• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.135-145
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• 2007

Hana TV, representative TV portal, has the similar function of internet portal media. This study will focus on the practical use of Hana TV which is increasing rapidly its subscribers. Monthly connecting rate by subscriber, frequency of program request will be analysed. For this research, the data, documents of Hana TV and its home page were taken. According to the analyse, the subscribers of Hana TV prefer to watch free TV's programs and hope to watch more free TV's library.

• Journal of Distribution Research
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• v.16 no.5
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• pp.19-41
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• 2011

Home shopping is called the flower of future distribution. Among them, for TV home shopping, Korea should lead the industry as an advanced country in IT technology. It is difficult for small and medium businesses, however. This is due to the failure of the policies of Korea Communications Commission. In order to complement such policy failure, this study intends to analyze the preceding domestic studies and foreign status, and reflect such on the policy. Especially the domestic business will be predicted through foreign home shopping status and policy cases, and the items that should be supplemented with governmental policy in order to vitalize small & medium businesses were analyzed; these should be actively reflected by the government. In case of general PP, it already runs on the registration system, and the home shopping channel should also be the same and be committed to the market. The increased number of channels would allow a greater opportunity for small and medium businesses who are the suppliers, and for the consumers, the product prices would be able to be stabilized at an appropriate cost and high quality and diversity of items could be obtained through home shopping, thus improving consumer welfare. If it is difficult to adopt the registration system for home shopping right away, the best alternative is to strengthen the approval system. As home shopping requires a re-approval every 3 years, strengthened re-approval conditions would resolve part of the problem.

• Journal of Distribution Research
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• v.13 no.3
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• pp.27-54
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• 2008

This study explored the relationship between information search and purchasing behavior across in-home shopping channels to give multi-channel retailer an implication of multichannel customer management. We analyzed the relationship between consumer's information search and purchase behavior (choice, frequency, and expenditure) with a view to channel lock-in and cross-channel synergy. This study was carried out using survey data about in-home shopping behavior of housewives. Results of the study showed that (1) there was channel lock-in between information search and purchase behavior across in-home shopping channels, (2) catalog channel and the Internet channel were a alternative channels of TV home shopping channel and (3) catalog channel and the Internet channel were an complementary channels. This results can provide meaningful implication for multi-channel retailers.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.123-124
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• 2019

매체를 기반으로 하는 모든 이야기 형식이 그렇듯이 TV휴먼다큐멘터리의 서사방식 역시 방송환경에 따라 변화해왔다. 초고화질 비디오와 몰입형 오디오 구현이 가능한 UHD로 제작된 <순례-집으로 가는 길>은 등장인물의 1인칭 내레이션과 몽타쥬 편집 기법, 드론을 활용한 다양한 구도를 통해 등장인물의 심리를 섬세하게 표현, 시청자의 몰입을 가능하게 했다. <순례>의 이러한 시도 이후 이와 유사한 서사방식의 다큐멘터리가 방송되며 UHD방송환경 아래 TV다큐멘터리의 흐름과 방향이 달라지고 있다.

• Journal of the Korean Home Economics Association
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• v.48 no.4
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• pp.25-30
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• 2010

This study was motivated from the point that TV anchor women wore red clothing the most when they appeared at the broadcasting. For the analysis of clothing color, the main news programs of three local terrestial broadcasting systems were adopted, and the screen sources having been obtained for a year on the anchor women from January 2008 to December were classified by S/S, F/W. As the result, it was found out that the image was classified according to the inherent symbolic meaning of red color, and red color was frequently adopted for the happy-passionate image. It is judged that the reason is red color clothing spotlights passionate, challenging and imposing image which anchor women have. It revealed that while investigating the relationship of coloration between red upper clothing and other clothing, the inner-wear white color of the red jacket, or of the black inner-wear was matched the most, regardless of season. It is judged that this is because the coloration of red and white, and of red and black give not only brilliant but also clear image.

