• 복식
• /
• 제52권8호
• /
• pp.55-71
• /
• 2002

The purpose of this study was to identify a basic meaning of humor from the costume expressing cartoon image, to grasp the status of contemporary costume, and also to supply people with a database related to the sphere of costume design. This was done by analyzing and examining humor of the costume expressing cartoon image in post-industrial society. Consequently, the result of this study was summarized as follows; First, humor by parody of Pop Art is recognized as humorous expression that repulsed the main current culture and post-industrial society phenomenon. Second, humor by quotation tends to appear through cartoon character. Costume which quote cartoon character is against Kidult tastes and the pre-existing authoritative prejudices in post-industrial society. Third, humor by bricolage, making bricolage with silhouette, color, pattern item, is recognized as new creation of humor In other words, it is regarded as enlargement of new esthetic consciousness and humor about instrumented gender in post-industrial society. Lastly, humor by deformation expressed itself in deformation of body image of character and cloth silhouette by cartoon image. Deformation of cloth silhouette by cartoon image, being not conscious pre-existing concept of harmony of human and costume, is recognized as humor which have characteristic of play with introduction of new silhouette. In addition to, the result of this study showed that humor expressed in cartoon image of costume has been limited to the works of few designers because of characteristics of fashion designers who made use of popularity as subjects of the works and internal meanings which were related to the characteristics of post-industrial society.

• 복식
• /
• 제58권9호
• /
• pp.81-98
• /
• 2008

This research aims to analyze humorous images expressed in 2D graphics fashion illustrations and to propose application of 2D graphics in humorous images for fashion illustrations to suggest a more creative and relevant fashion illustration for contemporary culture. The result of this research were as follows: First, theories on reaction of humor can be classified into Incongruity theory, Superiority theory and Arousal and Relief theory. Humor in visual arts are classified in Visual Parody, Visual Pun, Visual Paradox and Visual Satire. Second, Visual Pun, Visual Parody, and Visual Satire are used for visualizing fashion illustration, and the foundations for many humor images were simple-colored, imaginative, and unreal settings. And it was also found out that the physical proportion of the models generally was 1(head):7(entire body), 1:8, 1:15 and the models were usually laughing and smiling. Tone was usually pastel and vivid, and posture was usually standing-position or sitting-position. Third, based on such results, fashion illustration works of humor image using 2D graphics were created. To concretize the humor image, 'gift' as a concept was chosen. Humor alleviates the tension and stress. It also brings laughter and pleasure to people's lives. Therefore humor image will be an effective way of expanding creativity in modern fashion illustration.

• 한국방사선학회논문지
• /
• 제17권2호
• /
• pp.185-190
• /
• 2023

이 연구는 펀 유머, 캐릭터, 괴기스러운, 섹시 유머 이미지들의 자극물을 캔 형태로 제작하고 설계하여 fMRI 분석을 통해 기억과 관련된 해마(hippocampus)의 신호값(SI)을 측정한 결과를 바탕으로, 패키지 디자인을 제작할 때 어떤 유형의 이미지를 활용해야 효과적인지에 대한 연구이다. 측정 결과 펀 유머 이미지 자극물이 가장 높았으며, 성별 및 연령에 따라 SI값에 차이가 있었다는 결과가 확인되었다. 남성은 펀 유머 이미지 자극물, 여성은 캐릭터 유머 이미지 자극물이 높게 나타났으며, 20대는 펀 유머 이미지 자극물, 30대는 괴기스러운 유머 이미지 자극물이 높게 나타났다는 것을 확인하였다. 이러한 결과를 바탕으로 패키지 디자인을 제작할 때, 대상 시장의 특성과 취향을 고려하여 펀 유머 이미지나 캐릭터를 활용하여 제작하면 더욱 효과적인 결과물이 도출될 것이다. 또한, 더 나은 시장성과를 이루기 위한 참고 자료로 활용될 것으로 기대한다.

• 복식
• /
• 제53권5호
• /
• pp.65-77
• /
• 2003

Due to the rapid changes occurring in many aspects of contemporary society, the need for a means to actively combat widespread feelings of emptiness and alienation among the public, while satisfying its visual pleasure, is increasing. Thus the need for humorous elements which bring freedom to the human psyche is urgently requested. Of course, the field of fashion cannot be left out in this trend, and humor image design is a good example of this. Humor image in fashion endeavors to release the tension accumulated in the modern world, while trying to find a way to recover the original pureness of mankind. Another aspect currently important is computers. The creation of images in modern visual art relies a lot upon computers. Traditional visual processes such as painting, photography and video are now merged within digital technology. and are now quite symbiotic to each other. With the development of computers came computer art. which uses all applicable functions of a computer to create art. Any artistic action which uses a computer in any stage of its creation can be called computer art. The common factor in humor and computer art in modern fashion can be classified as follows : repetition, deformation and distortion. exaggeration and abridgement. juxtaposition. and Tromp l'oeil. This study has placed its objective on the fusion of humor image fashion and computer art, by manufacturing a work with humor and computers, two important aspects of modern culture. Expanding the field of fashion design while promoting creativity In fashion by finding a verging point between art and science is also necessary. I have designed and made five costumes using the above cited techniques in computer humor images, on a theoretical basis.

