• Title/Summary/Keyword: Global case study

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Types and Experiential Value of Fashion Mobile Play -Focusing on Play Theory- (패션 모바일 놀이의 유형과 경험적 가치 -놀이 이론을 중심으로-)

  • Park, Shin Young;Lee, Yoon Kyung;Lee, Mi Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.1
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    • pp.73-93
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    • 2021
  • This study typifies fashion mobile plays in a digital environment and explores the experiential value created by them through a case study of a fashion brand mobile app. For the case analysis, mobile plays were divided into four types: intrinsic motivation/active participation, intrinsic motivation/passive participation, external motivation/active participation, and external motivation/passive participation, depending on the mobile players motivation and level of participation. Among the global fashion brand mobile apps released from 2009 to 2019, 16 cases suitable for the analytical framework were used for final analyses. The main results are as follows. First, mobile play value include characteristics such as networkability, immersion, hyper-spatiality, and super-temporality in addition to the attributes of a traditional play such as spontaneity, uncertainty, regularity, and playfulness. Second, the four types of mobile play provide participants with an experiential value such as creative value, emotional value, social value, and exploitative value. This study has academic implications in terms of introducing a new framework that can typify mobile plays and suggest practical implications for what experiential value fashion companies can give consumers through mobile app marketing.

An Innovation Path of Catch-up by Semiconductor Latecomers: The Semiconductor Manufacturing International Corporation Case

  • Qing, Lingli;Ma, Xiang;Zhang, Xuming;Chun, Dongphil
    • Journal of East Asia Management
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    • v.3 no.2
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    • pp.43-64
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    • 2022
  • Exploring innovations for latecomers to catch up has been a popular concern in industry and academia. Over the last decade, more and more East Asian latecomer firms have moved beyond imitation and are delivering innovative products and services to the market. However, the semiconductor latecomers from China have limited success in catching up with more mature semiconductor firms. Our study examines how semiconductor latecomers to break through the latecomer's dilemma by innovation and achieve catch-up. We use a single-case approach for the Semiconductor Manufacturing International Corporation (SMIC) vertical development process to analysis its innovation path of catching up. The study's results showed that SMIC relied on the government's policy and funding support, and based on the strategic endurance of entrepreneurs, it persisted in technology R&D investment and independent innovation for 20 years. SMIC finally smashed the dilemma of latecomers and successfully achieved catch-up. With these findings, we believe that the path of catching up innovation for semiconductor latecomers should be equipped with independent innovation of technology, strategic leadership of entrepreneurs and support of government policies. As these factors are combined, latecomer firms' position is expected to rise and catch-up will become visible. Our study contributes to some enlightenment on the innovation path for latecomers in China and global semiconductors to achieve their catch-up.

Vascular dysfunction in patients with type 2 diabetes mellitus

  • Ekta, Khandelwal;Mahaveer Jain;Sumeet Tripathi
    • Annals of Clinical Neurophysiology
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    • v.25 no.1
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    • pp.32-37
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    • 2023
  • Background: Type 2 diabetic mellitus (T2DM) is an emerging global pandemic which is associated with lots of co-morbidities and reported vascular dysfunctions. T2DM associated vascular dysfunctions leads to vasculopathy in the form of altered peripheral vascular dynamics. Cold stress test (CST) is a reliable sympathetic reactivity test used for assessing vascular dysfunctions. In this study we are trying to quantify vascular dysfunctions in T2DM patients non invasively by various parameters of photoplethysmography (PPG) of cold stress test. Methods: Case control study had done in referral health center AIIMS, Raipur. Parameters are recorded by finger-PPG before, during and after CST (1 min) in 2 groups, control (n = 20 healthy volunteers) and case (n = 20 diagnosed T2DM patients). Results: Due to cold stress, PPG parameter peak amplitude was significantly decreased in both healthy and T2DM groups (p <0.001 and p <0.001, respectively). However, recovery trend of amplitude was significantly slow in T2DM compared to healthy subjects. Another PPG parameter peak to peak interval was significantly higher in healthy group compared to T2DM patients. Conclusions: This study showed that T2DM patients has significant deranged pulse volume parameters like amplitude and peak to peak interval can be used to objectively quantify the vasculopathy in T2DM patients by using sympathetic reactivity to cold stress.

