electronic communication sciences
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    • v.9 no.8
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    • pp.945-953
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    • 2014
  • This study attempts to explore the connectivity among brand personality, shopping value, customer satisfaction and recommendation intention by deriving brand personality image factors of online shopping malls. The analysis results are as follows. First, the brand personality of shopping malls were derived as 'vital', 'familiar', 'credible', 'competent', and 'sophisticated.' Second, shopping value was derived as hedonistic and practical shopping values. Third, it was shown that brand personality of shopping malls has significant impacts on shopping value. In addition, customers' shopping value, customer satisfaction and recommendation intention have significant impacts on each other. It is expected that this study can provide basic information for constructing differentiated marketing strategies in the domestic online shopping malls whose competition is heating up.

A Study on the Factors Affecting the Intention to Use O2O Services (O2O 서비스의 사용의도에 영향을 미치는 요인에 관한 연구)

  • Jeong, Yu Jin;Song, Yong Uk
    • Journal of Information Technology Services
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    • v.15 no.4
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    • pp.125-151
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    • 2016
  • In recent years, O2O (Online to Offline) services get a lot of attention to improve the trust in online shopping and minimize the inconvenience and the cost burden in offline shopping as the number of consumers, who do not show concern about the purchase platform like online or offline, increases. Even though the services have been getting the spotlight as a strong business platform for next generation commerce, there have been only a few studies on the O2O services. The purpose of this research is to investigate the factors which affect the consumer's intention to use location-based O2O services. The study is based on VAM (Value-based Adoption Model) which is able to analyze those factors from the aspects of benefit and sacrifice. We used the partial least squares (PLS) method for empirical analysis, and the result shows that contextual offers, instant connectivity, webrooming and economic efficiency, which fall under the benefit, affect perceived value positively while annoyance and face consciousness, which fall under the sacrifice, do not affect perceived value significantly. In addition, contextual offers and instant connectivity affect trust positively. Location accuracy, which falls under the benefit of location-based O2O service, do not significantly affect perceived value and trust while security risk affects trust and use intention negatively. It appears that trust affects perceived value and use intention positively.

The Impact of the Characteristics of Economic Cooperation on Customer Value and Enterprise Performance in Korean Electronic Industry: Focus on the Economic Cooperation Between China and South Korea

  • Li, Zhou-Yang;Liu, Zi-Yang
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.6
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    • pp.45-55
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    • 2019
  • The purposes of this paper is to draw a conclusion on the impact of the characteristics of economic cooperation between china and south korea on customer value and enterprise performance in the korean electronics industry. In this paper, product reliability and product innovation are especially used as analytical factors, and this paper used a survey of 293 internal employees working in the electronics industry for analyze, and structural equation model(SEM) was used to analyze the data. The results of the research analysis are summarized as follows. First, it was found that the characteristic of economic cooperation in the research model has a significant effect on the product reliability. Second, it was found that the characteristics of economic cooperation have a significant effect on the products innovation. Third, the products reliability has a significant impact on customer value, while the products innovation has not affected customer value. Finally, it was found that the customer value of the korean electronics industry also has a significant impact on the Enterprise performance. As a good development alternative to this research, there is the ultimate goal of hoping that corporate managers will help to create new good values. To this end, we hope it will be helpful as we have made necessary suggestions to establish the desired direction of the Korean electronics industry operator.

Numerical Range Criteria for Classification of Value Engineering Proposals based on Value Improvement Types (VE제안의 가치향상 유형별 수치적 범위기준 제시)

  • Nam, Keong-Woo;Jang, Myunghoun
    • Journal of Advanced Engineering and Technology
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    • v.11 no.4
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    • pp.287-294
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    • 2018
  • Since its introduction in Korea, design VE has widely been used as a means to enhance values in the construction industry. However, a greater emphasis is still placed on cost reduction in approach attitudes and performance evaluations on the implementation of design VE. In this regard, this study presented a performance evaluation method for cost, function, and value of VE proposals. Numerical criteria on the increase and decrease of cost and function that can classify the value enhancement type of VE proposals were proposed based on the performance evaluation method. It is expected that the use of numerical criteria for the type classification of VE proposal, and cost and performance evaluation method proposed in this study will make it possible to conduct a clear and more intuitive evaluation of VE proposal. However, it is appropriate to use the numerical criteria as a guideline to apply the new performance evaluation method for VE proposals. Therefore, it is necessary to conduct a statistical analysis with a wider range of users after the repeated application of the findings of this study, and thus to carry out research for presenting the numerical criteria for various types of users.

