• Title/Summary/Keyword: Growth strategy

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Exploring Business Opportunities for Building Social Overhad Infrastructure by Achieving Sustainable Development Goals (지속가능발전목표를 이행하는 사회기반시설 사업기회에 대한 탐색적 연구 - 3D 프린팅 프로젝트 사례 조사를 기반으로 -)

  • Lee, Yoonsun;Lee, Taisik
    • Korean Journal of Construction Engineering and Management
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    • v.21 no.4
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    • pp.72-81
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    • 2020
  • Sustainable development goals (SDGs) are designed to promote human and social development and address challenges related to sustainable economic development, in addition to creating quality employment. SDGs create new market and business opportunities that enable companies to effect business changes through innovative solutions. To tackle structural problems and create infrastructure for future societies, a national-level digital transformation strategy is being developed in Korea. The Korean government announced an investment plan for living social overhead capital (SOC) to address various social and structural problems caused by low economic growth. This study emphasizes the importance of building SOCs in accordance with the requirements of future societies. This study primarily aims to suggest business opportunities created by achieving SDGs, by analyzing business cases involving 3D printing-based construction. Implementing living SOCs through ingenious thinking will not only create new businesses and jobs through digital transformation, but also improve the economic and social value by encouraging community members to be proud of their future society.

Non-linear Relationship Between IP Proportion of Startup and Financing Performance: Moderating Role of Founder's Education Level (스타트업의 지식재산 비중과 자금조달의 비선형 관계: 창업자 지식수준의 조절효과)

  • Chung, Doohee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.5
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    • pp.1-11
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    • 2019
  • Financing plays an important role in the survival and growth of startups. This study investigates key factors that improve startup financing performance. To this end, we analyze the relationship between the proportion of intellectual property and the financing performance. In addition, this study also examine the impact of the founder's education level on the financing of startups, and the moderating effect of the founder's education level on the relationship between intellectual property proportion and financing. Based on the survey data of 331 startups, this study found that the proportion of intellectual property and the financing performance have an inverted U-shaped nonlinear relationship. While the founder's education level has a positive impact on the financing performance, it negatively moderate the relationship between the intellectual property proportion and the financing performance. Through these findings, this study suggests that it is necessary to maintain an adequate proportion of intellectual property in order to maximize startup financing performance. The higher education level of founder enhances the startup financing. Since the founder's education level weaken the effect of intellectual proporty's effect on startup financing, however, startups need to control the proportion of intellectual property to improving financing according to the founder's education level. Based on signal theory, this study proposes a new strategy of intellectual property to enhance startup financing performance.

Effect of Weed Control and Lodging Reduction for Increase the Grain Yield of Buckwheat (메밀증수를 위한 잡초방제 및 도복경감 효과)

  • Heo, Kwon;Lee, Han-Bum;Park, Chul-Ho;Choi, Yong-Soon
    • Korean Journal of Plant Resources
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    • v.13 no.3
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    • pp.243-248
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    • 2000
  • This study was conducted to evaluate the effects of weed control and lodging reduction in the cultivation of buckwheat. The effect of weed control was significant. In the herbicide plot, nevertheless, grain yield and plant height were more decreased than habitual and vinyl mulching plots. Therefore, the application of herbicide was considered unnecessary in buckwheat cultivation having short growth period. In the habitual plot, dominant weed species are Digitaria sanguinalis, Erigeron annuus, E. canadensis, Setaria viridis, and Stellaria alsine var. undulata. On the effect of plant dwarf agent, C.C.C. and TIBA, plant height became shorter than habitual plot but the grain yield decreased. The latter tip pinching time, the less in grain yield which indicate tip pinching is ineffective in grain yield and lodging reduction. Among the wild species and cultivars of Fagopyrum, F. urophyllum was differentiated into xylem and phloem tissues indicating woody plant. Stem hardness of this species was the hardest as 625,110,000 dyne/cm$^2$which is at least 3.5 times harder than F. esculentum cv. Suwon #12. Therefore, it needs that the woody habitat gene of F. urophyllum is transfered into other cultivars in buckwheat breeding strategy.

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Distribution Characteristics of Woody Plants Resources in Jeiu, Korea (제주도 목본식물자원의 분포특성)

