• Culinary science and hospitality research
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• v.17 no.3
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• pp.1-19
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• 2011

This study aims to analyze importance and performance factors on the quality of food service event attributes in participants and organizers, so that it could provide helpful information to build up a detailed marketing strategy and present considerations for revisit increase and more efficient business results as well. Importance on food service event attributes scored a higher level than performance on the whole. Notably, in regard to the attributes of food service event, it was found that respondents put higher stress on vessel(4.10 points), natural seasoning(4.06 points), reservation service(4.04 points), parking service(3.95 points), customer level(3.85 points), organizer's service (3.84 points), polished atmosphere (3.83 points) and taste of food (3.83 points) than anything else. In terms of IPA analysis on food service event attributes, it was important to continuously maintain 'vessel', 'reservation service', customer level', 'sauce taste', 'recency', price', 'chefs fame', etc. Some items such as 'parking service', 'natural seasoning', 'polished atmosphere', 'taste of food', 'see off service', 'cleanliness' are in need of intensive care and operation.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.5 no.11
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• pp.2087-2102
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• 2011

The purpose of this study is to develop and present a strategic framework for mobile Internet marketing in the $Web^2$ environment. The $Web^2$ mobile Internet marketing is characterized by services, such as augmented reality and social network services. Considering the changes in the effects and types of advertisements in the mobile Internet, few studies of mobile advertisements have been conducted thus far in the $Web^2$ environment, including the cloud computing environment. Accordingly, this research aims to identify the relationships between importance and satisfaction and to uncover the characteristics of mobile advertisements through smart phones using the IPA (Importance-performance Analysis) methodology in the $Web^2$ environment. To induce the minimum required characteristics of a mobile advertisement in terms of the importance and satisfaction of IPA, Kano's model is applied to this analysis. The study also probes the relationships between the overall satisfaction and factors of each dimension of IPA through a regression analysis. As a result, this study presents four types of $Web^2$ mobile Internet marketing strategies. It was also confirmed that the maintenance reinforcement factors of the IPA dimension affect the degree of overall satisfaction. This study has implications for businesses and researchers preparing $Web^2$ mobile services and marketing.

• Culinary science and hospitality research
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• v.15 no.2
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• pp.255-267
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• 2009

The purpose of this study is to evaluate the importance and performance of the educational laboratory facilities for culinary practice. The questionnaire was distributed to 100 students enrolled in the culinary arts department at Y University located in Chung-buk province, and a total of 71 usable, completed questionnaires were received for the research. Collected data was statistically analyzed using the SPSS 10.0 Windows version, and the IPA(Importance-Performance Analysis) was conducted to compare importance and satisfaction from kitchen laboratory facilities which have been a key element of culinary education. Results of this study can be summarized as follows. Firstly, it was found that performance (M=3.42) for culinary practice facilities was lower than importance(M=4.09) for culinary practice facilities. Secondly, through IPA, the importance and satisfaction of culinary laboratory elements showed some differences between the students who had have some educational experience in culinary art prior to enrollmnet and those who had not. The former students attached importance to the usefulness of facilities rather than the size of facilities. And as rapidly improved factors, they answered ventilation and water supply facilities for culinary laboratories. The application of this study in physical environment of culinary education will contribute to improve students` satisfaction with the quality of education. However, the critical point of this study is a limited sampling, so the results of this study cannot be generalized.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.30 no.3D
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• pp.223-229
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• 2010

The bus transfer system has been extended from Seoul to Gyonggi province to provide better Seoul metropolitan area transit service in September, 2008. Moreover, the curved bus routes, except existing rapid bus routes, which cause longer travel time have been straightened out. Also, the Skip Stop operation suggested by passengers has been introduced to main stops in the newly added express bus lines. This study surveyed passengers service satisfaction for the recent adopted bus policies such as the transfer discount system and the express bus system in Seoul Metropolitan area. The survey results may be important foundation for future strategies for improvement. The survey included questionnaires about the importance and the satisfaction level on both quantitative and qualitative factors. The results were statistically analyzed by the modified IPA (Importance-Performance Analysis). As the result of the survey, the newly adopted services such as fare system, fare discount on transferring, travel time savings and increased number of stops are economically feasible and satisfactory, whereas the accessibility to stops, ventilation and air quality in vehicles are the priorities to be improved. Also, the safety and the information system is in need of improvement.