• Asia Marketing Journal
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• v.14 no.3
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• pp.103-118
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• 2012

Although music is one of the most important attributes of broadcasting communications, few studies have examined the relationship between background music and the behavior of audiences, particularly in the context of TV home shopping programs, where purchase decisions are made while watching the show. The objective of this study is to examine whether certain characteristics of music in broadcasting communications can affect the audiences' purchase intentions or behaviors. Unlike previous studies on this issue, this study considers the impulse-inducing capability (IIC) of music as an important variable affecting consumers' purchase intension. A 2×3 (high/low involvement and high/low/no IIC music) between subjects design was used for the experiments in the study. The TV home shopping programs in the high or low involvement condition were identical except for the type of background music: high IIC music, low IIC music, and no music. A total of 188 undergraduate students at a college in Seoul, South Korea participated in the study. Their ages range from 20 to 25 (median age = 22), and nearly 60% were male. Our analysis showed that in the low involvement condition, high IIC music was more likely to have a positive effect on purchase intentions than low IIC (common) music or no music did. Meanwhile, there was not any significant relationship between music and purchase intentions in the high involvement condition. Given that previous studies have provided no clear evidence of the effects of music on consumers' purchase intentions or behaviors, this study makes an important contribution to the literature in this field. The result of this study provides implications to the practitioners in the market, too. Marketers need to reevaluate the value of music used in broadcasting communications and pay more attention to find the right music for their campaigns. Limitations of this study as well as directions for future studies are also discussed.

• Journal of the Korean housing association
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• v.21 no.1
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• pp.31-42
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• 2010

The purpose of this study was to analyze behavioral patterns of elderly residents and to identify the characteristics of using furniture and home appliances by elderly-headed households. For this purpose, field studies that included observation and open-ended interview were conducted with 52 elderly-headed households. The major findings of this study were as follows: elderly-headed households need home appliances with lighter body, lower capacity and simple functions. Furniture for elderly people should be designed to minimize the inconvenience of using western style furniture, also the behavior patterns which are important to the elderly like taking medicine have to be considered. And it is necessary to design furniture and equipments properly to prevent accidents happened in housing. Lastly, because the elderly relies heavily on watching TV, it will be desirable to apply TV-friendly devices such as home networking and home automation. Research results will be useful information on product design to reflect characteristics of elderly and follow-up studies associated with each furniture and appliances and specific living behavior are needed.

• 제어로봇시스템학회:학술대회논문집
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• 2003.10a
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• pp.2126-2130
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• 2003

In the integrated systems, that is integrated digital TV(DTV) internet and home automation, like home server, is needed integration of digital TV video signal and computer graphic signal. The graphic signal is operating at the high speed and has time-divide-stream. So the re-request of data is not easy at the time of error detection. therefore EDAC algorithm is efficient. In this paper, we show a scheme, that is integration of graphic and dtv format signal for DTV monitor display. This paper also presents the efficiency error detection auto correction(EDAC) for conversion of graphics signal to DTV video signal. A presented EDAC algorithms use the modified hamming code for enhancing video quality and reliability. A EDAC algorithm of this paper can detect single error, double error, triple error and more error for preventing from incorrect correction. And it is not necessary an additional memory. In this paper The comparison between digital TV video signal and graphic signal, a EDAC algorithm and a design of conversion graphic signal to DTV signal with EDAC function in DTV system is described.

• Proceedings of the IEEK Conference
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• 2002.07a
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• pp.106-109
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• 2002

In the integrated systems, that is integrated digital TV(DTV) internet and home automation, like home server, is needed integration of digital TV video signal and computer graphic signal. The graphic signal is operating at the high speed and has time-divide-stream. So the re-request of data is not easy at the time of error detection. therefore EDAC algorithm is efficient. This paper presents the efficiency error detection auto correction(EDAC) for conversion of graphics signal to DTV video signal. A presented EDAC algorithms use the modified Hamming code for enhancing video quality and reliability. A EDAC algorithm of this paper can detect single error, double error, triple error and more error for preventing from incorrect correction. And it is not necessary an additional memory. In this paper The comparison between digital TV video signal and graphic signal, a EBAC algorithm and a design of conversion graphic signal to DTV signal with EDAC function is described.

• Journal of Fashion Business
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• v.13 no.4
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• pp.77-84
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• 2009

The purpose of this study was to examine family factors affecting compulsive buying behavior. Three hundred fifty-five female college students who had purchased fashion products through Internet shopping or TV home shopping participated in this study. For data analysis, descriptive statistics, correlation analysis, t-test, multiple regression, and reliability test. As the results, approximately 18% of respondents were revealed as compulsive buyers. Compulsive consumption scores were correlated to higher previous childhood consumption experience, family matters, parents' compulsive consumption tendency, and reference group. Also, results of multiple regression revealed that previous childhood consumption experience, parents' compulsive consumption tendency, and reference group were significantly related to compulsive buying, Finally, there were significantly differences between compulsive buyers and non-compulsive buyers on previous childhood consumption experiences, parents' compulsive consumption tendency, and reference group. Based on these results, this study would provide significant implications to academic scholars, consumer policy decision makers, and marketers.