• 복식문화연구
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• 제26권3호
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• pp.377-389
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• 2018

Consumer interest in eco-friendly fashion products has been consistent. While most relevant research emphasizes individual morals and environmental concern as the most crucial determinants to eco-friendly consumption behavior, more recent studies point out that in so doing there has been somewhat a neglectance on the importance of fundamental marketing strategies. More specifically, the crucial role of interior colors in fashion retail stores has been managerially considered something certain yet no empirical results have been found to support such a strong managerial assumption. For instance, colors such as green, blue, and brown are believed to represent natural images and are more appropriate to the eco-friendly marketing and the relevant research has been lacking. Therefore, this study attempts to explore the effect of in-store interior design colors (green versus non-green) on consumer perception of green store images. A total of 382 respondents were gathered for an online survey using differing store images as the stimulus and used for testing hypotheses. In the results, respondents exposed to store images using green interior colors reported a higher evaluation of green store image of the store. The effect is found to be significantly moderated by respondent's environmental concern: to explain, respondents of high environmental concern are less influenced by green color interiors when they evaluate the brand's eco-friendly image. In sum, the positive influence of green interior colors on green store image is found statistically significant, with its stronger effect for consumers of low concern. Managerial and academic discussions are provided.

• 대한가정학회지
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• 제43권6호
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• pp.171-182
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• 2005

This study discusses the environmental awareness and the second-hand clothing usage of those consumers who actively purchase used clothing through a clothing swap at a used clothing market. The study used the questionnaire method, weか the subjects being those with experience of buying second-hand clothing. The findings were as follows. 1. The group of higher environmental awareness differed from the group with low environmental awareness in terms of donating or swapping clothing at a green store or in terms of discontinuing the wearing of used clothing bought from a green store. 2. The higher environmental awareness group valued fashion, status symbols and the alignment with others while the group with low environmental awareness valued comfort and economy more than those with the higher environmental awareness. 3. It was discovered that environmental awareness, education and income levels were interrelated.

• 한국의류학회지
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• 제47권6호
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• pp.1113-1136
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• 2023

With increasing interest in sustainability, several fashion and beauty brands have developed and offered unique types of sustainable packaging in their stores (e.g., 'knot-wrap,' 'seaweed-based' packaging). The purpose of this study was to investigate the perceived value (i.e., green, aesthetic, functional, emotional, social, self-expression) of unique types of sustainable packaging and its impact on consumers' packaging evaluation, store evaluation, and store patronage intentions in the context of a fashion retail store. This study also assessed the moderating effects of consumer innovativeness and environmental concern. Data were collected from 210 US consumers aged 18 to 26 years through Amazon MTurk. The results of structural equation modeling revealed that green, emotional, self-expression, functional, and aesthetic values perceived from unique types of sustainable packaging had significant positive impacts on packaging evaluation. Packaging evaluation, in turn, positively impacted store evaluation, subsequently influencing store patronage intentions. Consumer innovativeness and environmental concern moderated several paths between the variables. This study adds to the existing literature on sustainable packaging by investigating consumer responses to sustainable packaging that incorporates the 'uniqueness' aspect. Managerial implications regarding the importance of developing and offering unique types of sustainable packaging for fashion brands in their retail stores are discussed.

• 한국의류학회지
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• 제28권8호
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• pp.1088-1099
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• 2004