• 디자인학연구
• /
• 제12권3호
• /
• pp.17-26
• /
• 1999

일반 대화속에는 물론, TV광고, 포스터, 신문, 잡지 등에 광범위하게 이용되고 있는 유머는 창조적인 사고로 아이디어를 개발하는 디자이너에게 훌륭한 표현수단이 되고 있으며 어떤 표현방법보다도 포용력 있고 설득적인 중요한 수단으로 그 가치와 함께 끊임없는 연구가 이루어지고 있다. 그러나 지금까지 유머에 관한 연구는 광고를 중심으로 상품구매에 미치는 영향에 관한 유머 소구효과가 대부분이라 실제로 새로운 표현방법을 개발하고자 하는 디자이너에게는 이러한 연구자료가 이용되지 못하고 있는 실정이다. 따라서, 수용자인 대중에게 효과적인 메세지 전달을 하기위해 노력하는 디자이너 입장에서 새로운 연구가 계획되어야 하며, 객관적으로 검증되고 실제적으로 활용가능한 자료가 필요하다. 본 연구는 인간의 가장 기본적이며 공통적 언어인 유머를 통하여 타이포그래피의 새로운 표현방법을 제시하고, 각 유형별로 어떠한 표현 특성이 있는지 분석하여 그를 토대로 디자이너와 대중이 공유할 수 있는 보다 타당성있고 효과적인 유머 표현을 위해 이의 효용성을 실증적으로 고찰하였다. 이러한 결과를 토대로 타이포그래피의 유머적 표현방법이 대중에게 어떻게 지각되고 있는지를 알고, 실험을 통해서 디자이너가 아이디어 개발에 접근해 가기를 바라며, 그러한 작업이 이루어질 때 보다 객관적이고 적합한 디자인을 계획할 수 있고 나아가 메세지 전달효과를 증대시킬 수 있다.

• 한국의류학회지
• /
• 제22권8호
• /
• pp.978-989
• /
• 1998

The purpose of this study is enrich the expressivity in fashion illustrations by looking into the expression of humor which is seen in the fashion illustration. In addition, this study is expected to provide a theoretical basis to the people whose works are concern with Fashion design. It is the fashion illustration that expresses the specific concept that accords with the purpose of drawing. And we need to create our own techniques freely and to develop them into higher ones. In this view, we can say that the humor in the fashion illustrations shows us the new world of expression. And we can also say that it fills the roles of social functions to purify human emotions with helping the communication between people in our highly developed society. Finally, the expression of humor in fashion illustrations can be described as followings. First, they are relate with the superiority, disparity, psychic release in the theory of humor's origin. Second, the image of humor can be induced by changing the figure of human body. Third, it can be encouraged by contrasting the different fashion images. Forth, we can use well-known icons that cause the humor does not only give us laugh but also reflect the era, society enlarge the range of expression in fashion illustrations.

• 디자인학연구
• /
• 제11권3호
• /
• pp.101-110
• /
• 1998

제품판매를 촉진하고 기업이윤의 극대화를 모색하는 기업논리로만 좋은 기업이미지를 형성하는 것은 불가능하다. 좋은 기업이미지 형성을 위하여 형성하는 것은 불가능하다. 좋은 기업이미지 형성을 위하여 기업활동을 통하여 효과적인 마케팅 이미지를 형성해야 하고 올바른 사회적 행동을 통하여 바람직한 사회적 이미지를 형성해야 하며, 문화적예술에 대한 투자, 보건, 교육, 사회적 복지프로그램등에 지원활동으로 사회적 신뢰를 획득해야 한다. 기업은 의도한 바대로의 기업이 미지를 대중들이 가질 수 있게 노력하지만 대중은 여러 정보들을 토대로 주관적으로 기업이미지를 지니게 된다. 기업이미지 형성 자체가 대중의 이성적이기 보다는 감성적인 주관에 의한 것이므로 감성적 접근과 감정적 설듯이 더욱 효과적인 요소가 된다. 유머효과는 기존의 연구를 통해 주의집중, 기억, 설득의 매우 강력한 수단이 된다는 것은 입증된 바 있다. 현대의 가장 인기잇는 광고의 대부분이 유머광고이고, 설문을 통하여 20대 대학생의 절대다수가 유머광고를 선호하고 있고 좋은 기업이미지를 위하여 유머러스한 제품광고를 통한 기업이미지 제고효과, 기업이미지 광고에 유머효과의 사용 그리고 기타 커뮤니케이션 활동에 유머효과를 사용하는 것에 대다수가 긍정적인 의견을 가지고 있다는 것을 확인할 수 있었다. 좋은 기업이미지 형성을 위해 유머효과는 친근함을 유도해 내고, 광고의 역기능적인 면을 최소화하고 정신적 즐거움을 주면서 설득효과를 가진다. 유머효과는 기업실체를 반영한 좋은 기업이미지 형성에 효과적일 뿐만 아니라 광고 커뮤니케이션의 아이디어 개발 근처로 활용할 수 잇다. 유머를 웃음을 유발하는 단순한 수단이라기 보다 인간에 대한 깊은 관조와 이해를 바탕으로한 휴머니즘의 또다른 표현이라고 본다면 바람직한 기업이미지와 연관한 연구는 의미가 있다고 할 수 있다.

