• Journal of Digital Contents Society
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• v.19 no.9
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• pp.1671-1677
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• 2018

The advertisement market is an industry that is heavily influenced by media changes. As the digital broadcasting has settled, TV, a typical advertisement medium, has evolved from a passive content consuming medium into a platform for operating various data services as well as broadcasting programs. These changes mean that viewers are able to actively consume TV contents including advertisement, so the broadcasting industry needs to consider about the growth strategies that link the advertisement market with data services. This study designed a digital broadcasting data service that provides supplementary information of ID advertisement with short exposure time (less than 10 seconds) and insufficient space (less than 1/4 of TV screen). Specifically, we designed the user scenario and user interface of the data service, defined representative types of ID advertisement and the supplementary information for each type, developed a method, based on the international digital broadcasting standard DVB, for providing the supplementary information to the data service.

• Convergence Security Journal
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• v.18 no.3
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• pp.61-68
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• 2018

As the digital broadcasting era settled in, the TV, which was only used to watch broadcast programs, developed as a medium for operating various data services. This means that an environment, in which the viewers' TV usage behavior can be changed from a passive attitude to an attitude of actively consuming the media, has been established. Since the advertising market is an industry that is heavily influenced by changes in the media, these changes causes changes in the form of advertising and the advertising consumption behavior of viewers. In this environment, the broadcasting industry needs to think about the new growth strategy that links the possibility of data service with the advertisement market. In this study, we designed a data service that provides supplementary information of an ID advertisement, which has the weakness of short exposure time and shortage of information expression space. Specifically, we have designed the usage scenario and user interface of the data service and developed a method, based on the international digital broadcasting standard DV B, that provides the supplementary information defined by the type of ID advertisement to the data service.

• Proceedings of the Korean Information Science Society Conference
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• 2006.10c
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• pp.612-615
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• 2006

오늘날 사람들은 점차 인터넷 사용에 익숙해져 가고 있으며, 소비자들로 하여금 공유와 참여를 적극적으로 유도하는 웹 2.0 시대가 본격화 되면서, 사이트에 묶여있던 컨텐츠를 브라우저상에서 마음대로 변형시킬 수 있는 그리스몽키가 등장하였다. 사용자들은 그리스몽키의 유저스크립트를 통해, 보기 싫은 광고를 제거하거나 보고자 하는 대로 변형시킴으로써 광고를 기반으로 사이트를 운영하는 기업이나, 사이트 운영자들은 사용자들에게 꼭 전달해야 하는 광고를 전달하지 못하는 경우가 발생하여 사이트를 운영 하는데 큰 손실을 줄 수가 있기 때문에, 광고제거 방지를 위한 연구가 필요하다. 본 논문에서는 이러한 그리스몽키의 광고제거 방지방법에 관하여 제안한다.

• Journal of the Korea Society of Computer and Information
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• v.14 no.12
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• pp.109-117
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• 2009

In this paper, we propose an efficient service discovery scheme that combines peer-to-peer caching advertisement and node ID-based selective forwarding service requests. P2P caching advertisement quickly spreads available service information and reduces average response hop count since service information store in neighbor node cache. In addition, node ID-based service requests can minimize network transmission delay and can reduce network load since do not broadcast to all neighbor node. Proposed scheme does not require a central lookup server or registry and not rely on flooding that create a number of transmission messages. Simulation results show that proposed scheme improved network loads and response times since reduce a lot of messages and reduce average response hop counts using adaptive selective nodes among neighbor nodes compared to traditional flooding-based protocol.