This study looked into the features of the consumers who positively reuse the clothing through their actual exchanges at second-hand clothing stores. The findings indicate that it shows the features of the consumers who perform the environmental activities by treating the clothing to be actually left unused, in an environmentally-friendly way, and that it may present the programs that will be able to create more consumers on the basis of its findings. The study used the questionnaire method, and the subjects were selected among those who have the experience of buying the second-hand clothing. The findings are as follows. 1. The major users of Green stores were found to be many among the females in their forties by the age, with 2 million Won or more by the income, of the graduates of high school or higher by the educational background, or of the housekeepers with children by the job. 2. The practices for the Green store utilization showed the highest ratios in one or two times of uses a month, one to four pieces of purchases a month, female clothing by the article, or trousers by the purchasing item. 3. As for the level of satisfaction after the clothing purchase at green stores, 70 percent of the respondents were satisfied, and the high ratios were seen with "the price was very low" or "since it seemed to support the environmental issues" by the reason for the satisfaction. 4. The findings on the clothing attitudes by the green store users showed fashion and social status symbol (factor 1), feminine modesty (factor 2), convenience (factor 3), alignment (factor 4), and economy (factor 5).

• 한국실내디자인학회논문집
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• 제23권1호
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• pp.132-142
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• 2014

The purpose of this study is to configure the spaces and elements of the roof-garden plan that users regard as important, and to investigate their preferred spaces and facilities, ultimately providing basic information for the planning of user-directed roof gardens for local residents. A questionnaire survey was used as the research method, targeting roof-garden users in the L department store of Jeollabuk-do. A total of 225 people responded to the questionnaire, and 223 of them were used for this study. The collected data was analyzed in SPSS ver.18.0, using frequency, percentage, t-test, and one way ANOVA. The respondents preferred rest space the most, followed by the convenient space, landscaping and green space, and play and exercise space. Teenage students preferred the pool and artificial spaces, such as a fountain, and planned convenient spaces and rest spaces, such as a playground. Cafes and restaurants, chairs and tables, and walking trails should be considered for single women in their twenties. Due to the high population of married couples in their thirties, the preference for play facilities and safety facilities was higher than in other groups. The well-educated population in their forties, when viewed from their preference for landscaping and green space, requires the opportunity to rest in nature. The results of this study cannot be generalized since the study was directed at roof-garden users in a department store in Jeollabuk-do. However, it is possible to provide specific information about the user-directed roof-garden plan, since the study was analyzed together with various user variables.

• 한국태양에너지학회:학술대회논문집
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• 한국태양에너지학회 2009년도 추계학술발표대회 논문집
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• pp.56-61
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• 2009

Paradigm depending only on fossil fuel for building heat source is rapidly changing. Accelerating the change, as it has been known, is obligation for reducing green house gas coming from use of fossil fuel, i.e. reaction to United Nations Framework Convention on Climate Change. In addition, factors such as high oil price, unstable supply, weapon of petroleum and oil peak, by replacing fossil fuel, contributes to advance of environmental friendly renewable energy which can be continuously reusable. Therefore, current new energy policies, beyond enhancing effectiveness of heat using equipments, are to make best efforts for national competitiveness. Our country supports 11 areas for new renewable energy including sun light, solar heat and wind power. Among those areas, ocean thermal energy specifies tidal power generation using tide of sea, wave and temperature differences, wave power generation and thermal power generation. But heat use of heat source from sea water itself has been excluded as non-utilized energy. In the future, sea water heat source which has not been used so far will be required to be specified as new renewable energy. This research is to survey local heating system in Europe using sea water, central solar heating plants, seasonal thermal energy store and to analyze large scale central solar heating plants in German. Seasonal thermal energy store necessarily need to be equipped with large scale thermal energy store. Currently operating central solar heating system is a effective method which significantly enhances sharing rate of solar heat in a way that stores excessive heat generating in summer and then replenish insufficient heat for winter. Construction cost for this system is primarily dependent on large scale seasonal heat store and this high priced heat store merely plays its role once per year. Since our country is faced with 3 directional sea, active research and development for using sea water heat as cooling and heating heat source is required for seashore villages and building units. This research suggests how to utilize new energy in a way that stores cooling heat of sea water into seasonal thermal energy store when temperature of sea water is its lowest temperature in February based on West Sea and then uses it as cooling heat source when cooling is necessary. Since this method utilizes seasonal thermal energy store from existing central solar heating plant for heating and cooling purpose respectively twice per year maximizing energy efficiency by achieving 2 seasonal thermal energy store, active research and development is necessarily required for the future.

