• International Journal of Internet, Broadcasting and Communication
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• 제16권3호
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• pp.281-289
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• 2024

Online consumer reviews have become the most important basis for online shopping and product sales. Fake reviews are generated to boost sales because online consumer reviews play a vital role in consumers' decision making. The prevalence of fake reviews violates the regulations of the online business environment and misleads consumers in decision making. Thus, the present research investigates the effects of reviews' linguistic characteristics (i.e., analytical thinking, authenticity) on review fakeness. Specifically, this research examines whether (1) the level of analytical thinking is lower for fake (vs. genuine) reviews (hypothesis 1) and (2) the level of authenticity is lower for fake (vs. genuine) reviews (hypothesis 2). This research analyzed user-generated hotel reviews (genuine reviews, fake reviews) collected from MTurk. Linguistic Inquiry and Word Count (LIWC) 2022 was adopted to code review contents, and the hypotheses were tested using logistic regression. Consistent with the hypotheses 1 and 2, the results indicate that (1) analyticial thinking is negatively associated with review fakeness; and (2) authenticity is negatively associated with review fakeness. The findings provide important implications to identify fake reviews based on linguistic characteristics.

• Asian-Australasian Journal of Animal Sciences
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• 제13권2호
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• pp.244-257
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• 2000

Recent progress in molecular biology has made it possible to transfer genes of interest into cells and target tissues of living animals. This enables one to manipulate phenotype of cells and whole animals in selected and intended ways. The consequence of such gene transfer attempts have been the production of various types of "transgenic" animals that cannot be classified by classical nomenclature of exclusively either "transgenic" or "nontransgenic". Emphasis was placed on characterizing two transgenic categories, i.e., "transfectgenic and somatotransgenic" and "genuine transgenic" animals basically from a view point of their use for therapeutic purposes. Current state of art and possible solutions for problems encountered at present are discussed.

• 경영정보학연구
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• 제19권4호
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• pp.27-42
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• 2017

근래 통신과 인터넷과 디지털 및 그래픽 기술의 발전으로 콘텐츠 산업은 새로운 문화 창달 및 경제발전의 중요한 산업으로 부각되고 있다. 디지털 콘텐츠 기술의 발전은 콘텐츠의 생성 및 유통을 획기적으로 발전시켜 새로운 부가가치를 창출하며 거대한 유통시장으로 확대되었다. 그렇지만 디지털 기술의 특징 중 하나인 유통과 복제가 용이하다는 것은 무단으로 불법복제와 도용, 변조로 인한 불법콘텐츠의 유통량도 증대 시켰으며 이로 인한 피해도 심각한 실정이다. 현재 온라인사이트를 대상으로 하는 저작권 보호 제도는 있지만 정작 온라인에 밀려 고전하고 있는 오프라인 정품 콘텐츠를 판매하는 업체를 대상으로 시행되는 제도는 부재하다. 한류열풍 등으로 해외 관광객의 콘텐츠 수요가 급증하고 있으나 오프라인 정품 콘텐츠 업체들은 온라인 업체들과 불법콘텐츠 유통으로 상당수가 경쟁력을 잃은 상황이다. 이에 본 연구에서는 선행연구를 통해 국내와 해외의 유사한 저작권 인증제도의 사례와 현황을 분석하고 인증제도의 요인들을 도출하여 이를 기반으로 오프라인 정품 콘텐츠업를 인증해 주는 제도에 대해서 연구하였다. 사례분석과 함께 저작권 관계자들과의 심층면접을 통해 얻은 인터뷰 내용을 중점으로 정품 콘텐츠 판매 오프라인 업체 인증제도의 인증영역, 인증 방향성, 인센티브를 정하여 인증제도 프레임워크를 도출하였다. 도출된 인증방향은 윤리형, 개방형, 당락형, 매장인증형, 다소엄격형(사후평가)의 인증모델을 선택하였다. 본 연구를 통해 국내 소비자들의 정품 콘텐츠 사용인식 확산과 건전한 콘텐츠 시장의 투명한 거래질서 확립을 기대해 본다.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2014년도 춘계 학술논문 발표대회
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• pp.12-13
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• 2014

Domestic CM market has continued to grow, and the CM services in the international market is evaluated as a high value-added area. However, CM services are currently being challenged to perform its genuine CM roles because of the limitations by government's CM policies, market size, business functions, and technology capabilities. In order to identify the issues for revitalization of CM, this study analyzed the history of CM studies through a thorough review of the previous literatures that have been published since the enactment of CM policies in 1996. Based on this literature review, it is expected to suggest strategies that could improve current immature CM systems.

