• Journal of Fashion Business
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• v.23 no.3
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• pp.35-50
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• 2019

Modern family culture manifests various different social phenomenon due to shifts caused by increased societal response to industrialization in our country. It is noted that as our lifestyle patterns have shifted from being work-oriented to family-oriented, by focusing on the trend where there is an increase in families enjoying hobby and leisure activities together and where families go shopping together, I attempted to propose various different family-look' designs. In this research study we designed and planned family normal clothes designs that are required and desired for family gatherings and family events, and these designed were produced using 3D virtual clothing design software technology. The research method used the formative features of natural plants and textiles containing a symbolic motif as an element of design, and the creation of family formal clothes were designed and planned based on the method. The development of family formal clothes designs was implemented using CLO 3D virtual clothing design software. Because utilizing 3D virtual clothing design software enables prototyping various types of designs, silhouettes, fabrics and textiles, and color schemes etc. in a short amount of time, it was possible to utilize an advantage from using the software as leveraged to propose designs with a strong symbolic motif and symbolism . Also, by confirming and examining the strengths and weaknesses of the design process when using CLO 3D, It can improve the utilization of IT technologies, and this study aims to provide that efficiency.

• Journal of Fashion Business
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• v.27 no.5
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• pp.60-77
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• 2023

The scale of the industry utilizing the Metaverse platform is gradually growing around the world. Fashion brands are also starting to utilize the Metaverse platform as a new market to replace the next e-commerce platform by targeting new consumers, MZ generation, and even Alpha generation. In this study, a real K-fashion designer's outfit was made into a 3D outfit using CLO 3D program to express it in a new market, the Metaverse 3D platform. It was then compared with a real outfit. An avatar prototype was completed using Max program to simulate the 3D digital fashion outfit and produce an avatar through an optimization process. The 3D outfits showed the same level of results as the actual outfits in terms of fabric surface, material texture, drapability, overall outfit, details, and trimmings. In addition, we proposed a 2D work on total styling suggestion and modeling to secure data sets for future AI-based styling services. In conclusion, this study revealed that actual outfits and 3D outfits had the same results. It is significant that it can be a sample work to build a styling data set through styling suggestion and content production as a significant amount of styling DB construction will be required before AI styling automation services.

• The Journal of the Convergence on Culture Technology
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• v.10 no.5
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• pp.397-406
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• 2024

Today, in the field of contemporary fashion design, AI is being actively utilized as a new design tool, leading to a new paradigm of collaboration between designers and AI. This study is about a method for developing integrated fashion design through collaboration between human designers and AI. The purpose of this study is to analyze the visual and formative characteristics and changes of fashion design images generated using the AI generation program Midjourney, thereby expanding the understanding and utilization methods of AI image generation programs in fashion design development. The results of this study are as follows. First, Midjourney has the characteristic of relying more on the characteristics of the existing image used rather than the command when creating the image. It also creates new images by distributing and applying the design through an eclectic interaction between the costume and the image background. By excluding the names of fashion items from the commands, you can generate images that can give you more diverse ideas. Second, Midjourney initially expressed clothing colors using colors used in fashion schematics in color creation, and gradually expanded to various color series. Third, there is a kind of compromise between color and design when Midjourney creates an image, and accordingly, by specifying and limiting the image background and clothing colors, more diverse and advanced fashion design images can be created.

• Journal of Fashion Business
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• v.11 no.4
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• pp.173-182
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• 2007

The concept of wearable computer says to be able to connect to network freely without restrict of place and time through the garment that contain the wire and circuit. Thereby we can realize the ubiquitous circumstances. Wearable computer plays a role of center in controlling the electronic equipments under the ubiquitous circumstances and also it will become the main stream of the future computer development. The current wearable computer displays ugly appearance by attaching the parts of computer on the garment instead of installing them in the box. However, as size of computer components are minimized and it's speed is getting faster, it is certain that wearable computer will evolve as fashionable computer, still retaining garment's original purpose such as fitting and fasion even though the computer is being installed to the clothing. This study reviewed about components, future market share, developed goods, human-being becoming cyborg, application area, restrict and on-going research of wearable computer.