  • Kim, Chan-Soo;Son, Seok-Gu;Tho, Jae-Hwa;Kim, Ji-Eun;Hwang, Seok-In;Cheong, Jin-Hyun
    • Korean Journal of Plant Resources
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    • v.20 no.5
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    • pp.424-436
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    • 2007
  • In this paper, it was discussed situations and necessities of conservation management strategy for the woody plants resources in Jeju Island. Out of 320 taxa of the woody plants distributed in Jeju, there were 62 families, 136 genus, 279 species, 28 varieties and 13 forma. Conifers, gymnosperms, were 3 families, 5 genus and 7 species as holding 2.2% of total woody plants. Broad leaves, angiosperms, were 59 families, 131 genus, 272 species, 28 varieties and 13 forma that were 313 taxa. Evergreens were 84 taxa consisting of 31 families, 45 genus, 72 species, 7 varieties and 5 forma that make up 26.8% out of total angiosperms. Deciduous were 229 taxa(73.2%) consisting of 42 families, 93 genus, 200 species, 21 varieties and 8 forma that were 122 trees(38.1%), 177 shrubs(55.1%) and 21 vine plants(6.8%). Life form spectra by dormancy, disseminule, radicoid and growth form were analysed. Thirty eight taxa including 17 families, 21 genus, 14 species and 16 varieties out of 320 taxa growing Jeju were endemic to Korea and 22 taxa of them were endemic to Jeju. The specific plant species among the woody plants in Jeju were 10 taxa in V grade, 24 taxa in IV grade and 53 taxa in III grade. These are correspondence to those of nations as 12% of V grade, 7.6% of IV grade and 17.2% of III grade.

Study on the Cultural Marketing Factors of Tourism Destination in the Era of Convergence : Focusing on the Brand Attitude and Brand Equity Differences by segmented groups (융복합시대의 관광지 문화마케팅에 관한 연구 : 세분집단별 브랜드태도 및 자산 인식 차이를 중심으로)

  • Yoon, Yeong Hye;Kim, Mi Seong;Kang, Hwa;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.37 no.2
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    • pp.205-217
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    • 2019
  • This study began with the focusing the growth of importance of cultural marketing and its successes by applying to branding in a phase in which the cultural production era has arrived after the industrial production era. This study aimed to reveal the effect of cultural marketing, which are used as marketing strategy in the tourism field, on brand attitude and awareness. Therefore, this study tried to investigate the brand equity and attitude in accordance with the cultural marketing factors by survey Chinese tourists visiting Korea. The result and contents of the study are as follows. First, it was confirmed that the research question on the possibility of market segmentation in accordance with cultural marketing factors; the market segments were classified as Cluster 1 general involvement perceived group, Cluster 2 high involvement perceived group, Cluster3 middle involvement perceived group. Second, it revealed significant differences on brand attitude among the segments; Cluster 2 showed high brand attitude and Cluster 3 showed average level on brand attitude. Third, it found a statistically significant differences in the perception of brand equity including perceived quality, brand awareness and brand image of tourism destination. In conclusion, this study was able to identify market segments in accordance with cultural marketing factors of tourism destination and revealed significant differences in the segments by brand attitude and brand equity. This could provide practical implication that various cultural marketing activities to generate positive results on brand equity and brand attitude and cultural marketing strategies is also needed to increase foreign tourists' awareness of these cultural marketing activities.

A Study on The Impact of Enterprise Innovation Factors on Enterprise Innovation Performance: Analysis of The Differences between Innovation Acceleration Factors(High, Low Level) and Innovation Hindrance Factors(High, Low Level) by Groups (기업혁신요인이 기업혁신성과에 미치는 영향 연구 : 혁신촉진요인(High, Low 수준)과 혁신저해요인(High, Low 수준)의 집단별 차이 분석)

  • Ji, Yong-Bin;Seo, Young Wook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.4
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    • pp.441-456
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    • 2021
  • Enterprise is focused on R&D innovative activities in order to achieve sustainable growth & secure competitive advantage. There are many factors that influence enterprise innovation performance, but enterprise innovation activities do not always have a positive effect. Therefore, this study analyzed the effects of on innovation performance, focusing on innovation acceleration factors and innovation hindrance factors. The research model analyzed 2,081 national manufacturing enterprises that responded to the 2016 Korean Innovation Survey (STEPI). SPSS 25.0 was used to perform reliability, feasibility, and logistic regression analysis. The results are as follows. First, innovation activities have positive effects on enterprise product and process innovation performance. On the other hand, government support had the opposite results. Second, the collaboration of technology showed a positive effect on product innovation performance, independent of innovation acceleration and hindrance factors. Third, innovation activities showed a positive effect on process innovation performance, regardless of the innovation acceleration and hindrance factors. Unlike prior studies limited to technological innovation, this study analyzed the attitudes of enterprises toward innovation acceleration and hindrance factors. This study is expected to contribute to establishing a strategy for reducing the failure and risk of innovation due to its findings on how innovation performance varies by groups.