• Asia pacific journal of information systems
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• 제33권2호
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• pp.261-281
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• 2023

The proliferation of online customer reviews has completely changed how consumers purchase. Consumers now heavily depend on authentic experiences shared by previous customers. However, deceptive reviews that aim to manipulate customer decision-making to promote or defame a product or service pose a risk to businesses and buyers. The studies investigating consumer perception of deceptive reviews found that one of the important cues is based on review content. This study aims to investigate the impact of the information amount of review on the review truthfulness. This study adopted the Information Manipulation Theory (IMT) as an overarching theory, which asserts that the violations of one or more of the Gricean maxim are deceptive behaviors. It is regarded as a quantity violation if the required information amount is not delivered or more information is delivered; that is an attempt at deception. A topic modeling algorithm is implemented to reveal the distribution of each topic embedded in a text. This study measures information amount as topic diversity based on the results of topic modeling, and topic diversity shows how heterogeneous a text review is. Two datasets of restaurant reviews on Yelp.com, which have Filtered (deceptive) and Unfiltered (genuine) reviews, were used to test the hypotheses. Reviews that contain more diverse topics tend to be truthful. However, excessive topic diversity produces an inverted U-shaped relationship with truthfulness. Moreover, we find an interaction effect between topic diversity and reviews' ratings. This result suggests that the impact of topic diversity is strengthened when deceptive reviews have lower ratings. This study contributes to the existing literature on IMT by building the connection between topic diversity in a review and its truthfulness. In addition, the empirical results show that topic diversity is a reliable measure for gauging information amount of reviews.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2014년도 춘계학술대회
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• pp.79-81
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• 2014

전자 상거래 리뷰 정보에 대한 소비자들의 의존도가 증가하고 있다. 제품 리뷰는 잠재적인 고객의 구매 결정에 있어 중요한 결정 요소이다. 제품 리뷰는 또한 상품 제조사들이 자신들의 제품에 대한 문제점을 발견하고 자신들의 경쟁자들에 대한 경쟁 정보를 수집할 수 있도록 해준다. 불행히도 많은 온라인 제품 정보들이 그 제품에 대한 진짜 고객들에 의해 만들어지지 않은 것이라는 것은 잘 알려진 사실이다. 리뷰를 쓰는 사람들은, 특정 제품의 평판을 떨어뜨리기 위해 가짜로 부정적인 리뷰를 쓰거나, 특정 제품에 대해 부당하게 긍정적인 리뷰를 써서 그 제품을 홍보하기도 한다. 이러한 리뷰들을 가짜 리뷰라고 한다. 가짜 리뷰 판별 기법은 가짜 리뷰를 판별하고 삭제하여 진실한 리뷰들만 독자에게 제공하기 위한 기법이다. 현재까지 이 문제에 대한 연구는 많이 발표되지 않았다. 본 논문에서, 우리는 관련 연구들을 조사하고 가짜 리뷰 판별 기법들에 대해 간단히 조망해 보고자 한다. 웹 스팸 및 이메일 스팸과 같은 가짜 리뷰 판별과 관련된 연구들을 소개한다. 그리고, 가짜 리뷰들을 판별하기 위한 방법들을 소개하고 요약한다. 마지막으로 가짜 리뷰 판별에 대한 연구 추세들로 결론을 맺는다.

• 자원ㆍ환경경제연구
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• 제16권3호
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• pp.549-574
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• 2007

