• Journal of Internet Computing and Services
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• v.12 no.4
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• pp.73-91
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• 2011

This research aims to compare the features and environments for media acceptance of tablet against laptop computer in the u-Learning environment. While it is need to accept suitable media for u-Learning learner, most of existing research has focused on finding factors which can affect perceived usefulness and perceived ease of use on extended technology acceptance model and how to fulfill those factors. Thus this research drew four categories need to use media in the u-Learning environment, then adopts Kano's model and IPA methodology. The results by Kano's model identify exciting and basic attributes which do not match overall satisfaction of learners. Moreover the research analyses by IPA methodology illustrate whether the factors considered important by learners are fulfilled. The research also emphasis the significance of enhancing relative importance as well as satisfaction of the properties for media acceptance in the u-Learning environment.

• Journal of the Korea Safety Management & Science
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• v.16 no.4
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• pp.397-403
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• 2014

The objective of this study is to provide improved methodology based on the IPA method. One case studies are solved by the proposed method. this study present the method that give value to use SN(Signal-to-Noise) ratio in IPA. A case study of lecture satisfaction are solved by the proposed method and the existing method. Also, the result is compared with the existing method using Mean and the proposed method using SN ratio.

• The Journal of Industrial Distribution & Business
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• v.9 no.2
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• pp.17-26
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• 2018

Purpose - The purpose of this study is to provide a formalized process of decision making for companies or organizations that need to make various decisions in the age of uncertainty. Therefore, this study aimed to proposes a strategic decision-making approach citing the relatively easily accessible using IPA(important-performance analysis) and SWOT/AHP analysis. Research design, data, and methodology - To be specific, the first step is to derive necessary attributes and conduct IPA. The second step is to subdivide the IPA results into internal strength and weakness factors and the external opportunity and threat factors, hierarchize those factors, and weight them accordingly. The third step is to build a causality model to propose a method of supporting a rational decision making. Results - The foregoing approach seems to facilitate the diversification of decision-making strategies by helping businesses or organizations to measure and analyze the attributes needed for certain decisions. Additionally, the perceived importance and satisfaction (or achievement) usage of those derived attributes can be used as the reference data for SWOT/AHP analysis. Conclusions - The proposed stepwise approach is applicable to businesses or organizations in need of making stepwise decisions in line with their retained competencies in comparison to conventional or intuitive decision-making practices.

• Asia pacific journal of information systems
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• v.16 no.3
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• pp.177-192
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• 2006

Following the idea of "what you measure is what you get," this paper discusses the necessity to improve the plan and management of Application Service Provider (ASP) service based on performance evaluation. The Balanced Scorecard (BSC) has been used as a tool for suggesting the measures that can evaluate performance of a company by considering both financial and non-financial perspectives. The current BSC does not provide techniques to formally define, verify, implement and analyze the performance measures of ASP. Therefore, we developed a methodology for strategy development of ASP service by analyzing the BSC performance measures. This methodology provides a strategy for improving ASP service. The methodology proposed in this paper provide executives with core parts for achieving vision as well as the corresponding interpretation model for developing strategy. The methodology consists of the following two phases: BSC and Importance-Performance Analysis (IPA) phase. The methodology is illustrated through a case study in each phase. The case study shows practical deployment of our methodology.

• The Journal of Information Systems
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• v.29 no.4
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• pp.45-56
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• 2020

Purpose The purpose of this study is to present the direction of efficient e-learning education through the importance and satisfaction survey of learners of non-face-to-face video lectures. Therefore, by grasping the degree of satisfaction of the importance ratio through the IPA analysis method, we try to present improvement measures for insufficient education methods. Design/methodology/approach For IPA analysis, we conducted an online survey of four universities and analyzed 154 samples. The analysis method used SPSS, and through the wordcloud analysis method of R, the suggestions for the non-face-to-face lecture method felt by learners were analyzed to derive implications for improving the quality of education. Findings As a result of the overall satisfaction survey for the entire non-face-to-face class, the factors with the greatest dissatisfaction are listed as follows. Complaints about the adequacy of learning materials and activities (quiz, discussion, assignments, etc.), Complaints about how to use the produced content, and complaints about announcements about class management (lecture schedule, lecture method) were identified in order. The factors of dissatisfaction were clear in the non-face-to-face class where interactive communication was impossible or insufficient. In addition to the lack of quick Q&A, there seems to have been a phenomenon of some neglect.