A Case Study on the Development of New Brand Concept through Big Data Analysis for A Cosmetics Company (화장품 회사의 빅데이터분석을 통한 브랜드컨셉 개발 사례분석)

  • Lee, Jumin;Bang, Jounghae
    • Knowledge Management Research
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    • v.21 no.3
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    • pp.215-228
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    • 2020
  • This study introduces the case of a company that newly jumped into the competitive cosmetics market with a brand concept developed through big data analysis. Skin Reverse Lab, which possesses anti-aging material technology, launched a new brand in the skincare cosmetics market. Using a big data analysis program called Luminoso, SNS data was analyzed in four areas, which were consumer attitudes toward overall cosmetics, skincare products, competitors, and consumers' experiences of product use. The age groups and competitors were analyzed through the emotional analysis technique including context, which is the strength of Luminoso, and insights on consumers were derived through the related word analysis and word cloud techniques. Based on the analysis results, Logically Skin have won various awards in famous magazines and apps, and have been recognized as products that meet global trend standards. Besides, it has entered six countries including the United States and Hong Kong. The Logically Skin case is a case in which a new company entered the market with a new brand by deriving consumer insights only from external data, and it is significant as a case of applying AI-based sentiment analysis.

Does Baekdu-daegan Mountain System Has Enough Values for World Heritage Inscription? (백두대간보호지역은 세계유산 등재를 위한 충분한 가치를 갖고 있는가?)

  • Kim, Seong-il;Chang, Chin-Sung;Shadie, Peter;Park, SunJoo;Lee, Dong-Ho
    • Journal of Korean Society of Forest Science
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    • v.104 no.3
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    • pp.476-487
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    • 2015
  • This study was conducted to analyze the potential of Baekdu-daegan Mountain System (BDMS) in the Republic of Korea for World Heritage inscription and undertook preliminary global comparative analysis. UNEP WCMC global datasets, World Heritage global gap analyses and thematic studies conducted by IUCN were reviewed to see if the BDMS could have been identified within these as a priority area for World Heritage. With respect to potential Outstanding Universal Value this study found that the case for BDMS was weak. The BDMS lies within biogeographic regions which are already represented on the World Heritage List and at a global scale its natural values do not stand out. It was emphasized that a more fine scale analysis of the values should be undertaken. The BDMS stands out at a global scale in terms of the degree of contiguity between protected areas along its length and the legal and institutional frameworks established in the Republic of Korea. The BDMS has potential for a trans-national and serial properties along the full length of the BDMS, if two Koreas agree to work together.

Application of Spatial Autocorrelation for the Spatial Distribution Pattern Analysis of Marine Environment - Case of Gwangyang Bay - (해양환경 공간분포 패턴 분석을 위한 공간자기상관 적용 연구 - 광양만을 사례 지역으로 -)

  • Choi, Hyun-Woo;Kim, Kye-Hyun;Lee, Chul-Yong
    • Journal of the Korean Association of Geographic Information Studies
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    • v.10 no.4
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    • pp.60-74
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    • 2007
  • For quantitative analysis of spatio-temporal distribution pattern on marine environment, spatial autocorrelation statistics on the both global and local aspects was applied to the observed data obtained from Gwangyang Bay in South Sea of Korea. Global indexes such as Moran's I and General G were used for understanding environmental distribution pattern in the whole study area. LISAs (local indicators of spatial association) such as Moran's I ($I_i$) and $G_i{^*}$ were considered to find similarity between a target feature and its neighborhood features and to detect hot spot and/or cold spot. Additionally, the significance test on clustered patterns by Z-scores was carried out. Statistical results showed variations of spatial patterns quantitatively in the whole year. Then all of general water quality, nutrients, chlorophyll-a and phytoplankton had strong clustered pattern in summer. When global indexes showed strong clustered pattern, the front region with a negative $I_i$ which means a strong spatial variation was observed. Also, when global indexes showed random pattern, hot spot and/or cold spot were/was found in the small local region with a local index $G_i{^*}$. Therefore, global indexes were useful for observing the strength and time series variations of clustered patterns in the whole study area, and local indexes were useful for tracing the location of hot spot and/or cold spot. Quantification of both spatial distribution pattern and clustering characteristics may play an important role to understand marine environment in depth and to find the reasons for spatial pattern.