이 논문의 목적은 한국의 환경정책을 간략하게 개관하고 한국의 환경적 지속가능성을 잘 알려진 지속가능성지수에 비추어 평가하고 동아시아 주요국들과 비교해 보고자 하는 것이다. 한국의 환경정책에 대한 개관과 평가는 주로 정부의 "Green Vision 21", "Green Korea 2005", 그리고 OECD의 Environmental Performance Review : Korea 2006에 나온 내용을 근거로 한 것이다. 한국의 지속가능성을 동아시아 다른 나라들과 비교한 부분은 EF, ESI, SPI, EVI 등 잘 알려진 환경적 지속가능성 지수를 인용하여 비교해 본 것이다. 그러나 이러한 지수들을 국가간 비교에 적용해 보려고 시도해 본 결과는 이들 지수들이 국가간 그리고 시점간 비교 가능성을 결여하고 있다는 것이었다. 그리고 이들 지수들은 지속가능성이란 개념을 충실히 반영하여 환경적 지속가능성을 측정할 수 있도록 구성되어 있지 않다는 점이 지적되었다. 그러므로 우리는 환경적 지속가능성의 개념을 비교적 충실히 반영하고 있다고 생각되는 세계은행이 제시한 'genuine saying'의 개념에 입각한 '지속가능량' 지수에 착안하여 이를 한국과 한국의 주요 무역대상국에 대해 계산하고 비교해 본 다음, 이 지수의 1985~1995년 기간중 변화 요인을 분석한 결과를 간단하게 제시해 보이고 그 함의를 설명함으로써 대안을 제시해보고자 하였다.

• 한국의류학회지
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• 제40권5호
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• pp.815-829
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• 2016

This study investigates Korean consumers' general perception on brand authenticity, tests the influences of authenticity determinants on the evaluation of fashion brand authenticity and compares the influences in terms of brand category (luxury/non-luxury). A three-stage methodological approach was adopted: (1) A literature review identifies authenticity determinants and generates measurement items. (2) A preliminary study uses a quantitative survey (n=50) to purify the determinants. (3) A quantitative consumer survey (n=150) identifies general perceptions on brand authenticity by measuring the perceived relevance of brand authenticity on determinants and explores the influence of determinants on authenticity evaluations using purified measurements of authenticity determinants. The results of general perception on brand authenticity show that Korean consumers deem authentic brands as honest, sincere and socially responsible. The results indicate obvious differences between luxury and non-luxury brands towards the influence of perceived authenticity determinants (genuine, consistent, original, traditional and authoritative) on authenticity evaluation of luxury/non-luxury brands. In non-luxury brands, only 'genuine' and 'consistent' have significant effects that are similar to the results of the general perception on brand authenticity. However, only 'consistent' and 'authoritative' have significant effects for luxury brands and are different from the general perception.

• 대한본초학회지
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• 제35권1호
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• pp.9-18
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• 2020

Objectives : We tried to establish standards for genuine by discriminating 3 kinds of pollen and spore herbs that are highly to be mixed with each other. Using an scanning electron microscope, we prepare a standard for discriminating external morphological characters of minute herbs, thereby contributing to the stable supply of genuine herbal medicines. Methods : Standard samples were confirmed by literature review on external morphological characteristics of original plants and herbal medicines, and collection and identification of original plants. The herbal medicines on the market were purchased and classified with using naked eye observation and magnifier. Finally, micromorphological identifications were conducted using an scanning electron microscope. Results : 1. Pini Pollen was clearly distinguished by its relatively medium size and a pollen grain with two swollen reticulate sacci at both ends. The verrucate ornamentation on the exine surface of the corpus and a sunken leptoma germ pore may be used as a discrimination criteria. 2. Typhae Pollen was distinguished by its relatively small size and a saccus on the end of a pollen grain. Reticulate ornamentation of exine surface of the corpus, and a slightly clear ulcerate germ pore can be used as a discrimination criteria. 3. Lygodii Spora was distinguished by its relatively large triangular-ovate shape and trichotomous fissure. Verrucate-tuberculate ornamentation of exine surface and trilete aperture could be used as a discrimination criteria. Conclusion : These results indicate that the use of electron microscopy is very effective for discriminating the external morphology of minute herbal medicines.

• 한국주거학회논문집
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• 제21권5호
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• pp.115-124
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• 2010

The trend of abstract expressions has become one of the fundamental causes of the problems relating to a sense of place in modern architecture. This trend began in earnest after the era of modernism, caused by the effect of modern dualism. Before analyzing the problems of the modern trend of abstract expressions and sense of place, a fundamental review of the establishment of human environments is necessary. In this context, this study deals with the principles of the establishment of an environment based on the logic of projection between human beings and milieu, through the concept of mediance by Augustin Berque, and based on this, causes of adverse effects on the establishment of environments in modernism were verified. In addition, the last section covers the conceptual supplements required in order for the concept of mediance to become practical, overcoming its limitation of being simply theoretical. Through this analysis on the concept of mediance, it is realized that a genuine sense of place can be achieved only when architecture moves beyond the individual dimension as a simply physical object, and instead plays a role as a socially sustainable community, embracing the people and unique objects therein.