• 한국생활과학회지
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• 제21권6호
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• pp.1145-1160
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• 2012

This study empirically compared generational differences in responses between baby boomers, Generation X, and Generation Y groups as measured by key variables related to advertisement. The respondents in this study were consumers throughout Korea, with 914 survey questionnaires used for the final analyses. Eight of the original 10 hypotheses were validated and two were rejected. Both baby boomer consumers and Generation Y consumers showed more positive responses to affective advertisements than their Generation X counterparts. Generation Y consumers showed more positive attitudes towards humorous advertisements than their baby boomer and Generation X counterparts. The effect of advertising models on the evaluation of advertisements was greater among Generation Y consumers than their Generation X counterparts. Generation Y consumers showed more positive attitudes towards storytelling-type marketing than their baby boomer and Generation X counterparts. Baby boomer consumers showed more positive attitudes towards symbolic advertisements than their Generation X and Generation Y counterparts. Generation X consumers showed more positive attitudes towards functional advertisements than the baby boomer and Generation Y groups. There were significant differences in attitudes towards two types (symbolic and functional) of advertisements in both baby boomer consumers and Generation X consumers.

• 가족자원경영과 정책
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• 제25권4호
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• pp.71-86
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• 2021

본 연구는 기혼 남성의 가사노동참여 양상의 변화를 파악하기 위해 남성의 가사노동시간의 영향 요인을 세대별로 파악하는 목적으로 한다. 이를 위해 기혼남성을 베이비붐세대, X세대, Y세대로 구분하고, 각 세대별 가사노동참여 요인을 가사노동 참여가설을 적용시켜 분석해 보았다. 자료는 통계청 '2019년 생활시간조사' 원자료를 사용하였다. 기혼남성의 가사노동시간에 영향을 미치는 요인을 분석하기 위해 다항로지스틱 분석을 실시하였다. 분석결과 베이비붐세대 기혼남성의 가사노동시간은 경제적 효율성가설과 성역할태도가설, 요구반응가능성가설에 의해 설명이 가능하고, X세대 기혼남성의 가사노동시간은 경제적 효율성가설, 성역할태도가설, 시간가용성가설, 요구반응가능성가설 모두에 의해 설명이 가능하였다. 반면, Y세대 기혼남성의 가사노동시간은 시간가용성가설과 요구반응가능성가설에 의해서만 설명이 가능하였다. 세대별로 가사노동참여의 동인이 다르다는 사실은 남성 대상 일가정양립지원 정책수립에 있어 세대별 특성을 고려해야 한다는 점을 시사해준다.

• 한국컴퓨터정보학회논문지
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• 제25권11호
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• pp.245-253
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• 2020

본 연구는 한국복지패널(KOWEPS) 자료를 활용하여 역사적 배경, 성장배경, 가치관, 라이프 스타일 등이 서로 다른 X세대와 Y세대의 삶의 만족도를 종단적으로 분석하는 연구이다. 연구 자료는 한국복지패널의 1차 년도(2006년)부터 14차 년도(2019년) 까지 이루어진 27,301명 중에서 삶의 만족도를 실시한 최근 12차 년도부터 14차 년도까지 응답이 제대로 이루어진 2,492명의 3개년도 자료를 활용하였다. 연구 결과 X세대와 Y세대 모두 삶의 만족도가 높은 세대일수록 시간이 경과 함에 따라 느린 속도로 삶의 만족도가 천천히 증가한다는 것이다. 또한 X세대와 Y세대 모두 생활 만족도가 높을수록 삶의 만족도 초기값은 높게 나타났으나, X세대의 경우 생활 만족도가 높을수록 3년 동안 삶의 만족도 변화율은 .327이 낮아지고, Y세대의 경우에는 삶의 만족도 변화율에 영향을 미치지 않았다. 최종적으로 본 연구의 모형은 생활 만족도와 삶의 만족도 경향성 사이에서 건강 상태의 부분 매개가 성립하여 생활 만족도는 삶의 만족도에 직접적으로 영향을 미치고 동시에 건강 상태를 매개변수로 하여 간접적으로 영향을 미치는 것으로 분석되었다.