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A Comparative Analysis on the Competitiveness of Korean and Japanese Fashion Industry by Applying Generalized Double Diamond Model

  • Son, Mi Young;Kenji, Yokoyama
    • Asia Marketing Journal
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    • v.15 no.1
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    • pp.57-81
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    • 2013
  • The purpose of this paper is to seek ways to improve the competitiveness of Korea's fashion industry by utilizing the source of competitiveness of Japan's fashion industry, which represents the world's leading countries in terms of fashion, so that Korea can better enter the global fashion market. The study shall first compare the competitiveness of the Japanese and Korean fashion industries by utilizing the generalized double diamond model; second, provide an understanding of what the Japanese fashion industry can offer to Korean fashion industry and companies - that is, understand what the Japanese fashion industry's competitive edge is; and third, study the kind of global competitiveness that Korea's fashion industry must achieve. To adopt a generalized double diamond model to compare the competitiveness of the Korean and Japanese fashion industries, we selected 31 sub-variables to act as determinants of the model. That is, we extracted 31sub-variables by doing research of literature to analyze national competitiveness of the fashion industries. To measure these 31 sub-variables, secondary data was gathered. We collected data related to each sub-variable from various sources of Korea and Japan. And to calculate the competitiveness index, we took three steps with reference to previous studies. We found that status of the fashion industry of the two countries as it stands. That is, Japan is an advanced country of which fashion industry is domestic market-oriented while Korea is a small open economy that mainly focuses on the foreign market. Out of 31 proxy variables, Korea's fashion industry shows higher measurements relating to production and export than Japan, but Japan's fashion industry reports higher measurements than Korea in the fields of R&D, design and brand power, the rate of value added, the efficiency of companies and globalization. In order for Korea's fashion industry to achieve competitiveness in the global market, it should pursue the following development direction. First, it is very difficult for Korea to follow the footsteps of the U.S. and Japanese fashion industries that are able to take advantage of economies of scale, because Korea is smaller than those countries. Therefore, in the case of small economies such as Singapore, strengthening of international activities will practically improve domestic determinants that Korea should improve its domestic diamond by enhancing the current competitiveness of its international diamond. In other words, Korea needs to further endeavor to develop and expand global resources and markets as well as improve its competitiveness in terms of R&D, design and brand power, the rate of value-added, and the efficiency of companies. As the Korean fashion industry shows relatively advanced level of information technology and the fashion education system, it has considerable potential to grow. Korea is expected to have a huge growth potential since it has relatively higher level of information technology, fashion education system and activities than those of Japan in both the domestic diamond and international diamond. In particular, a better environment is laid out before Korea to gain competitiveness in the fashion industry due to the recently growing influence of the Korean Wave that Korea is expected to grow as a leader in the Asian market as well as in the global market.

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A Case Study on Living Lifestyle Shop Brands focusing on Store Experiential Factors and an Empirical Study on Store Usage Behavior, Product Purchase Motives, Store Attitudes of Living Lifestyle Shop Consumers (리빙 라이프 스타일 숍 브랜드의 매장 체험요소 사례분석과 소비자들의 매장이용행태, 제품구매동기, 매장태도에 대한 실증적 연구)