The Effect of Website Characteristics and Online Service Quality of Kidult Online Shopping Mall on The Reliability and Repurchase Intention (키덜트 전문 쇼핑몰의 사이트 특성과 온라인 서비스 품질이 신뢰 및 재구매 의도에 미치는 영향)

  • Lee, Sang Won;Kim, Hong Keun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.4
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    • pp.161-178
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    • 2019
  • The purpose of this study is to analyze the effect of characteristics of the online shopping mall website and the service quality factors required on the online service on the reliability and repurchase intention. Through this, the key customer response service and operation management strategy can be proposed for the growth of kidult online shopping mall which is continuously spreading. Also, implications for development direction can be suggested. For this purpose, the ES-QUAL and E-Rec-S-QUAL factors proposed by Parasuraman et al.(2005) were set as independent variables, as well as professionalism, diversity, playfulness, and personalization, and website reliability as a mediating factor, and repurchase intention as a dependent variable. For the analysis, a structured questionnaires survey was conducted to 200 domestic online shopping mall users. The main results are as follows. First, the professionalism, personalization in the characteristics, and service quality factors had positive effects on website reliability. Second, playfulness, personalization in the characteristics, and service quality factors had positive effects on repurchase intention. Third, website reliability had a positive effect on repurchase intention. Fourth, website reliability was found to mediate the relationship between predictive (independent) variables and dependent variables. The above results show that if a professional online shopping mall is equipped with online service quality and establish personalization through enhancing the professionalism, the online shopping mall can form a website reliability and expect to build continuous relationship with customers. In addition, implications can be suggested for future customer response service and operation management strategies.

Policy Recommendation for New Regional Industrial Policy in the Fourth Industrial Revolution Era (4차 산업혁명시대의 새로운 지역산업정책방향에 대한 정책제언)

  • Lee, Daeshik
    • Journal of Digital Convergence
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    • v.17 no.6
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    • pp.193-200
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    • 2019
  • This study analyzes the current status and performance of regional industrial policy in the face of the weakening industrial competitiveness under the global trend of the 4th industrial revolution and suggests the policy direction that regional industrial policy as a new national growth strategy. This study focuses on the suggestion of new regional industrial policy framework under new policy environment based on literature review. We propose a new industrial policy framework that simultaneously pursues equality between regions and efficiency within the region at the same time. As a core policy recommendation, we suggest first, establishing the region-centered industrial policy governance, second, strengthening planning function of local government through human resource development and institutionalized national government consulting, and the third, constructing lifestyle industry-ecosystem based on cultural asset and identity of region, fourth, utilizing Smart City, as a platform for participatory innovation, entrepreneurial and capital attraction, and cultivating new industry based on public procurement and data. Main suggestions of this study would be a new guideline coping with the declining industrial competitiveness and the Fouth Industrial Revolution. Details would be necessary.

Integrated Waterfront Cultural Planning through Regeneration of Former Industrial Harborfront (산업항만지역의 재생을 통한 워터프론트 문화도시 통합계획)

  • Lee, Kum-Jin
    • Journal of the Society of Disaster Information
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    • v.15 no.2
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    • pp.175-185
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    • 2019
  • Purpose: The purpose of this study is to propose a direction planning integrated waterfront cultural city in terms of urban economic revitalization through regeneration of former industrial harborfront and the creation of cultural living spaces based on regional history in order to pursue urban activities. Method: Analyzing planning waterfront and historical cultural space based on MM21's development policy and strategy under the growth process and development of Yokohama. Results: MM21 is the core public project out of the six major projects promoted by Yokohama, which is on the brink of satellite cities for the expansion of Tokyo with a goal of qualitative transformation of former harbor. It is planned to be developed as a creative cultural waterfront city for an integrated urban development. Conclusion: Planning waterfront cultural city, which takes advantage of the former harbor city derived through MM21 analysis, provides the cityscape towards the sea and the port via the viewing point and opens the waterfront open to the port and the sea Space and Esplanade landscape development, preservation of historic buildings and cultural assets, recycling as cultural art space, waterfront space planning that cooperates with public culture art and pedestrian network.

Study on the Forecasting and Effecting Factor of BDI by VECM (VECM에 의한 BDI 예측과 영향요인에 관한 실증연구)

  • Lee, Sung-Yhun;Ahn, Ki-Myung
    • Journal of Navigation and Port Research
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    • v.42 no.6
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    • pp.546-554
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    • 2018
  • The Bulk market, unlike the line market, is characterized by stiff competition where certain ship or freight owners have no influence on freight rates. However, freights are subject to macroeconomic variables and economic external shock which should be considered in determining management or chartering decisions. According to the results analyzed by use of ARIMA Inventiom model, the impact of the financial crisis was found to have a very strong bearing on the BDI index. First, according to the results of the VEC model, the libor rate affects the BDI index negatively (-) while exchange rate affects the BDI index by positively (+). Secondly, according to the results of the VEC model's J ohanson test, the order ship volume affects the BDI index by negatively (-) while China's economic growth rate affects the BDI index by positively (+). This shows that the shipping company has moved away from the simple carrier and responded appropriately to changes in macroeconomic variables (economic fluctuations, interest rates and exchange rates). It is believed that the shipping companies should be more aggressive in its "trading" management strategy in order to prevent any unfortunate situation such as the Hanjin Shipping incident.