• Title/Summary/Keyword: Growth rates

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A Study on E-mail Campaigns and Feedback Analysis as Marketing Tools of Internet Fashion Shopping Malls - With Focus on Specialized Fashion Shopping Malls - (인터넷 패션쇼핑몰의 이메일 마케팅 활용과 반응 - 패션 전문몰을 중심으로 -)

  • Han, Ji-Sook
    • Archives of design research
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    • v.19 no.2 s.64
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    • pp.53-62
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    • 2006
  • E-mail has indeed developed from 'a means of instant communication' to an indispensable part of online marketing. Therefore, companies need to implement consistent customer management. Communication with customers and marketing through e-mail is a powerful way of communication and adapting one-to-one marketing strategies to customer trends, habits and taste preferences. Since setting accurate targets is especially important in the fashion industry, e-mail marketing is the most effective way to communicate with customers and one-to-one marketing constitutes a very important strategy. In this study, I will analyze this powerful one-on-one marketing tool, particularly actual e-mail messages sent by an Internet Shopping Mall from June 12 to July 30, 2005, examine the effect of these messages on sales growth and analyze actual feedback received. Regarding e-mail read rates broken down by age and gender, 1 found that females in their late twenties recorded the highest rate at 21.66% and their contribution to sales growth was recorded at 3.5% From actual sales records, found that 28.10% of total sales were attributable to people in their late twenties, showing that the age group that reads e-mails the most also buys the most. Regarding feedback by e-mail title, e-mails from the 'Casual' category seemed to be the most effective, in that most of these e-mails were read. Also, messages sent on Tuesdays were read the most, according to the feedback analysis by weekday. Section e-mails were read more often than regular e-mails. Regarding the view rate according to the time e-mails were sent, messages sent to females in their late twenties at two o'clock in the afternoon were read by 20.93% of recipients, recording the highest read rate. By offering informative content and practical tips, visitors will be attracted to the site and generate site traffic. Therefore, we can conclude that sending e-mail messages can greatly contribute to sales growth and e-mail marketing is very effective. Also, in order to make e-mail campaigns more effective and improve marketing results, we need to analyze actual results and apply our findings in future e-mail campaigns. With this, we get successful marketing results.

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Feeding Effects of the High Pressure Boiled Extract(HPBE) of the Ogol Chicken on Weight Gain and Serum Lipid Composition of Rat (오골계 증탕액의 급여가 Rat의 증체 및 혈중 지질의 미치는 영향)

  • 채현석;유영모;안종남;조수현;상병돈;김용곤;이종문;윤상기;최양일
    • Korean Journal of Poultry Science
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    • v.30 no.2
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    • pp.135-143
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    • 2003
  • This study was conducted to investigate feeding effects of the high pressure boiled extract(HPBE) of the Ogol chicken on weight gain and serum lipid composition of rat. Rats(S.D,♂) were fed with normal feed(T$_1$), normal feed + herb HPBE(T$_2$), normal feed + Ogol chicken HPBE(T$_3$), normal feed + mixture of cross­bred Ogol chicken HPBE hydrolyzed with Flavourzyme 0.1% for 35 days. During experimental period, the effects of the treatments on growth performance, plasma triglyceride(TG) and cholesterol were determined. The effects of feeding HPBE on growth performance and serum triglyceride levels in rat. After a 6 day treatment, body weights were 39.96g, 44.56g, 43.34g, and 45.99g for T$_1$, T$_2$, T$_3$ and T$_4$ groups respectively. The growth rates of T$_2$ and T$_4$ groups were significantly(P<0.05) higher than T$_1$ group, but the differences were not observed after 18 days of feeding period. Triglyceride contents were 62.89${\pm}$6.24mg/dl, 55.70${\pm}$6.76mg/dl, 43.60${\pm}$4.68mg/dl and 45.00${\pm}$3.75mg/dl for T$_1$, T$_2$, T$_3$ and T$_4$ groups respectively, where T$_1$ group was significantly (P<0.05) higher than T$_3$ and T$_4$ groups. In serum total cholesterol contents, there was no significant difference among the groups. GOT(glutamic oxaloacetic transaminase) and GPT(glutamic pyruvic transaminase) also showed similar levels among the treatments.

