• The Journal of Korean Academy of Prosthodontics
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• v.34 no.2
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• pp.266-276
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• 1996

Numerous factors are known to affect the accuracy of elastomeric impression materials. Factor often overlooked is the quality of the bond between putty and wash during corrective reline impression technique. The putty-wash bond strength must be strong enough to over-come the local stress at putty-wash interface. It is not always possible to avoid saliva contamination in making corrective wash impres-sion. And putty preliminary impression material con be used as a template for provisional restoration. Human saliva and the residual monomer of autopolymerizing acrylic resin are thought to affect the bond strength and the failure type. This study examined the effect of contaminants like human saliva, and residual resin monomer on the putty-wash bond strength and the effectiveness of treatment. 1. Of the tested three brands of Vinyl Polysiloxane impession meterial, Express Exhibited the greatest bond strength followed by Eamix and Perfect showed the lowest putty-wah bond strength. 2. Coating the putty substrates with human saliva did not produce decreased failure load in all the breands of Vinyl Polysiloxane impression meterail. 3. Of the three brands of VPS impression material that were exposed to methhylmethacry-late resin(Jet), only the putty-wash bond strength of the Perfect group diminished signifi-cantly. Moreover, all the specimens from group C of Perfect exhibited adhesive failure. 4. Exposing the substrates to ethylmethacrylate resin(SNAP. diminished the putty-wash bond strength significantly. With Perfect and Examix, failure occurred cohesively through the light-body, whereas with Express, failure occurred adhesive-cohesively. 5. Removing approximately 1mm thickness of the contaminated putty interface was the most effective treatment in countering the undesirable effect caused by residual resin monomer. The putty-wash bond strength of the groups that were treated with 1mm even putty reduction was not significantly different from those of control groups. With Perfect and Examix, cleaning the specimens with gauze soaked in 70% isopropyl alcohol increased the putty-wash bond strength, but was not as effective as 1mm even reduction of contaminated putty substrates. With Express, 70% isoproryl alcohol treatment exhibi0ted comparable putty-wash bond strength to that of control group.

• Korean Journal of Human Ecology
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• v.21 no.2
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• pp.269-284
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• 2012

The main purpose of this study was to investigate factors affecting performance of casual wear franchise stores including franchiser support and social network between owners/managers. The study included the franchise stores of 55 casual wear brands located in Seoul, Incheon and Gyeonggi-do. In each store, one manager, owner or staff member with management responsibility was asked to fill out a questionnaire. A total of 184 questionnaires were collected with 165 used in the final analysis. The results showed that franchiser support consisted of educational support, marketing support and customer support. Path analysis indicated that only the educational support had a significant influence on the franchiser-franchise relationship, and in turn, the franchiser-franchise relationship positively influenced customer performance. Marketing support did not have a significant influence on the franchiser-franchise relationship, but did demonstrate a direct influence on customer performance. Social networks positively influenced customer performance, and there was significant a correlation between regions and social networks on customer performance. Sales performance was significantly influenced by customer performance.

• Korean Journal of Human Ecology
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• v.21 no.2
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• pp.315-329
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• 2012

The purpose of this study was to examine clothing purchase behavior of sports participants based on outdoor sports types and sports participation motivation. The research was conducted with the use of a self-administered questionnaire. A total of 703 respondents between the ages of 25 and 55 participated in the research through an internet survey. Motivation for participation in particular sports was comprised of four factors: impress others, mental rejuvenation, social interaction, and health maintenance/improvement. Perceived benefits of clothing choice were categorized into three factors: brand/fashion pursuit, positive image pursuit, and practicality pursuit. Outdoor sports activities was categorized into six types, climbing, jogging, cycling, fishing, golf, and others including ball games. Each sports group presented differences in demographics, sports motivation factors, and benefit factors. Four segments were identified based on sports participation motivation: active group, social group, health and revitalization group, and inactive group. The active group considered three clothing benefits and 14 evaluative criteria as being the most important among the four segments, indicating the major target market for outdoor sportswear brands. On the other hand, the members of inactive group showed passive attitudes toward clothing purchasing behaviors. This study discusses the results of this research within the context of the managerial implication for outdoor sports marketers.

• Korean Journal of Human Ecology
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• v.14 no.4
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• pp.683-692
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• 2005

This study was intended to analyze the clothing shopping orientations and purchasing practices for men's dress shirts. It was conducted by means of convenience sampling survey with male office workers who usually wear dress shirts at work and who also live in Seoul, Geonggi, and Chungcheong area. The data collected were analyzed by frequency analysis, cross-tabulation analysis, factor analysis, t-test, and ANOVA using SPSS. The results are as follows: 1) Clothing shopping orientations were classified into six factors: brand oriented; planned; enjoying; expediency oriented; negative shopping; and low price oriented. There were partially significant differences in clothing shopping orientations according to the surveyees' age. 2) The surveyees prioritized low price and expediency in clothing shopping, but they also showed low interest in brands. 3) The criteria for purchasing were in the order of size, color, comfort, and design. There were also partially significant differences in the estimation criteria for dress shirts according to marital status and age. 4) Most respondents tended to purchase 3 or 4 pieces of dress shirts a year, paying 30,000 to 50,000 won for a piece, usually at department stores. 5) When they purchase a dress shirt, they always considers its size. In the case of married men, however, it is the laundry tag that they do care about.

