• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.417-424
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• 2013

The purpose of this study is to find out the effect of macroeconomic variables on the hotel profitability and suggest the reasonable way to handle them. To achieve this purpose, seven macroeconomic variables were used as an independent variable. These were the index of industrial production, West Texas Intermediate, the consumer price index, the unemployment rate, the money supply, the trade balance and the exchange rate. And ROA and ROE of total hotels were used as a dependant variable respectively. As the result of regression, it was found that the index of industrial production and the exchange rate had a significant and positive effect on ROA. And West Texas Intermediate, the consumer price index and the unemployment rate had a significant and negative effect on ROA. Also the consumer price index and the unemployment rate had a significant and negative effect on ROE and the exchange rate had a significant and positive effect on ROE. Through the analysis two key variables were found to be very important ones. These were the unemployment rate and the exchange rate. So the hotel managers need to emphasize on the good price of domestic hotel products and supply the various productions and services to the guests when the exchange rate is increased. But when the unemployment rate is increased, the hotel managers should consider to supply the middle price products with the hight price products.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.3
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• pp.1531-1540
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• 2014

Since railway industry is becoming important globally, Korea government and private enterprises invest huge amount of R&D expenditure to develop railway technologies. However, ratio of successful commercialization of technology is very limited. establishment strategy of specialized institution for commercializing railway technologies is very important research issue. For example, France and Japan support railway commercialization through the specialized organization in leading the global railway industry. This study propose the critical success factors of the establishment of railway commercialization and suggest relative importance of CSF's through the hierarchical analysis. As a result, the financial resource plan(0.505) and the commercialization strategy(0.193) are important factors at the first level, and the government funding plan(0.220) and the legal/institutional support(0.150) are important factors for the commercialization organization at the second level.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.287-297
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• 2019

Responding to the rapid delivery demands and variety of small-volume products through human resource-dependent logistics operations in online markets is difficult. Logistics robots in fulfillment centers are expected to increase due to difficulties in hiring workers and rising labor costs. Amazon operates more than 100,000 robots in its Fulfillment centers. Alibaba, DHL, and UPS are also introducing robot technology to improve the logistics efficiency. Logistics robots are being used actively in the fierce online market competition of the global distribution industry. On the other hand, Korea is relatively sluggish. To revitalize the introduction of logistics robots in Korea, it is necessary to examine the factors that influence acceptance. The description of acceptability was based on an expanded technology acceptance model that has been verified through various studies. Studies have shown that both the ease and usefulness of purchasing have significant effects, and that ease has the greatest effect. The more experience involved, the more innovative, the more positive. The usefulness was shown to be positive as the perceived risks are low, price efficiency is good, and social impact is greater. This study provides theoretical and practical implications for logistics robot development and marketing.

• Journal of the Korean association of regional geographers
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• v.13 no.3
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• pp.271-289
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• 2007

Regional festivals had not been for regional economy in the past. However, they have recently become an important way for place marketing, and regional festivals to improve regional economy have been increasing rapidly. In this context, the work proposes to examine the types of regional festivals and the features of territorial assets utilizing for the regional festivals in Kyungbuk province, Korea. In Kyungbuk, regional festivals have rapidly increased with the conduction of local autonomy since 1996. While their number was only 14 until 1995, it increased to 66 as of 2006. The regional festivals can be classified into traditional folk-type cultural art-type, industrial spatiality-type and tourism event-type. All of the regional festivals that have emerged since the late 1990s are industrial spatiality-type or tourism event-type. Both of these types share about two-thirds of total regional festivals in Kyungbuk. The most serious problem in the regional festivals of Kyungbuk is that they are becoming similar each other in the period of festivals and territorial assets. Near 90% of festivals hold for 5 months, in April, May, July, August, September, October and over 40% only for 2 months, in May and September. In addition, 27 of total 66 festivals utilize similar territorial assets. Especially, the trend of duplication is stronger in natural ecological assets and industrial specialty assets. Place marketing strategy needs to be more focused on cultural assets.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.6
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• pp.83-93
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• 2012

Technology assessment is one of the most challenging decision making areas that companies face nowadays. According to increase the importance of technology selection, it has been a main issue for the decision makers whether an appropriate technology selection will be successful or not. Therefore, in this study, a technology assessment model using BSC and ANP method was proposed. The technology assessment model consist of three phase. In first phase, various factors, that have an influence on technology assessment, were taken into consideration. Based on the extracted BSC process, the strategies and critical success factors and performance measures were extracted for selecting the technology. And in second phase, the ANP method used to integrate opinions of experts' and evaluate technology alternatives controls tangible and intangible criteria, allows for more complex inter-relationship among decision levels and deals with ambiguity involved in the assessment process. In the lase phase, according to the result of before phase, decision makers select the appropriate technology. Furthermore, the proposed model was applied in the public service for validating the feasibility of the assessment model. The criteria and proposed performance measures informs the method and focus areas for developing the technology. Furthermore, the assessment model can be applied to the other area, and give the objectivity and rationality.