Strategy to Improve the Productivity of Broilers: Focusing on Pre-Starter Diet (초이사료 배합설계를 통한 육계 생산성 증대방안)

  • Nam, Doo Seok;Lee, Jinyoung;Kong, Changsu
    • Korean Journal of Poultry Science
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    • v.42 no.3
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    • pp.247-256
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    • 2015
  • There are approximately 1,500 broiler farms in Korea, each raising 55,000 birds. Ninety-five percent of the farms are contracted with Integration Company. According to the Korean broiler performance index, broilers in Korea are marketed at 32 days with 1.52 kg of body weight. In contrast, the market age and body weight of broilers are 47 days/2.8 kg in the United States and 42 days/2.5 kg in Europe. Because of the younger market age of the Korean broiler, the pre-starter feed is important. Chicks exhibit poor absorption of dietary nutrients up to 7 days after hatching due to an immature digestive system and low enzyme secretion rate and activity. At the beginning of hatching, chicks obtain their nutrients from the egg yolk sac. It is highly recommended that chicks, after consuming the nutrients in the egg yolk sac, are given supplemented pre-starter feed to increase early growth rates and improve the performance of broiler production. Pre-starter nutrient requirements are not expressed in NRC, so Korean feeding standards for poultry and commercial breeding companies determine the nutrient requirements of pre-starter broiler chickens. Three approaches are followed to formulate specially designed pre-starter feeds for broiler chicks: (i) selective use of raw materials, (ii) proper standards of nutrient supply, and (iii) application of feed additives such as exogenous enzymes. In the selection of raw materials, those with high digestibility can be used. The absorption rate of carbohydrates in grains can be increased through feed processing at high temperature and high pressure. Soy proteins and fish meal can also be added as protein sources. As an energy source, vegetable oils are preferred over animal fats because of the former's high digestibility. It is suggested that the levels of proteins and amino acids are higher in pre-starter feed than in starter feed. With regard to energy, the sources of energy are more important than the levels of energy in feed. Feed additives such as exogenous enzymes can be used to improve nutrient digestibility. In addition, organic acids and plant extracts can be used as alternatives to animal growth promoters to stimulate immunity and prevent diseases. The growth performance of broilers is affected by various factors, such as management and disease control, in addition to the nutritional strategy; however, nutritional strategies play an important role in improving the productivity of broilers. Therefore, nutritional strategies, along with management and disease control, are required for improving the productivity of broilers in Korea.

Studies on Reserved Carbohydrates and Net Energy Latation ( NEL ) in Corn and Sorghum III. Weender components and net enery lactation (옥수수 및 Sorghum에 있어서 탄수화물과 NEL 축적에 관한 연구. III. Weender 성분 및 Net Energy Lactation)

  • ;G. Voigtlaender
    • Journal of The Korean Society of Grassland and Forage Science
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    • v.5 no.3
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    • pp.180-186
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    • 1985
  • Field and phytotron experiments were conducted to determine the effect of morphological growth stage and environmental temperature on Weender components and net energy lactation (NEL) in corn cv. Blizzard and sorghum cv. Pioneer 931 and Sioux at Munich Technical University from 1978 to 1981. Various growth stages of maize and sorghum were grown for 42 days at 4 temperature regimes (30/25, 25/20, 28/18 and 18/8 degree C) and mid-summer sunlight over 13 hour days. The results obtained are summarized as follows: 1. Accumulation of crude protein in maize and sorghum plants was associated with leaf weight ratio and leaf area ratio ($P{\leq}0.1%$). Crude protein in the plants were shown to have a greate synthesis rates at early growth stages. The highest concentration of crude protein were found at 3-leaf stage with 31.4% and 33.9% for maize and sorghum, respectively. 2. Synthesis of crude fiber was increased after growing point differentiation markedly and were shown the highest concentration at heading stage with 28.4% and 31.5% for maize and sorghum, respectively. During the maturities, the crude fiber contents in maize were, however decreased and shown a value of 19.5% at physiological maturity, while that of sorghum were increased continuously. 3. NEL value in maize and sorghum plants were declined as morphological development and shown the lowest at growing point differentiation with 5.82 MJ (maize) and 5.46 MJ/kg (sorghum). During the late maturity, the NEL value of maize were increased markedly and shown a value of 6.70 MJ and 6.94 MJ/kg for milkstage and maturity stage, respectively, while NEL value in sorghum were not increased markedly. 4. Net energy lactation in maize and sorghum plants were associated with synthesis rate of non-structural carbohydrates, especially mono- and disaccharose while cell-wall constituents and crude fiber lowerd NEL contents ($P{\leq}0.1%$). 5. NEL accumulation and starch value were decreased under temperature. The NEL concentration of 4-leaf sorghum under different environmental temperatures of 30/25, 25/20, and 18/8 degree C were 4.87 MJ, 5.46 MJ and 5.81 MJ/kg, respectively.