• Proceedings of the Korean Information Science Society Conference
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• 2000.04b
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• pp.277-279
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• 2000

인터넷 쇼핑몰의 급증으로 각 쇼핑몰은 경쟁적으로 표적판매의 전략으로써 상품 광고나 쇼핑 정보 등을 회원들에게 e-mail로 제공해 주고 있지만 여러 쇼핑몰에 회원으로 가입되어 있는 인터넷 사용자들에게 이런 무분별하고 획일적인 광고는 오히려 번거로운 것일 수 있으며 더욱이 그 내용이 관심 밖의 것일 경우 무가치한 정보 공해에 지나지 않게 된다. 본 논문에서는 등록된 사용자의 프로파일 정보와 학습된 쇼핑패턴을 토대로 그 사용자의 관심도와 쇼핑이 필요한 시기를 예측하여 e-mail로 개인화된 광고 및 추천서비스를 제공하는 비교 쇼핑 시스템을 제안한다. 이를 위해 상품별 구매속성이 반영된 코드를 상품의 ID로 정하여 구매속성별 분류와 검색 및 갱신이 쉽고 정확하게 이루어지도록 하였고 별도의 학습 과정 없이 코드의 검색만으로 선별된 상품을 자동으로 광고와 추천하는 것이 가능하다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.9 no.2
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• pp.123-128
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• 2009

In ubiquitous computing environments, service discovery to search for an available service is an important issue. In this paper, we propose an efficient service discovery scheme that is combined a node id-based clustering service discovery scheme and a P2P caching-based information spreading scheme. To search quickly a service, proposed scheme store key information in neighbor's local cache and search services using it's information. We do not use a central look up server and do not rely on flooding. Through simulation, we show that the proposed scheme improves the performance of response time and network load compared to other methods.

• Science of Emotion and Sensibility
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• v.16 no.1
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• pp.11-28
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• 2013

This article aims to explore the interactive roles of types of primed identity (local versus global identity) and types of ad framing on brand evaluations. The authors designed 2 experiments in which each experiment followed a $2{\times}2$ between-subject design. The empirical results showed that a gain-framed ad induced more positive emotional responses than a loss-framed ad, and the positive affective responses lead to more favorable brand evaluation. Furthermore, the results showed that there were interactive effects of primed identity and types of advertisement frame on brand evaluation. In the additional analysis, the results showed that when people with local identity were exposed to the gain-framed ad, they would engage in a higher level of integration processing than those in the control group, which in turn induced more favorable evaluation to the local brand. That is, the integration processing mode played a mediating role between the interaction (local id priming ${\times}$ ad frame) and the local brand evaluation. However, in the case of global brand evaluation, the integration processing mode did not play such a mediating role.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.3 no.2
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• pp.433-445
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• 1999

Today's Web tends to change from simple guideline to more complex information Provider based on large amount of data, enabling a better understanding of the objects. It provides various information retrieval techniques. Therefore, these data have to be stored and maintained in a database system for efficiency and consistency. But database system absolutely requires systematic and consistent management techniques. As a consequence, a high trained and well-educated person should do it. In this paper, we design and implement a tool for easy and reliable database table creation and management on the web. If users log in this system, they can get a list of tables created by themselves and will find a hyper link per each table. Futhermore, they can view and manage it's contents.

• Journal of the Institute of Electronics and Information Engineers
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• v.53 no.9
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• pp.82-88
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• 2016

The proposed new UCI syntax is compatible with the existing identifier and defines fixed length in such cases as printable ID, bar code and QR code which may entail better usage of identifier itself. For the compatibility, the identifiable metadata "key" is used for the existing UCI identifier and "UCI" element of metadata is defined for the new UCI identifier. The new UCI identifier plays roles of the resolution service and representation, and the old UCI identifier plays a role of internal DB management. Also, the object code has two types, meaningless and meaningful. The meaningful object code type can be used according the content classification standards in various field as comics, games, advertisement etc. The standardization activities can be supported by the root agency of UCI.