• Journal of the Korean Institute of Landscape Architecture
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• v.38 no.3
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• pp.115-125
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• 2010

A theme park is not just a recreational space for leisure activities, but also a place of storytelling as collected around abstract boundaries called themes. These stories are 'a space that tells the meaning' that the visitor is looking for and the Robot Land space offers robots, humans, and nature. This study is a description of the design strategy and content of the work which was elected as a subject of the subsequent rank negotiation of the Masan Robot Land design contest for the selection of a private contractor. The focus of the plan is, first, the organizational power of each space and the delivery power of a theme for the history of revisits, which might be considered depending on whether or not the theme park has been successful in the visitor's mind. Second, it is to actively use the potential of Masan, which is not only the key hub of the mechanical industry but also has beautiful coastal resources. First, they created a space that can flexibly react depending on the user's desire and the change of form, minimizing environmental damage by using a linear metabolism that can provide an amalgam of the elemental characteristics of robots, humans, and nature as motifs. They introduced a planting plan for the admissions square, an existing forest, slope, vacation spot, the inside of a complex, and Eco Island, etc. by utilizing symbolic meaning and adjusting to the spatial characteristics of each space. In addition, they sought a detailed space by setting up zones tailored to the use and character of the subject area, having exhibitions and education about robots, vacation facilities for lodgers, various recreational and commercial facilities, and space for utopian gardens as themes. They planned Masan Robot Land to be a true cultural space that creates mental richness on the basis of not only the economical effects but also local emotion.

• Korean Journal of Construction Engineering and Management
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• v.14 no.2
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• pp.131-140
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• 2013

Econometric forecast models based on past time-series data have been applied to a wide variety of applications due to their advantages in short-term point estimating. These models are particularly used in predicting the impact of governmental research and development (R&D) programs because program managers should assert their feasibility due to R&D program's huge amount of budget. The construction governmental R&D programs, however, separately make an investment by dividing total budget into five sub-business area. It make R&D program managers difficult to understand how R&D programs affect the whole system including economy because they are restricted with regard to many dependent and dynamic variables. In this regard, system dynamics (SD) model provides an analytic solution for complex, nonlinear, and dynamic systems such as the impacts of R&D programs by focusing on interactions among variables and understanding their structures. This research, therefore, developed SD model to capture the different impacts of five construction R&D sub-business by considering different characteristics of sub-business area. To overcome the SD's disadvantages in point estimating, this research also proposed the method for constructing quantitative forecasting model using qualitative data. Understanding the different characteristics of each construction R&D sub-business can support R&D program managers to demonstrate their feasibility of capital investment.

• Journal of Korea Port Economic Association
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• v.27 no.2
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• pp.297-311
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• 2011

This paper deals with a strategic investment decision model for improving investment profit in shipping industry. Despite the quantitative expansion of Korean shipping business, many shipping firms have suffered financial difficulties due to financial and operating risks that result from the characteristics of capital-intensive business as well as of volatility of shipping markets. As a result, managers in charge of making an investment decision, particularly in tramper business sector, are required to take both financial and operating risk factors into consideration. Put it differently, managers are strongly recommended to avoid these risks by ship asset play; buy-low and sell-high, which results in considerable capital gain and cost reduction. In addition, managers in shipping industry are also recommended to consider the ship chartering investment alternative when the freight markets show extreme volatility as the case of 2008 triggered by sub-prime mortgage financial crisis in USA. For example, the BDI suffered plunging down from 1000 in 2008 to 100 in 2010. Consequently, the 4th largest shipping company in Korea, DAEHAN Shipping Co., has collapsed primarily due to excessive tonnage expansion during the peak time of bulk market. In sum, the strategic investment decision model, suggested in this paper, is designed to include such factors as capital gain by asset play, timely chartering for alternative shipping service, and optimization of operating profit by tonnage adjustment in accordance with change in the shipping markets concerned.

• Korean Journal of Construction Engineering and Management
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• v.15 no.2
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• pp.104-111
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• 2014

Due to the structure of advanced installment sales of houses which is a construction industrial structure unique to Korea and the Project Financing (PF) project structure that includes construction companies' debt guarantee agreements, the changes in accounting methods resulting from the introduction of K-IFRSs are expected to act in a direction to deteriorate construction businesses' financial statements. Therefore, K-IFRSs are an important issue that can seriously affect the entire domestic construction industry and construction businesses are conceiving strategies to respond to the introduction of K-IFRSs. From this viewpoint, this study was intended to empirically analyze the effect of the introduction of K-IFRSs on construction businesses utilizing financial data applied with the K-IFRSs recently announced. In the analysis, the EDFs were calculated by business using the existing accounting standards GAAP and using K-IFRSs and the results were compared with each other. The results of the analysis indicated that most construction businesses were adversely affected by the introduction of K-IFRSs. It is also considered that businesses with relatively good financial statements under the existing accounting standards GAAP would be affected more by the introduction of K-IFRSs than other businesses. In addition, the introduction of K-IFRSs is expected to have larger effects on large construction businesses that have been providing debt guarantees for PF projects than on small or medium sized construction businesses.

• Journal of Intelligence and Information Systems
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• v.18 no.2
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• pp.85-105
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• 2012

In recent years, IT advancement has brought out the new Internet communication environment such as online social network services, where people are connected in global network without temporal and spatial limitation. The popular use of online social network helps people share their experience and preference for specific products and services, thus holding large potential to significantly affect firms' business performance through Word-of-Mouth (WOM). This study examines the role of online social network in raising WOM effect on the movie industry by comparing with the similar role of Internet portal, another major online communication channel. Analyzing 109 movies and data from both Twitter and Naver movie, we found that significant WOM effect exists simultaneously in both Twitter and Naver movie. However, we also found that different figures of online viral effects exist depending on the popularity of movies. In the hit movie group, before the movie release, the WOM effect occurs only in Twitter while the WOM effect arises in both Twitter and Naver movie at the same time after the movie release. In the less-popular (or niche) movie group, the WOM effect occurs in both Twitter and Naver movie only before the movie release. Our findings not only deepen theoretical insights into different roles of the two online communication channels in provoking the WOM effect on entertainment products but also provide practitioners with incentive to utilize SNS as strategic marketing platform to enhance their brand reputations.