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Comparison of Plant Growth, Dormancy Breaking, Yield, and Biological Activities of Extracts in Four Asparagus Cultivars (아스파라거스 4 품종의 생장, 휴면타파, 수량 및 추출물의 생리활성 비교)

  • Lee, Jong Won;Heo, Buk Gu;Bae, Jong Hyang;Ku, Yang Gyu
    • Horticultural Science & Technology
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    • v.33 no.5
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    • pp.796-804
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    • 2015
  • The present study investigated the plant growth characteristics, dormancy breaking, yield, and biological activity properties (contents of flavonoid and phenolic compounds, nitrite scavenging activity, and the survival rate of lung cancer) of four asparagus cultivars. It aimed to examine selection possibilities for high efficacy cultivar to promote biological activity in asparagus cultivation in South Korea. The results showed that the number of asparagus buds and root fresh and dry weight of 'Jersey Giant', 'Jersey Supreme', and 'NJ953' were higher than those of 'UC157' cultivar, and there were no differences in the number of roots. The dormancy breaking period of 'Jersey Supreme' was prolonged compared to the other cultivars. 'Jersey Giant' and 'NJ953' had more total spears, and greater spear diameter, and yield than other cultivars. Total flavonoid content was unaffected by cultivar and was higher in ethanol extraction than in hot water extraction. Total phenolic compound content was the lowest in 'NJ953' for both hot water and ethanol extracts, whereas in the ethanol extraction, 'UC157' had the highest, with $39.23mg{\cdot}L^{-1}$. 'Jersey Giant', 'Jersey Supreme', and 'NJ953' all showed greater than 70% nitrite scavenging activity. In the case of ethanol extraction, the survival rates of lung cancer in extracts from 'Jersey Giant', 'Jersey Supreme', and 'UC157' were lower than 'NJ 953' cultivar, regardless of extraction concentration. The survival rate of lung cancer was lower in hot water extraction than in ethanol extraction, so that the consumption of asparagus is also expected to be helpful in preventing lung cancer. The growth characteristics and biological activity effects of edible asparagus that were identified in the present study are expected to be useful in selection of high efficacy cultivars for biological activity and utilization.

Effects of Basic Oxygen Furnace Slag Application on Soils and Plant Growth at a Nursery and Pine Forests (제강(製鋼)슬래그의 시용(施用)이 묘포(苗圃) 및 소나무림의 토양(土壤)과 식물생장(植物生長)에 미치는 영향(影響))

  • Park, In Hyeop;Seo, Young Kwon;Lim, June Taeg;Lee, Choong Il
    • Journal of Korean Society of Forest Science
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    • v.90 no.6
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    • pp.699-706
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    • 2001
  • This study was conducted to evaluate the effectiveness of basic oxygen furnace (BOF) slag as soil conditioner in a nursery and two natural forests. The BOF slag was applied at rates of 0, 4, 8, and 12 t/ha for seedbed nursery of three tree species-Pinus densiflora, Larix leptolepis and Amorpha fruticosa; and 0, 10, 20, and 40 t/ha for Pinus densiflora natural forests located at two sites. In case of the nursery study, the significant increase in soil pH and contents of Ca, Mg, $SiO_2$, Fe and Mn was noticed after six months of the BOF slag application. Dry weight of Pinus densiflora seedlings with BOF slag treatments was lower compared with that of control. There were no significant differences among treatments in dry weight of Larix leptolepis seedlings. Dry weight of Amorpha fruticosa seedlings, which are deciduous species and grow rapidly at seedling stage, increased significantly and T/R ratio decreased as BOF slag rate increased. The differences of effects of BOF slag application on the seedlings of tree species may be attributed to the differences of optimum pH range of the species. In Pinus densiflora natural forests, there were no significant differences in soil pH and contents of $SiO_2$, Fe and Mn among the treatments, but these values became higher as BOF slag rate increased. Contents of Ca in soil became significantly higher as BOF slag rate increased. There were no significant differences among treatments in net production of mature Pinus densiflora trees, but BOF slag rate of 10ton/ha showed the highest net production. Young Pinus densiflora trees at the plots of BOF slag rate of 10 t/ha showed significantly higher root collar diameter growth rate and twig net production than those of other treatments. It may be given as a conclusion that BOF slag application in nursery and forest soil increased soil pH and contents of Ca, $SiO_2$, Fe and Mn in soil and they showed the ability of BOF slag to be used as a soil conditioner in strongly acid soil.