• The Journal of the Convergence on Culture Technology
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• v.8 no.5
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• pp.431-435
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• 2022

The fields of STEM (Science, Technology, Engineering and Medicine) are changing rapidly. Recently, with the remarkable development of Internet and Web technologies, an environment that can be accessed worldwide has been created, thereby lowering the barriers to share STEM knowledge and information. The purpose of this study is to derive improvements by evaluating users' satisfaction with the information system developed by applying the open access model in the STEM field. Through an online survey using a structured questionnaire, a total of 204 users participated from January to February. The collected data were analyzed using quantitative statistical techniques. IPA (Importance Performance Analysis) technique was used. By identifying the importance and satisfaction (performance) between variables, areas with relatively low satisfaction compared to importance were derived. Users' overall satisfaction with the open access information system was 81.2 points and social reliability was 85.9 points, which were relatively high, respectively. What should be paid attention to in this study is the satisfaction with the system use environment, which is the most vulnerable area.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.46 no.spc
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• pp.54-60
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• 2023

The government focuses on promoting start-ups, fostering ventures, and creating an ecosystem of start-ups through the formation of a strong growth environment for small businesses. This study provides academic and practical implications about ways of improving our business incubator's support service across stages of growth through IPA. To this end, an Importance-Performance Analysis (IPA) was conducted to analyze relationship and differences in importance and satisfaction of business incubator's support service support at business incubation center. These results present to provide the following academic and practical implications. The academic implications are the need for differences in support services for each phase of start-up growth. As factors that could increase the likelihood of successful start-up were identified in each phase of the start-up growth, important information needed for policy and strategy was provided. As a practical suggestion, the managers and expert groups are presented with sections to be opened for each start-up growth stage, minimum effort input, and areas to be maintained continuously. A systematic support plan is established and a foundation is provided for improvement measures in efficient start-up business incubator's support service.

• Journal of the Korean Society for information Management
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• v.31 no.1
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• pp.119-141
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• 2014

To enhance its efficiency to improve organizations' competitiveness, performance evaluation is vital and it influences budget, policies, and human resource affairs of the organizations. The study aims to develop performance indicators for National Library of Korea (NLK) and evaluate performance based on indicators driven. As a result, the study develops 2 viewpoints for each work area of NLK - management of information system, digital resources enlargement, and the cooperative utilization system for alternative materials. It also develops total 12 indicators. Based on the evaluation;the research finally suggests strategies for performance improvement by viewpoints for NLK.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.378-388
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• 2009

The purpose of this study is to research hotel restaurant's servicescapes using Important-performance analysis. IPA is one of the simple and efficient method that can enhance service quality and customer satisfaction. Using this method for hotel restaurant's servicescapes and adopting social exchange theory to find out difference between person who paying and who does not. The results shows difference in 'Possible Overkill' quadrant, which is only group that does not pay include contents No.2, 8. The relation between servicscapes and behavior intention shows only tangible environment factor has positive effect.

• The Journal of Industrial Distribution & Business
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• v.9 no.2
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• pp.17-26
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• 2018

Purpose - The purpose of this study is to provide a formalized process of decision making for companies or organizations that need to make various decisions in the age of uncertainty. Therefore, this study aimed to proposes a strategic decision-making approach citing the relatively easily accessible using IPA(important-performance analysis) and SWOT/AHP analysis. Research design, data, and methodology - To be specific, the first step is to derive necessary attributes and conduct IPA. The second step is to subdivide the IPA results into internal strength and weakness factors and the external opportunity and threat factors, hierarchize those factors, and weight them accordingly. The third step is to build a causality model to propose a method of supporting a rational decision making. Results - The foregoing approach seems to facilitate the diversification of decision-making strategies by helping businesses or organizations to measure and analyze the attributes needed for certain decisions. Additionally, the perceived importance and satisfaction (or achievement) usage of those derived attributes can be used as the reference data for SWOT/AHP analysis. Conclusions - The proposed stepwise approach is applicable to businesses or organizations in need of making stepwise decisions in line with their retained competencies in comparison to conventional or intuitive decision-making practices.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2016.05a
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• pp.173-174
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• 2016

Domestic construction industry has trouble in ensuring competitiveness by aging of skilled labors and lack of innovation in construction technologies. Under the current circumstances, the construction automation technology becomes an useful alternative for enhancing competitiveness through productivity, quality and safety improvement. Thus, this study analyzes the priority in developing construction automation technology using IPA technique. The results show that repetitive and heavy material-included activities have high priority, and will be used as preliminary data for establishing reasonable target and range of construction automation.