• International Journal of Computer Science & Network Security
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• 제23권7호
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• pp.119-130
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• 2023

Worldwide organizations use the benefits offered by Cloud Computing (CC) to store data, software and programs. While running hugely complicated and sophisticated software on cloud requires more energy that causes global warming and affects environment. Most of the time energy consumption is wasted and it is required to explore opportunities to reduce emission of carbon in CC environment to save energy. Many improvements can be done in regard to energy efficiency from the software perspective by considering and paying attention on the energy consumption aspects of software's that run on cloud infrastructure. The aim of the current research is to propose a framework with an additional phase called parameterized development phase to be incorporated along with the traditional Software Development Life cycle (SDLC) where the developers need to consider the suggested techniques during software implementation to utilize low energy for running software on the cloud and contribute in green computing. Experiments have been carried out and the results prove that the suggested techniques and methods has enabled in achieving energy consumption.

• Journal of information and communication convergence engineering
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• 제8권1호
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• pp.51-58
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• 2010

This paper proposes an edge adaptive color interpolation for an ultra-small HD-grade complementary metal-oxide semiconductor (CMOS) video sensor in camera phones that can process 720-p/30-fps videos. Recently, proposed methods with great image quality perceptually reconstruct the green component and then estimate the red/blue component using the reconstructed green and neighbor red and blue pixels. However, these methods require the bulky memory line buffers in order to temporally store the reconstructed green components. The edge adaptive color interpolation method uses seven or nine patterns to calculate the six edge directions. At the same time, the threshold values are adaptively adjusted by the sum of the color values of the selected pixels. This method selects the suitable one among the patterns using two flowcharts proposed in this paper, and then interpolates the missing color values. For verification, we calculated the peak-signal-to-noise-ratio (PSNR) in the test images, which were processed by the proposed algorithm, and compared the calculated PSNR of the existing methods. The proposed color interpolation is also fabricated with the 0.18-${\mu}m$ CMOS flash memory process.

• 한국조경학회지
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• 제40권5호
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• pp.43-50
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• 2012

녹색 인프라 구축이란 정원, 공원, 녹지, 하천, 습지, 농경지, 그린벨트 등을 녹색길로 연결하여 네트워크를 형성하는 것을 의미한다. 녹색 인프라는 인간은 물론 환경에도 유익한 기능과 편익을 제공하고, 건강하고 활기찬 지역사회를 만드는데 기여한다. 수질관리 측면에서도 녹색 인프라는 강우유출수를 저류하고, 비점오염물을 저감시키는 장점이 있다. 녹색 인프라에 대한 이런 장점과 편익이 알려지면서 환경 선진국에서는 도시 및 지역 개발에 녹색 인프라를 적극적으로 활용하고 있다. 국내의 경우 회색 인프라 위주의 국가 건설정책으로 가뭄, 홍수, 산사태 등 자연재해 발생, 수질과 대기 질 악화, 생물다양성의 저하, 지역경제 활성화 저해 등 다양한 환경적 경제적 문제를 야기하고 있다. 이들 문제를 해결하기 위해서는 정부 차원에서 녹색 인프라 구축에 대한 정책의 수립과 수행이 필요하다. 녹색 인프라 구축에 관한 미국의 사례와 국내의 상황의 분석을 통하여, 녹색 인프라를 구성하는 40개의 항목을 추출하였고, 국내에 적용 가능한 녹색 인프라 구축 정책수단으로 공공부문 5개와 민간부문 4개를 제시하였다. 녹색 인프라 구축을 위한 법안과 관련법의 개정안을 제안하였고, 녹색인프라를 확충할 수 있는 방안들을 제시하였다.

• 한국의상디자인학회지
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• 제14권1호
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• pp.131-150
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• 2012

The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.