A Study on the Mechanical and Hand Properties of Knitted Fabrics - Focused on the 2 Colors Jacquard - (편성물의 역학적 특성과 태 평가 - 2 칼라 자카드를 중심으로-)

  • Koo, Mi-Ran
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.3
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    • pp.93-103
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    • 2010
  • The results of comparison and analysis of dynamical features according to Jacquard structure are as follows. Regarding elongation(E) value in tensile property, the value in the direction of course was found to be larger in all Jacquard structure, except floating Jacquard, than the direction of wale. It could be found that, as to bending strength(B) in Bending Property, the value of bending strength in the direction of course smaller in all the textile(structure) except floating than the direction of wale, so that the ability of curve formation is excellent. And in case of floating Jacquard, it showed the smallest value in the direction of course and wale, so that it was interpreted as Jacquard having a soft feel. Blister Jacquard showed the highest value in both directions of course and wale, so that it was evaluated as Jacquard having the hardest touch. With regard to shearing character(G) and shearing hysteresis(2HG) in Shearing Property, Jacquard indicated the lowest value, so it was evaluated as the textile(structure) having high drape the transformation of whose fabric is easy. In addition, normal Jacquard, transfer Jacquard, blister Jacquard showed a high value, so that it could be known they are Jacquards having stiff touch. The study implies that normal Jacquard, bird's eye Jacquard, etc., which well stretch in the direction of a course like tubular Jacquard course, is better to make the margin a little shorter than the basic margin, and Jacquard that well stretches in the direction of wale like ladder's back Jacquard and floating Jacquard is better to make the margin longer and the length shorter than the basic margin.

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The Effect of Mobile Tourism App Characteristics on Perceived Value, Satisfaction and Behavioral Intention (모바일 관광 앱 서비스특성이 지각된 가치, 만족 및 행동의도에 미치는 영향)

  • CHO, Sung-Ho
    • The Journal of Industrial Distribution & Business
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    • v.10 no.9
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    • pp.45-52
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    • 2019
  • Purpose - This study examined the relationship between the priorities of information, usability, mobility, reliability and empathy, which are the lower dimensions of mobile tourism app service characteristics, on the perceived value and satisfaction of tourists. Research design, data, methodology - Data collection was conducted from June 10, 2019 to June 20, 2019, and a total of 500 questionnaires were distributed to collect 352 copies. Factor analysis, reliability verification, and covariance structure analysis were carried out using SPSS 23.0 and AMOS 23.0 for 321 parts for statistical analysis. Results - First, information, mobility, reliability, and empathy have a significant effect on perceived value. However, usefulness did not appear to have a significant effect on perceived value. This analysis results can increase the reliability of the tourism app, it can be seen that the accurate tourist information services are used in the tourist app or in the place required. Second, information, usability, mobility, and empathy had a significant effect on satisfaction. However, reliability did not have a significant effect on satisfaction. Third, perceived value had a significant effect on satisfaction. Fourth, it had a significant effect on information, empathy, and intention to use. However, the usefulness, mobility, and reliability did not have a significant effect on the behavioral intention. Lastly, perceived value and satisfaction had a significant effect on behavioral intention. Conclusions - The analysis result is that the tourism app that is being used is provided with a reliable and accurate tourism information service, it can be seen that you are using the tourism app in the place or on the go. Therefore, it is relatively difficult to use the tourism app, and it is easy to understand the contents of the service and timely information. Therefore, it is possible to communicate with other users and provide customized services according to needs and desires. The study has the following limitations. This may influence the progress of the research because the respondents' responses to the mobile tourism app service are from different experiences. In addition the accuracy of providing accurate information, the usefulness of using the mobile tourism app, and the ease of communicating with other users can be understood as being relatively satisfactory.

