• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.12
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• pp.2379-2386
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• 2016

This study conducted an analysis using IPA metrics targeting college students to get strategic implications for marketing in the recently fast-growing mobile shopping market. The IPA analysis result about the selection of mobile shopping malls is as follows. First, out of the 21 features, 'reliability of the offered products(6.09)' had the highest level of importance and 'convenience of payment(5.29)' had the highest level of performance. Second, in the area of 'Doing great, Keep it up' 11 features were included such as 'convenience of payment' and 'reliability of the offered products'. Third, the feature that needed to be corrected in the area of 'Focus here' was 'shortening the waiting time for exchange, refund or warranty service'. Fourth, low priority areas in terms of importance and performance, there were 3 features including 'push/notification helps purchases'. Fifth, to the area of 'overdone' 4 features belonged such as 'variety in the type of products'.

• Korean Journal of Construction Engineering and Management
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• v.23 no.1
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• pp.3-15
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• 2022

Daycare center is an important space for children's mental, physical and social development. Each space of daycare center should be designed and constructed considering interests of end-users such as children and teachers. However, insufficient related guidelines and standardized design and construction of daycare center to moderate potential risks of each space. This arises from the difference in perception of each space between end-users (head and sub teachers) and construction experts (designers and contractors). Therefore, research framework was developed for analyzing the factors of perception differences of each space in daycare center between these groups applied traditional and modified Importance-Performance Analysis (IPA). By comparing risk perception between end-users and experts in two methods, it can be support as construction guide for daycare center in the future and will help minimize conflicts in construction among stakeholders. Moreover, it was found that traditional IPA is comfortable to catch prior project perception of participants, and revised IPA is considered to judge outputs by identifying participant's importance based on the satisfaction of the project performance. Therefore, if IPAs are applied according to the characteristics of the circumstances, it is possible to analyze the perception difference between end-users and construction experts based on the context before and after the construction of the daycare center.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.4
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• pp.900-907
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• 2009

In this research, railway transportation by means of the characteristics of tourism in the selection of railroad tourism and to clarify the difference in IPA is a primary purpose of this research. In addition, the train travel experience would like to clarify the difference in the importance and performance. This research fellows the indication points. First, by means of transportation to select train tourism product is the difference in the importance and performance in the 25 items. Second, the urgent needs to improve part 'Concentrate Here' side of the train, the temperature of the reasonable air-conditioning, and the appropriate means of transport links to the information service has been identified.'Low Priority' side of the entry tourist train operation of the frequency and interval, a total of 26 items, including the efforts of more than the current level of commitment was expected to be unnecessary. Third, according to the experience of sightseeing train railway transportation as a means to help train tourism product selection was the difference in the importance and performance.

• Journal of the Korean Society for Railway
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• v.10 no.4
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• pp.420-430
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• 2007

It is reported that many users of the subways in Seoul are not currently satisfied with the subway services. The cause of the dissatisfaction is that the qualitative items and indexes are not considered properly, and also does not diversify the evaluation items to follow the change of subway environment. Therefore in this study the evaluation items and indexes that can reflect of the subway users' characteristics are examined and synthesized. Then the characteristics of service are analyzed for the senior subway system users and junior subway system users that are classified with the cluster analysis. The result of the study is that the majority of users on subway are not satisfied the qualitative items which are safety, kindness, comfortableness, convenience excepting for punctuality and accessibility. So, if the service of subway users improve, the qualitative items is needed to consider with quantitative items.

• Journal of Korea Trade
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• v.27 no.1
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• pp.192-210
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• 2023

Purpose - Vietnam has the fastest growing digital economy in Southeast Asia and is emerging as a critical overseas market for Korean banks in the post-COVID-19 era. Accordingly, many Korean banks entered the Vietnamese market to overcome the limitations of the saturated domestic financial market and create new revenue sources. This study examined the current status of digital finance in Vietnam and the cases of Korean banks that have succeeded in the Vietnamese market. Then, importance-performance analysis (IPA) was conducted on local customers, managers and staff members of Korean banks in Vietnam. Design/methodology - In this study, we analyzed the importance and satisfaction factors of mobile banking app usage in Vietnam through IPA. In particular, we identified the differences between the two groups by considering the viewpoint of customers who use mobile banking apps and that of managers and staff members who provide mobile banking services. Findings - The IPA results from the customer group and managers and staff members group were generally similar, but differences were observed in Ease of Use (Technology), Innovativeness (Organization), and Increase in Revenue (Economic). In the case of the customer group, Ease of Use (Technology) is located in the second quadrant, which shows low satisfaction compared to high importance. However, in the managers and staff members group, Ease of Use (Technology) is located in the first quadrant, which indicates high importance and high satisfaction. This difference in perception can cause complaints from local customers; thus, it is necessary to change the perception of the technological aspect for ease of use of mobile banking apps in consideration of the customer's position. In addition, it is necessary to allocate the resources invested in the Innovativeness (Organization) and Increase in Revenue (Economic) to Ease of Use (Technology). Originality/value - In this study, based on the HOTE framework, factors for using mobile banking apps were derived, and IPA was conducted targeting local customers (app user) and managers and staff members (app provider) of Korean banks in Vietnam. Through this, we presented the results of empirical analysis that can help Korean banks efficiently utilize limited resources and budgets.