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Effect of Planting Density, Growing Medium and Nutrient Solution Strength on Growth and Development of Lily in Box Culture (나리의 상자재배시 재식밀도, 배지 및 양액농도가 생육에 미치는 영향)

  • Chae, Soo Cheon
    • FLOWER RESEARCH JOURNAL
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    • v.16 no.1
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    • pp.36-43
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    • 2008
  • This purpose of this study was to examine the effect of planting density, growing medium and strength of a nutrient solution (National Horticultural Research Institute's nutrient solution: HRI's) on the growth and development of Oriental hybrid lily 'Le Reve' in a box cultivation. The planting density with 14, 18 and 22 bulbs had sprouting one day earlier than other treatments. Planting density of 22 bulbs flowered first, while six bulbs flowered the last, indicating that higher planting densities led earlier flowering. The increasing planting density increased stem length of cut flowers. On the other hand, cut flower quality was improved when the planting density was lower. The incidence of physiological disorders such as blasting was more frequent in planting density of 22, 18, and 14, indicating that higher planting densities caused higher incidences of physiological disorders. All planting densities except 22 bulbs displayed superior results in width, weight, number, and scale weight of the bulbs. Greater planting densities led to inferior bulb enlargement and an increased decomposition rate. pH decreased in all treatments after the bulb enlargement and decreased more as the planting density increased. Contents of P, K, Ca, and Mg increased, while contents of K and Ca decreased, as the planting density increased. The rice hull+coir (1:1, v/v) treatment was better than others, but did not show that much of a difference. Moreover, in bulbs enlargement after cut flower harvest, lily medium and perlite+peat moss treatments showed superior results, and decomposition rate was the greatest in the rice hull+coir (1:1, v/v) treatment. In the HRI's solution strength treatment from the period of flower bud emergence to flower harvest, higher solution strengths gave better cut flower quality in terns of length, weight, and number of flowers. The non-treated control and one third strength of a HRI's solution hastened flowering, indicating that lower strengths led to earlier flowering. According to the results of leaf analysis as affected by solution strength during the flower harvest, absorption rates of N and K were greater when the strength was higher, and Ca and Mg showed the same tendency. On the other hand, the absorption rate of P was the lowest in all treatments.

Growth and Quality of Two Melon Cultivars in Hydroponics Affected by Mixing Ratio of Coir Substrate and Different Irrigation Amount on Spring Season (멜론 봄 재배 시 코이어 배지경에서 배지 혼합 비율과 급액량에 따른 생육 및 품질)

  • Choi, Su hyun;Lim, Mi Yeong;Choi, Gyeong Lee;Kim, So Hui;Jeong, Ho Jeong
    • Journal of Bio-Environment Control
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    • v.28 no.4
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    • pp.376-387
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    • 2019
  • Melons are mostly grown in soil, but it is susceptible to damage due to injury by continuous cropping such as Fusarium wilt and root rot. Hydroponic cultivation system can overcome the disadvantages of soil cultivation with precise nutrition management and a clean environment. When using the coir substrate, the most environmentally friendly organic substrate used for hydroponics, it is analyzed how the growth and fruit quality of the melon depends on the ratio of chips and dust and the amount of irrigation. The purpose of this study was to provide the basic data of melon hydroponics when cultivated in spring. The two types of the coir substrates used in the experiments were chip and dust ratios of 3 :7 and 5 : 5 respectively. The substrate with high dust ratios had excellent physical characteristics, such as container capacity and total porosity, and the drainage EC level showed a high value of $3.0-6.8dS{\cdot}m^{-1}$. When the amount of irrigation is provided based on the drainage rate, the group provided the nutrient solution on the basis of 10% drainage supplied 91 L per plant, which was reduced by about 30% compared to the group with the highest water supply. In addition, the total drainage showed less than 10 L per plant with a minimum water supply and was reduced by 30 - 70% in substrate with a high dust rates. In substrate with high water supply and high dust ratio, leaf growth and fruit enlargement were good, and the soluble solids content varies greatly from cultivar to cultivar. If you provided the amount of irrigation based on 10% drainage rate, the fruit weight will be decreased, but the amount of irrigation can be reduced. Therefore, it is considered that managing the water & nutrient properly taking into account the characteristics of coir substrate and cultivar can produce melon of uniform quality using hydroponics.