Estimation of the Economic Value of Pumped Storage Power Generation in Korea (양수발전의 비시장 가치 추정)

  • Won, DooHwan
    • Asia-Pacific Journal of Business
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    • v.13 no.1
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    • pp.263-275
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    • 2022
  • Purpose - This study estimated the non-market value of pumped storage power generation using the contingent valuation method(CVM). Design/methodology/approach - CVM, a non-market value estimation method, was used. The perception of pumped storage power generation and the willingness to pay(WTP) for pumped storage power generation were investigated among 612 randomly selected households. Findings - It was analyzed that the average value per household was 7309.99 won/month, and the sources of these benefits were 1819.37 won due to the improvement of power generation efficiency, 1320.48 won due to the improvement of power system reliability, 2359.24 won due to the stabilization of electricity rates, 2110.89 won due to water resource management It was assumed that a circle occurred. If the average monthly benefit per household is expanded to cover countries across the country, it is estimated that the annual value to our society from pumped storage power generation will be KRW 1.796.6 trillion. Research implications or Originality - It is necessary to consider the operation of pumped-water power generation by reflecting the value of pumped-up power generation that is not evaluated in the market. Since Korea's electricity market is isolated in a state where it is impossible to connect with other countries, it may be vulnerable to a stable electricity operation system. Therefore, there is a need for a facility that can stably secure reserve power and produce power quickly when necessary. If pumped-water power generation is actively used for power operation, a more stable power system can be secured.

A Study on the Intention of Early Users of Digital Finance baesd Mydata Service Application (디지털금융 기반 마이데이터 앱 초기 사용자들의 이용의도에 관한 연구)

  • Lee, Tae Won;Sung, Haeng Nam
    • The Journal of Information Systems
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    • v.32 no.1
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    • pp.1-21
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    • 2023
  • Purpose The purpose of this study is to investigate the intention of early application users in consideration of the characteristics of digital finance-based MyData service users. It is expected that user characteristics will affect the intention to use MyData service, which has not yet been advanced, and accordingly, it will examine how the characteristics of the initial users of MyData service and the intention to use it are connected. Design/methodology/approach The model used in this study is a value-based adoption model (VAM), and a lot of research has been conducted on information technology and online user acceptance and continuous use intention of online users. VAM has been proven useful through empirical analysis in many studies. The value-based acceptance model is a method of analyzing the intention to use Benefits and Sacrifices as the main elements of perceived value. It can be said to be a model that can analyze the benefits of use and the sacrifices to be made. Findings According to the analysis results of this study, it was found that usefulness, enjoyment, and reliability, which are the benefits of MyData service apps, had a positive effect on perceived value, which is partially consistent with existing research results. However, it was found that complexity, which is the sacrifice of MyData service apps, negatively affects perceived value and security has no negative impact. The results of security are considered to be complementary to financial institutions because MyData service deals with financial data based on personal information, and the research hypothesis is rejected because users' demands are relatively low. Therefore, MyData service apps should do more to increase benefits (usefulness, enjoyment, and reliability) than to reduce sacrifice (complexity) to users.

The Effects of Business Value Orientation on the Productivity and Performances: Comparative Study between IT and non-IT SME Companies (기업의 가치지향성이 업무생산성과 경영성과에 미치는 영향: 중소 IT기업과 비IT기업의 비교연구를 중심으로)

  • Yoon, Dong-Ju;Jeong, Dae-Yul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.4
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    • pp.1971-1982
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    • 2014
  • The purpose of the this study is to analyze what business value orientations are more effective on the enhancement of productivity and performance indexes of IT companies. Especially we are interest in the moderate effect of business types such as IT manufacturing, IT services, and non-IT manufacturing companies. The empirical test results was somehow different from the theoretical researches. Customer orientation affects productivity directly and performance indexes indirectly. Whereas, technology innovation orientation didn't affects productivity and performance indexes directly, except IT services companies. Corporate social responsibility affects performance indexes directly, but not productivity. We could conclude that the type of business is an important moderator between business value orientations and enterprise performance factors.