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.2
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• pp.69-83
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• 2002

The purpose of this paper was to analyze the meanings and issues which had been expressed through the domestic fashion magazine from 1998 to 2002. The natural intension issue was caused by rapid development of modern civilization and it kneaded with poison of ecosystem destruction. It was expressed by pure and clean fashion image, simple appearance and natural color. The reconciliation issue between the east and west country, man and woman and science and art which are opposed together of the trade by mixture of fashion was expressed became the paternity. It pursued a tradition and the past, which pursue new things and the specific charters with spouted, and intension is expressed. The issues of over all fashion purses human being's happiness for which fashion design have existed and changed.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.39-56
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• 2023

Due to restrictions on offline activities caused by COVID-19, the use of mobile applications is increasing along with interest in online shopping, which are non-face-to-face commerce. Accordingly, mobile applications and various industries are combined, and the number of cases of using mobile applications in the fashion industry is increasing. In this study, the effect of e-service quality of fashion mobile applications on user's flow, user satisfaction, and service loyalty was examined. To conduct this study, a survey of 274 people who experienced the 'ABLY' fashion mobile application was used for analysis to verify the hypothesis. As a result of the analysis, it was found that informativity and responsiveness among the e-service quality of fashion mobile applications had a positive (+) effect on flow. And it has been confirmed that informativity, reliability, and responsiveness affect user satisfaction. In addition, flow has a positive (+) (+) effect on user satisfaction, and user satisfaction has a positive (+) effect on service loyalty. However, among the e-service quality of fashion mobile applications, reliability did not have a positive (+) effect on flow. And ease of use did not have a positive (+) effect on both flow and user satisfaction. Finally, it was confirmed that flow did not directly affect service loyalty. Through this study, we intend to contribute to the establishment of marketing strategies for fashion mobile application users, who are increasing with the development of mobile technology, and provide practical implications for the post-COVID-19 era.

• Journal of Distribution Research
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• v.8 no.1
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• pp.69-89
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• 2003

This study aims to find out the relationship between purchase intention of fashion products and affecting factors. Measurement was not on the general Web environment but on the individual websites. It was modeled that the likeness of shopping malls affects purchase intention. Flow, which Csikszentmihalyi(1990) introduced as the state of optimal experience, was to affect purchase intention through the likeness of shopping malls. In addition, characteristics of fashion products were to affect purchase intention. A structural equation modeling was used for estimation. The result shows that the likeness of shopping malls affect purchase intention more than characteristics of fashion products. The difference from other studies is that the sign of Skills on Flow is negative. The effect of Flow on purchase intention is the largest and the next is the characteristics of the shopping malls. These results imply that internet shopping malls have to increase the likeness of shopping malls in addition to interests of the products. In addition, fashion consciousness was tested as a moderator by dividing the subjects into two groups of high and low fashion consciousness. The result shows that fashion consciousness works as a moderator for the variables affecting purchase intention.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.461-469
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• 2013

This research aimed to design and develop a mobile-website mixed business model and smartphone based mobile application for the purpose of mobile fashion content distribution. We have implemented a mobile interface and trading system supporting self production of content, use, share, and user's self-up. And we proposed its market access strategy for the expansion of fashion contents transactions. To do this, the existing status of research and benchmarking for mobile app of fashion contents related were studied. As a result of the study, Android, iOS-based mobile applications were developed, but there are some business problems such as low awareness, low entry barriers, and the poor fashion content compared to the size of industry. Because this system provide the fashion contents of affiliated companies to users, it needs to expand cooperation and to promote the partnership with fashion blog, cafes, and fashion magazines.

• Journal of the Economic Geographical Society of Korea
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• v.17 no.3
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• pp.465-481
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• 2014

This study is about an apparel industry in Guro-Gasan where is growing up to the one of the apparel industry cluster beyond an agglomeration in Seoul. The purpose of this study is twofold: (1) to define industrial functions and roles of Guro-Gasan in a value chain of the apparel industry; and (2) to understand whether an industrial cluster is built on the local networks. This study reviewed formation and transitions of its local industries and industrial size, characteristics, spatial distribution and spatial properties using GIS analysis and field surveys. Through in-depth interviews, it analyzed the production system and spatial dispersion of the value chain to understand its functions and roles.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.513-523
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• 2020

Gill Deleuze is a representative of poststructuralism philosophy who has reevaluated the senses and body. This research reinterprets modern fashion and its relationship with the body based on the core idea of Deleuze's body aesthetics - Body without organs. The results of this study are as follows. First, with the influence of intensity, the body without organs will form three types of body: full body without organs, empty body without organs and cancerous body without organs. Second, modern fashion can create new physical relationships by changing the way of dressing, thus forming the full body without organs. Third, in the empty body without organs, people replace the torture of the body through the destruction of clothing; and the indiscriminate design under egalitarianism will create the cancerous body without organs which full of negative meaning. Through these results, we can have a deeper understanding of the relationship between body and clothing, and apply it to creative expression.