Effect of Stem Number on Growth, Fruit Quality, and Yield of Sweet Peppers Grown in Greenhouses under Supplemental Lighting with High Pressure Sodium Lamps in Winter (겨울철 고압나트륨등 보광 하에서 온실재배 파프리카의 줄기 유인 수가 생육, 과실 품질 및 생산량에 미치는 영향)

  • Yoon, Seungri;Kim, Jin Hyun;Hwang, Inha;Kim, Dongpil;Shin, Jiyong;Son, Jung Eek
    • Journal of Bio-Environment Control
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    • v.30 no.3
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    • pp.237-243
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    • 2021
  • The objective of this study was to evaluate the effect of stem number on plant growth, fruit quality, and yield of sweet peppers grown in greenhouses under supplemental lighting in winter. The seedlings were transplanted at 3.2 plants·m-2 on October 26, 2020, and started supplemental lighting with 32 high pressure sodium lamps for 16-hour photoperiod from December 1, 2020 to May 25, 2021. Stems were differently trained with 2 and 3 numbers after branching nodes were developed. In the final harvest, the plant height was significantly shorter in the 3 stem-plants than in the 2 stem-plants. The number of nodes per stem and the leaves per plant were increased in the 3 stem-plants than in the 2 stem-plants, while the leaf area was less affected. There were no significant differences in the dry mass of leaves, stems, and immature fruits between the 2 and 3 stem-plants. The fruit fresh weight and fruit dry weight in the 3 stem-plants were decreased by 17% and 12% at 156 days after transplanting (DAT), and by 17% and 15% at 198 DAT compared to those in the 2 stem-plants, respectively. The marketable fruit rates were 93.6% and 95.4% in the 2 and 3 stem-plants, respectively. The total fruit yield in the 3 stem-plants was increased by 30.2% as compared to that in the 2 stem-plants. We concluded that the 3-stem-training cultivation positively affected the total fruit yield by sustaining adaptive vegetative growth of the plants. This result will help producers make useful decisions for increasing productivity of sweet peppers in greenhouses.

Application Effects of Fermented Mixed Organic Fertilizer Utilizing By-Products on Yield of Chinese Cabbage and Soil Environment (부산물 활용 발효 유기질비료가 배추 수량 및 토양환경에 미치는 영향)

  • An, Nan-Hee;Lee, Sang-Min;Oh, Eun-mi;Lee, Cho-Rong;Gong, Min-Jae
    • Journal of the Korea Organic Resources Recycling Association
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    • v.28 no.4
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    • pp.77-85
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    • 2020
  • This study analyzes the effects of mixed fermented organic fertilizer on chinese cabbage growth and soil properties in order to investigate the nutritional effects of organic fertilizers, which are developed as an alternative fertilizer for imported castor oil cake. In this study, four treatments were set up: 100% and 200% rate of nitrogen application (320 kg ha-1 for Chinese cabbage) on mixed fermented organic fertilizer A(FA) and mixed fermented organic fertilizer B(FB), respectively, 100% rates of the mixed expeller cake (MEC) fertilizer, and the untreated control. Results revealed that the growth and yield of Chinese cabbage increased as more fermented organic fertilizer was used. However, while there were no significant differences in growth characteristics between treatments of 100% rate of mixed fermented organic fertilizer and 100% rate of MEC, the impacts on yields resulted similar. The nitrogen use efficiency (NUE) of Chinese cabbage was measured a range of 20-31% depending on the response to treatment. The 100% FA showed the same as NUE and nitrogen absorption with 100% rate of MEC. Regarding soil properties after cultivation, there were no significant differences among the effects of fertilizers in pH, EC, soil organic matter, and available phosphate. However, the content of exchangeable cations(K, Ca, Mg) was higher in areas treated with mixed fermented organic fertilizer than in untreated areas. Furthermore, the bacterial population density in the soil was higher in areas treated with mixed fermented organic fertilizer than in untreated areas and increased as more mixed fermented organic fertilizer was used. There were no significant differences in the population density of actinomycetes and fungi when fertilizer was applied to the soil. These results also show that FA, as a alternative organic fertilizer for imported castor oil cake, has similar nutritional effects as that of MEC. Therefore, further research the appropriate amounts of fertilizer is required to achieve economical and eco-friendly nutrient management.