• Cross-Cultural Studies
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• v.37
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• pp.211-231
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• 2014

Comment faciliter l'apprentissage du français pour rendre notre enseignement plus efficace? Beaucoup de recherches ont ${\acute{e}}t{\acute{e}}$ $men{\acute{e}}es$ sur cette question; en $r{\grave{e}}gle$ $g{\acute{e}}n{\acute{e}}rale$ l'enseignement de la langue d'une part et l'expression ${\acute{e}}crite$ et la $r{\acute{e}}flexion$ d'autre part ${\acute{e}}taient$ $men{\acute{e}}es$ $ind{\acute{e}}pendamment$. Notre intention dans ce $pr{\acute{e}}sent$ travail a ${\acute{e}}t{\acute{e}}$ d'introduire et $d^{\prime}e xp{\acute{e}}rimenter$ pendant $l^{\prime}ann{\acute{e}}e$ scolaire des cours associant le $d{\acute{e}}bat$ $d^{\prime}id{\acute{e}}e$ et la $r{\acute{e}}flexion$ $th{\acute{e}}matique$ avec l'apprentissage linguistique(grammaire, vocabulaire${\dots}$), afin de susciter $l^{\prime}i nt{\acute{e}}r{\hat{e}}t$ des apprenants, leur $curiosit{\acute{e}}$ et leur $vivacit{\acute{e}}$, au $del{\grave{a}}$ des $d{\acute{e}}fis$ $pos{\acute{e}}s$ par la langue française. Nous avons en particulier $utilis{\acute{e}}$ une $publicit{\acute{e}}$ comme support d'apprentissage des bases linguistiques et comme moteur $d^{\prime}{\acute{e}}veil$ ${\grave{a}}$ la civilisation française pour mobiliser leur attention et stimuler leur $activit{\acute{e}}$ cognitive par $l^{\prime}interdisciplinarit{\acute{e}}$. Nous avons donc $expos{\acute{e}}$ ici les exemples d'argumentation autour les deux $s{\acute{e}}quences$ publicitaires conduites avec les ${\acute{e}}tudiants$ et les arborescences $d{\acute{e}}gag{\acute{e}}es$ de ces analyses. Presque concomittamment ${\grave{a}}$ "voir" et "${\acute{e}}couter$", l'information est $trait{\acute{e}}e$ par $l^{\prime}activit{\acute{e}}$ "$d{\acute{e}}coder$". Nous approfondissons ensemble cette $interpr{\acute{e}}tation$ $s{\acute{e}}miotique$, et l'analyse de la façon dont la $publicit{\acute{e}}$ capte l'attention du spectateur nous $am{\grave{e}}ne$ ${\grave{a}}$ $d{\acute{e}}gager$ des faits de $soci{\acute{e}}t{\acute{e}}$ et ${\grave{a}}$ y $r{\acute{e}}fl{\acute{e}}chir$; comment, avec l'exemple de la $publicit{\acute{e}}$ jouant la musique $d{\acute{e}}licieuse$ de la gourmandise, nous entrevoyons la $r{\acute{e}}alit{\acute{e}}$ obscure de $l^{\prime}ob{\acute{e}}sit{\acute{e}}$ infantile. Ces approches interdisciplinaires ${\grave{a}}$ partir du multi-$m{\acute{e}}dia$ $r{\acute{e}}pondent$ ${\grave{a}}$ la $n{\acute{e}}cessit{\acute{e}}$ de distance critique que requiert la $soci{\acute{e}}t{\acute{e}}$ contemporaine. $L^{\prime}{\acute{e}}tude$ d'une $s{\acute{e}}quence$ publicitaire ne permet certes pas $d^{\prime}appr{\acute{e}}hender$ la $soci{\acute{e}}t{\acute{e}}$ française dans sa $globalit{\acute{e}}$, mais en $consid{\acute{e}}rant$ que notre travail consiste tout autant ${\grave{a}}$ stimuler la $facult{\acute{e}}$ critique $qu^{\prime}{\grave{a}}$ favoriser l'apprentissage linguistitique, notre $strat{\acute{e}}gie$ nous permet de $r{\acute{e}}aliser$ plusieurs objectifs autour d'un $m{\hat{e}}me$ axe d'enseignement.