Influence of Advertising Attributions on Attitude toward Advertisement, Brand Attitude and Purchase Intention : Emphasis on Hotel Web Advertisement (호텔 웹 광고의 광고속성이 광고태도와 브랜드태도, 구매의도에 미치는 영향)
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- Knowledge Management Research
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- v.12 no.1
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- pp.1-16
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- 2011