• 한국콘텐츠학회논문지
• /
• 제20권9호
• /
• pp.397-413
• /
• 2020

한국 기업과 사회에서 변화하는 문화적 흐름에 따라 유머는 유용한 인상관리 기법이 될 수 있다. 본 연구의 목적은 유머를 성공적인 인상관리 기법으로 활용하기 위하여 이해해야 되는 요소들을 확인하는 것에 있다. 본 연구는 참여적 관찰(participant observation) 과 인터뷰(semi-structured interviews) 를 통한 질적 연구를 진행하였다. 참여자들은 유머를 통한 인상관리가 대부분 유교문화에 기반을 둔 상대적 역할에 맞춰 사용되며, 상급자(superior) 가 더 적극적이고 다양하게 사용한다고 인식하였다. 그러나 상대적으로 젊은 참여자들은 유머가 기업의 역할에서 벗어날 수 있는 독창적인 인상관리 기법이 될 수 있으며, 이 과정에서 유머가 다양한 해석 및 결과를 나타낼 수 있다는 인식이 참여자들에게 불안감과 스트레스를 주는 것으로 나타났다. 이는 유머를 사용할 때 환경과 소통하는 대상의 문화적 성향을 고려하고, 기업들은 효과적인 인상관리 기법에 대한 교육을 도입해야 의도하지 않은 결과를 피하여 긍정적인 결과를 얻을 것이다.

• 한국의류학회지
• /
• 제26권2호
• /
• pp.181-192
• /
• 2002

The purpose of this study is to clarify the expression of conceptual image by which the modern graphic artists use for creating new visual images and the characteristics in expression of the major fashion images in fashion illustration. In the present study, major findings on the basis of the analysis of expression of visual images in fashion illustration since 1980s are as follow: The conceptual image expression in the visual arts is based on the eight techniques. They are dual image, operation of image, copying·reproduction of image, deconstruction of image, pictorial image, symbolization of image, mystification of image, and making humorous image. Since 1980s, the major fashion images in fashion illustration are mainly classified as classic image, humor image, fantastic image, natural image, avant-garde image, simple image, casual image and feminine image. The characteristics in expression of these images in fashion illustration are; 1) fortification of dual image in classic image, 2) activation in humor image 3) grotesque fantastic image, 4) the modernization of natural image, etc. In addition that, the image of avant-garde is expressed by Postermodernism, Deconstructionism, Techno etc. since 1980s. Also, simple image of the modern composition, casual image of daily life, and feminine image which is emphasized with eroticism are also included in these characteristic in expression of images since 1980s.

• 복식
• /
• 제53권5호
• /
• pp.33-48
• /
• 2003

The purpose of this study was to define the moaning and features of humor in modern fashion. by examining how it's being grafted into fashion, based on artistic expression including collage, assemblage, photo montage, graffiti, transformation, distortion, exaggeration and optical illusion. Beside. humor of fashion is to examine not only laugh and fun but also formative expression and creativity. Furthermore, it is to enlarge the range of conception for future fashion. The findings of this study could be described as below: The features of humorous fashion by collage and assemblage boiled down to unexpectedness, disharmony and creativity. The photo montage was marked by popularity, reproduction and recreativity, and graffiti was characterized by attention, simpleness, and amusement. And there were unexpectedness, creativity and strangeness in transformation, distortion, magnification and optical illusion. The meaning of humorous fashion that carries such features could eventually be summarized into the followings : First, the fashion, from which collage, assemblage, photo montage. graffiti, transformation, distortion, magnification and optical illusion were detected. could be sorted out into several categories that used different things : introduction of objects of different nature, dramatic impression and wit based on photo montage technique, introduction of comic components and infant image, and destruction of aesthetic principles. Second, the substance of humor in art could be applied to fashion design as well as visual art. Humor is a property related to accidental, unexpected incident, behavior, situation or idea, and it puts laugh, disharmony or awkwardness in fashion. Third, spicing fashion with humor could serve to draw people's attention, break down the barrier among people exposed to dry sentiment, and connect the public with art.