• 한국치위생학회지
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• 제23권6호
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• pp.441-449
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• 2023

Objectives: This study was conducted to analyze the factors influencing the positive psychological capital, growth mindset, and self-leadership of dental hygienists in the Seoul and Gyeonggi regions with regard to their retention intention. The findings would serve as basic data for improving the retention intention. Methods: The methods espoused for analysis comprised independent sample t-test and ANOVA for group comparisons, Pearson's correlation analysis for examining the correlation between variables, and multiple regression analysis for identifying factors affecting retention intention. Results: Positive psychological capital was higher among those under the age of 27 and employed in dental clinics. Growth mindset was higher among those with less than three years of work experience and those working in clinics. Self-leadership was higher among those aged 28-31, and retention intention was higher among those under the age of 27 and with less than three years of work experience (p<0.05). A correlation was observed between positive psychological capital and self-leadership (r=0.760), self-leadership and retention intention (r=0.514), positive psychological capital and retention intention (r=0.505), positive psychological capital and growth mindset (r=0.337), and growth mindset and self-leadership (r=0.245) (p<0.001). Factors influencing the intention to stay at work were self-leadership (β=0.309) and positive psychological capital (β=0.242) (p<0.05). Conclusions: In order to improve dental hygienists' retention intention, it is necessary to devise strategies for improving positive psychological capital and self-leadership.

• International journal of advanced smart convergence
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• 제12권1호
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• pp.157-163
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• 2023

The current research aims to examine the moderating effect of consumers' mindset on their product purchase intention in the multi-promotion offers containing both a bonus pack and a price discount (i.e., BP + PD offers). That is, this research investigateswhether consumers' product purchase intention in the BP + PD offers variesdepending on their mindset (growth mindset vs. fixed mindset). Specifically, it is predicted that consumers with a fixed mindset will have higher product purchase intention in the offers containing the high PD but low extra amount of BP (LBP HPD) than in the offers with a high extra amount of BP but low PD (HBP LPD), whereas consumers with a growth mindset will have higher product purchase intention in the HBP LPD offers than in the LBP HPD offers. An experiment wasconducted to test the prediction. Consistent with the prediction, it was found that participants' mindset moderates their product purchase intention in multi-promotion offers. The findings imply that marketers can evoke more positive consumer purchase intention toward BP and PD offers, considering consumer mindset.

• Human Ecology Research
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• 제52권3호
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• pp.275-284
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• 2014

This study was designed to examine the relationships between empowerment and child care teachers' intention of teaching, the reason for teaching intent. The subjects were 181 child care teachers from Chungcheongnamdo and the city of Daejeon, Korea. This study was conducted using questionnaires. The results were as follows: first, there were significant relationships between empowerment and child care teachers' intention of teaching and, the reason for teaching intent. There were positive relationships between decision making, professional growth, status, self-efficacy, autonomy, impact empowerment and child care teacher' intention of teaching and, the reason for teaching intent. Second, child care teachers' intention of teaching and the reason for teaching intent were affected by empowerment. Status and professional growth empowerment were the most predictive variables for the child care teachers' intention of teaching. The impact and self-efficacy empowerment were the most predictive variables for enjoy working with children, impact and professional growth empowerment were the most predictive variables for finding meaning in teaching, impact and status empowerment were the most predictive variables for opportunities to face ongoing challenges, and achievement motive. Status empowerment were the most predictive variable for reasonable pay and working environment, stability and skill. Therefore, status and impact empowerment were the most predictive variable for the reason for teaching intent.