• Journal of the Korean Society of Costume
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• v.55 no.4 s.94
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• pp.16-28
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• 2005

The purposes of this study were to understand the buying patterns of adult women according to impulse shopping, benefits sought, and selecting information sources. This subjects of this study were 509 adult women from the age 20's to the age of 40's. This data were analyzed by using factor analysis multi regression analysis, analysis of variance, Scheffe' test. The results of this study were outlined as follow: 1. Differences among ages (the 20's, the 30's, and the 40's) in impulse shopping were as follow: The 30's bought more cosmetics to change their mood compared to the 20's or the 40's, and the 20's and the 30's bought more cosmetics matching to their images compared to the 40's. 2. From the aspects of benefits sought, the 20's and the 30's were more seriously consider the fame of brands compared to the 40's, showing they were different from the 40's. 3. From the aspects of selecting information sources about cosmetics, the 20's were more actively utilizing both human information sources and non-human information sources compared to the 30's and the 40's.

• Journal of the Korean Society of Costume
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• v.55 no.8 s.99
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• pp.144-153
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• 2005

The purpose of this study is to make a Web Color Data Base for practical design system for domestic fashion industry. The market segmentation was based on the results of the previous studies and the characteristics of fashion consumers. Finally, the 14,121 color samples are collected from the survey of 55 manufacturers of domestic fashion industry and 116 fashion brands of major department stores. These color samples are analyzed by the Munsell's H V/C and CIE L*a*b* value. The representative colors are selected concerning the density in CIE L*a*b* color space and the distance between the color samples. As a result, We suggested 2213 representative colors. Also, this color data was constructed on Web site. The data were sorted by the market, season and color code. In addition, the representative color sample book was made for the prototype of .

• Korean Journal of Human Ecology
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• v.17 no.4
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• pp.745-758
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• 2008

In this paper, we examined the trend information collected by apparel industries to develop fashionable products. We also investigated the product development process of a swimwear industry, ELLE Swimwear, through in-depth interviews. The results are as follows; 1. The apparel industries were collecting information about a fashion trend, international exhibitions and fairs, world collections, and a market trend to develop fashionable products. 2. As the swimwear consumers are spreaded in all ages, the launching of more specialized swimwear brand with ages is required. 3. These days, swimwear is not only an item of sportswear but also being a fashionable product on street. Therefore, the industries should try to develop a various assortment of swimwear capable of coordinating with multi-mix instead of developing a separate item. 4. To design and produce swimwear satisfying functional, sensual and cultural performance, the development of new materials and patterns are required. 5. Nurturing of swimwear pattern specialists dealing with CAD is urgently required. 6. Turning of understanding about the importance of VMD and more attractive marketing strategies by a specialized team are also required.

• Korean Journal of Human Ecology
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• v.17 no.1
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• pp.81-93
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• 2008

Female college consumers are orientated toward vanity and fashion luxury products in consumer society. The purpose of this paper was to investigate the relationship of vanity type and attitude toward fashion luxury products. The data were collected from 517 female college students in Ulsan, Pusan, and Kimhai. For data analysis, descriptive statistics, factor analysis, cluster analysis, and MCA were used. Results of cluster analysis identified the vanity type of the female college students into non-vanity group, positive viewer, and vanity group. Above two third of the total sample were the vanity group and the positive viewer. The non-vanity group, was comprised the smallest proportion of female college students. Attitude toward fashion luxury products was classified into four factors; involvement for fashion luxury, superiority of the fashion luxury, hedonic and conspicious consumption, and negative response. The attitude toward fashion luxury products was significantly different across the 3 vanity type. The results of this study provide insights into female college consumers' increasing demands toward fashion luxury brands. Consumer education should be implemented for the vanity group, and personal financial management education program is needed in liberal arts curriculum.

• Korean Journal of Human Ecology
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• v.19 no.6
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• pp.1071-1082
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• 2010

This study examined the effects of underwear brand identity color on brand equity. A self-administered questionnaire mainly consisted of BI color, brand image, and brand equity for underwear. Five underwear brands (Calvin Klein, Yes, Solb, Venus, and Body Guard) were selected based on the frequency they were purchased in pilot study. To collect data, respondents were asked to choose a brand which they were most familiar with, and to assess BI color, brand image, and brand equity including cognitive value, emotional value and purchase intention. A total of 228 usable questionnaires were obtained from consumers aged 19 to 46. BI colors were classified into four color groups: Achromatic (white, black, gray), Vivid (red, blue, yellow), Pink, and Beige. Additionally, underwear brand images consisted of four factors: Sophisticated, Classic, Casual, and Elegant images. Findings showed significant differences in the four factors of brand image and cognitive brand value between the BI color groups. Also, the factor of cognitive value was higher for achromatic or beige brand color groups, than for vivid or pink color groups. Also, brand image factors had positive effects on cognitive or emotional brand value. Especially, the factor of emotional value was more likely to increase purchase intentions than cognitive value in the BI color groups. The implications for managerial decision marking in fashion marketing strategy were also discussed.

• Journal of Families and Better Life
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• v.28 no.3
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• pp.179-187
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• 2010

Since the late 20th century, construction companies have developed different brands of apartments while keeping the LOHAS, well-being, ubiquitous, and one-stop-living concepts in mind. From this point of view, this study intends to define the diverse space planning needs of apartment residents. The purpose of this study is to suggest optimum guidelines regarding the subject of space requirements and planning by conducting in-depth interviews of residents whose apartment floor size is between $66m^2$ (20 Pyong) and $165m^2$ (50 Pyong) and whose apartment is less than 5 years old. The major findings were as follows: (1) The shortage of storage space in different types of apartment housing units was found to be a chronic problem. Thus, closet sizes mustbe increased. (2) The size of the master bedroom needs to be decreased, whereas the size of the kitchen and dining room as well as the size of the second and/or third bedroom must be increased. More space is required in common areas occupied by the family and larger closets are needed. Less space is required for the master bedroom.