  • Seo, Gowoomi;Oh, Kyung Wha
    • Fashion & Textile Research Journal
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    • v.19 no.4
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    • pp.448-467
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    • 2017
  • Attention to living lifestyle shops covering with the wide product range including household items, interior decoration, and bedding have recently increased since consumers have been improving their standard of living and income levels and they are getting more interested in up-to-date trends of global living lifestyles. The purpose of this study is first, to analyze the market situation of living lifestyle shops using the case study method and second, to investigate consumer's store usage behavior, product purchase motives, and attitudes to the living lifestyle shops using the empirical study method. For an empirical study, the survey was conducted with 20s to 50s female respondents who have visited living lifestyle shops and a total of 227 responses were analyzed using SPSS 18.0. The results of this study were as follows. The most frequently visit store was MUJI and most of respondents tended to visit the store once a month and their interest and purchase items were household items. Only impulsive purchase motives among other motives of living lifestyle shops, such as others-oriented, situational, and reasonable motives, significantly had a positive effect on store attitudes toward living lifestyle shops. There were differences in purchasing items at living lifestyle shops depending on marriage status and occupation. Purchase motives of living lifestyle products were statistically influenced by demographic factors such as age, marriage status and income level, however store attitudes were not. The managerial implications for living lifestyle shops are discussed limitations and areas for future research as well.

Life Cycle Assessment of Mobile Phone Charger Containing Recycled Plastics (재생 플라스틱을 적용한 휴대폰 충전기 전과정평가)

  • Heo, Young-chai;Bae, Dae-sik;Oh, Chi-young;Suh, Young-jin;Lee, Kun-mo
    • Journal of Korean Society of Environmental Engineers
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    • v.39 no.12
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    • pp.698-705
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    • 2017
  • Environmental impact of a mobile phone charger containing recycled plastic was quantified using LCA and the environmental benefits from the use of recycled and virgin plastic were compared. The assessment considers potential environmental impacts across the whole life cycle of the charger including; pre-manufacturing; manufacturing; distribution; product use; and end-of-life stages and quantified six environmental impact categories; Abiotic depletion; Acidification; Eutrophication; Global warming; Ozone layer depletion; and Photochemical oxidants creation. The study showed that the environmental impacts of the use stage accounted for 94.4% and 70% in the resource depletion and global warming impact categories, respectively, and the environmental impacts of the pre - manufacturing stage accounted for more than 98% in the other impact categories. The main cause of the environmental impacts in the use stage was electricity consumed by the charger. The main cause in the pre-manufacturing stage was PBA (Printed Board Assembly) and external case manufacturing. In order to quantify the environmental benefits of recycled PC (Polycarbonate) in the exterior case, the environmental impacts of 1 kg production of recycled PC and virgin PC were evaluated. The environmental impact on the abiotic depletion of the recycled PC is estimated to be 30% compared to the virgin PC, and the impacts on the other impact categories of the recycled PC were less than 5% of the virgin plastic. Sensitivity analysis was performed for 12 items including site data and assumptions made. The sensitivity of each item was less than 10%. The results of this study confirm that designing compact and light PBA, improving charging efficiency, and use of recycled plastic are important design factors to reduce the environmental impact of a charger.

Approach to Global Environmental Problems in Geography Textbooks from Korea and England : A Case of Acid Rain (한영 지리교과서의 지구적 환경문제에 대한 접근방식 - 산성비를 사례로 -)

  • Cho, Chul-Ki;Seo, Jong-Cheol;Yi, Kyeong Han
    • Journal of the Korean association of regional geographers
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    • v.19 no.4
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    • pp.764-774
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    • 2013
  • In this study we reviewed how acid rain as the global environmental problems was dealt with geography textbooks from Korea and England. The results are as follows. First, unlike geography textbooks from England, the concept and criteria of acid rain are not explained exactly in Korea geography textbooks. Second, whereas the cause of acid rain was explained with natural and artificial factors in geography textbooks from England, in Korea the artificial factors only were explained. But if the artificial factors only will be introduced to students, they may misunderstand about the acid rain. Third, the results and policies of acid rain were provided in geography textbooks from Korea and England. But whereas they were deal with separately in Korea, in textbooks from England they were provided with their patterns and concrete cases. So it is necessary to provide the exact concept, results and processes of the global environmental problems structurally in geography textbooks. And it is necessary to provide the results and their policies of the global environmental problems with concrete cases for students' understanding and sympathy about them. If the concepts and causes of global environmental problems are not understood previously, it is possible to stimulate only the moral and ethical aspects too much when the results and policies of them is introduced in geography textbooks.

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