• 한국병원경영학회지
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• 제26권4호
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• pp.1-11
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• 2021

This study is to identify the relationship among work-life balance and turnover intention of nurses and examine the influence of work-family balance, work-leisure balance, work-grow balance on turnover intention of nurses. Data were collected from nurses working at five hospitals with more than 30 beds in Seoul and analyzed by descriptive statistics, t-test, ANOVA, Pearson's correlation analysis and multiple regression analysis using Jamovi(1.6.23) program. The final sample were made up of 247 participants. In the correlation analysis, work-life balance and turnover intention showed negative correlation. As a result of multiple regression analysis, work-grow balance affected as a meaningful influence factor on turnover intention. It is necessary to carefully examine the sub-factors of work-life balance in order to understand the impact on turnover intention of nurses. And, hospitals need to provide organizational support for nurses' growth and career development.

• 벤처창업연구
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• 제11권2호
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• pp.49-62
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• 2016

기술창업은 경제 성장, 고용창출 등 경제적 파급효과가 높기 때문에, 지속적 성장을 위한 접근 전략이 필요하다. 그러나 창업 후 1~2년이내 발생 가능성이 높은 죽음의 계곡(Death-Valley)을 극복하지 못하고 많은 기술창업기업이 시장에서 퇴출되고 있다. 본 연구는 기술창업 초기 기업이 죽음의 계곡을 극복하기 위한 성과에 미치는 영향변수에 대한 실증 연구이다. 기술창업기업 관련 선행 연구를 바탕으로 성과(재무적 성과, 기술적 성과)에 미치는 영향 요인을 성장의도를 제시하고, 인적 자원 특성(기업가 역량, 팀 몰입)과 성장의도와의 관계, 그리고 비즈니스네트워크의 조절 효과를 찾는다. 연구 가설 검증을 위하여 구조방정식 모델링을 실시하였으며, 청년창업사관학교 졸업기업을 대상으로 설문을 배포하였으며, 총 306부의 설문지를 회수하여, 연구 가설을 SPSS 21.0과 Amos 22.0을 사용하여 실증분석 하였다. 가설 검증 결과 재무적 성과와 기술적 성과에 성장의도가 긍정적 영향을 미쳤으며, 기업가 역량(기술 역량, 전략적관리 역량, 창의역량)과 팀 몰입이 성장의도에 긍정적 영향을 미치는 것을 증명하였다. 또한 비즈니스네트워크가 인적자원 특성과 성장의도간의 조절효과 관계가 있음을 증명하였다. 이러한 연구 결과는 향후 창업 초기 기업의 지속적 성장을 위한 연구와 실무적 관점에 있어서 유용한 시사점을 제공해 줄 것으로 기대된다.

• Asia pacific journal of information systems
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• 제15권2호
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• pp.23-49
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• 2005

Recently, owing to the rapid growth of the Internet and information technology, the growth of the Internet shopping mall has been truly phenomenal. In the Internet shopping mall, as the customers can't touch a product directly, trust is important factor in purchasing intention. Many researchers proposed direct relationship between the customer trust and the purchasing intention. We supposed that there would be some factors that could be the consequences of trust in on-line purchasing decision, and the factors could be also the determinants of purchasing intention and decision for the Internet shopping mall customers. We found out that there were indirect relationship between them through the customer's attitude, involvement, and royalty to the site rather then directly related. Particularly, the correlation between the site attitude and the purchasing intention was high, but the direct effect was not significant. The site attitude was indirectly related to the purchasing intention through the customer involvement and loyalty. This means that the customer relationship involvement and loyalty enhancement strategies are more important for the success of Internet shopping mall.

• Journal of Smart Tourism
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• 제2권3호
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• pp.5-15
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• 2022

As the utilization of technology in the tourism field becomes familiar, it greatly impacts people's tourism activities. These changes could also affect the behavior of tourists during the pandemic. To investigate consumers' adaptation to the self-service technology (SST) environment during the coronavirus disease of 2019 (COVID-19) pandemic, we adopted a model of absorptive capacity as the main framework for empirical research. To track the social effects of COVID-19, consumers' behavioral intentions for four different points in time are collected. The analysis was conducted using latent growth and structural equation modeling. We set the organizational and environmental characteristics as the first step of the model, with assimilation and trust as a middle step. Intention to use a kiosk is placed at the final step as an exploit. Findings indicate that organizational characteristics and environmental characteristics positively influenced assimilation and trust, except for environmental characteristics. Consumers' assimilation in SST encourages immediate intention to use a kiosk. Consumers' trust in kiosks positively impacts both immediate and continuance intention to use a kiosk during COVID-19.