• Journal of Korean Society of Archives and Records Management
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• v.12 no.3
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• pp.117-136
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• 2012

The study aims at understanding records professions' job areas and conducting the Importance Performance Analysis. Under the perception which it is necessary to analyze records professions' job for securing their roles and identity, this study conducts a job analysis and categorizes records professions' job into 4 duties, 19 jobs and 78 job elements. The 4 duties includes records management, records office operation, records management infrastructure, and records information services. Furthermore, it researches jobs' importance and performance using the IPA. Accordign to the analysis, the jobs which rank at top of the importance and performance list are jobs concerning appraisal and disposal. The jobs which ranks at bottom are jobs related to services. In general the current 'one man records office system' is not appropriate to carry out all the records management business. In this context, it is necessary to lighten records profeesions' workload through the job adjustment in government institutions.

• Journal of the Korean housing association
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• v.21 no.2
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• pp.1-10
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• 2010

This study aims to propose alternatives to improve the residential environmental of National Rental Housing for Elderly. To proceed the study, we draw elements of plan for apartment housing for Elderly through literature review, explore actual conditions of residential environment on National Rental Housing for Elderly in Ha-dong, Kim-Jae, do IPA analysis using survey data, and finally, propose prior alternatives for the improvement of National Rental Housing for Elderly based on IPA analysis results. In the results, a lot of the planning elements of apartment housing for Elderly was applied for this site. But living conditions of residents need to be improved based on the result that importance (3.55) is higher than performance (3.18). this study is critical in drawing the direction of plan and improvement alternative by surveying actual residents, and will be used as the source for the National Rental Housing for Elderly project.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2009.11a
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• pp.61-66
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• 2009

This study aims to propose alternatives to improve the residential environmental of National Rental Housing for Elderly. To proceed the study, we draw elements of plan for apartment housing for Elderly through literature review, explore actual conditions of residential environment on National Rental Housing for Elderly in Ha-dong, Kim-Jae, do IPA analysis using survey data, and finally, propose prior alternatives for the improvement of National Rental Housing for Elderly based on IPA analysis results. In the results, a lot of the planning elements of apartment housing for Elderly was applied for this site. But living conditions of residents need to be improved based on the result that importance (3.55) is higher than performance (3.18). this study is critical in drawing the direction of plan and improvement alternative by surveying actual residents, and will be used as the source for the National Rental Housing for Elderly project.

• Korean Journal of Agricultural Science
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• v.40 no.4
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• pp.385-394
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• 2013

Short-term agricultural machinery rental system has been operated by agricultural extension organization of local government (agricultural technology center) and sponsored by Ministry of Agriculture, Food, and Rural Affairs, to improve utilization efficiency and save agricultural production cost through joint utilization of agricultural machinery. This study was conducted to analyze current status of the rental system operation and provide recommendations for future direction. Question survey was conducted for officers in charge of the rental system in the technology center, and strategic improvement was suggested through importance performance analysis (IPA). Survey results showed that 11 issues should be reformed or improved by 2015, which is not practically feasible. IPA analysis resulted that administration and manpower support, cooperation between federal and local organizations, and cooperation with other organizations should be focused for successful operation of the rental system. Issues that seem to happen after 2015 need to be handled as future research.

• Korea Journal of Hospital Management
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• v.17 no.3
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• pp.83-98
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• 2012

The purpose of this study is to investigate IPA(Importance Performance Analysis) of the hospital choice factor between internal and external customers at S general hospital. This study was used 5 types of choice factors such as physical, interpersonal, accessibility, connection, and image. This study was used Importance Performance Analysis which can be applied to identify the strengths and weaknesses attributes from hospital customers' viewpoint. The sample was selected 116 patients and 97 internal employees for S hospital in Seoul. Data were collected with self-reported questionnaires from April 1 to 29 in 2012 and analyzed by paired t-test, scatter plot graph. The result of the study was that the perceptional gaps between internal and external consumers were existed in physical, connection and image factors, except interpersonal, accessibility. The "Keep up the good work" quadrant was interpersonal factor, and the "Low Priority" quadrant was accessibility. The findings of this study will be applied to make hospital strategic decision making and to improve marketing service quality in administrative department of hospital.