• Journal of the Korean Operations Research and Management Science Society
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• v.40 no.1
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• pp.171-184
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• 2015

The purpose of this study is to develop the self-diagnosis methodology based on process for improving the effectiveness in public institutions service and to suggest it. For this goal, we would like to select the management methodology which can be easily handled from the viewpoint of working personnel in the public institutions and make it as a process. First, the strategy for the public institutions and the strategic task for practicing it are acquired using BSC (Balanced Score Card) which is now under the active research. At this time, the relative degree of significance is derived using the AHP (Analytic Hierarchy Process) which is conducted for the professionals and management to get the degree of importance in the strategic tasks. The acquired relative degree of significance and the figures related to the performance of each strategic task derived from the subsequent questionnaire are used to get the final highly efficient strategic task through IPA (Importance Performance Analysis). In this study, this process based self diagnosis methodology will be explained in detail using the case of Project A in order to verify the effectiveness of the management science technique on the self diagnosis of the public institutions.

• The Journal of Information Systems
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• v.30 no.4
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• pp.329-347
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• 2021

Purpose The purpose of this study is to examine the review of previous studies based on audiobooks, 1) using the IPA method, we examine the quality of audiobooks that listeners perceive as important and the quality of preferred audiobooks, 2) improvement directions for activating audio content and audiobook platform, to seek ways to establish strategic plans for the audiobook market. Design/methodology/approach This study conducted and experiment using three factors(usability, information and interaction) used in web service quality(WebQual). Usability consists of the availability of time, such as the use of audiobooks for hobbies and the ease of search. Information consists of the trends of the times, topics of converation and the latest trends. Interaction consists of the proportion and depth of celebrities. After that, grid analysis was performed using the traditional IPA method and the revised IPA method. It was judged that identifying and analyzing the preference for service provision and new content was more valuable than the Performance used in the existing method. Findings According to the results of the empirical analysis, it was found that the conversation material corresponding to informativity did not affect the audiobook during the online quality analysis. It is believed that improvements can be found through content production related to entertainment, webtoons, and general common sense that can increase listeners' interest. In addition, it was found that the advertising effect of celebrities corresponding to interactivity did not affect the results of this study, which should increase the concentration and immersion of listeners by increasing the technology for audiobooks.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.229-235
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• 2018

The purpose of this study is to propose a method to utilize Big Data Analysis to find policy issues of local governments in the reality that utilization of big data becomes increasingly important in efficient and effective policy making process. For this purpose, this study analyzed the 180,000 articles of Suwon city for the past three years and identified policy issues and evaluated policy priorities through IPA analysis. The results of this study showed that the analysis of semi-formal big data through newspaper articles is effective in deriving the differentiated policy issues of different local autonomous bodies from the main issues in the nation, In this way, the methodology of finding policy issues through the analysis of big data suggested in this study means that local governments can effectively identify policy issues and effectively identify the people. In addition, the methodology proposed in this study is expected to be applicable to the policy issues through the analysis of various semi - formal and informal big data such as online civil complaint data of the local government, resident SNS.

• Journal of Distribution Science
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• v.12 no.11
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• pp.15-23
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• 2014

Purpose - This study is one of a series of studies on the successful Sextic industry, which was conceived because of the urgency of transforming agriculture to cope with global market-opening pressures as well as to solve domestic difficulties facing Korean rural areas. Research design, data, and methodology - This study involved constructing a questionnaire based on evaluation standards proposed by prior research. Further, this study intended to lay the groundwork for the development of the Sextic industry through the use of IPA. It also sought to explore the possibility of developing scales capable of performing causality analysis. We conducted 149 effective questionnaires, and applied the paired t-test and IPA for the analysis. Results - The results of the analysis indicated that the degrees of producers' perceptions regarding the importance and performance with respect to five variables of the performance indicators were different. Conclusion - It was suggested that the implementing subjects of the Sextic industry should prevent possible problems relating to several factors by building close cooperative relationships with the interested parties of each industry.

• Journal of the Korea Safety Management & Science
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• v.15 no.1
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• pp.241-248
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• 2013

Importance-Performance Analysis(IPA) is a well-known methodology to find the area for improvement. However, the IPA uses different strategies depending on an attribute falls in either 'Concentrate', 'Keep up', 'Possible overkill', or Low priority' quadrant. Problems can occur when attributes locate near the demarcation lines. To solve this problem of IPA, I suggest a modified importance-satisfaction analysis which integrates the Slack(1994)'s diagonal approach and Kano's ASC(Jang et al., 2012) into Yang(2003)'s Importance-Satisfaction model. For this, I investigated 21 smartphone's quality attributes, which adopted from Song and Park(2012)'s study, and conducted a survey of 280 university students for the results of Kano' model and the importance and satisfaction of the quality attributes. The results show that the proposed model enables the business managers to prioritize the quality attributes for improvement through the interpretation on the continuous diagonal line using the Kano's questionnaire only, without acquiring any additional survey for importance of attributes. Accordingly, it is expected that the newly proposed method will diminish the limitation of the existing IPA. In addition, to test the validity of the ASC, this study conducts a comparative analysis between the Kano's ASC and Tontini(2007)'s method to determine the relative importance of quality attributes.