• 디지털산업정보학회논문지
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• 제19권3호
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• pp.45-60
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• 2023

The purpose of this study is to explore factors that affect millennials and generation Z customers' perception on intention to recommend to use the digital payment services and invesetigate factors that affect perception on sustainable growth of the digital payment services. This study applied the following research questions: i) how perceived brand value, easy to use, personalization, open to public, and social value affect intention to recommend to use the digital payment services and ii) how perceived public policy, promotional strategy, and prspects affect intention to recommend to use the digital payment services to others. This study conducted an online survey. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results of this study found that effects of personalization, open to public, and social value on intention to recommend the service showed significance in the case of millennials, while effects of brand value, easy to use, and open to publis on intention to recommend the service showed significance in the case of generation Z. The results provide managerial and policy implications on how to apply better strategies and pepare policies to enhance adoption of the digital payment service in cases of millennials and generation Z.

• 동아시아경상학회지
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• 제10권2호
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• pp.1-17
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• 2022

Purpose - This exploratory study analyzes the performance of the business from the HRM point of view. Analyzed the influence of HRM and organization effectiveness on business performance. Also moderating effect of the strategy is analyzed. Research design, data, and methodology - Two outcome variables are measured, non-financial performance and financial performance. Two organizational effectiveness variables are measured, job satisfaction and organizational commitment. And two HRM areas are measured, HRM practice and organizational culture. Finally, two strategies are measured as moderators, market strategy and product/service strategy. This study analyzed employees of 554 from the 7th HCCP. This study used SEM and MCFA. Result - The results of turnover intention, growth rate, and profit rate verified the influence of HRM and organizational effectiveness. Overall results showed a contrary effect of education & training system implement and participation on job satisfaction and organizational commitment. Among organizational culture, innovation and relation positively affect job satisfaction and organizational commitment. However, antecedents influencing turnover intention, growth rate, and profit rate bear no resemblance. And the MCFA result shows that strategy's group differentiation analysis is meaningful in turnover intention not in financial performance. Conclusion - Based on this study result, management suggestions for turnover intention, growth rate, profit rate, and organizational effectiveness are made. Especially, due to the company's strategy.

• 디지털융복합연구
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• 제10권7호
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• pp.59-67
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• 2012

본 연구는 마음성장프로그램에 참여한 대학생의 참여동기, 자아효능감, 자아존중감 및 지속적 참여의도의 인과관계를 규명하기 위해 선행연구 결과를 바탕으로 가설과 연구모형을 설정하고 마음성장 프로그램에 참여한 88명의 자료를 실제분석에 사용하였으며, 경로모형의 적합도와 경로계수의 공변량 분해를 통하여 가설검증을 수행하여 다음과 같은 결론을 도출하였다. 마음성장 프로그램에 참여한 대학생의 참여동기가 높을수록 자아효능감과 자아존중감이 높아지고, 자아효능감이 높을수록 자아존중감이 높아지며, 자아존중감을 통한 참여동기와 자아효능감이 높을수록 지속적 참여의도가 높아진다고 결론지을 수 있다. 이런 결론을 통해서 보면 학생들에게 낮은 자아존중감의 원인으로 볼 수 있는 학업중단, 비행, 폭력, 자살 등의 사례가 현실적으로 많이 증가하고 있는 실정을 고려해 볼 때 자아존중감 향상을 위한 인성교육의 대안이 절실히 요구되고 있다. 따라서 대학생의 인성교육의 대안으로 마음성장 프로그램을 제시하고자 한다.