• Journal of Information Technology Applications and Management
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• 제20권1호
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• pp.53-66
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• 2013

Social reason was mostly the motivation for using Facebook among Generation Y, but results on Generation X were still inconclusive due to limited studies. By using content analysis of 93 participants' written statements gathered on April to May 2012, this study compared motivations among Facebookers from two generations. The study finds that Generation X and Y shared similar motivations. The majority of both generations use Facebook to keep in touch with their friends, as well as to seek updated information. A smaller number use Facebook for entertainment, online business, and self-expression. In addition, participants were willing to continue using Facebook in the future despite the fact that they had Twitter accounts.

• 복식문화연구
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• 제21권5호
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• pp.726-741
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• 2013

Malling culture, which refers to the enjoyment of shopping in multi-complex malls with shopping, cultural, and leisure facilities, has emerged as a major trend in society. However, few studies have researched malling culture in depth. This study classified people who go to multi-complex shopping malls as belonging to the baby-boom generation, X-generation, or Y-generation to investigate consumer culture in malls, with an emphasis on user satisfaction and entertainment experiences. Consumers who had shopped in a multi-complex shopping mall during the last 6 months were surveyed. Data were collected through a research company, and responses from 417 subjects were used in the analysis. Among the 417 subjects, 130 were baby-boomers, 136 were from the X-generation, and 151 were from the Y-generation. Investigating the components of multi-complex shopping malls that stimulate entertainment experiences, this study found that exploratory, emotional, and leisure experiences were enhanced when users were more satisfied with the image, atmosphere, and events of shopping malls. In addition, mall image and atmosphere contributed to the improvement of social experiences. With regard to generation, baby-boomers and subjects from the X-generation were generally more satisfied with mall atmosphere, image, and events and had more exploratory and leisure experiences. This study holds significance in that it examined malling culture from a wider perspective than simply the younger generation and presented scholarly and marketing implications based on insights into generational malling culture.

• Human Ecology Research
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• 제60권3호
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• pp.377-390
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• 2022

This study identified and compared family values within and across different generations concerning gender roles, attitudes toward diverse families, children, and parental roles. Data were obtained from the 2020 Seoul Family Report Survey. There were 1,949 study subjects, including first- and second-generation baby boomers and individuals in generations X, Y, and Z in Korea. Latent profile analyses were conducted using M-plus. Perceptions and views concerning family values were classified into different types. The main findings were as follows. Two types were identified among first baby boomers, and three were identified among second baby boomers. Most of the first and second baby boomers belonged to the "moderate" type. Two types were detected among those in Generation X. Regarding gender roles, most views of Generation X were slightly progressive, while their other family values were more moderate. Three types were identified among those in Generation Y: "progressive," "moderate," and "very liberal." Generation Z was identified as a "progressive" group. This study provides basic data to explore the direction of the coexistence of generations by identifying and comparing diverse family values within and across generations.

• 복식
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• 제65권1호
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• pp.150-163
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• 2015

Due to desire for more variation from male consumers within the men's fashion market in Korea, there has been an ongoing development of departmentalization of fashion styles. The Generation-X man, in particular, is the most active member of our current day society, and will be the principal agent in the senior market from here on forth. Thus, this study categorized their preferred fashion styles, and will seek to analyze the behaviors related to the pursuit of clothing of the Generation-X man. The qualitative investigations of the Q-method as well as the quantitative investigation of the SPSS 12.0 were used in conjunction as the method of study. Additionally, images and types resulting from the preceding first-year study entitled "The Type and Characteristics of the Modern Men's Fashion Images" were utilized as part of the surveys. As a result of the Q-method, which was used to derive the preferred fashion styles of the Generation-X man, they were classified into three categories: the classic suit preferring 'conservative class type', the polished, comfortable style preferring 'modern sophisticated type', and the adventure and variety seeking 'uninhibited individualistic style'. After analyzing the factors which influence clothing preference behaviors of these men, a total of seven causes were drawn from the results, including: conservative indifference to fashion, others conscious pursuit of fashion, the aim to show off brand name products, high involvement in the aspect of design, pursuit of TPO, pursuit of self-image, and conformity to fashion. The elements that revealed differences in the behaviors in pursuing clothing within the preferred fashion style types of the Generation-X man included the conservative indifference to fashion, and others conscious pursuit of fashion, which therefore shows that rather than enjoying the fashion lifestyle, these men possess a more conservative disposition instead.

• 가족자원경영과 정책
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• 제27권4호
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• pp.63-74
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• 2023

본 연구는 생활시간의 배분과 균형이 삶의 질을 좌우하는 중요한 요인으로 보고 생활시간의 관점에서 시간사용에 대한 만족감을 통해 기혼여성이 느끼는 행복의 단면을 파악해보고자 하였다. 생활시간조사 자료를 통해 세대별 생활시간구조를 살펴보고, 생활시간의 관점에서 행복에 영향을 미치는 요인을 분석해 보았다. 기혼여성의 행복을 시간차원의 측면에서 분석한 결과, 세대별로 행복을 느끼는 정도와 행복에 영향을 미치는 요인이 다르게 나타났다. 경제활동을 하는 기혼여성의 경우, 베이비붐세대와 X세대의 행복에는 의무시간인 주업시간의 영향력이 가장 컸으며, Y세대의 행복에는 돌봄필요가구원 여부의 영향력이 가장 컸다. 반면, 경제활동을 하지 않는 기혼여성의 경우, 베이비붐세대와 X세대는 자유롭게 사용할 수 있는 봉사 및 여가시간에 따라, Y세대는 성역할태도에 따라 행복수준이 크게 좌우되는 것으로 나타났다. 이처럼 생활시간관점에서 기혼여성이 느끼는 행복수준이 세대에 따라, 그리고 경제활동여부에 따라 다르고, 또 그 영향요인 또한 세대와 경제활동여부에 따라 다르다는 연구결과는 기혼여성 대상 가족정책 수립에 시사하는 바가 크다.

• 한국신재생에너지학회:학술대회논문집
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• 한국신재생에너지학회 2008년도 추계학술대회 논문집
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• pp.315-317
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• 2008

The purpose of this study is to confirm the possibility of wind power generation by a vehicle-induced at the median strip on highway. In order to find out wind field information, a CFD method was used. According to the simulation results, the x, y, z-component of the wind velocity around a median strip are rapidly changed at near before and behind a moving vehicle. The x-component of the wind velocity appears high within the range of the length of the passing vehicle, and the wind direction appeared in the opposite direction at the behind of a vehicle. However, x and y-components of the wind velocity at the behind of vehicle are shown constantly. We confirmed possibility of wind power generation using a vehicle-induced wind at the median strip.

• 대한기계학회:학술대회논문집
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• 대한기계학회 2003년도 춘계학술대회
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• pp.1423-1428
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• 2003

We investigated the amount of the toxic gases emitted from the Electrostatic Precipitators(ESPs), which were currently used by indoor air cleaners. We used the wire-to-plate(WTP) type and the needle-to-plate(NTP) type corona discharger in our study. Using the voltage, the polarity of wire, the number of needles of NTP as the input variables, we studied the characteristic of Ozone and $NO_x$ generation in the ESPs. As the results, we found out that the concentration of Ozone, $NO_2$ and $NO_x$ is increased, but the amount of NO is decreased with increasing the voltage and the number of needles. And we knew that the generation rate of ozone and $NO_x$ is very related with the corona region.